Tag Archives: campiagn

Simon’s Cat Indiegogo Film Campaign Raises Over £88,000 In Under a Week

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simon's catBritish animator turns to crowdfunding to make first colour enhanced extended film

The #1 UK animation channel on YouTube with over 500,000,000 views!

 

The lovable and mischievous Simon’s Cat first appeared online in the animated film ‘Cat Man Do’, which was a viral smash-hit on YouTube in 2008. Now boasting over half a billion views and 3 million subscribers, Simon’s Cat is the #1 UK animation channel on YouTube.

 

The Simon’s Cat animation studio is looking to fund a special extended-length, colour episode, based on the chaos that erupts on the day of a veterinarian appointment. For this they have adopted the Indiegogo crowd-funding platform.

 

Simon’s Cat creator Simon Tofield explains “In the messages we receive from fans, a film about preparing for and visiting the vet is definitely the most common request. It’s a deep subject to explore, rich with the potential of loads of humour which is why we feel we’d like to make this our first broadcast length episode in colour! I am so grateful to our fans for their wonderful support!”

 

Indiegogo’s UK’s Anastasia Emmanuel says “We’re delighted and proud to have helped the Simon’s Cat team achieve their ambitions with ‘Off to the Vet’. We’ve successfully helped fund the ideas of hundreds of creators, inventors and businesses across the globe. Simon’s Cat is definitely one of the most fun and memorable campaigns we’ve ever hosted. We can’t wait to see the final film!”

 

For more information visit:

www.igg.me/at/simonscat

www.simonscat.com

https://www.indiegogo.com/projects/simon-s-cat-in-off-to-the-vet

 

Miley Cyrus For Marc Jacobs Campaign

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Miley Cyrus’s first fashion campaign is for Marc Jacobs Spring Summer 2014. Shot by David Sims and Katie Grand, we barely recognised her with her clothes on.

Marc Jacobs said to WWD: ‘We wanted this beach with girls kind of sulky and broody, and we thought it would be cool if it was Miley with what could be two friends, feeling distant and quite dark. We all just love her and her entire being, her energy, her talent, her intelligence, everything. There’s nothing I don’t like about her. She is just genuine and very natural.’

However Juergen Teller, who usually shoots Marc Jacobs campaigns, didn’t shoot the campaign this time; ‘I have worked with Juergen for years and love him as an artist. He just didn’t want to shoot her.’ Ouch.

Miley Cyrus for Marc Jacobs

What do you think?

Research gives heads up on top haircare brands’ use of palm oil (because the rainforest is worth it)

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The environment and natural beauty are things that Frost is very passionate about. Protecting our planet should be at the top of every persons agenda and looking good should not harm the planet. In the latest investigation carried out by the Rainforest Foundation UK and Ethical Consumer magazine, over 20 of the UK’s biggest cosmetics and toiletries companies were surveyed about their use of palm oil or its derivatives, a key ingredient in shampoos and conditioners.

The survey – part of RFUK’s ‘Appetite for Destruction?’ consumer guide to palm oil content in products – was carried out in response to the increasing threat that unsustainable palm oil is posing to the world’s rainforests, and consequently, to the people that rely almost entirely on these forests for their livelihoods.

Some of the biggest names in the toiletries industry  including Procter and Gamble and Superdrug as well as ‘ethical’ brands Jason and Avalon, have scored poorly, while the top-scoring companies in the survey include Honesty Cosmetics, Little Satsuma and Pure Nuff Stuff.

Simon Counsell, Executive Director of The Rainforest Foundation UK said:

“Today we call on hair product companies to face up to their environmental responsibilities, reduce their use of palm oil, and help ensure the long-term survival of Africa’s rainforest, its people and unique wildlife.”

Click here to see the complete guide on Hair Products and find out more about the ‘Appetite for Destruction?’ campaign.