Cowboys & Aliens Fails to Shoot Straight on Smoking

Cowboys & Aliens Fails to Shoot Straight on Smoking with Its Youngest Movie Goers

Universal Takes One Step Forward, Two Steps Back with Major Smoking Scenes in Youth-Rated Blockbuster, Opening Today

Cowboys & Aliens, released today, will be reaching young theater audiences around the country with images of smoking that could motivate many of them to light up for the first time. Previous research has already confirmed a link between smoking images in movies and youth smoking initiation.

Universal Studios, spotlighted just two weeks ago in a U.S. Centers for Disease Control and Prevention (CDC) report as one of three movie companies that pared smoking in movies rated for youth by 96 percent, released the PG-13 blockbuster today, which features a cowboy hero, portrayed by Daniel Craig, who is seen smoking in key scenes.

“Just weeks ago, we applauded Universal for responding to this problem so responsibly by nearly eliminating tobacco from their G, PG and PG-13 movies,” said David Dobbins, Chief Operating Officer of Legacy®, the national public health foundation devoted to youth smoking prevention and adult smoking cessation. “This reversal confirms that without a uniform policy, young people will continue to see images of smoking that can inevitably cause them to smoke. It underscores how critical it is for the Motion Picture Association of America (MPAA) to take a much-needed leadership role and adopt a comprehensive policy on smoking by which all studios must abide.”

In a July 15, 2011 CDC report,[1] findings revealed that Universal, Disney and Warner Bros., had reduced tobacco incidents per youth-rated movie by 96 percent on average between 2005 and 2010. The data found that three other major studios — Fox, Sony and Paramount — had performed remarkably less well (42%).

In order to reduce youth exposure to tobacco imagery and level the playing field for all movie companies, public health groups like Legacy recommended that future movies with smoking be R-rated. The CDC’s report earlier this month underscored that point, saying, “Consistent with the effects of anti-tobacco use policies adopted by the three motion picture companies, expanding the R-rating to include movies with smoking could further reduce exposures of young persons to onscreen tobacco incidents, making smoking initiation less likely.”

So far in 2011, major Hollywood studios have released at least 15 youth-rated movies with tobacco imagery, all but two with PG-13 ratings: Fox: Monte Carlo , Water for Elephants; Sony: Country Strong, The Green Hornet, Jumping the Broom, Priest, Midnight in Paris; Paramount: Rango (PG); Justin Bieber (G); Universal: Cowboys & Aliens, Hanna, Larry Crowne ; Warner Bros.: Sucker Punch, Unknown, The Rite.[2]

Cowboys & Aliens, distributed by Universal (Comcast), was produced by DreamWorks with Reliance (India), Relativity and Imagine Entertainment.[3] It was shot in New Mexico on a reported $100 million budget,[4] with public subsidies.[5]

[1] Glantz S, Mitchell S, Titus K, Polansky JR, Kaufmann R, Bauer U (2011) Smoking in top-grossing movies – United States, 2010. MMWR 60(27);909-913

[2] UCSF CTCRE preliminary analysis of Thumbs Up! Thumbs Down! Data (Breathe California of Sacramento-Emigrant Trails.

[3] IMDbPro.com

[4] http://www.movieinsider.com/m4251/3/cowboys-and-aliens/

[5] http://www.nmfilm.com/filming/downloads/filmographyFiscalYear.pdf

Daniel Craig is very 'happy' following marriage

Daniel Craig is “very happy” after getting married.

The actor’s friend Jason Isaacs believes the 43-year-old star – who tied the knot with actress Rachel Weisz in a surprise low-key ceremony last month – is the perfect choice to play James Bond because he “exudes sex”, though his personal life is now much tamer than that of the iconic British spy.

Asked if he would like to be James Bond, Jason said: “No, Dan is Bond – Daniel is one of the sexiest men!

“The thing about Dan is women all obviously want to sleep with him and men all think he’s having more relationships with women than they are – and they’re right! But not anymore, thank God, because he’s married and very happy but he just exudes sex. He’s the perfect Bond.”

Jason portrays Death Eater Lucius Malfoy in the ‘Harry Potter’ movie franchise and admits he is “heartbroken” to see the series come to an end with the release of ‘Harry Potter and the Deathly Hallows – Part 2’.

Speaking on UK TV show ‘Daybreak’, he said: “I haven’t had enough, I would do it forever. I’m completely heartbroken by it being over, I can’t pretend.

“The good thing is they kept the quality of them … but this is one story essentially that we managed to tell over a decade, and there’s not a weak bit in it which is fantastic.”

Daniel Craig's Former Fiancee Still Not Over Him.

Daniel Craig’s former fiancee has banned anyone from mentioning him in her presence.

The James Bond star split from Satsuki Mitchell – who he got engaged to in 2007 – last November, and she was stunned to learn he had married actress Rachel Weisz in a secret ceremony last month following a whirlwind romance.

Satsuki’s father, Christopher Mitchell, said: “His sudden marriage came out of nowhere. We heard about it like everyone else, by reading the newspapers. She doesn’t mention his name now and tells me off if I do.”

According to Christopher, Satsuki had realised their relationship would never have worked out but had only just begun to get over her split from 43-year-old Daniel when the news broke about his marriage.

He told the Daily Mail newspaper: “Satsuki has only just reached a happy place. She has since said, more than once, that the break up was the best thing for her.

“She knew he was not the man she wanted him to be and there was something wrong in the relationship.”

Christopher is worried about the impact Daniel’s marriage will have on his daughter because he became concerned she had developed an eating disorder when they split up last year.

He said: “I have suggested to her on a number of occasions that she might have a disorder. Yet whenever we’re together she eats like a horse.”

Daniel and Rachel – who first went public with their romance in December when they spent Christmas together at a cottage in the English countryside – tied the knot in front of just four people, the actor’s daughter Ella, 18, the actress’ four-year-old son Henry and two friends at a pal’s house in New York state.

Rachel, 40, split from Henry’s father, ‘Black Swan’ director Darren Aronofsky last year, announcing in November they had been separated for some time but remained “close”.

The couple star together in upcoming horror movie ‘Dream House’ – to be released in September 2011 – which they shot throughout 2010.

Daniel Craig Dresses Up As a Women To Promote Equality

It sees 007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally, in a woman’s shoes. Directed by acclaimed ‘Nowhere Boy’ director/conceptual artist Sam Taylor-Wood, scripted by Jane Goldman (‘Kick Ass’) and featuring the voice of Dame Judi Dench reprising her role as ‘M’, the film will be screened in cinemas and streamed online in a bid to highlight the levels of inequality that persist between men and women in the UK and worldwide. It is the first film featuring Bond to be directed by a woman.

Weareequals.org