Tag Archives: franchise

Rise of The ‘Returners’ Women Over 30 Starting Their Own Businesses Increases

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feminism, working women, equality, Naomi West is at the front of a trend: Women over 30 taking the plunge and starting their own businesses.

Naomi West, 32, worked in digital marketing for a Financial Services company before her first son, Jacob, now almost 3, was born. She no longer wanted to be on conference calls at 6am with her colleagues in Australia and Skype meetings at 9pm with her American team. She freelanced for a while but still found it difficult to juggle family life with deadlines and client commitments. The peaks and troughs of work made planning childcare difficult and when her second son, Benjamin, was born with a heart defect, Naomi knew she needed to find a new way of working that would enable her to be there for her family.

 

Having enrolled both her children in Baby Sensory classes, Naomi waited for an epiphany about her future career. It came when her Baby Sensory class leader told her she was recruiting for a new class leader and Naomi got the job, gaining valuable experience. When the opportunity to take on her own franchise came up in her area of Bromsgrove, Worcester, she jumped at the chance, borrowing £15,000 in two loans from Startup Direct and launching her first classes in January this year. She now runs 11 classes per week, with up to 20 babies in each class.

 

“When the opportunity to start my own franchise came up, I felt instantly it was something I could make a success of”, said Naomi. ”I had experience with the business as a client and class leader, and had the skills from my career in digital marketing to set up and market the business in my own area. I now have regular class hours doing something sociable and creative, which fits brilliantly around family life. What’s not to love?”

Data released by Startup Direct shows that the number of women over the age of 30 seeking start up finance and mentoring increased by a third in 2014.

 

In 2013 women over the age of 30 made up just 25% of enquiries to the Government start up loan provider, but this grew to 57% in 2014, an increase of one third (32%). This trend is being driven largely by ‘Returners’; women who have taken a break from the workplace to have a family and are motivated to start their own business by the challenges of finding flexible and stable employment which is well paid enough to cover the cost of childcare.

 

They are starting predominantly internet-based micro businesses, employing fewer than 5 employees, which they can run part-time from their homes and are undeterred by the challenge of juggling home and family commitments with the demands of a new business.

 

James Pattison, CEO of Startup Direct, said: “A growing number of women are disillusioned by the difficulties of combining family life with a traditional 9 to 5 job, not least the inflexible hours, lack of well paid part time work and the cost of childcare, which continues to spiral. The internet has made it easier than ever to start up a business from home and women are drawn to the prospect of being their own boss, choosing their hours and cutting childcare bills by working flexibly around family life.”

 

Startup Direct is encouraging more women to follow their dream of launching their own business by running a series of workshops aimed specifically at women, offering advice on all aspects of entrepreneurship as well as practical advice on childcare and time management. In particular it is targeting ‘Returners’, those are want to start businesses following a period of maternity leave or a career break after having children.

To apply for a start up loan, visit www.startupdirect.org

 

 

 

Warhammer 40,000 Space Marine Review

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Life can be truly strange when you think about it; I mean if you had asked me anything about Warhammer years ago I would have probably recalled memories of having my tie ‘peanutted’ and being resigned to the geek crew in school. Playing this with a closetful of outcasts who shared similar experiences, arguing whether chess was better than Dungeons and Dragons – this was the age of what could only be called the ‘original tabletop RPGs’. Now here it is brought dynamically and almost eagerly up to date on the latest console hardware and many would fail to agree that in the trailers at least it looks good – real good. Turning this into a console game is bound to bring positives and negatives. Gone are the cards, the dice and the makeshift boards that take an hour to put together and bring to life, gone are the 100+ interpretations of different rules, but do the positives of late nights and hardcore action remain? That’s exactly what I wanted to find out.

Warhammer Space Marine, takes the transition from board game to a visceral brutal third-person shooter/beat ’em up that has blood, more blood and monsters which I will fondly refer to as ‘greenies’ which you will blow to bits – yes with more blood. Yes, no dice and scorecard needed here to tell you whether you are going to hit or miss, all you need is the R2 button, and hey in this environment you don’t even need a cover button because this game is geared towards consistent ‘lets take them on from all corners’ type game play that even ‘Team America’ would be proud of. So table-top RPG this is not, and world of Warcraft this is not, but what Warhammer removes, it replaces with action and above everything else it captures the spirit of the universe epitomised in the board game.

A fantastic opening sequence sets the pace nicely, looking like it could have been pulled from a summer blockbuster and it really looks amazing, but once you press the start button any delusions you may have had that you are playing a game with in-game graphics the quality of God of War quickly dissipate. That’s not saying the graphics are poor, they are just standard fare and to be honest at times – below standard.

The Ultramarines’ are gung-ho, nicely voiced and still wearing the same huge armour from their board game counterparts years ago. The storyline is hardly worth going over and is almost non-existent – ‘humans versus aliens’ is about right. Aliens aren’t nice and the good guys aren’t nice enough not to shoot anything that gets in the way of getting the job done.

Gameplay is pretty straightforward too; stepping into the boots of Captain Titus – a member of the ultramarine squad it is your job to basically kill the alien forces and that it is really. The action is a mix of third-person shooting and melee.  You have guns, you have chain-swords and later you have rocket packs; all which carve a path of destruction through the enemy hordes. You fight in trenches, on the alien’s machinery, and you basically work your way up through the food chain until you get to the big fry, which in this game are aptly called ‘the forces of Chaos’.

I would be lying if I said the action was not satisfying; you do get the feeling that you are up against the odds.  When you take down the enemy forces and emerge victorious, the feeling of success in the initial stages at least is solid. It is a shame then that the game falls into a repetitive pattern. When the big cheese of the enemy arrive – ‘the forces of Chaos’ – it’s almost too late as at that point you have been subjected to a multitude of sequences each feeling like the one before. There’s just too little to break up the pace. The boss fights are few and far between, with only the final boss fight offering something different.

Online Multiplayer should extend the game’s longevity and appeal but it doesn’t. I honestly think that the melee combat approach here isn’t too well suited for competitive online play. The ranged combat ‘lets get a bigger gun’ idea though, works just fine, as does the game class and goal objectives. Needless to say Warhammer doesn’t try to re-invent the wheel or bring anything new to the table when it comes to online play which, considering the sheer number of fans out there I would say is a total shame.

My Verdict

Warhammer 40,000: Space Marine is a fair attempt at crossing a genre and bringing a franchise to life. The result is a likeable title, but one that falls foul of repetitive play. When I think of all the other titles being released this week such as Resistance 3, Star Fox 64 3DS andDeadIslandI know which one I would rather spend my money on. But fans of the original and gamers that decide to take that plunge and splash out their pocket money on this one will find a solid third-person action/shooter at its core. Just don’t expect miracles. Smart gamers will wait for the price drop.

7.5 / 10

 

How does this game compare to others in its genre?

Equal to: Lost Planet: Extreme Condition

Better than: Earth Defense Force: Insect Armageddon, Warhammer 40,000: Kill Team

Worse than: Vanquish, Red Faction, Resistance 3, Resident Evil 5, Dead Space

 

Motorstorm Apocalypse – Gaming Review

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Imagine a post apocalyptic cityscape, perhaps akin to that seen in ‘Fist of the North Star’ or ‘2012’ and as desolate as that seen in ‘I am Legend’. You get the idea – broken glass, skyscrapers leaning vehemently on edge, a feeling of total dread, the lingering question ‘what on earth happened here’ filling your thoughts. Suddenly an earth shattering roar of engines fill the air, first one, then two, then you in your vehicle enter into sight. Hearing the rumble of another earth tremor on the way you hammer home your pedal to the floor and hit the nitrous oxide switch so you can enter onto a ramp that will leap you over a chasm of destruction.

Scenes like this are pretty common in Motorstorm Apocalypse; the newest edition to the Motorstorm franchise. From the moment you get past the somewhat lengthy installation and see the first introduction you realise that developer Evolution Studios wanted to bring something new and dynamic to the table. It is clear that they had had enough of the deserts, mud tracks and palm trees of their first two titles and now just wanted to mix things up a little which basically equates to just ‘destroying things’ because that is exactly what happens, oh and by ‘destroy things’ I mean a little thing by the name of earth…well a city…but can you blame me for capitalising on the dramatic moment?

If imitation is the sincerest form of flattery then the makers of Split Second should be well pleased; after all this is the very style of genre that they created therefore is the only other title that this can be compared to. However as great as Split Second is, it has been out for a quite a while now, players have been round the block a few times with it and are looking for something new. Thank the heavens Motorstorm is still a PS3 exclusive franchise. As the saying goes – Ha-ha-hee-hee Xbox owners.

Whereas Split Second allowed players to initiate the explosions that tear apart rivals, Motorstorm flings you into cataclysmic events where in every track the world is literally pulling itself apart. Hence tracks change from dramatically from lap to lap, buildings fall from the sky, earthquakes will rip open gaping chasms, and in a world where an ever more erratic population create civil unrest, the police are pushed into controlling the crowds with ever more questionable methods. Sounds a tad familiar? Well Sony thought so, enough to push back the release date significantly after the recent world catastrophes of late. Is this game art imitating life or life imitating art? You decide. In reality it is a tragedy and one’s thoughts can only go out to the families affected – some of which were Sony’s own developers.

The story behind Motorstorm is told this time through a series of gritty motion comics. In it we join the ‘Stormers’. These are a group of nutcases who have a lot in common with ‘Storm chasers’ but rather than chasing storms for perhaps scientific purposes this group are have actually heard about the impending disasters and are actually hoping that the unpredictable and inhospitable conditions will create the ultimate racing experience.

Enter then three lunatics…erm…I mean racers taking part in the Motorstorm festival: Mash; a rookie racer who managed to stow away on the festival’s ship. Tyler; a hard edged racer who likes to gamble on his races and is also member of a racing fraternity called the ‘Brotherhood’. Finally there is Big Dog; a veteran racer who just doesn’t give a damn.

In festival mode these three characters represent the game’s three difficulty levels; first you will play as Mash, then Tyler and finally Big Dog. Their cut scenes will show you how their stories intertwine. In festival mode you can’t choose which vehicle to use for each race, which is a shame but what this does mean is that you’re given a great introduction to the various types of vehicles on offer, and the different handling that each provides. Each character too has their own racing style; for example Mash who is an amateur racer has vehicles with a lower top speed but a higher grip, whereas Tyler tends to opt for Muscle cars with a higher power range and a lower grip meaning that you really have to squeeze that break to power-slide around corners in order to make it through.

There are a larger number of vehicles to play with in this title compared to previous offerings ranging from small dirt bikes and ATVs, right through to big rigs and monster trucks. New additions include super bikes, hot hatches, super cars and rally cars all of which have their own strengths and weaknesses. Bikes are quick and light and so can reach areas that larger vehicles can’t, but they can’t take much punishment from other opponents and are easily wrecked, while the trucks are slow but resistant to damage. As typical of Motorstorm there are multiple routes to the finish line and which route you take will depend largely on what you are driving and whom you are facing off against.

Sad to say but the handling in this game is nowhere near as good as that seen in Split-Second with the bike being especially twitchy; so twitchy in fact, that at slow speeds you will almost want to throw the joypad at the screen in disgust. However games players shouldn’t be deterred, for this title more than makes up it in terms of pure destructive mayhem.

There are nine different race environments, on which there is a base of 33 tracks featuring different disasters. These all feature a number of critical disaster moments that really do give each race a thrilling adrenaline rush, or will make your jaw drop; one out of the two. The ‘Skyline’ track is especially worthy of note as it sees you racing on top of skyscrapers in the middle of an earthquake and as some buildings fall they actually form or change the layout of track and may I impart a word or two of caution: don’t you dare miss that jump. Nevertheless, for all of its credit it does come at a price in terms of graphical finesse; this title is just a whole lot weaker graphically than that seen in Pacific Rift where there was shadows and realistic convulsive lighting effects.

However, This could be seen as a minor criticism as it does deliver and does so without a hint of slow down or motion blurring in order to achieve its aim of making you say ‘Wow’ and ‘Did you just see that?’

As typical of Motorstorm, this game is about how and when to use your boost. Rather than other titles where you are rewarded with it by driving into oncoming traffic for example, in this game you have it from the start. However, it overheats quite quickly and too much boost in one go will cause your vehicle to explode into a rolling ball of flames. Taking your finger off the boost button allows it to cool down as does driving through water. Boost can also be used to ram opponents off the road, but compared to other takedown systems such as Need for Speed Hot Pursuit this is a rather disappointing effort with little, if any thought gone into creating cut-scenes of your opponents spinning out of control.

I was pleased to see an enhanced game system and improved AI opponents. In previous Motorstorm games they would just be plain unfair and some would say that in a sense the whole franchise has been built on the whole ‘love to hate’ nature of the game. You could be in 1st place one moment, crash and end up in 15th all on the final lap. Those moments are gone, or are at least few and far between and I say that this is a good thing especially as owing to the nature of the game the likelihood is that you will crash and crash often, thus they wisely have made the re-spawn rate very quick and brought the AI level down a notch or two. This doesn’t mean your opponents are stupid, far from it, using shortcuts and boosts to keep you on your toes and the different characters give you a great introduction to the game and its mechanics.

What really provides strength in this title is the wealth of options for both online and offline play. In addition to Festival mode you later unlock Hardcore Festival in Wreakreation mode, which lets you replay the race against super-aggressive opponents. There are also Time Attack modes, with results which appear on global leaderboards; allowing you to compete for the best time with others online. Wreakreation also has the now standard Quick Race mode, letting you race a circuit with the vehicle of your choice. You can also select from three different racing types: standard races; and elimination; where the racer in the last position is periodically destroyed. There is also Chase, where you must maintain a certain distance between yourself and the race leader. Other options include managing the AI difficulty, number of laps, and whether disaster incidents take place. But honestly – would you really want to turn it off?

Quick races can be played locally with up to three other players via split-screen which makes a welcome return in this title and is something I think developers of late have long forgotten. So what if there is slightly less detail when you play split-screen? What I want is to be able to get my mates round crack open a beer and beat them in person rather than arranging to meet them online or having to play against some unknown individual who may even try and get to know me. This brings back the social element to gaming.

Online there is a really nice Perks system that lets you choose from a selection of three power-ups to use in a race. These include Swift Return, which gives you a quicker respawn to the track; Critical, which allows you to hold your boost for longer; and Cheap Shot, which lets you ram people using less of your boost. Each race awards you with chips, a form of experience points, which increases your driver level which in turn unlocks new perks. You can also unlock new player icons, driver avatars, and parts for cars, which you can use to customise your favourite ride for online races. I found that any customisation was purely visual, so no matter what I added, my vehicle performed the same. This is a bit of a let down especially when potentially it could offer the gamer so much and would have brought something new to the table.

If you’re one of those people lucky enough to own a 3D screen, well let me tell you that you’re in for a treat. As many of you may well know, I have had an issue with so called 3D games for quite some time now; and my argument has been that there is nowhere near enough content to warrant buying one. This is one of those games that could very nearly change my mind. I was lucky enough to play this on a 3D screen and although there was a marked drop in the resolution I was totally stunned by what I saw. Driving on the skyline track now literally brings an explosion of rubble down around you, water and mud which before would land on the screen and trickle down now appears to whiz past your face. This all creates a rare experience of fear and dread that I haven’t experienced in quite sometime. To be honest I had to play the game again because I felt sad when I completed it and the roller-coaster ride came to an end.

This is one of those rare instances where I would say 3D really enhances the experience, making each race even more that intense than it already is. Perhaps it is little wonder really, as this game was designed in 3D the same way a 3D movie is made for 3D; not like a 2D movie which has the 3D makeover bits added afterwards. If you check the history books, Sony did this same feat years back when they introduced Gran Turismo to the world at a time when many gamers thought racing games had had their day and thought the PS One was done for. Not so said Sony. I am as awestruck now as I was back then.

My Final Verdict –
Motorstorm Apocalypse is a joy ride of epidemic proportions. It’s fun to play, has jaw-dropping visuals and provides perhaps some of the most intense racing experiences seen on the PlayStation 3 of late. It does have a number of shortcomings that let it down, but these negatives are far outweighed by positives that this title has to offer. With the plethora of content and great multiplayer options Motorstorm Apocalypse is an incredible game that just needs to be played. In short I think it will go down a storm.

9.2 / 10

How does this game compare to others in its genre?

This is really hard as the only other game in its genre is Split Second, so the only other comparable game genre are those with big jumps and big air –

Equal to: Split-second

Better than: Nail’d, Pure, Motorstorm and Motorstorm – Pacific Rift

Rock Band 3 {Gaming Review}

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The Guitar Hero and Rock Band franchises – are considered by many to be the most influential video games of the first decade of the 21st century. First released in 2005 it seemed as if air guitarists of a generation could finally unite. I remember the first time I picked up my plastic guitar and fretted along to a track. The whole idea of being a mini rock god in my bedroom just seemed to work.

However, that was a long time ago and a long time before they decided to milk the cash cow dry. Over the past number of years it seems as if we have been inundated with rock games. If I bought a new guitar each time a new game came out I reckon I would own about ten by now. To make things worse this year we have not one but two releases and you better believe it both are aiming to reach the number one spot on your Christmas list. I managed to get my hands on a copy on an early edition of Rock Band 3 to find out if I should still be rocking on.

As mad as it seems there is a reason for all of these games; Rock Band and Guitar Hero (and their sequels) are in fact the creations of separate rival software developers – Harmonix and Neversoft; and in numerous ways they have their own distinct diverse approach on how to make a rock and roll video game great and how to sell it.

Take Rock Band for example. Rock Band has always aimed for maximum playability with a large selection of pop rock type tracks. When they have gone for serious rock they usually pick tracks that are well known and they provide strong online support. Also in my view on the easier difficulty level the player is never actually really tested. Contrast this with Guitar Hero and Neversoft who seemed to cater mainly for the serious rock fanatics. Anyone who has played Band Hero will recognize their disappointment at going online and finding out that there was little if any online tracks to support their foray into popdom. Try too tackling Band hero on easy and your wrists will be sore. It might be a game but it doesn’t play nice.

Check out their titles too, once Neversoft and their publisher Activision realized that they had a market in plastic guitars they seemed almost like a bat out of hell-bent on riding the rock train until the wheels came off; delivering a new title almost every year – often with just new tracks and tweaks being the whole USP. Thank heavens for the term ‘market saturation’ because when the rock train was about to terminate at the next stop they turned their hands to the Vinyl and came up with the admittedly very polished DJ Hero. Out went the classic rock and in came the classic Hip-hop. Contrast this with Harmonix and the very incredible looking Beetles Rock Band – they always seem to go for quality over quantity.

To be fair to Neversoft they do have a flair for spotting innovative design because each new release of a ‘Hero’ has brought something new, however small and Rock Band 3 has capitalized on each and every aspect that they brought that worked. They also listened to their many fans

Game Play remains the same as before; successfully complete a song by using your controllers to strike the correct notes in time with note tracks shown on the game screen; or, in the case of the vocalists, to sing in the relative pitch to the original artist. Each player has a performance meter, which increases when correct notes are hit and falls when notes are missed; a band performance meter represents an average of all players. If a player’s meter should drop to zero, that player will temporarily drop out, silencing their part, and the band’s performance meter will start to drop. If the band’s meter hits zero, the band will fail the song and be booed off stage, and can either restart or change their difficulty level.

Rock Band 3 allows for several players, locally or for the first time online, to play the roles of lead guitar, bass guitar, drums, and vocals. I was pleased to see that Rock Band 3 had support for backup vocal harmonies with the lead singer (a feature previously introduced in The Beatles: Rock Band), and one playing an electric keyboard. (Yes it’s not just a new guitar you will need to buy this time).

Talking of which, it has often been a personal criticism that to plough the amount of time that you need to in order to get good at this game you are far better learning to play the guitar or drums in real life. Well this is a criticism put to rest because although this game is compatible with existing guitar controllers from previous Rock Band and Guitar Hero games. Mad Catz has just produced a new guitar controller, based on the Fender Mustang with real strings. Instead of five colored buttons, there are 6 buttons across 17 different frets, culminating in a total of 102 buttons to play. This idea is quite exciting me, as this game could redefine the whole term ‘fun learning’.
So on to playability. The game features a more in-depth career mode; and as before you can design your own character.

Reportedly the career mode includes over 700 career goals. The game also includes some 83 songs, ranging from Evanescence to Bob Marley and I was pleasantly surprised to see that all of my original downloaded content from previous Rock Band games transferred quickly and without additional cost. This gave me the feeling that this title is all about consolidating your Rock Band music. And that can only be a good thing. Tracks from the actual titles though such as Rock Band 2 required the purchase of a key but the transfer was quick and simple. I am always taken aback by Rock Bands online support and at time of writing there was over 2,000 songs available in the store for download. One word: wow. Developers of Guitar Hero should take note.

I found the game play to be rounded and a decent enough internet connection is all you need to ensure online play. Although, personally I found many tracks lacked sufficient challenge. The storyline was literally non existent – we all know the score: group of gang-banger wannabes decide to form a band and you have to help them scale to heights of success.

I do have a few gripes. Firstly the graphics – I was disappointed. Whilst functional they are no where near as polished as they should be, even if you were to take Band Hero which was out over a year ago and put these titles side by side graphically it would be stronger.

Secondly for me the sound mixer could have done with some refinement. For example I found it hard hear the vocal track if you are singing or vice versa. Guitar Hero 5 eradicated that problem ages ago. I couldn’t help but wonder why it is still here.

So what’s my view? – Well, despite its faults if you are going to get a Rock Band game then this is the title to get. In terms of game play and online support it has a much stronger, richer library. It is also the game you will return to and download tracks for and complete. More importantly it will keep you entertained without doubt through Christmas.

By Junior Smart