WRAP UP AGAINST POVERTY 2012

EXCLUSIVE CELEBRITY AND DESIGNER CLOTHING AUCTIONED TO RAISE VITAL FUNDS

JANUARY-FEBRUARY 2012

With London Fashion Week falling at the end of February, showcasing trends for autumn and winter 2012, charity Elizabeth Finn Care is celebrating all things fashion by auctioning a selection of unique items, donated by top celebrities and designers.

At Elizabeth Finn Care, a national charity whose grants team offers financial support to those in need, we know people can struggle to afford the items of winter clothing they need to stay warm and healthy during the colder months. There are 13.5 million people living below the poverty line in the UK, among them 3.8 million children[i]. Through Wrap Up Against Poverty, money to help buy more people in financial need buy essential clothes.

The inaugural Wrap Up Against Poverty campaign was launched in 2011. Over half the people the charity helps had to go without new clothes before they made the approach. By bidding for the fabulous pieces available, the public can not only boost their style credentials but also enable people in financial need survive the winter months.

Each item available reflects both the style and personality of the individual or designer who has donated it. Bidders can go for the classic look of Sienna Miller’s Doma fleece coat, or follow in Dame Helen Mirren’s footsteps by opting for her beautiful Alberta Ferretti coat. Glamour puss Kimberley Walsh’s plush Louis Vuitton scarf will be up for grabs too, as will a beautiful Alexander McQueen suit from Fern Britton, and stylish winter coats from comedy heroes Mathew Horne and Ruth Jones. To add to a spectacular celebrity list, exclusive designer items including a golden Martina Spetlova shift dress have been donated alongside beautiful items from high street stores such as Ted Baker and Topshop.

Wrap Up Against Poverty was a huge hit in 2011, raising both funds and awareness of the fact that millions of people in the UK are living in financial need and many can’t afford to clothe themselves through winter. Wrap Up Against Poverty 2012 will be even greater and grander.

Malcolm Tyndall, Director at Elizabeth Finn Care, said: “We hope that, with the generous support of top celebrities and the fashion industry, not to mention an incredibly enthusiastic public, Wrap Up Against Poverty 2012 will enable us to help even more people find and access the help they desperately need.”

Following the move to the digital catwalk, Elizabeth Finn Care’s auction will be hosted on eBay from Thursday 26th January, and will close on Sunday 26th February. The list of donations is growing longer by the day. For more information please visit www.elizabethfinncare.org.uk/WrapUp