The Truth About Looking Young

You may have seen Dr. Rozina Ali’s excellent BBC Horizon programme entitled ‘The Truth About Looking Young’, if not see it here, in which she talked about L’Oreal’s progress in the field of glycobiology and how it is the next big thing in the cosmetics industry. (you can read her article here)

There is a whole new exciting science called glycobiology which looks at lipids and sugars and their role in our bodies. It promises to shed light on the differences between young skin and ageing skin, in particular the role of glycans in repairing damaged skin. This pairs really interesting with our recent skin care report, where together with Mintel l’Oreal found that:

Eye creams and gels

  • Nearly half of all women (46%) use anti-wrinkle eye creams. Eye cream usage is mostly used around the 24 to 54 age groups, for more than half of these women.
  • One in four (26%) 15-24 year olds state that their skincare routine also includes the use of an anti-wrinkle eye cream.

Moisturisers

  • Moisturisers are used by over two-thirds (68%) of women
  • Only 35% use them every day
  • The most popular and highest-volume usage is with young women, with 43% of under 25s using them.

Anti-ageing serums

  • 39% of all British women use anti-ageing serums.
  • As women grow older, 46% of 55-64s using anti-ageing serums as part of their skincare routine.
    L’Oreal have announced a nationally representative UK clinicial trial of YSL Forever Youth Liberator to be published in a journal, which will provide further solid evidence of the anti-ageing effects of glycobiology.

L’Oréal, the leading beauty company will strengthen its understanding of the clinical benefits between the emerging science of glycobiology and skin ageing by commissioning an independent UK-based clinical trial of the Yves Saint Laurent Forever Youth Liberator skincare range.

Forever Youth Liberator is the first range of products available that are based on research into glycobiology, an area of science that is already the subject of intense research activity. L’Oréal has already conducted numerous clinical studies, with validated objective assessments of outcome, for each of the products in this range before their launch. The company is confident that a new independent UK-based clinical trial, to be published in a peer reviewed journal, will provide further evidence of the skin ageing effectiveness of the Yves Saint Laurent Forever Youth Liberator products.  These include a new eye serum and night cream which will be launched in the coming months.

Julie McManus, Scientific Director for L’Oréal UK and Ireland said:

“L’Oréal has devoted over 20 years’ research into understanding the role of glycobiology in skin and the changes that occur with age. We have succeeded in developing highly effective products based on glycobiology, protecting the important role that glycans play in healthy skin. We are totally committed to proving the scientific results of our skincare products, which is why we are carrying out a UK-based clinical trial on the Forever Youth Liberator range.”

Forever Youth Liberator serum, cream, nutri cream, cleansing foam and lotion are now available from major department stores and Boots Beauty counters as well as www.yslbeauty.co.uk.

 

Following the success of the face serum, the best-selling product of the range, Yves Saint Laurent will be introducing on the 5th September an eye serum, specifically designed for the area of the face where skin is at its thinnest.

 

Frost Interviews: Angelina Jolie

angelinajolieFrost loves Angelina Jolie, she’s talented and open, an amazing mother and a brilliant role model. For her searing honesty, read on….

On Brad Pitt: I met this amazing person, and we realized we had very similar views on how we wanted to live our lives. It’s happened quickly, with so many children. Yesterday, picking up the kids from school, Brad turned around in the car, and there were three of them. He couldn’t stop laughing. We love them and are having a great time.

On Brad with the kids:
“I keep telling Brad he owes me. He’s had a few months off in one of the most beautiful cities in the world with the children. And he’s such an artist and goes to the stone yards and the art exhibits, and loves being in such a cultural place.”

On her busy schedule: “I love it. I like being active, I love being busy and answering a lot of questions. And the children, well, that’s not work. It never is. They are always a pleasure.”

On being open with the media:
I like being able to be really honest. I’ll share everything always because it’s what I want. It helps me continue to do my work that way. And I’ve got nothing to hide and I like sharing with people and I like it when people come up to me and tell me things about themselves. So I’ll never change. And of course there are always going to be things that sound weird or aren’t explained so it’ll probably just get worse, but that’s okay.

On visiting Iraq: Well I came to the region about 6 months ago, I first went to Syria because I work with U.N.H.C.R. and there are 1.5 million refugees in Syria alone from Iraq and while I was there, I went inside and met with some internally displaced people. And this trip is to get a better picture of the internally displaced people and to discuss with the local government, with our government, with the NGOs and with local people, the situation and try to understand what is happening, because there are over 2 million internally displaced people and there doesn’t seem to be a real coherent plan to help them and there’s lots of good will and lot’s of discussion –but there seem to be a lot of uh — just a lot of talk at the moment and a lot of pieces need to be put together. So, trying to figure out what they are.

On plastic surgery: “I haven’t had anything done and I don’t think I will. But if it makes somebody happy then that’s up to them. I’m not in somebody else’s skin to know what makes them feel better about themselves. But I don’t plan to do it myself.”

On nudity: The thing is, [if] it’s important to the film. I never did one before because I thought I had to. It’s not a big deal to be naked. I think it’s a bigger deal to be emotionally naked. I think a woman’s breasts are a woman’s breasts; they don’t freak me out or shock me. It’s just not a big deal. I think it’s appropriate to the story.

On why she acts “I desperately need to communicate with people through films. It’s why I’m alive.”

On her first time working with Johnny Depp: “It turns out we are both a bit reclusive. . .That’s why our paths had never crossed — neither of us attends many parties or goes out very much. Neither of us seems to take ourselves too seriously. And maybe there’s something about being in a place in your life where your family is so central to you that you have a good perspective on it all . . . We got together as families . . . Brad, Vanessa and all the kids; that was lovely. Just family stuff.”