SISTER SCRIBES: JANE CABLE ON PLANNING FOR CREATIVITY

It’s the first morning of the decade and I’m making plans. Or rather I’m ordering dreams and prioritising my wish list, licking them into some sort of order. But shouldn’t the magic of creativity just be allowed to flow?

To my mind that’s a ridiculously self indulgent approach when you have chosen writing as a career. Having some sort of plan is so much better than sitting at a crossroads scratching your head. I have so many ideas for books I’ll probably never write them all – but which should I be following up? And what else needs to be done to make them successful?

Over the last few years I’ve developed a plan for planning – an easy ‘to do’ list for January 1st (or thereabouts), which keeps me on track.

  • Scrawl a quick review of the previous year in two sections – what went well, and what didn’t. Coming straight off the top of your head helps focus on what’s been important to you; what you need to do more of and what needs putting right.
  • Consider how you’d like to develop your writing life this year in each and every direction. For me the most important things are to understand more about (and hopefully write!) books with stronger hooks, and to find out more about winning at Amazon. Once you’ve worked out what your priorities are, allow yourself to dream a little – where would you like to be in five years’ time? How will this year’s plans help you to get there?
  • Now you have the basics you can set out your goals for the year. In my business life I had many clients who used the SMART system (specific, measurable, attainable, relevant and timely) and they’re a pretty good rule of thumb for writing too. Except I quibble a little with ‘attainable’ here, because I like to think in writing we continue to grow beyond our current skill sets – and what’s wrong with stretching ourselves anyway?
  • Next write down what you’re not going to do this year. It may sound a bit negative, but most people are prone to a bit (or a lot) of time wasting so cutting the draining tasks from your life is actually one of the most productive things you can do. One of my weaknesses is volunteering for too much so I’ve promised myself nothing new this year.
  • Then write down what you are going to do – the things that will make the biggest difference to your reaching your goals. What works in your writing life? What makes you feel good about it? What do you have to do more of to succeed?
  • The last part of my plan is to break down my goals and put them on a timeline. I do a rough quarterly guide, then an action plan for the first few months of the year. This will develop as projects move on. I also use quite small boxes for each month so I’m not tempted to overfill them and tackle too much too soon. I have a tendency to want everything to happen now, so this is very useful in spreading the workload. And, of course, it leaves room for some all important flexibility. Because even in the most ordered of worlds, real life happens.

So all this comes with a caveat: you can only plan everything when you are in control of everything. And in writing, as with most careers, you’re not. I was expecting my next book to be out by now, but it isn’t. Nobody’s fault – just one of those things. And I suspect when I look back this time next year there will be other things that haven’t happened too. But without any plan at all, I wouldn’t even know where to start.