A fun new TV campaign highlights how women like to game in their ‘me time’
Iconic screen and stage actress Kim Cattrall will add some Hollywood glamour to Nintendo’s latest TV campaign for Super Mario 3D Land, as she reveals her secret passion for gaming.
The brand new adverts, which launch on 11th June, show Kim in her bedroom reaching over to her bedside table and opening her Ice White Nintendo 3DS as she indulges in a bit of ‘me time’.
Kim shares how Mario is one man she can always rely on to have some fun and adds, with a twinkle in her eye, that their shared love of dressing up has kept things interesting over the years.
Nintendo first approached Kim after hearing how much she enjoys playing video games whether with friends or on her own. The campaign aims to show how the rich and colourful world of Mario provides the perfect escape for women for five minutes or five hours*.
Kim understands that women need to keep challenging themselves in all areas of life, and that it is important to make time to play, at every age. Through the campaign, Kim helps to show that gaming can be a form of escapism for all women, in their busy everyday lives.
Vanisha Kavia, Junior Product Manager at Nintendo UK, said: “The new campaign is all about women having fun. Kim Cattrall is an inspiration for women of all ages; she’s attractive, successful, intelligent and knows how to have fun. Plus, she is a genuine fan of Nintendo! We are really excited to have her involved in our new campaign.”
Kim Cattrall said: “It has been fabulous to work with Nintendo. I have been playing Nintendo games for years, have often gifted them to my family and have fallen in love with the new Nintendo 3DS and Super Mario 3D Land. I think it’s really important for women to take time out to play and Mario games are so much fun. An added bonus is that my nephew thinks I am the coolest aunty.”
Super Mario 3D Land is the first-ever true 3D Mario adventure game and sees the return of the Tanooki suit. It launched exclusively on Nintendo 3DS in November 2012, has remained in the top 25 games chart since launch and, like all Mario titles, is particularly popular with women.