THE BUSINESS OF BOOKS: SECRETS OF SEASONAL SUCCESS – Jane Cable takes a sleigh ride with Sunday Times bestselling author Heidi Swain

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How much of your working life does the business of books take up?

The business of books, in one way or another, takes up all of my working life now. Earlier this year I made the leap and gave up the day job to write full-time. I had been gradually cutting down my hours, but going out to work two days a week meant compromising time at the keyboard. I was increasingly feeling that I was spinning one plate too many and something had to give. Nonetheless it was a difficult decision because I loved my job, but following my heart has been the right thing to do.

Now I can write from six thirty to lunchtime and work on guest posts, blogging and interviews in the afternoons. It’s a much better balance all round.

 

What’s your business model to earn a living from writing?

I don’t have a formal business model, but writing full-time has given me the opportunity to take on different projects and I am now beginning to earn from a wider source than book sales. Writing short stories for magazines is a good way to supplement income and I have also taught a ‘writing a novel’ day course. That said, I’m not poised to order the diamond shoes just yet and my priority is, and always will be, focusing on writing novels readers love.

What do you write and what do you consider to be your major successes?

I write commercial fiction for Simon and Schuster, although I prefer the term ‘feel good fiction’. I want my readers to feel whisked away to the fictitious town of Wynbridge as soon as they sit down with the book.

I feel very fortunate to have readers getting in touch every day to tell me how much they love Wynbridge and want to live there, or that they have purchased my book to take on holiday or to give as a Christmas present. For me personally, those messages and tweets are all major successes. What could be more flattering than a reader loving what you have written so much that they take time out of their day to tell you?

I’m also very proud of my two Christmas books. Mince Pies and Mistletoe at The Christmas Market was my winter 2016 release and having listened to readers and friends who had been disappointed by novels which featured ‘Christmas’ in the title but barely covered it in the book, I was determined to pack my pages full of festive feeling. Looking at the response it definitely worked and it wasn’t far into January before my editor called asking if I would consider writing another one!

Needless to say I jumped at the chance. I already had the beautiful setting of Wynthorpe Hall in mind and got to work straightaway. The result was Sleigh Rides and Silver Bells at The Christmas Fair which was published in October and again, I’ve crammed in as much cinnamon and spice as possible.

 

Tell me about your latest project.

I’m now working on my sixth novel which will be released next summer. This one features a Wynbridge resident who isn’t living in the town, but don’t panic. I’m planning for her to visit her friends and family at least twice so there’ll be plenty of opportunities to catch up with the girls from The Cherry Tree Café and The Mermaid Pub.

Thank you Jane for inviting me to feature today and I may take this opportunity to wish you all a very merry Christmas!

 

Since my interview with Heidi Sleigh Rides and Silver Bells at The Christmas Fair has taken the Sunday Times bestseller list by storm and just has to be this year’s most successful seasonal romance. Heidi lives in Norfolk with her wonderful family and a mischievous cat called Storm. Find out more about her here: Website: http://www.heidiswain.co.uk/