Every business owner would like to be in a situation where they are overwhelmed by demand for their product or services. In this scenario, the growth of your business is organic. You don’t have to do anything to make it happen. Unfortunately, growth is something that may need to be pushed by you to some extent. The strategies below can help you make it happen.

Have the Resources You Need

Growth can actually be a negative thing if you can’t keep up. In fact, a lack of preparation for the expansion can sink what would otherwise be a successful expansion. This can be tricky in terms of timing and predictions. You don’t want to hire a lot of staff that you won’t need, but you also don’t want to miss out because you don’t have the necessary people and equipment to keep up with customer expectations. This is also a good time to look at your processes and consider what you may need. If you are going to be selling more products and you have a fleet, you may need to expand that fleet. You also need to make sure it is running as efficiently as possible. GPS fleet tracking software can use real-time data to track your fleet and can be an excellent solution to issues that may arise as your fleet grows.

Find a Niche or Diversify

Two strategies you could employ are actually opposite in nature, but depending on the type of business you run and your circumstances, each of them could be the right direction. It might sound strange to say that you can expand your business by shrinking what it is you do, but if you identify the right nicheand there aren’t many other organizations who offer who you do, this can be much more lucrative than a more generalist approach. Alternately, you could diversify, expanding the products and services that you offer. A common example of this is a bookstore that adds a coffee shop.

Market to More Customers

You could also try marketing to a wider base of customers. If you have a retail storefront, you could consider setting up an online shop as well or vice versa. If you offer services instead of products, think about what similar services or add-ons you could offer. You could try to find a different demographic from the one that commonly uses your products or services and figure out a new marketing strategy that would appeal to them. Attending a trade show is another way to potentially expand your market. If it doesn’t do so directly, it can help you make connections that may facilitate that expansion.

Follow the Money

It may sound like a contradiction, but getting rid of some of your products and services–even if you are not going the niche route–could also lead to growth. Take a hard look at your revenue and see what is not earning its keep. Freeing up the resources that you are putting toward products or services that are not particularly profitable allows you to make better use of those resources.

Do you find yourself yearning for the old days when life was simple and we ate good wholesome proper food? Or is this just me getting nostalgic again?

Even if you’re not an oldie, a little too prone to reminiscing, you’ll still thank me for introducing you to Tracklements Chutneys. They’re based in Wiltshire, where the founder, William Tullberg, discovered an old recipe for Wholegrain Mustard in the 1970s. He not only had a go at making it, but started selling it in his local pub, then not long after, unbelievably, Harrods took it on.

But he didn’t stop there. He searched out recipes for different savoury jellies, chutneys and sauces (even using a 17^th century recipe from an old book). And now, half a century later Tracklements have over 50 products and export to 24 different countries, and his son, Guy is continuing the family tradition.

So what’s their secret? Well no secret really, they simply choose the best ingredients, sourced from farms and small businesses across England. A fabulous example is the fruit for their crabapple jelly. Primary school children help pick them – the children learn about making traditional English preserves, and the school receives 50p per kg of apples collected, plus 25p per jar of crabapple jelly sold – win win. But it’s not just the fruit, vegetables and herbs which are grown locally, Tracklements have an arrangement with Aspell Cider company – another family business – to make a high quality cider vinegar for their preserves; the beer for the Beer Mustard is made just a few miles from Tracklements in Wiltshire, and the Cider Brandy for the Apple and Cider Brandy Chutney is from Dorset. How brilliant is that? (I’m getting nostalgic again).

 But the part I love most is that, despite having grown over the years, everything is still made by hand, in small batches using traditional recipes. 

Well, I don’t know about you, but having read the Tracklements story, I couldn’t wait to see if the local ingredients and careful production meant great taste. Happily Tracklements provided their Special Edition Coriander and Chilli Chutney for me to try. What can I say? Wow- Just Wow. I have never tasted chutney like it. The coriander was so fresh it was as if it had just been plucked from my herb garden and the flavours blended perfectly with a subtle bite from the chillie to balance the sweetness. The cider vinegar was delicate, complementing, not overpowering the natural flavours. It would go great with Indian dishes, also with a barbeque or even a mild cheese.

Amazingly, despite being hand-made from specially sourced ingredients, it cost just £3.75. I just loved it and I’m scrolling through their on-line shop with credit card in hand as I type – I may go for the chilli jam next.

Do follow this link to their website – you’ll be glad you did.

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By Dr K Thompson, award-winning author of From Both Ends of the Stethoscope: Getting through breast cancer – by a doctor who knows

http://www.amazon.co.uk/dp/B01A7DM42Q http://www.amazon.com/dp/B01A7DM42Q
http://faitobooks.co.uk

Note: These articles express personal views. No warranty is made as to the accuracy or completeness of information given and you should always consult a doctor if you need medical advice.

Today, 21^st June 2022 is the Summer Solstice. It marks the longest day of the year & the beginning of summer in the northern hemisphere. It signifies change, new beginning’s, nature & the seasons & has been marked for generations & by cultures all over the world.

Stonehenge an ancient monument was erected around 2500 BCE & some historians believe is was built to establish the date of the summer solstice since the sun rises at a particular point on the horizon on the day of the solstice.

In China the solstice is a time to celebrate femininity & yin forces, complimenting the more masculine yang forces of the winter solstice. According to Chinese tradition the shortest shadow is found on the day of the summer solstice & is demonstrated as such in the Chinese symbol for yang & yin.

The Summer Solstice has been described as the day when the sun seems to stand still. Solstice comes from Latin: sol meaning sun, sistere meaning stand still. On the Summer Solstice the sun reaches its most northern & highest point, hovering & appearing to stand still over the Tropic of Cancer. Then it reverses direction & starts moving south again. The same happens at the Winter Solstice as it reaches its most southerly point directly above the Tropic of Cancer, hovers & appears to be standing still & then reverses direction back to the north.

Interestingly, the Summer Solstice isn’t always on 21^st June, occurring at any point between 20-22^nd June, although 22^nd June solstices are rare. The last one took place in 1975 & there won’t be another until 2203.

Although the Summer Solstice marks the first day of summer, the days start to gradually get shorter at first & then as we approach the winter solstice more rapidly so. But temperatures tend to continue rising with the Summer Solstice often not coinciding with the hottest day because the land masses & oceans take so long to heat up & cool down.

The Summer Solstice also does not mean that the sun is closer to the earth. The sun’s distance to the earth has very little effect over the seasons, which are driven by the Earth’s tilt of 23.4 degrees. Earth is actually furthest away from the sun at this time of year. Earth’s tilt also does not change as it rotates around the sun, what actually changes is the position of the hemispheres in relation to the Sun.

You may also be surprised to read that even though it’s the longest day it’s not the earliest sunrise everywhere, which usually happens a few days before & the latest sunset a few days later. This is due to the imbalances between measuring time using clocks & time measured by sundials.

Within the Arctic circle, there is 24 hour’s daylight on the Summer Solstice & likewise 24 hours of night on the Antartic.

Summer & Winter Solstices have been celebrated around the world for generations. And yoga is no exception. Flowing through sun salutations are a beautiful way to play homage to the Sun & all it does for us providing us with warmth, light, energy. Often you will find people practicing 108 Sun Salutations in a more meditative practice to shift energy & cultivate a sense of surrender.

What is the significance of 108? Well it has appeared in many ancient, sacred texts. In numerology, 108 add up to 9, the number symbolizing universal love, eternity & awakening. In Ayurveda medicine, said to be the oldest medicine on the planet & yoga’s sister science, there are 108 sacred points on the body. In Astronomy the distance between the Sun & the Earth is approx. 108 times the Sun’s diameter. Mala beads have 108 beads & are used to count during meditation.

Tonight I am practicing a Summer Solstice yoga practice in our regular class & then going home to tune into an online event to celebrate this auspicious day. However you choose to honour & celebrate the Summer Solstice may it herald new beginnings to you all.

Alex is based on the edge of the stunning Cotswolds & has been sharing her love for all things yoga & mindfulness for almost a decade, not just in the UK but also around the world. Her mission is to help everyone discover a more mindful way of living & to encourage them to embrace regular self-care practices for a happier & healthier way of being.

If you would like more information on how to practice mindfulness, meditation & yoga message her at alex@alexbannard.com.

For free resources check out her Facebook group: Mindfulness & Yoga for Self-Care, here is the link: https://www.facebook.com/groups/MindfulnessYoga4Relationships

Alternatively please check out her website: alexbannard.com