5 Tips To Improve Your Blog

The Ultimate Guide To Becoming a Successful Blogger , blogging, blogs, how to be a successful blogger, blogger, blogging, Catherine BalavageI have now been blogging for more years than I care to admit to. In those years I have picked up a lot of knowledge. I will now be sharing this knowledge with the readers of Frost. To get started here is my five top tips for your blog.

Avoid Duplicate Content.

Google penalises duplicate content and it will affect your SEO. If you want to put the same post on your blog, or as a guest post service on another site then give it a rewrite. In traditional publishing articles are ‘topped and tailed’ and then resold to different publications. You can do the same by keeping the essence of your article, but rewriting it. If you have writers ask them not to cross publish their articles. Original content is best.

Engage With Your Readers.

You should engage with your readers in two ways: emotionally and physically. Most writers write to connect with people and tell stories. And people read to feel connected with the world and other people. It is also important to respond to readers. If someone tweets you or makes a comment under your post, thank them and respond.

Share Your Post on Social Bookmarking Sites and Social Media.

So many people write a great post and then expect people to be able to find it. If you do not share your post then people will not know it exists. Sure your regular readers will go to your home page, but not everyone will. Share your post on Twitter, Facebook, Reddit, Digg, StumbleUpon, Tumblr, Google + and Pinterest. You can use a plugin which shares your post to certain sites automatically. I recommend this as it can be time-consuming. After a while focus on the sites which give you the most traffic and drop the others. Ask your writers to share their posts. Also: encourage your readers to share articles.

blogging tips, blogging, how to blog, how to be a successful blogger, blogging for beginnersDon’t Just Copy and Paste Press Releases.

There is nothing wrong with publishing press releases. Frost does sometimes when we think our readers will be interested in the story, but do not fill your site with them. It is also a good idea to personalise them. Whether or not you completely rewrite them is up to you. Some people think they should be rewritten but I think a tweak is fine. Tailer it to your site and make sure it does not end up as duplicate content (see above) and then you have some free copy. When it comes to press releases resist the urge to just bung one up to add content. No new post is better than a subpar post which brings down the tone of the entire site.

Be Authentic.

You are unique. You have a voice: use it. No one else can do what you do. Always be your authentic self. You can use your experiences to connect with other people who have been through the same thing. Write from the heart and people will connect with you. Never sway from your beliefs or do something solely for money. As Bob Dylan says, ‘Your reputation is something that you can sell, but that you can’t buy back’. Bob knows his stuff, listen to him.

 

You can buy The Ultimate Guide To Becoming a Successful Blogger here

 

Frost Editor Catherine Balavage Tells All You Need To Know About Blogging

The Ultimate Guide To Becoming a Successful Blogger , blogging, blogs, how to be a successful blogger, blogger, blogging, Catherine BalavageIn a new Frost series Catherine Balavage will be covering everything you need to know about being a successful blogger and running a successful blog. Hot on the heels of releasing her book on blogging, Catherine will be doing a talk on blogging at Litfest, the esteemed literary festival founded by contributing editor Margaret Graham. All proceeds from Litfest go to Words For The Wounded so come along if you can. It is this Saturday (16th April 2016).

If you have any questions on blogging then please send them along to us at frostmagazine@gmail.com or tweet us at @Frostmag. Blogging is huge now and allows you to create a brand, earn a living or even work from home. Keep coming back to Frost for the knowledge to help you achieve your dreams.

You can buy The Ultimate Guide To Becoming a Successful Blogger here

 

 

Damian Lewis Interviewed Real Spies For Film Role

Actor Damian Lewis arriving for the press conference of the movie "Queen Of The Desert" at the Berlinale 2015

John le Carre is having a moment. The Night Manager was a huge hit for the BBC and now Our Kind of Traitor is coming to the big screen starring Homeland actor Damian Lewis.

The actor interviewed real life spies when researching his new role. He will play secretive government official Hector Meredith in the film, Damian said about his lunch with two spies:

“I went to Special Forces Club and had lunch with – for want of a better word – two spooks working for the British government, They were brilliant and discreet, while also being indiscreet – happy to share tidbits.”

Damian missed out on the role that Tom Hiddlestone played in The Night Manager: Damian had read the novel, he told Total Film magazine, “I’ve read the Night Manager, Larry Kasdan gave me a copy when we were making (2003 film) Dreamcatcher. He said ‘You must play this!’ I read it and stuck it on my shelf.” Never mind Damian, you still got to be in a le Carre story.

Our Kind of Traitor opens in the U.K. and U.S. in May (16).

Is there a right way to sell your home?

xfactorhouse2015homefinal

So you’ve decided to put your house on the market, and you’ve had numerous people offering advice while you manically type ‘The Mirror reckons you can save around £4,621 when using an online estate agent, which could go towards the deposit on your next home or the renovation work needed.

Bear in mind: You’ll be spending a lot of time doing most of the work yourself but if you can manage, it’s worth it for the cash saving. You could also see a lower sale price, because estate agents work to sell a property for higher than its market value, so they receive more commission, but in this case it’s just you.

 

By Patrick Vernon.

How to Plan the Perfect Wedding on a Budget


wedding planning, wedding, weddings,Getting engaged is one of the best things that can happen, isn’t it? From the moment you said ‘yes’ to telling your nearest and dearest, you’re swept up in a whirlwind of romance, energy and excitement. But, as all brides to be have experienced, planning the wedding can bring you back down to earth with a thud. How are you going to afford the day you’re dreaming of? Read on to discover how to plan your prefect wedding on a budget…

Know your budget
The first (and most important) part of planning your perfect wedding on a budget is actually defining it. The average UK wedding now costs an eye watering £21,000, though of course you needn’t spend anywhere near this much! However, it will help to have a good idea of where your upper limit is. Whether you’ve got a small fortune or just £1,500 to spend, there are plenty of suppliers like 77 Diamonds who will let you customise the bits that mean the most to you so that you can stay on track with your spending.

 

Be ruthless with your guest list
The biggest budget blower is a guest list larger than you can afford. So, start by making a list of everyone you and your partner must have in attendance. After that, calculate how much you can spend per head, and add friends and family members accordingly. Just be prepared for the fact you might ruffle a few feathers or cause offence… but there’s nothing stopping you meeting everyone off the guest list for a celebratory drink!

 

Consider second hand or hired
Think you have to spend a fortune to have a wonderful wedding dress or dashing suite? Think again. Websites such as Still White, Sell My Wedding Dress and Preloved allow brides to snap up once-worn dresses at a fraction of the price, including designer and couture gowns. Alternatively, charities like Oxfam, and sites like eBay.co.uk, sell wedding dresses for brides on a budget. The groom can hire his suit too, spending under £200 for full grey tails rather than breaking the bank by purchasing it for good.

Be flexible
Want to save some serious money? Be flexible about when you marry. Due to their popularity, weddings on sunny summer Saturdays cost the most of all, but brides who don’t mind when they tie the knot could save a fortune by marrying in winter or autumn. Better yet, if you can marry on a Friday rather than a Saturday, you’ll save extra cash, and couples getting hitched Sunday to Thursday will make the biggest savings of all.

 

Haggle
All that said, your wedding should feature all the things that are truly important to you. Want a professional photographer to capture the day? Go for it! Is that classic car pulling at your heart strings? Book it! Just be prepared to haggle for what you want: it’s not unreasonable to try to knock the price of your essentials down, even if you feel a little uncomfortable doing so. Just give it a go; after all, nothing ventured, nothing gained.

 

By Patrick Vernon.

Getting Married? Tips to Avoid the Mother-in-Law From Hell By Dr. Deanna Brann

wedding planning, wedding, weddings,Author of Reluctantly Related Revisited: Breaking Free of the Mother-in-Law/Daughter-in-Law Conflict

Tara was at her wits end. She has been nothing but nice to her fiancé’s mother, but no matter what she does or says it never seems to make a difference. Tara is already on the verge of tears when, out of the blue, her fiancé’s mother shows up at her house.

Without saying hello to Tara, her future mother-in-law Bonnie blurts out in a tone that says this is not up for discussion, “I just stopped by to drop off my wedding guest list. I added a few more people to the list. These people mean so much to me, I just couldn’t leave them off.”

Tara was caught off guard and initially didn’t respond, but when she looked at the list and saw 30 more couples added, she couldn’t stop herself, “Bonnie I understand these people are important to you, but I thought we made it perfectly clear that we have a limited number of people who can attend. We don’t have room for more.”

Glaring at Tara Bonnie’s jaw clenched as she spoke very deliberately, “I know what you said, but these people have to be invited!  It’s bad enough that the wedding is going to be in that really small chapel, and that I’m not good enough to be included in any of the wedding preparations, but to not invite people who really matter to me is not acceptable. If I can’t invite them, well then…I guess I won’t come either. Obviously you also don’t have room for me!” And with that, Bonnie stormed out of the house, leaving Tara standing gaping and speechless.

Tara is about ready to throw her hands up and surrender. Bonnie is relentless with her demands. And these demands are not just about the wedding. These demands are about anything that involves Tara’s fiancé. Ever since Tara and Don became engaged his mother seems to go out of her way to come between them. Bonnie sees nothing wrong with texting her son at all hours, and then calling him when he doesn’t respond, panicked that something has happened to him. She is oblivious to how her words or actions may impact Tara and is often terse with her when she asks Bonnie a question or tries to engage her in conversation. Bonnie will also cry and claim she is just trying to be a part of their lives when Don and Tara attempt to set boundaries with her, claiming that he’s become so distant since he and Tara have been together. And the list goes on and on.

It’s funny when you are around everyone else you feel confident, strong, and capable, and yet, as soon as your future mother-in-law gets within earshot of you all your confidence and strength seem to go out the window. When you have a mother-in-law like Bonnie it is easy to feel overwhelmed.

This type of mother-in-law is one I call Off-the-Wall Wanda. Everything is about her—what she wants, how she feels or how someone has hurt, ignored or upset her in some way. She says things without thinking (or caring) how her words might affect you. She will pull out all the stops to get what she wants, whether that is through manipulation, guilt trips, or passive aggressive behavior. For her, it is all about her.

But what if your future mother-in-law is not as overwhelming as Bonnie, but you still find yourself feeling that she is a bit “overly involved?” Here is Monica’s situation with her fiancé’s mother:

Exasperated Monica starts to cry, “I can’t take much more of your mother!”

Her fiancé Greg wasn’t sure what the problem was with his mom, but he couldn’t stand it when Monica was this upset. “What’s the problem? What did she do?”

Trying to calm down, but escalating with each word, Monica spews out, “She just seems to take over. I’m trying to finish the last minute details for the wedding, get the apartment ready to move into, and every time I turn around — there she is. ‘Let me help you clean’ or ‘Here, let me get this for you or that for you’ or she’ll decide we don’t need to cook and she brings over carryout. It’s just too much!”

Greg could hear Monica’s frustration, but he really didn’t understand why she was so bothered by his mom’s behavior. “I don’t think she means anything by it. She’s just trying to help us out. You know how she is—once a mother always a mother.”

“I don’t need another mother. I already have one. And besides, I want the two of us to do these things. This is ourwedding and our apartment and the beginning of our lives together. Why can’t she ask us before she just jumps into ‘helping’ us.”

Without saying anything Greg puts his arm around Monica and holds her. Monica starts to cry, “It would be nice to be asked that’s all.”

Monica’s mother-in-law’s need to be needed and her desire to help her son and future daughter-in-law can feel overpowering. And although her intent may not be the same as Tara’s future mother-in-law Bonnie, her actions can still create a difficult situation that eventually grows into a toxic one.

Monica’s future mother-in-law is one I call Mothering Margaret. She struggles to let go of her role as mom. She often says she has let go of her son, yet her behavior shows she still has some letting go to do. Her helpful intentions are often good intentions, but she is unaware that her helpfulness may come across as controlling, intrusive or overbearing to her daughter-in-law.

Both of these situations can be a nightmare for everyone involved.  I’m sure at this point you are wondering if it would be better to avoid her all together or move as far away from her as possible. Trust me, as appealing as this may be, it really isn’t the answer. Avoiding her will only make your relationship with her worse. More importantly, though, it can and will hurt your marriage. Here are some tips to help you create a better, more comfortable relationship with your soon-to-be mother-in-law:

  1. Let her feel a part of things – There are so many things to do when it comes to planning and executing a wedding. Let your future mother-in-law be a part of it. Let her feel that she in included, not excluded. As much as this is about you and your wedding, it is also her son’s wedding. She may not have another opportunity to be involved in such an important life event. Depending on the type of mother-in-law she is, you can give her small tasks or more important ones. You can share with her what you are doing and when you are doing things so, again, she feels she is a part of what is going on.
  2. Be sensitive to her transition from a primary figure to a secondary figure – As a mother she is used to having some influence over her child. Letting go of that and yet believing she is still relevant, albeit in a different way, will go a long way in helping all of you adjust to this new family dynamic.
  3. Find some positive things about her and build from there – Work toward developing a relationship with her that is independent of your fiancé. Get to know what she likes, dislikes, hobbies, and so on. Find something you may have in common with her. If, however, you have a mother-in-law who is like an Off-the Wall Wanda finding common ground may be difficult or next to impossible. Instead, focus on one thing you like about her or something she does well. Let this be the basis of your relationship.
  4. Establish some boundaries – Setting boundaries helps your in-law know and understand the “rules” of this new relationship. However depending on which type of mother-in-law you have, the boundary setting will be different.

For example, with an Off-the-Wall Wanda you will need to not only set boundaries, but you will also need to have consequences when she does not abide by those boundaries. Since she is not someone you can reason with or believe that once you’ve explained why you want her to do something she will comply, it is also critical that you do not get into a discussion as to why you are setting these boundaries. Remember she doesn’t really care about that; she is interested in getting what she wants. Once she has you engaged in explaining and rationalizing, she is likely to wear you down.

A Mothering-Margaret also needs to have boundaries set for her so that she knows what is expected of her. However, she does not need to have consequences when you set those boundaries. She really wants to have a relationship with you and will often willingly do whatever you ask. She truly struggles with what her new role is supposed to be and by setting some boundaries you are helping her understand where she fits. Remember she wants to fit in somewhere; she just needs your help to figure out where.

Your new life can easily include your extended family, particularly your mother-in-law. With these few tips you will be starting off on the right foot toward building a warm and comfortable relationship.

Deanna Brann, Ph.D. has over 30 years of experience in the mental health field as a clinical psychotherapist specializing in communication skills, family and interpersonal relationships, and conflict resolution. After running her own private practice for more than 20 years, she spent time later in her career providing business consultation to other private practice professionals in the health care and legal fields. As both a mother-in-law and daughter-in-law, her own personal experiences led her to research the subject. Her first book, Reluctantly Related, began the discussion of examining and bettering the MIL/DIL relationship and is followed by her newest book, Reluctantly Related Revisited. Brann holds a Bachelor of Science degree in Psychology, a Master of Science degree in Clinical Psychology, and a Ph.D. in Psychobiological Anthropology. 

Connect with Dr. Brann at www.drdeannabrann.com or http://www.inlawsos.com/

http://facebook.com/drdeannabrann

twitter – @deannabrann

Reluctantly Related Revisited: Breaking Free of the Mother-in-Law/Daughter-in-Law Conflict available on Amazon

 

 

The Obsessive Compulsive Cleaners Share Their Tips

Window cleaning in protective rubber gloves washing windowsThe Obsessive Compulsive Cleaners are back for a new series and they are sharing their top tips for keeping your home spick and span.

From rubbing fabric conditioner on radiators to using a cheese knife to get rid of limescale and emptying the water out of the toilet bowl before dousing it in vinegar, the cleaners leave no rug or duvet unturned.

The cleaners are led by Hayley, a 30-year-old mum of three, who was diagnosed with OCD in 2007. She can spend up to 19 hours a day in her battle against bacteria.

Hayley’s top tips:

  • Rub neat fabric conditioner on radiators and when they warm up the whole house smells amazing.
  • Use Milton baby sanitizer. It gets rid of germs but is much safer, especially if you’ve got kids. Follow instructions on the bottle.
  • Vacuum the ceiling to get rid of dust and cobwebs.

Rob is a 32-year-old College Lecturer who lives in Burnley. He lives in a quaint cottage which he keeps to “showhome standard” through a strict cleaning regime.

Rob’s top tips:

  • Use thick bleach and a toothbrush to keep bathroom grout clean and bright. It’s fab for getting the hard to reach places. Bicarb and lemon juice is a good alternative for people who aren’t a fan of bleach. (Make sure you wear rubber gloves to do this)
  • Grind up some lavender in a pestle and mortar and mix with bicarb. Sprinkle over carpets and rugs bought from UK tool hire, leave for 20 minutes and then vacuum off. It keeps them smelling fresh. (Clean the pestle and mortar thoroughly after use).
  • Use a steam cleaner on a mattress to kill any bugs.
  • A small bowl of coffee beans helps to reduce any odours in food cupboards.
  • The best way to tackle a limescale problem in the toilet is to remove all the water in the bowl and soak cotton wool in cheap white vinegar. You then pad out the toilet as if it was papier mache. This should be left overnight. The vinegar completely disintegrates any limescale without the need for scrubbing and also gets rid of any smells. Environmentally this is the best way forward and can be topped up with a cleaner in between. I know it sounds like a big job but the results are well worthwhile

Kris is a 34-year-old medical scientist who lives in Wakefield. He cleans for 22 hours a week and uses his scientific knowledge to make his own cleaning products.

Kris’s top tips:

  • Always unscrew shower heads and bleach them once in the while by leaving in a bucket of diluted bleach. Rinse thoroughly before reattaching. Make sure the room is well ventilated while you do this and that you wear rubber gloves). The biofilm of microorganisms develops in this area and not many people know that.
  • Always leave your dishes to air dry as tea towels are perfect ground for microorganisms to multiply and by reusing them we are actually spreading some potentially harmful bugs
  • To clean the toilet use plenty of bleach. It’s also a good idea to soak the toilet brush in bleach for a while after cleaning the toilet. (Wear rubber gloves when using bleach)

Julie is a 53-year-old plumber who lives in Great Yarmouth. She is not a fan of chemical products and prefers to use natural alternatives.

Julie’s top tips:

  • Use baby oil to get a shine on stainless steel
  • Use vinegar for clean and streak free windows, on taps and in the toilet (to remove limescale.)
  • Use hot and soapy water to wash down skirting boards
  • To clean the toilet use lemon and vinegar. The acidity of the lemon burns away any grime and helps it smell fresh. The vinegar combats limescale better than any bleach will.
  • Fill a sandwich bag with vinegar and tie it underneath your tap using an elastic band so that the tap is sitting in the vinegar. This will remove the limescale.

Louise is a 36-year-old military wife who cleans for up to 30 hours a week and has developed an armoury of specialised equipment to tackle any enemy dirt.

Louise’s top tips:

  • Use a piping nozzle cleaning brush. Usually a cleaning tool for cake decorators, Louise uses it everywhere to give a really good scrub in any nooks and crannies. It’s great for drains and hinges.
  • Use a cheese knife to get rid of limescale by chiselling away at it
  • Everyday scissors work wonders in the garden as they are much more precise than gardening shears.

Tom, 33, is a car enthusiast. His cleaning obsession extends to his cars as well as his home and is known as the obsessive compulsive car cleaner when he goes to car shows.

Tom’s top tips:

  • Use old (but clean) tea towels to buff up the bathroom after cleaning. They give everything a good shine.
  • Car polish on the outside windows keeps them cleaner for longer as the water just rolls off.
  • Put perfume on a cotton wool ball in the vacuum to spread a nice smell.
  • It’s best to take the water out of the toilet – it’s the only way you can get a proper clean around the whole toilet.

Sandra, 52, is a café owner who lives in Port Talbot. Sandra has a strict inside clothes/outside clothes regime to help prevent dirt and germs getting in from outside.

Sandra’s top tips:

  • Bathbombs make excellent air fresheners. Stick them in cupboards/wardrobes/airing cupboards and everything will smell great.
  • Bicarb is the answer for stains. Rub it in dry to a new stain, leave for a moment and then scrub it out.

Carly, 32, is a data manager from Hertfordshire. Carly was diagnosed with OCD when she was 11 years old and spends up to seven hours a day keeping her flat immaculate.

Carly’s top tips:

  • Mix washing up liquid with all purpose spray to kill germs and make everything smell nice.
  • Splash a bit of lemon on fridge shelves when you polish them and then it will smell great every time you open the fridge.
  • It’s important to bleach the floors to kill the bacteria that comes in on people’s feet. (Wear rubber gloves when using bleach).

Please note: With any of the suggested tips, when handling any household products, it is always advisable to keep out of reach of children and animals and always check the label for correct handling of the product. Damage can be caused by using unconventional products and tools not usually associated with cleaning – therefore it is advisable to test on a small area first.

Obsessive Compulsive Cleaners returned Tuesday March 15th at 8pm on Channel 4.

 

 

Digital Marketing Tips

digital marketing, marketing, tips, adviceDigital marketing, it’s a new ball game. As advertising, and, let’s face it, pretty much everything else, moves online, marketers are going to have to come up with a new set of skills. Do not worry however, Frost magazine is here with tips galore to help you use digital marketing to improve performance and your ROI.

Here are our digital marketing tips:

Find out all of the different rules of the various search engines. Google, Yahoo! and Bing all have different criteria and formats. Find out what they are and tweak your campaign for all of them and it will make a difference.

Make sure the URL in your ad is optimised. Make sure it is relevant to the product and service you are promoting.

Include a strong call to action. It helps to tell consumers what you want them to do. People will respond better and know what to do next. Including the word “now” in your ad is also a good idea. Including “free” will also give good results. “Call now for a free consultation” or “Call now to learn more” are both good call to actions.

Write your ad in title case. This means you capitalise the first letter of Every Word Over Three Characters. Do not use all capitals letters because it IS THE INTERNET VERSION OF YELLING AND JUST MAKES YOU LOOK ANGRY.

It sounds basic, but make sure you use the correct spelling and grammar.

Don’t use trademarks you do not own. It is not legal and opens you up to a whole host of problems.

Make sure you use the right, targeted keywords in your headline and copy.

Keep it simple. Do not use any abbreviations that are not widely known or long, complicated words. Never use a big word when a small one will do. Keep it punchy and concise. People have short attention spans and busy lives. Make your ad easy to understand.

Do you have any digital marketing tips?