The Great British Family Report 2017

Frost magazine found the The Great British Family Report 2017 very interesting indeed. How do you match up?

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NO MONEY, NO TIME, NO PATIENCE – BUT NINE IN TEN BRITISH FAMILIES ARE HAPPY

 

  • Great British Family Report paints picture of typical family in 2017 – from work to finances
  • Biggest worries include money, children’s happiness and lack of quality time spent with kids
  • Mums much more hands-on with chores – but also control the purse-strings
  • But despite pressures of family life, 91 per cent of British families are happy and content

 

A portrait of British family life in 2017 reveals parents are under constant pressure as they juggle finances, kids and responsibilities, according to a new report. But despite the burden of family life, more than nine in ten parents (91%) are happy with life.

 

Nationwide’s Great British Family Report was commissioned to produce both a snapshot of the average family but also to highlight the pressures affecting parents – from the costs of living, to the struggles many face in fulfilling their roles as parents, partners and workers.

 

The report, which polled 2,000 families, shows that, on average, families have two children, a pet dog, an income of £29,688 a year, live in a three-bed house and drive a Ford Focus. However, the insight also shows parents work an average of 30 hours a week and invest as much time doing household chores as spending time together (18 hours).  The survey also reveals that women are far more likely to manage the household finances than men and also do an average of seven hours more housework per week.

 

Average family

The poll shows that British families tend to have two children (45%), while around a fifth (19%) have three and nine per cent have four or more. The average age for starting to have children is 27 years old, with the second child arriving at the age of 30. Those with three children tend to have their third at 33 years old.

 

As well as children, the families surveyed had an average of one pet, with a dog being the companion of choice, closely followed by a cat. In terms of the cars they drive, the most popular family vehicle is a Ford Focus. The average amount spent on the main family car is just under £9,000 (£8,911).

 

Two thirds (67%) of parents are married, according to the research, with one in ten (10%) either single, divorced or separated.

 

British families also enjoy an average of two holidays together a year, one in the UK and one abroad.  While one in eight families (13%) aren’t able to go on holiday together at all. Nearly a third of families (30%) spend more than ten per cent of their annual income on holidays per year – demonstrating the importance many place on relaxing and having dedicated time with loved ones.

 

Family finances

The survey shows that women are more likely to control the family finances, with over a third of women (38%) saying they manage the budget, compared to just a quarter (27%) of men. The average household earns £29,688 a year, with one in five (20%) earning £18,000 or less. Families have an average of around£8,000 squirreled away in savings for themselves, while the average savings of the eldest child is £2,723. Families owe an average of £1,618 on credit cards£1,315 on personal loans, £1,496 on student loans, £896 on car finance and nearly £500 is owed to the bank of mum and dad. Around one in ten families polled (11%) have more than £20,000 in savings.

 

When all the main bills have been paid, families polled say they’ve got an average of £183 of disposable income a week to spend for the whole family, which amounts to around £46 per person, per week, assuming a family of four. While two in five (41%) say they have less than £115 spare cash.

 

But with most of their money going on bills, entertaining the kids, paying school and childcare costs, parentssay they only spend an average of £30 a month per household on themselves for things like hobbies and luxury items.

 

Childcare and school costs

Just over half (51%) of British families surveyed use childcare, including breakfast and afterschool clubs, with children attending sessions two days a week on average.  This costs families around £2,000 each year. However, school is also expensive, with clubs, activities, kit and extra tuition costing families a sizeable £800 per year on average. This comprises of:

  • £171 spent on clubs at school
  • £224 spent on school activities
  • £261 spent on school kit
  • £145 spent on extra tuition

 

Our house

The poll shows that British families have an average of three bedrooms, two toilets, one family room and one toy room.

 

Parents spent an average of just under four-and-a-half times their household income when they bought their family home, with the majority (78%) of families having a mortgage of £164,695 still to pay off.  Althoughone in ten (10%) are lucky enough to own their home outright.

 

Technology plays an important part in the modern family home, with families saying they own an average oftwo televisions, two tablets, two laptops, one computer, three phones and two games consoles.

 

The average overall value of these household tech items was £806 for televisions, £398 for tablets, £560 for laptops, £381 for computers, £562 for phones and £379 for game consoles. Toys around the house tally up to an average value of £587.

 

Happy families

According to the Nationwide poll, 91 per cent of parents’ class themselves as happy with family life, with nearly a third (31%) saying they are extremely happy. This is despite parents conceding they argue with family members on average twice a week and find themselves spending the same amount of time doing household chores (18 hours on average) as the time they spend together (18 hours).

 

The research also found that families spend an average of ten hours a week watching television, but only six hours a week spending quality time together – defined as time spent with children completely undistracted. Getting in the way of this includes work (44% of parents reported this as the top reason), household chores (34%) and children using TV and gadgets to pass the time (25%). Nearly double the amount of women (40%) than men (22%) say chores get in the way of family time, while more men (58%) than women (36%) say work is to blame.

 

However, the tradition of the family meal is still a firm staple for British households with the poll showing that families eat together at the table on average four times a week, compared to only twice a week in front of the television. British families polled have an average of one family takeaway together each week.

 

Family routine

Research into the household routine highlights that mums and dads work an average of 30 hours a week, with men doing around 35 hours and women doing around 25 hours.  The average family day consists of:

  • 6.50am – get out of bed
  • 8.10am – leave for work
  • 7.45pm – put the kids to bed
  • 8.11pm – relax for the evening
  • 9.58pm – go to bed (parents claim to get just over six-and-a-half hours sleep a night).

 

Entertaining kids

Families spend an average of £558 per annum keeping their children entertained or busy, although many manage to keep their offspring busy without needing to spend a penny. The top five ways parents keep their children busy are:

  1. 65% watch a film at home
  2. 53% go for walks or outdoor activities
  3. 52% discuss their day or week
  4. 50% help children with homework
  5. 48% let their children entertain themselves

 

Gadget time also plays a large part of keeping children entertained in British households, with a third (35%) of parents admitting to using gadgets in this way.

 

Family chores

Parents despise a whole range of chores, with constantly tidying up after children considered the worst chore of all. The top five worst chores include:

  1. Constantly tidying up after children (27%)
  2. Getting jobs done around the house (22%)
  3. Disciplining children (18%)
  4. Getting children to bed (16%)
  5. Getting them to put the iPad down or turn the TV off (16%)

 

Women despise parental chores more than men, with more than one in five (21%) men saying they don’t have a problem with any of them, compared to just one in nine (12%) women. However, women do a good seven hours more household chores a week than men.

 

Worries

When it comes to worries, money tops the poll for two in five (41%), while around third (34%) worry about their children’s happiness and almost a third (31%) feel they don’t spend enough quality time with their children. Men’s worries centre around work, with over a quarter (27%) concerned about work life balance, compared to nearly one in five women (19%). However, women’s worries centre around children, with nearly a third (31%) concerned that they are not a good parent, compared to nearly one in five men (19%).

 

Regrets

Two in five (40%) families wish they had saved more, over a third (37%) regret not travelling more and a quarter (25%) wish they had earned more. Around one in six (16%) regret working too many hours, with men (20%) regretting this more than women (13%). While 13 per cent wished they had more children, although this was more of a regret for women (15%) than men (8%).

 

Guilt

Losing patience with children so easily (45%) topped the poll when it comes to guilt, followed by allowing too much gadget time (27%) and wishing they had spent more time together as a family (24%). This may be the reason why more than a quarter of parents (27%) are concerned that they might not be good parents, or are not doing enough for their family (21%).

 

Phil Smith, Nationwide’s Head of Current Accounts said: “Our report shows that family life isn’t always easy, with home ownership, striking a work-life balance and keeping the children entertained a fine art. But while it is clear that time is at a premium and finances are being squeezed, it’s heart-warming to know that through thick and thin the vast majority of us are happy.

 

“As Britain’s biggest building society, we naturally see lots of families in our branches. One of the things we notice is that regardless of their financial circumstances, they all have the same need – to have peace of mind that they can manage their money”.

 

 

Women Have £404 Worth of Clothing Gathering Dust in their Wardrobes

  • Over 10 billion pounds worth of clothes languishing in British women’s wardrobes
  • 80% of women have fashion items they haven’t worn in the past year
  • 35% of women forget clothes in their wardrobes
  • 32% of women have stopped wearing clothes as often because they have put on weight

 

summer clothesBased on recent research, there could be up to 10 billion pounds worth of clothes lying unloved and unworn in British women’s wardrobes, left over from shopping sprees and Saturday afternoons on Britain’s high streets. A survey* released today by luxury resale clothing site VestiaireCollective.com has found that the average British woman has over £1900 worth of clothes, handbags and accessories in her wardrobe.

The survey, commissioned by YouGov, also found that 80% of women have items lurking that haven’t been worn for over a year. With the average woman having not worn 21% of the fashion items they own in the last year, VestiaireCollective.com estimates that this could mean that £10.1 billion pounds worth of fashion lying paid for but unworn in women’s wardrobes.

The survey of over 1000 women found that over one in three women (35%) had actually just forgotten about the clothes in their wardrobe, suggesting that there are some women with a few too many items nestling in the darkest recesses of their closet. Thirty two per cent of women had also stopped wearing their clothes as often because they had put on weight since buying them, with their growing waistlines accounting for smaller sizes being left to hang. Surprisingly, 26% of women stated that they don’t wear certain items more often because they are the wrong size or fit for them.

The average value of a woman’s wardrobe was £1909, the value of the contents rising with age; 18-24 year olds typically having wardrobes worth £1495, and the 55 and overs with £2,232 worth of items.

Fanny Moizant, UK Managing Director and Co-Founder of Vestiaire Collective believe that women should clear and recycle their clothing. She says: “It is sad to see so many once loved items lying unworn in women’s wardrobes. Clean and well-kept branded items will sell in a few days and will give the seller extra money to spend on something that won’t be forgotten or will actually fit. Vestiaire Collective has made it easy for pre-loved fashion to be given a new life and sold on, which can net sellers a sizeable profit in the cash-strapped few months of the New Year.”

Fanny continues:

“And the good news for British women is that this year many of our global shoppers have asked for more British high street, heritage and luxury brands to be sold on the site. With the average clothing item starting from £40 on the site, we’re encouraging everyone to de-clutter and make space in their wardrobes this year.”

 

* *Calculation by Vestiaire Collective: £1909.92 (average worth of wardrobe) x 21.17% (average amount of clothes not worn in the last year) = £404.43 (value of unworn clothes) x 25,074,877 (women in Great Britain) = £10,138,526,622

* All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2,046 adults (1,053 female adults). Fieldwork was undertaken between 13th – 16th December 2013.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

Women Worry That They Are Fat Three Times A day

Women Worry That They Are Fat Three Times A day

 

  • 80 per cent of Britons  say they’re depressed by their appearance
  • Eight out of ten said their lives would improve considerably if they felt happy about their body
  • Cameron Diaz’s legs, Kim Kardashian’s bottom, Gisele Bundchen’s stomach and Jessica Simpson’s bust are considered to be ‘ideal’

 

As a celebrity-obsessed culture, there is immense pressure on women to look good and females are forced to compare themselves to stars with perfect bodies but it has now been revealed that seven in ten women are so anxious about the way they look they fret about their weight three times a day, with a staggering 80 per cent of Brits saying they’re depressed by the appearance of their own body.

 

The study found actress Cameron Diaz’s legs, reality star Kim Kardashian’s bottom, model Gisele Bundchen’s flat stomach and singer Jessica Simpson’s bust are considered to be ‘ideal’ and the desire to look the same appears to be having a serious impact on the way women look at themselves. It’s not just women who are concerned about piling on the pounds, 61% of men fret about their body three times a day too.

 

The ‘Dare to Bare’ study conducted by Travelodge surveyed 5,000 British adults to investigate the nation’s views on their bodies and their attitude to fitness; following customer feedback on incorporating keep fit facilities across the Company’s hotels.

 

Key research findings revealed tummies is the nation’s number one body worry with three quarters of British adults admitting they are carrying a two pound unwanted spare tyre around their midriff. An astonishing 80% of British adults and women reported the appearance of their body depressed them.

The fact that women have body-image issues is a familiar one; however Travelodge’s research revealed that 73% of women on average think about their weight and body size at least three times during the day. Eight out of ten women reported they lives would improve considerably if they felt happy about their body. Over a third of women reported their love lives would be so much better if they felt better about their body. For women, legs were second to bellies in the body-worry charts with bottoms coming in third place.

 

The report also revealed it’s not just women who obsess about their appearance, a whopping 78% of men hate their physique and 56% of men regularly discuss their bodies with friends with the main topics of conversations being around: beer bellies, measly muscles, baldness and “man boobs”. After their tummies, arms and shoulders were cited by men as ‘trouble spots’.

Listed below are the top five most hated body parts for men and women

MEN

WOMEN

Belly

Belly

Arms

Legs

Shoulders

Bottom

Legs

Arms

Bottom

Hips

 

 

 

 

Further findings from the survey revealed whilst women are usually preoccupied with losing weight and reducing their dress size for men it’s all about building muscle mass and looking “ripped”, with a toned “six pack”.

 

Research findings also revealed celebrity culture has a significant impact on body self-image among both British men and women. Listed below is the nation’s most desired celebrity body part:

Body Area

Male

Female

Legs

David Beckham

Cameron Diaz

Bottom

Channing Tatum

Kim Kardashian

Abs

Mark Wahlberg /

Matthew McConaughey

Gisele Bundchen

Chest / Bust

Tyson Beckford

Jessica Simpson

Shoulders

Taylor Lautner

Felicity Huffman

Arms

Bradley Cooper

Eva Longoria Parker

 

The research also revealed that 57% of adults find it hard to stick to a keep-fit regime whilst away from home due to lack of facilities. Forty cent of Britons said they find it very difficult to resume their keep fit regime after they have been away from home due to the lapse of not exercising and it can take them up to two weeks to get back on track. Eighty seven per cent of respondents surveyed thought it would be a good idea to have a simple-to-follow fitness video in hotel rooms to use when travelling for business or leisure.

 

In response to these findings, In a UK first, Travelodge has created a free bespoke room workout specifically targeting the body areas Britons hate the most which includes: legs, bums and tums. Designed by personal trainer Marco Mandic, the workout is a series of exercises that can be done without any equipment or special sports gear in any of Travelodge’s 510 hotels.

 

Customers can either download a free five minute work out video tape at: or a factsheet which details the exercises at:    

 

Travelodge spokeswoman Shakila Ahmed said, “We are living in a celebrity obsessed culture where image is everything. Our customer feedback and research findings has highlighted Britons want to maintain their fitness regime when away from home. As a low cost operator providing gyms in our hotels is not a viable option therefore we have produced a bespoke room workout which requires no equipment but gives optimum results that our customers can do in their room whilst staying with us and back at home free of charge. It is a win-win solution.”        

 

Marko Mandic, Personal Trainer and founder of MMworkout.com says, ‘The Travelodge Room Work Out targets large muscle groups which is great for overall strength and muscle toning. More lean muscle revs the metabolism, which in turn means more calories are being burnt. Perform these exercises properly, regularly and safely and you will see excellent results.”