Idea To iPhone: The Essential Guide To Creating Your First App For iPhone and iPad

Idea To iPhone- The Essential Guide To Creating Your First App For iPhone and iPadApps are big business and the media is full of stories of app millionaires. The internet has made becoming rich easier than ever, or has it? How easy is it to make an app? Or more importantly, how easy is it to sell it?

17-year-old Nick D’Aloisio hit the headlines by selling his app, Summly, to Yahoo for an estimated £18m, making him a tech superstar. But what about the rest of us who are not teenage whiz kids? I reviewed new book, Idea to iPhone to find out. Read on….

Idea to iPhone: The Essential Guide To Creating Your First App For iPhone and iPad by Carla White talks you through building an app from idea to iPhone, iPad, iPad mini or iPod Touch. Chapter 1 kicks off with your app adventure. It lists the excuses you may have not to make an app and dismantles them. I immediately liked this book when I was flicking through it for the first time. It is 294 pages of hard to find knowledge that you would not get anywhere else. Well, maybe if you trawled the internet for days, but even then I am not sure.

The graphs and pictures are great. The book is easy to understand anyway, but they add to the information getting into your brain. I learned that making an app is not as hard as you think and nor is it as expensive.

The other great information in this book is on Apple. How to grab their attention and how to work with them. Carla goes through everything you need to know about working with Apple and how iTunes can help or hurt sales. For instance, did you know that Apple take a 30% cut? They also pay you once a month after a four-week delay. There is also a step-by-step guide on becoming an Apple developer. Each chapter ends with a handy table of key points.

Chapter 2 is Shaping Ideas into Apps People Want. An essential chapter as there is no point in making apps that no one wants. This brilliant chapter lets you know how to find your audience. It also tells you how to integrate your app with Facebook and which device will be right for you.

Another thing I liked about the book is the quotes doted throughout. Perfect for inspiration.

Teaching you about finding an audience and building an app is one thing but marketing is also paramount. This book also covers that. You don’t need to hire an expensive PR company (at least not at first) you just need some hard work and imagination. There is also a checklist on building a press kit and information on how people scan iTunes. Essential for marketing your app.

It also has tips on finding a great designer, or designing yourself. And also a lot of information on finding and working with a developer. Tech tips on Xcode are also incredibly useful.

Further tips on making a profit, keeping track of money and getting the press interested make this book essential for anyone who wants to create their own app and become successful.

Idea to IPhone: The Essential Guide to Creating Your First App for the IPhone and IPad

 

How To Not Get Ripped off By a Rogue Trader

Half of UK Homeowners Have Been Ripped Off by Rogue Traders – Survey reveals

According to Checkatrade.com – the UK’s most trusted website for monitoring the reputation of tradespeople – half of homeowners in the UK have been ripped off by a rogue trader or cowboy builder, while one in seven has been targeted three or more times.

The survey, conducted amongst 2,000 UK homeowners, found that Londoners are most at risk, with 53 per cent having fallen victim to rogue traders. In Northern Ireland just 3 in 10 have suffered at the hands of cowboys.

Despite the perception that older people are more likely to be preyed on by unscrupulous traders, the research highlighted that younger people are almost twice as likely to be ripped off as the over 50s.

Two-thirds of 18-24 year olds have already been ripped off at least once and a quarter three or more times. Only a third of over 55s have been regularly targeted.

Commenting on the findings, Kevin Byrne, founder of Checkatrade, said: “This research highlights the sheer scale of the problem we face in ‘Rip Off Britain’.

“Rogue traders perform substandard work for financial gain, a disgraceful and often lethal practice that ruins properties and costs people thousands of pounds every year.

“It is important that we vet and monitor trades companies to protect homeowners and their families from cowboys.

“Checking up on someone is quick, easy and free. It is an essential precaution that helps avoid accidents, disruption and financial loss.”

Top Tips to avoid rogue traders

* Watch out for contractors who cold call or doorstep you – ask yourself why they need to.
* Make sure you have adequate contact details for your trader in case things go wrong. In addition to a mobile number you should be looking for a landline number, office address and trade association membership details.
* Reputation is everything. Try to use builders who have been recommended to you by people you trust. Take up references from other satisfied customers who have had similar work done and have a look online.
* Have a look at www.checkatrade.com for details of tradespeople who have been vetted to a high standard, and had their insurance, qualifications and professional memberships verified, with scores out of ten from customers.
* Take the time to properly brief tradesmen and put it in writing to avoid any confusion. Be as detailed as possible.
* Obtain quotes from at least three contractors and insist on a written quotation or estimate for the work. Keep them all on file in case of any disagreement.
* To avoid costs spiralling, try and get the job done on a fixed-price basis in case the work takes longer than expected.
* Delayed start dates or long drawn out works can have a major knock on effect on any other buildings works so agree a start date and estimated finish date. However, trades can be delayed by factors outside of their control.
* Avoid anyone who specifically asks for cash – it is illegal to ask for cash payments if the trader does not put it through the books and declare it as taxable income. Cash jobs may result in a receipt not being given, without a receipt you will have no come back if things go wrong.
* Be careful about requests for upfront payments – it may imply they have cashflow problems. In our experience traders who ask for upfront payments often do so because they cannot get credit at their local builders’ merchants, which may indicate they are not financially healthy.
* Once you agree terms and before work starts draw up a simple contract, including the work to be done, the price and the timeframe. Any reputable builder will be happy to sign it, you should sign it yourself and have it witnessed and signed by an independent third party.
* Once work has begun, regularly check that works are on schedule and keep talking your contractor to make sure things are on track.