Finding the perfect winter coat is a time consuming and stressful business. So Frost has gotten ShopStyle to unearth the definitive trends for you, revealing the must-have items for the month
Each month ShopStyle, the web’s premier fashion search engine, will reveal a trend that has featured high up, or has made a surprise jump on the search term list. Gemma Cartwright POPSUGAR Fashion and Beauty Editor, will also offer a lesson in fashion terminology with a glossary of monthly ‘it’ words to help you hone in on that trend.
It may come as no surprise that the 90’s inspired parka, fur collar pea coat or pink wool coat fall in the top search terms this month. Whether it’s magenta mohair or pastel winter wool, the pink coat is the most coveted item for autumn/winter 2013.
Gemma says “When hunting online for your pink coat try not to see everything through rose-tinted glasses and ensure you consider the style, fabric and hue to ensure you don’t end up looking like a giant marshmallow. With so much variety on the market there is something to suit everyone, so if you’re not a girly girl, try a masculine tailored silhouette in a blush pink shade.”
In order to track down the right pink coat for you, Gemma Cartwright has developed a list of terms that will make your fashion shopping experience a whole lot simpler.
“Fashion vernacular is something of a minefield for most of us. Unless your name is Anna Wintour how can you be expected to know what an ‘ovoid mohair boyfriend coat’ is supposed to look like? When we analyse search terms we can see that entering a variety of terms can give fashion hunters the best results. Here are some words that will help you think pink and hone in on the trend of the month.”
Boyfriend coats have an androgynous fit that will glide over your waist and hips, and can be designed in any length. This classic style will take you from one season to next, and can look great with both work wear and skinny jeans and a blouse for a more casual feel.
Oversized styles are fairly obvious, enlarged and masculine; an ideal style to wear over chunky knitwear and extra layers. Try adding a belt for a waist-cinching effect.
Maxi coats are longer length, gender neutral and scantly fitted usually.
Wrap coats are universally flattering on all body types and sizes – think Diane von Furstenburg’s iconic wrap dress. They are unlikely to have buttons, just a wrap around with a belt perhaps.
Cocoon is a style ‘it word’ that’s been thrown around frequently of late, but the cocoon shape coat does exactly that; it envelops you in a cosy, comfortable clinch.
Ovoid meaning egg-shaped, is a new term to the fashion industry this year. Essentially ovoid encompasses all of the above, so if your search isn’t locating exactly what you want, try ovoid.
Coatigan is equally on-trend in fashion slang this season; part wrap, part boyfriend and part oversized. Give this a go and hopefully you’ll find ‘the one’.
Are you inspired? What do you think you will buy?
