Swiss watchmaker 88 RUE DU RHONE has launched its first limited edition BAFTA timepiece collection at retail in partnership with WatchShop.com, who will sell a limited number of pieces to celebrate the brand’s partnership with the British Academy of Film and Television Arts (BAFTA) where it holds the title of Official Watch & Timing Partner.

The limited edition BAFTA timepieces will be sold with two complimentary tickets to a private viewing of Andy Gotts MBE ‘BEHIND THE MASK’ exhibition at BAFTA’s headquarters 195 Piccadilly, London. Photographer Andy Gotts MBE will personally meet proud owners of the 88 RUE DU RHONE limited edition BAFTA timepieces at the exhibition. ‘BEHIND THE MASK’ is a stunning collection of more than 100 photographs of actors and actresses from around the globe that have been nominated for a BAFTA Film Award in the last 60 years.

The 88 RUE DU RHONE Limited Edition BAFTA timepiece features a unique engraving of the EE British Academy of Film and Television Awards logo on the watch’s case back. The limited edition BAFTA timepiece collection will be presented to winners, citation readers and attendees over the BAFTA weekend.

The gent’s timepiece features a sleek, stylish 45mm black PVD case, with black dial, date display and chronograph functions framed by silver sub dials. This watch is based upon a classic style that incorporates contemporary signatures such as silver trim indexes and a unique 88 RUE DU RHONE engraving on the side of the watchcase. The timepiece is finished with a black padded calf-leather alligator grain strap with ardillon buckle. The price of the gent’s BAFTA Limited Edition is £495.

The ladies chronograph has been designed using a 35mm black PVD case that houses a black patterned dial featuring 6 diamonds integrated within the rose gold Roman numerals. The hands, crown and buttons are finished with rose gold that provides an elegant contrast to the black PVD case and gloss black padded calf leather strap with alligator grain. The price of the ladies’ BAFTA Limited Edition is £550. Both available from WatchShop.com,

“We are delighted to be partnering with the Watchshop to launch the BAFTA limited editions at retail. This will be the first time that we have retailed a limited edition collection for 88 RUE DU RHONE and we are looking forward to seeing the results.“ – Says Craig Leach, UK Brand Director – 88 RUE DU RHONE.

The EE British Academy Film Awards take place on Sunday 16 February 2014 at The Royal Opera House, Covent Garden, London and will be hosted by Stephen Fry. The ceremony will broadcast live on BBC One.