The MayFair Hotel fronts fashion with Felder Felder + Sunday Girl.

photo: Talented twins Annette (left) and Daniela (right) Felder of fashion house Felder Felder unveil their designer windows at The May Fair Hotel ahead of London Fashion Week

The May Fair Hotel kicked off London Fashion Week in style this week with the unveiling of their designer windows, exclusively created by talented twins Felder Felder and there is lots going on, including the chance to catch the amazing Sunday Girl.

The official hotel to London Fashion Week for the fifth consecutive year, The May Fair transformed its famous façade to reveal bold, vibrant scenes from the twins’ own collection.

On seeing their rock and roll aesthetic and signature feminine twist translated on to screens, Daniela Felder said “It makes us really proud to have our designs exhibited at the top hotel of London Fashion Week”.

Annette added she was “blown away – I’ve never seen our sketches on such a big scale before – they look so stunning and vibrant”.

Felder Felder have wowed the fashion world since the launch of the label in 2007, gathering a huge celebrity following including Rihanna, Gwyneth Paltrow, Alison Mosshart and Florence and the Machine. Winners of the respected New Gen Award for three consecutive seasons, they have also had features in Vogue, Elle, i-D Magazine and The Sunday Times Style.

Felder Felder will be launching their Autumn/Winter 2012 collection at London Fashion Week.

This is the second season The May Fair has transformed its façade for fashion. Other May Fair London Fashion Week celebrations include:

* The Eat, Sleep Fashion Package
* A brand new Sunday night DJ residency, “Sunday Girl @ The May Fair”, starting 19 from 6.30pm-8pm every Sunday night
* The May Fair Bar’s exclusive £100 Show Stopper cocktail
* Complimentary pink candyflossin The May Fair lobby between 5-7pm each day

Also at the Mayfair Hotel….

THE SOUND OF FASHION:
SUNDAY GIRL SETS UP @ THE MAY FAIR BAR FOR
LONDON FASHION WEEK

The May Fair Bar; the official hub of London Fashion Week and London’s young, glamorous and well-connected, has announced the launch of a new venture with one of the capital’s hottest fashion and music rising stars – Sunday Girl.

Described by The Observer as “The One To Watch” and fresh from collaborating with Martin Solveig and Firetrap; DJ, model and talented singer-songwriter, Sunday Girl (aka Jade Williams) will be celebrating LFW and setting Mayfair up for the week ahead, with the launch of her Sunday night DJ residency “Sunday Girl @ The May Fair” from 19 February.

Celebrated for being the “Best Hotel Bar”1 in the “Coolest Hotel”2, the May Fair Bar, in the heart of Mayfair, has an established position as the must-visit venue for London’s fashionable jet-set. This latest partnership with Sunday Girl is one of many which celebrates it’s fashionable and creative roots including sponsorship of the British Fashion Council’s London Fashion Week and the BFI’s Film Festival.
MF.

Sunday Girl @ The May Fair will be mixing the coolest tunes, with old-school tracks and eclectic beats from 8pm-9.30pm every Sunday night. Support will be from the May Fair Collective; a set of
music stars from 6.30pm-8pm.

Said Sunday Girl “I’m really excited to be hosting my own Sunday night residency at the May Fair Bar. It’ll be a great mix of fashion, music, friends and cocktails. Come along – i’ll either be on the decks or on the dance floor!”

Said Bar Manager Marios Elias “We’ve long been associated with the top names in the music industry – Lennon, Jagger, Dylan, Madonna and Lady Gaga have all partied here over the years – but we’re really looking forward to supporting and providing a showcase for the next big name. It’ll be the first time we’ve ever had a resident DJ and I can’t wait to see the public’s reaction.”
Sunday Girl at the May Fair will launch on Sunday 19 February from 6.30pm-9.30pm. Entrance is free. For more information visit www.themayfairhotel.co.uk