The MayFair Hotel fronts fashion with Felder Felder + Sunday Girl.

photo: Talented twins Annette (left) and Daniela (right) Felder of fashion house Felder Felder unveil their designer windows at The May Fair Hotel ahead of London Fashion Week

The May Fair Hotel kicked off London Fashion Week in style this week with the unveiling of their designer windows, exclusively created by talented twins Felder Felder and there is lots going on, including the chance to catch the amazing Sunday Girl.

The official hotel to London Fashion Week for the fifth consecutive year, The May Fair transformed its famous façade to reveal bold, vibrant scenes from the twins’ own collection.

On seeing their rock and roll aesthetic and signature feminine twist translated on to screens, Daniela Felder said “It makes us really proud to have our designs exhibited at the top hotel of London Fashion Week”.

Annette added she was “blown away – I’ve never seen our sketches on such a big scale before – they look so stunning and vibrant”.

Felder Felder have wowed the fashion world since the launch of the label in 2007, gathering a huge celebrity following including Rihanna, Gwyneth Paltrow, Alison Mosshart and Florence and the Machine. Winners of the respected New Gen Award for three consecutive seasons, they have also had features in Vogue, Elle, i-D Magazine and The Sunday Times Style.

Felder Felder will be launching their Autumn/Winter 2012 collection at London Fashion Week.

This is the second season The May Fair has transformed its façade for fashion. Other May Fair London Fashion Week celebrations include:

* The Eat, Sleep Fashion Package
* A brand new Sunday night DJ residency, “Sunday Girl @ The May Fair”, starting 19 from 6.30pm-8pm every Sunday night
* The May Fair Bar’s exclusive £100 Show Stopper cocktail
* Complimentary pink candyflossin The May Fair lobby between 5-7pm each day

Also at the Mayfair Hotel….

THE SOUND OF FASHION:
SUNDAY GIRL SETS UP @ THE MAY FAIR BAR FOR
LONDON FASHION WEEK

The May Fair Bar; the official hub of London Fashion Week and London’s young, glamorous and well-connected, has announced the launch of a new venture with one of the capital’s hottest fashion and music rising stars – Sunday Girl.

Described by The Observer as “The One To Watch” and fresh from collaborating with Martin Solveig and Firetrap; DJ, model and talented singer-songwriter, Sunday Girl (aka Jade Williams) will be celebrating LFW and setting Mayfair up for the week ahead, with the launch of her Sunday night DJ residency “Sunday Girl @ The May Fair” from 19 February.

Celebrated for being the “Best Hotel Bar”1 in the “Coolest Hotel”2, the May Fair Bar, in the heart of Mayfair, has an established position as the must-visit venue for London’s fashionable jet-set. This latest partnership with Sunday Girl is one of many which celebrates it’s fashionable and creative roots including sponsorship of the British Fashion Council’s London Fashion Week and the BFI’s Film Festival.
MF.

Sunday Girl @ The May Fair will be mixing the coolest tunes, with old-school tracks and eclectic beats from 8pm-9.30pm every Sunday night. Support will be from the May Fair Collective; a set of
music stars from 6.30pm-8pm.

Said Sunday Girl “I’m really excited to be hosting my own Sunday night residency at the May Fair Bar. It’ll be a great mix of fashion, music, friends and cocktails. Come along – i’ll either be on the decks or on the dance floor!”

Said Bar Manager Marios Elias “We’ve long been associated with the top names in the music industry – Lennon, Jagger, Dylan, Madonna and Lady Gaga have all partied here over the years – but we’re really looking forward to supporting and providing a showcase for the next big name. It’ll be the first time we’ve ever had a resident DJ and I can’t wait to see the public’s reaction.”
Sunday Girl at the May Fair will launch on Sunday 19 February from 6.30pm-9.30pm. Entrance is free. For more information visit www.themayfairhotel.co.uk

EAT, SLEEP, FASHION AT THE MAYFAIR HOTEL

London Fashion Week starts tomorrow and one of my favourite hotels is the official sponsor. I have had many a good time at The May Fair Hotel.

You can Live like the fashion elite, as The May Fair Hotel introduces its Eat, Sleep, Fashion package for February London Fashion Week. A hotel located in the heart of Mayfair, the May Fair is THE fashion hotel; proud to announce its status as the official hotel of London Fashion Week, for the fifth year running.

As ever fashion week brings fierce fashion fervor to London, with everyone wanting to be part of the enviable fashion scene. Now you can, book a weekend stay between February 10th – February 26th 2012 to take advantage of this exclusive overnight package, which includes £100 to spend in the hotel’s stunning Quince Restaurant & Bar; all from just £350. (per room, per night).

The package also includes an overnight stay in a superior room, a full English breakfast and Champagne and chocolates delivered to your room. The Quince Restaurant & Bar is the place to be and be seen during fashion week; with its modern Eastern Mediterranean cuisine, from chef patron Silvena Rowe, and its Ottoman Empire-inspired design, the dining experience here is one of relaxed sophistication, offering an exciting insight into the beauty and scents of the Eastern Mediterranean region.

Finish the evening off, like a true fashionista, in the hotel’s uber cool May Fair Bar, where you can sample the latest cocktail creation from the bar’s renowned mixology team – The Show Stopper. Don’t miss the launch of the capital’s hottest rising star, in fashion and music, Sunday Girl. The new Sunday night DJ residency “Sunday Girl @ The May Fair” will kick off on February 19. Mixing the coolest tunes, with old-school tracks and eclectic beats from 8pm-9.30pm every Sunday night, Sunday Girl will be supported by the May Fair Collective; a set of music stars from 6.30pm-8pm. On February 19, Jesse Wood son of Rolling Stone Ronnie Wood will be the first to support Sunday Girl.

For those who feel in need of some reviving spa time, the May Fair Spa has created a number of express treatments to deal with LFW fatigue, in particular The Crystal ‘Face of Fashion’ Massage (30 mins £55), which will leave you feeling fresh-faced and glowing with radiance. For those suffering with tired, aching feet the Fashion Eco Chic Pedicure (50 minutes £65.00) nourishes and softens. Only organic products are used, leaving you revitalised with aromas of peppermint, lavender and geranium.

Even if you don’t have front row tickets, you’ll feel part of the LFW scene at the May Fair, as live catwalk shows will be screened around the hotel and complimentary pink candy floss handed out to guests between 5-7pm each day.

For further information please visit www.themayfairhotel.co.uk

London Fashion Week | Vivienne Westwood Red Label Spring- Summer 2012

On 18th September 2011 Vivienne Westwood’s Red Label Spring- Summer 2012 catwalk show took place at the historical Smithfields Market, London.

The collection was inspired by a Degas Painting of young girls watching Spartans exercising and the ancient games- with classic cuts and tailoring all taken from the Vivienne Westwood archive collections. The chalk patterns from the painting influenced the strong silver palate through the collection with the ancient look somehow transforming into a space age Barbarella which was also reflected in the hair and make-up. Tropical wool from our classics and Price of Wales checks in cotton created sharp smart suiting looks.

The show also introduced the Rainforest charity, Cool Earth, and a campaign that is very close to Vivienne’s heart- a plan to save the most vulnerable Rainforest areas by 2020.

“Cool Earth has a plan to save the Rainforest.

If we don’t save the Rainforest- Forget it!

First we saved the Rainforest.

Will they ever know we saved the planet?”

Vivienne Westwood

The Spring/Summer 2012 Red Label Fashion Show also marked the launch of an ongoing partnership between Vivienne Westwood and Sony music, enabled with the support of the British Fashion Councils- Bazaar Fashion Arts Foundation. Communicating an important message about our world’s rainforests, a limited number of Vivienne Westwood designed MP3 players, a badge that plays music, were distributed to guests at the show containing a short recording from Vivienne herself and an excerpt from Mozart’s The Marriage of Figaro supplied by Sony Music. This limited edition Playbutton acts as a teaser for a more extensive commercial collection to be launched in stores November/December 2011. The Playbutton is an innovative mix-tape of music that doubles up as a fun accessory. With all the typical functionality of a mini MP3 player, the Playbutton pairs the concept of a great album with the classic button for the perfect wearable way to listen to music. The Playbutton is coming soon to Vivienne Westwood stores worldwide and a select number of boutiques.

Sitting front row alongside the fashion royalty were celebrities Kelis, Pamela Anderson, Erin O’Conner, Tracey Emin, Jaquetta Wheeler, Portia Freeman, Zara Martin, Eliza Doolittle, Paloma Faith, and Sunday Girl.

Kelis (fresh from her fuax pas of accusing London of being a ‘racist’ city when she was actually insulted in Spain) chose to wear a silver blouse with a printed pencil skirt from the Autumn-Winter 2011 Gold Label collection.

Erin O’Connor chose to wear a blue wool suit with a light blue cotton shirt from the Red Label Autumn-Winter 2011 collection with silver sequin wedge shoes from the Autumn-Winter 2011 Gold Label collection.

Paloma Faith wore a Gerent sienna skirt with a Holes vest and Hunter arm warmers with sequin silver knee-high boots from the Autumn-Winter 2011 Gold Label collection.