Flaxseed for PMS Relief: 5 Ways To Say Goodbye to Monthly Discomfort

The idea of Flaxseed for PMS relief discussed by Registered Women’s Health Nutritional therapist & Nutrigenomics Practitioner, Cara Shaw. Here Cara delves into how we unravel the potential of flaxseed in alleviating discomfort of PMS. 
For many women, the latter half of their monthly menstrual cycle can bring along a host of unwelcome symptoms collectively known as premenstrual syndrome (PMS).Unveiling the Power of Flaxseed: A Natural Approach to Alleviating Monthly Discomfort of PMSPMS is a common disorder that affects almost 50% of women of reproductive age worldwide. It’s characterised by at least one physical, emotional, or behavioural symptom, that manifests in the latter half of the menstrual cycle (the luteal phase) and resolves shortly after the start of menstruation. Symptoms vary widely but include abdominal cramping, acne, breast tenderness, bloating, headaches, mood variability, depression, and anxiety. (1) PMS has many possible underlying causes and contributing factors as to the severity of the symptoms – it will completely depend on the individual. However, it is evident that poor gastrointestinal health, unmanaged stress levels, excessive alcohol, and a diet high in refined sugars can all contribute to PMS severity. Whilst conventional approaches to PMS may offer medication, the natural approach involves making conscious dietary and lifestyle changes.
There is certainly no one-size-fits-all solution, but incorporating flaxseed into your diet may provide a natural and effective way to manage common PMS symptoms. In this blog, we’ll explore the various benefits of flaxseed for PMS, the components that make it a potential solution, its role in hormonal balance, and delicious ways to integrate it into your diet.
Benefits of Flaxseed for PMS Relief.

Source of Essential Fatty Acids
Flaxseed are an excellent source of the essential fatty acid, alpha-linolenic acid (ALA). This is a type of omega-3 fatty acid that our bodies simply cannot produce on their own, and therefore, it becomes essential to include in a diet.
Essential fatty acids play a crucial role in cellular health and reducing inflammation in the body. By improving cellular function, protecting cells from oxidative stress (aka damage), and inhibiting inflammatory mediators; they can help to modulate PMS symptoms, particularly those associated with discomfort and pain, such as abdominal cramping. (2)

Digestive & Microbiome support
Flaxseeds are an excellent source of soluble and insoluble fibre which can serve directly and indirectly to support PMS.
Insoluble and soluble fibre in flaxseed can directly support common digestive symptoms of PMS such as constipation and bloating, by adding bulk to stools and increasing bowel motility, thus relieving abdominal pressure.
Flaxseed can indirectly support PMS via the microbiome and its role in hormone detoxification and elimination. Oestrogen goes through a detoxification process in the liver where it becomes ready to be excreted. Once this happens, oestrogen enters the bowels. If gut bacteria are not optimal, enzymes can allow oestrogen to be re-absorbed into the circulation, playing havoc with the balance of sex hormones, and increasing the likelihood of PMS symptoms. Including flaxseed in the diet, can help to alleviate this problem, by re-establishing a healthy balance of bacteria within the gut microbiota, which in turn helps to support healthy oestrogen metabolism.

Positive impact on cravings and appetite
Flaxseed intake has been shown to improve carbohydrate metabolism and lower fasting glucose. During the latter half of a menstrual cycle, blood sugar levels naturally increase, so flaxseed intake can be a nice adjunct to help ease off some of side effects of blood sugar spikes e.g. increased cravings particularly for sweet foods. Additionally, the soluble fibre from the flaxseed helps to keep you fuller for longer, so can help to reduce increased appetite, commonly associated with the week before menstruation. (3)

Natural Hormone Modulator
Flaxseeds are the richest source of lignans, a type of phytoestrogen. Phytoestrogens are a class of plant compounds that have a structure similar to the hormone oestrogen. These plant compounds contain gentle plant oestrogens that may help to restore balance if oestrogen levels are higher relative to progesterone. By gently helping to modulate oestrogen levels in the body, flaxseed may help to restore hormonal imbalances that can contribute to PMS symptoms.

Mood regulation
Hormonal fluctuations during the menstrual cycle can contribute to mood swings, irritability, and other emotional symptoms. Omega-3 fatty acids have been shown to help regulate hormones and neurotransmitters, such as serotonin, which can positively impact mood and emotional well-being during the menstrual cycle. Flaxseed consumption is a convenient way of getting in more omega-3 into your diet, especially if you don’t consume oily fish.
Flaxseed’s multifaceted nutritional profile makes it a great natural aid for helping to manage PMS symptoms. The combination of omega-3 fatty acids, fibre, lignans, and antioxidants creates a synergistic effect that addresses various aspects of PMS discomfort. Incorporating flaxseed into your diet offers a natural and holistic approach, targeting not only specific PMS symptoms but also overall well-being by supporting inflammation, gut health, and blood sugar balance.

Delicious and practical ways to incorporate flaxseed into your diet
Adding flaxseed into your diet doesn’t need to be complicated. Let’s dive into how you can practically use flaxseed in your everyday routine to support the menstrual cycle. Below are ideas that you can mix and match to suit your needs. Stick to the recommended amount of 2 tbsp per day (so pick one idea below per day) and start gradually if you’re new to high fibre foods.

Breakfast ideas
Flaxseed Smoothie Bowl: Start your day with a nutrient-packed smoothie bowl by blending your favourite fruits, Greek yogurt or kefir, and a generous sprinkle of Linwoods Milled Organic Flaxseed. This not only increases the nutrient profile of the dish, but it also adds lots of fibre to keep your blood sugar stable and your hormones happy.
Flaxseed-Infused Oats: Upgrade your morning oats by stirring in 1-2 tbsp of Linwoods Ground Flaxseed and topping with berries in season. In the luteal phase, one tends to crave more wholesome, carbohydrate-rich options and this one is a perfect option to stop you reaching for the chocolate bars mid-morning by keeping you fuller for longer.

Snack-o-clock
Flaxseed energy balls: Combine oats, medjool dates, nut butter, flaxseed, and almond milk in a high-speed blender, ready to roll into balls to keep in the freezer for a quick snack. This makes a fabulous wholefood snack that will give you the energy you need without the crash at the end.
Yoghurt combo: Add a tablespoon of flaxseed to your favourite yoghurt and serve chilled as an afternoon snack to prevent an energy slump. The protein and fats will help to give you a boost and a good dose of omega 3 to help your mood.


Main meals
Salad dressing: Don’t knock it til you’ve tried it… Flaxseed makes an excellent addition to a salad dressing. Just combine it with extra liquid to keep it thin enough to drizzle on your vegetables. Add them to lemon juice, olive oil, salt, Dijon mustard and a little honey to give your salad some pizzazz and add some diversity to your plate.

Flaxseed-Crusted Salmon: Boost your omega-3 intake by coating salmon fillets with a layer of pesto and a sprinkling of flaxseed, before baking them to perfection. This savoury dish not only adds a flavourful and crunchy twist to a meal, it’s also bursting with omega 3 to support your cycle.
It’s important to note that whilst flaxseed can help to support hormones, they cannot be used as a substitute for poor diet and lifestyle habits. Balancing your plate, eating diverse, colourful and wholefoods, moving your body, practising good sleep hygiene and managing stress levels are the key foundations in supporting hormonal health.

References
Tiranini, L. & Nappi, R.E. (2022). ‘Recent advances in understanding/management of premenstrual dysphoric disorder/premenstrual syndrome’, Faculty Reviews PMCID: PMC9066446 PMID: 35574174
Filho, E.A.R. Lima, J.C. Neto, J.S.P. Montarroyos, U. (2011). ‘Essential fatty acids for premenstrual syndrome and their effect on prolactin and total cholesterol levels: a randomized, double blind, placebo-controlled study’, Reproductive Health PMID: 21241460 PMCID: PMC3033240
Nowak, W. & Jeziorek, M. (2023). ‘The Role of Flaxseed in Improving Human Health’, Healthcare (Basel) PMID: 36766971 PMCID: PMC9914786

Globally, 1 in 4 women have nowhere to manage their periods safely.

Fempowered is WaterAid’s period subscription box, offering plastic free and 100% organic-certified period products with 100% of profits going to WaterAid projects.

water aid, periods, period poverty,

Fempowered monthly period subscription box: £10 including a £3 donation to WaterAid.

This Menstrual Hygiene Day on 28th May, international charity WaterAid is asking the British public to help transform the lives of women and girls around the world by subscribing to Fempowered, WaterAid’s monthly period subscription box. 

The box costs £10 a month and, with 100% of profits (£3/box) going to WaterAid projects, it provides a unique way for people to get eco-friendly, organic and plastic-free sanitary products delivered to their homes each month, while helping women and girls around the world to manage their periods safely and with dignity.

As a special offer, Fempowered is also offering new subscribers 30% off their first three boxes, using the code IMNEWHERE.

On any given day, 288 million people are menstruating. Yet one in four have no access to a decent toilet, and therefore nowhere safe and private to manage their period. Globally, 37% of schools do not have decent sanitation, meaning nearly 700 million pupils attend a school without a working toilet that locks. As a result, many girls skip school when on their period putting their future goals in jeopardy.

In many places, talking about menstruation is also shrouded in shame and silence. Often, girls don’t know about periods before they start, and many live in fear of rejection from their communities just because they’re bleeding.

Through purchasing WaterAid’s Fempowered bespoke period box, subscribers can support the international charity’s vital work to end this silence and discrimination around periods and help ensure all menstruating women and girls have access to the knowledge, facilities and materials to enable them to manage their periods and feel empowered to lives their lives to the full.

Therese Mahon, Regional South Asia Manager at WaterAid said:

Globally, one in four women and girls are denied access to a decent toilet and a private space to manage their periods hygienically and with dignity. Menstrual health requires access to female friendly toilets with water and soap available at all times. Without access to these facilities at home, school, work and in public places during their menstruation, girls are at risk of missing school, whilst women can miss out on the chance to earn a decent income. 

“Periods are nothing to be embarrassed about yet there still exists a culture of silence and shame, which means the needs of women and girls are often overlooked, impacting their health and opportunities.

“Through Fempowered’s monthly period box, people can help us tackle stigma and discrimination and ensure those who menstruate can manage their periods with dignity.”

To subscribe and to find out more about Fempowered’s sustainable period products that give back, visit www.fempowered.me.

 

Livia – the drug free device that promises to ‘switch off’ menstrual pain, period.

Livia, drug free, pain relief, pain free, period pain, menstrual pain,

I have had bad period pain my entire life. It was so bad when I was younger and it would start a week before my periods. Two weeks out of four weeks was agony. Thankfully it is better than it used to be but it still hurts a lot. I hate taking drugs so taking paracetamol always annoyed me and does not take away all of the pain.

I was excited to hear about Livia, which is a device that ‘switches off’ period pain. I was cynical to begin with. I sounded a bit too-good-to-be-true. And…it does work. Livia is portable and wearable. I did not find it annoying and you can wear it under your clothes.

Livia is pretty and easy-to-use. I cannot recommend it enough. It works for period pain and lets you get on with your life. You can buy yours here.

THE SCIENTIFICALLY PROVEN DRUG FREE DEVICE TO INSTANTLY ‘SWITCH OFF’ PAIN FROM CRAMPING LINKED TO PERIOD/MENSTRUAL CYCLES, ENDOMETRIOSIS AND OTHER PAINS

• Livia is a scientifically proven device that ‘instantly ‘switches off’ pain for women
drug free.
• Portable, wearable device uses patented SmartWaveTM technology to stimulate
nerves to block pain.
• Etailer www.uk.mylivia.com had a waiting list of over 4,000 consumers wanting to
get their hands on the device on the back of reviews globally.

The pain and discomfort of cramping linked to menstrual cycles and
periods affects 80% of women at some point in their life with 5% to 10%
of women saying menstruation pain is so severe it affects their life
(according to the Women’s Health Concern). Then there is the pain
associated with endometriosis affecting 1 in 10 women of reproductive
age in the UK. It is therefore no surprise many of us feel physically and
emotionally drained by the impact of symptoms on our lives.
Now there is a scientifically proven device that offers remarkable
results in ‘switching off’ pain instantly, giving relief to women without
the need for pain killers. Livia is a portable, wearable device that stimulates nerves to block pain.
Available from https://uk.mylivia.com/ it is so popular the online retailer had a waiting list of over
4,000 consumers wanting to get their hands on the device on the back of reviews globally.
In clinical studies, Livia showed 90% of participants reported pain reduction, 59% reported
moderate relief, 31% reported complete pain relief and 32% said Livia provided significantly faster
pain relief than drugs.
No waiting for pain killers to take effect, Livia uses technology based on the gate control theory, it transmits unique pulses to keep the nerves “busy” and block the signals that cause pain. The state-
of-the-art patented SmartWaveTM technology uses unique micro-pulses to stimulate nerves and block painful cramps. No drugs, chemicals, or tolerance build-up!

Approved by the FDA and CE under the supervision of renowned global women’s medicine expert,
Professor Bari Kaplan at the Mayanei Hayeshua Medical Center. Professor Bari Kaplan comments
“Livia stimulates the nerves, making it impossible for pain to pass. The method Livia uses has been
proven effective in several clinical studies and I strongly recommend the use of the device to relieve
PMS at any time.”
Relieving pain in even the most severe cases, including impressive results with women suffering
from endometriosis. Livia is safe for women of all ages and is discreet enough to wear under clothing.
Livia £150 and each package includes the device, a choice of
colourful classic covers, a USB charging cable, protective
travel case, set of Livia flower pads and a 3-month supply of
Livia gel pads. Available from https://uk.mylivia.com/

With hundreds of satisfied customers globally giving 5 star reviews such as JaslynT
5-star rating
The best invention ever!
Livia totally saved my life. I was suffering from terrible period pains ever since I was young and it only
got worse. It came to a point where I can no longer function during period pains and had to pop
painkillers which stopped working. I have been using Living for 2 months now and I no longer take any
painkillers during my period and could actuaRead more about Livia totally saved my life. I was
lly function normally! Thanks Livia!!

Di M.
Verified Buyer
5-star rating
Works better than I hoped
Light, portable and easy to use. Makes a huge difference to pain levels. I have used it for menstruation
pain as well as chronic hip pain. I can now sleep through the night without needing to top up my
medication.

Buy Livia here.

 

Saalt menstrual cups review

Anyone who reads Frost regularly will know that I care about the environment and I am always trying to lower my carbon footprint. My period is not environmentally friendly. I struggle with this and have even bought environmentally friendly pads and cotton tampons. I want a more permanent solution so I was excited to try the Saalt menstrual cup. I have seen them in shops but I was a cynical. I have a heavy period and  I was not sure whether or not they worked.

Now the review! First, always sterilise it first and make sure it is cleaned regularly. The cup comes with instructions. It is fiddly to put it in the first time but you soon get used to it. I worried that it would be hard but it is not. It is not uncomfortable either. You forget that it is there.

Taking it out is fiddly the first time but everything becomes easy quickly. I cannot recommend this cup more. It holds a huge amount and I had no leakage. It is also comfortable and easy to use. Great for the environment and for your pocket. It lasts up to ten years and you can wear it all day or night. It is odour free, which is more than I can say for some other period products, and non-toxic. It has no BPA, no latex and no chemicals. I cannot recommend it more.

saalt period cup, menstrual cup, period cup, environment,

  • Reliable: wear up to 12 hours
  • Comfortable: soft silicone moulds to your shape
  • Natural: naturally non-toxic and odour free. Maintains the body’s natural Ph
  • A cup for every ‘body’: Saalt cups in two firmnesses (Saalt Cup/Saalt Soft) and two sizes (small/regular) – a perfect fit for all!
  • Rounded Cuff: reinforces the seal to prevent leaks
  • Soft Grip Hold: helps you get a grip on the cup/ get a grip on life 😉
  • Soft Flex System: easy removal and comfort

Saalt cups are available at Feelunique.com, Amazon and Saaltco.com.

 

periods, what your period is trying to tell you, saalt, menstrating cup,

It Happened To Me: A Tampon Got Lost In My Body

There is nothing like sharing stories to make you feel like you’re not alone in a situation – we can all identify with a bit of true-talk after all. Not only that, being open and honest about real things that happen to real women is the fastest way to smash taboos and get us all talking about tricky topics. Femcare subscription service Pink Parcel speaks openly to a current subscriber about a particular time a tampon got lost in her body.

unnamed

Here, Kay, 24 tells us about the time a tampon got lost inside her…

“I was right at the end of my period. You know, that time in the month when you’re still bleeding a tiny bit but not really enough to justify wearing a tampon. Usually I’d just whack on a panty liner, but I decided to use a lite tampon to be on the safe side. I had a work event that day and wanted to wear a pair of tight, light grey trousers that I’d bought especially. I really didn’t want to risk any potential accidents with a squiffy pad.

“The day passed in a hectic blur. I was rushed off my feet and the event finished with drinks with my team. The glasses of wine I drank went straight to my head, but that wasn’t surprising. It had been a busy day and I have a low tolerance to alcohol around the time of my period. I said goodbye to my colleagues and went off to meet my boyfriend in another bar. It was a friend’s birthday so we ended up drinking some more and danced – the weekend had arrived and all I wanted to do was let my hair down and then sleep! It’s safe to say I was pretty tipsy and after a few hours my boyfriend and I went home to my flat, had sex and crashed out.

“At that point, I still hadn’t taken out the tampon I’d put in early that morning, in fact I’d totally forgotten about it. Yes, even during the sex. My boyfriend didn’t realise that I had a tampon in either. I’m still not sure how, but he didn’t.

“I woke the next morning with a hangover, but sorted myself out with a big breakfast and a long walk by the river. I honestly never gave the previous day’s tampon another thought.

“Fast forward a month and I noticed something wasn’t right when I started spotting. I’d bleed for a day but then it would stop, only to start again a few days later. I even thought I might be pregnant and did a test. It was negative, but I knew something weird was going with my periods. I was no longer regular and just couldn’t understand why. My cycle had been like clockwork for years.

What’s going on?

“So I went to the doctors. As it happens, I was due to have a smear test so booked one in for the following week. I was anxious in case it revealed something sinister but the results came back after a couple of weeks and they were all clear. A relief.

“But the irregular bleeding and low tummy cramps continued and were a complete mystery to me. Another month or so passed this way and my boyfriend marched me back to the doctors. He knew something wasn’t right too.

“They sent me for a scan. An internal one known as a ‘transvaginal ultrasound’ where a three-inch probe was inserted into my vagina to get a good look at my cervix, uterus, ovaries, fallopian tubes – everywhere that could possibly be causing me this problem. I was told the ultrasound usually detects cysts, fibroids, pelvic infections, ectopic pregnancies and even cancer. I was preparing myself for any of these scary sounding things.

“But when I was sat back in my doctor’s surgery, getting the results, I couldn’t believe it when he said they showed nothing abnormal. Internally my lady bits were the picture of health.

“So I went back home no wiser, wondering then if I’d been over-exaggerating and that maybe the spotting was just normal girl stuff. Not so. For the next month, things seemed to get worse. I didn’t know from day to day if I’d be bleeding or not and it started to take over my life.

“When I went back to my doctor a final time in tears, he referred me to a female gynaecologist to take another look.

The big reveal

“I wasn’t expecting what that appointment would reveal. As I lay there, with my legs in stirrups and with a trainee male doctor looking on, the gynaecologist inserted a speculum into my vagina and got out her light. “Do you think you might have left a tampon in?” she asked, “I think I can just about see the string.” My mind whirred. No, surely not?

“In the next moment she went in with an instrument and whipped out what I can only describe as a soggy, grey mass. It was disgusting and was taken away before I could see it properly or smell it. Thankfully.

“My mind then did the maths. That tampon has been inside me for four months. Four months! In which time I’d inserted other tampons as normal and had sex. Not to mention had a smear test and an ultrasound scan. When I asked the gynaecologist where it had been all that time, she said it was lodged sideways at the top my vagina near my cervix, compressed with the moisture. Apparently it happens way more often than you think, but she was surprised I hadn’t experienced any unusual discharge or odour. I said if I had I might have suspected it sooner.

“I’ve only told my best friend and my mum this story and of course my boyfriend could hardly believe the outcome either. He feels guilty as he played a major part in pushing it ‘up there’. Any other time in my life I’ve always changed my tampon every few hours and wouldn’t have thought it was possible to lose one. Let alone for four months! It just goes to show what can happen with a crazy-busy day, a few drinks and forgetfulness. I won’t be doing that again.”

 

 

 

Pink Parcel Review: The Parcel That Every Woman Needs On Her Period

pink-parcel-review-the-parcel-that-everyone-need-on-her-periodpink-parcel-review-the-parcel-that-everyone-need-on-her-period1 pink-parcel-review-the-parcel-that-everyone-need-on-her-period2One of the perks of being the editor of Frost is coming across great things. And Pink Parcel is a great thing indeed. Not only do they send you a box of sanitary protection, but the box also has other great stuff to make your period a much better experience. Chocolate, make up, candles…it really does perk you up when you open the box.

It is easy to set up, you choose your brand of tampons and pads, select your dates, and then your parcel is sent to you. The first one is £6.99 and then they are £10.50 from then on, including postage and packaging. Each parcel contains the following: tea, tampons, pads, something sweet and a beauty product. It will also contain deals and offers. The September box had a £60 nakedwines.com voucher and a postcard featuring a quote from Amy Schumer. There is also a booklet which tells you all about the products in your box, along with some other fun stuff.

The box hits all the right spots: tea, because it makes the world go round, something sweet to help with the cravings, and a beauty product so you can take some time out to pamper yourself. The tampons and pads will be your favourite brands too. The September box (pictures above) has a great eye gel from AA Skincare- it’s vegan and full size, a Cotswold Lavender Slumber SprayNew CID Cosmetics I-Glow Mini and Schwarzkopf Bonacure Colour-Freeze Shampoo. Add in a relax tea light set, Nairn’s Oat Crackers, some Cuppanut Coconut & Cranberry Infusion tea and an Ombar Centres Coconut & Vanilla bar. Yum. A lot of thought has been put into Pink Parcel. That is clear from everything, but particularly the way the tampons and pads are set out. The light ones are in a velvet pouch which it tells you to keep on you for now. Then it has some day one and some night ones. All in different compartments. Genius. I love Pink Parcel and I think you would to. It helps make a difficult time of the month much easier and we deserve that.

pink-parcel-september-review

Some news from a swimming pool in Georgia. A woman got banned from swimming because she was on her period.

pink-parcel-banned-from-swimming-on-her-period pink-parcel

A leisure centre hit the headlines last month after banning women from swimming when they are on their period.

The fitness club in Georgia put up posters warning women to avoid the pool while menstruating, claiming it was a threat to public hygiene.

When confronted over their misogynist actions, the Vake Swimming Pool and Fitness Club which is based in Georgia’s capital city, Tbilisi, justified the ban by saying, “We’ve had incidents where we’ve found tampons in the pool.”

As the backlash grew, a number of disgruntled female customers took to social media to protest.

One customer expressed her disgust on Facebook. Sophie Tabatadze wrote, “Do you even realise how offensive that is? And, by the way, since according to your rules we are not allowed to use a swimming a pool 5-6 days each month, do we a preferential price compared with men?”

 

Incredibly, the club, which is one of the most exclusive places to workout in the city, responded by refusing to back down.

They said, “Our statement is not sexist and has a preventive objective. We had a case, when the water was contaminated. We try to follow norms of hygiene and we ask our members to do the same.”

The club told Buzzfeed its policy had been in place for years.

However medical advice directly contradicts the club’s claims that taking a dip while you’re menstruating is unclean and NHS direct actually recommends gentle swimming as a way of relieving painful cramps.

Pink Parcel wants women to engage in positive dialogues surrounding their periods, not ostracise them into thinking that they need to be ashamed or embarrassed of such a natural function.

 

Is This the Best Ever Response to a Facebook Rant?

It’s a common issue among men to be perplexed by their partners’ monthly mood swings which turns even the nicest girlfriends into monsters. One such lad is Richard Neill who posted a rant on Facebook hitting out at advertisers who make the ‘time of the month’ sound as if women are having the time of their lives. Having seen the uplifting Bodyform Maxi Pad commercials as a boy, he said he was ‘jealous’ of all the exciting things women did during their periods such as parachuting, mountain biking and skiing.

Richard Neill decided to post a light- hilarious Facebook on Body Form’s page claiming they mis-sold the truth about menstruation. His message quickly received 86,743 ‘likes’ and 3,735 comments.
Rather than call in the lawyers, Bodyform sensed a PR opportunity – and hit back with a great tongue-in-cheek YouTube video. In it, fictional chief executive Caroline Williams addresses Richard directly and admits: ‘There’s no such thing as a happy period. We lied to you Richard and we want to say “sorry”.’

She said the company had to resort to ‘flagrant imagery’ as some focus groups in the 1980s couldn’t handle the truth of the ‘cramps, the mood swings and the insatiable hunger’ during a woman’s cycle.

Snapping a pencil, she says: ‘But you Richard have torn down that veil and exposed this myth, thereby exposing every man to a reality we hoped they would never have to face.’

The video has racked up nearly 200,000 viewers and 3,000 likes on Facebook in one day, with men and women alike describing it as “hilarious”, “genius” and “comedy gold”.

Posted on Bodyform’s Facebook page on 8 October:

‘Hi, as a man I must ask why you have lied to us for all these years.

‘As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things, I felt a little jealous.

‘I mean bike riding, rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings!! Dam my penis!!

‘Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !!

‘There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack oh no no no.

‘Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin.

‘Thanks for setting me up for a fall bodyform, you crafty b@gger’

 

You tube video in response