MOST POPULAR FASHION SEARCHES OF 2011

SHOPSTYLE REVEALS MOST POPULAR FASHION SEARCHES OF 2011

Royal Wedding boosts best of British

ShopStyle.co.uk (the fashion site that brings together Britain’s favourite brands and stores under one digital roof)  today reveals the most popular label and item searches of 2012 and shows that when it comes to fashion, we’re very patriotic.  Five of the top ten most searched for designers in 2011 were British. The prominence of Ted Baker, Burberry, Vivienne Westwood, Alexander McQueen and Paul Smith show that when it comes to fashion, Britain’s style-aware are loyal to our own shores.

 

The penchant for all things British significantly increased across 2011 thanks to Catherine Middleton’s much lauded style choices including Alexander McQueen for her wedding dress. ShopStyle.co.uk saw an enormous 100%*[1] increase in traffic the day of the wedding as women flocked online to find Middleton inspired dresses. And dresses stayed in the Top 10 searches across the year as women were influenced by Catherine Middleton’s elegance and classic style.

 

Alexander McQueen jumped into the top 40 search terms as it was revealed the bride’s wedding dress was designed by the iconic UK fashion house. The only other designer to move into the Top 10 this year was Ralph Lauren leaped fuelled by his TV appearance on Oprah.

 

The maxi dress is still eternally popular topping the list of the most searched for items in 2011, joined at no.1 of most popular labels by Diesel.

 

Shannon Edwards, Managing Director and VP Europe for ShopStyle believes 2011 was the year when fashion took Catherine Middleton to its heart. She says: “From the Royal engagement announcement the fashion world was in love with Catherine’s classic elegance and sophisticated, adoptable style. The Royal Wedding was an incredible event for fashion and began our adoption of all things British, from  designer labels to high street stores. It will continue into 2012 as we look forward to the Jubilee celebrations and the Olympics.”

 

Boasting over one million users each month and over 2000 UK and international fashion brands, ShopStyle.co.uk’s Top Ten of 2011 are as follows:

 

Top 10 Product Searches for 2011

  1. Maxi Dress
  2. Jumpsuit
  3. Red Dress
  4. One shoulder dress
  5. Sequin dress
  6. Playsuit
  7. Lace dress
  8. Nude shoes (Definite Kate Middleton link)
  9. Dress
  10. Bodycon dress

 

Top 10 Label Searches for 2011

  1. Diesel
  2. Marc by Marc Jacobs
  3. Ted Baker
  4. Burberry
  5. Vivienne Westwood
  6. Tommy Hilfiger
  7. Ralph Lauren
  8. Alexander McQueen
  9. Acne
  10. Paul Smith

Magazine Round-Up: October | Amanda Seyfried and Rosamund Pike Cover Stars.

Glamour has Amanda Seyfried on the cover. She gives a refreshing interview inside. She reveals: “British guys are definitely funnier than American guys.”

It is Glamour’s Men Issue and they have 25 pages of men

In the Dos and Don’ts, Jimmy Choo re-release their greatest hits, men in uggs, ipad covers, Lucy Liu becomes an artist and Prince William is heading the fund-raising to help homelessness, Diesel clothes, Children in Need turns 31!,

Louise Mensch tells Glamour readers how to succeed in a man’s world. Louise is inspirational and she gives good advice.

  What a man is thinking on the first date, work habits that are making you sick, Career tips from jewellery         entrepreneur Jessica Herrin, Food versus Exercise; which is better for you? , Is being single making you broke?, How to be single, are you in drinking denial?, Celebrity tenants. You won’t want one after reading the article, Your right to abortion (a very good article, laws are being passed quietly all of the time to take away women’s rights),

50 Sexiest Men: Robert Pattinson takes the top spot again, Taylor Lautner is second.

Brad Pitt, Hugh Jackman, George Clooney, Ryan Gosling, Matt Smith, Ashton Kutcher, Justin Timberlake, Darren Criss, Prince Harry, Zac Efron are also on the list.

Katherine Jenkins tells of the friend, Polly Noble’s, battle with cancer. A very inspirational story. Polly has a book out, The Cancer Journey, that I think will be brilliant after reading the article.

What a man wants in bed.

James Cordon protests that men have feelings too, and he’s right. Well written.

Gabrielle Bernstein gives her happiness guide.

Arianna Huffington has written a brilliant and informative article on the economical climate, explains what happened and if we will recover.

Steve Jones is interviewed by Celia Walden in the lunch date feature.

The rise in broody men.

Guillaume Henry tells Glamour readers how to get Parisian chic.

Julia Restoin-Roitfeld’s celebrity look book.

Bad beauty habits to kick.

Five reasons to love Emma Stone.

The truth about your lady parts: everything you want to know about your vagina.

Charlotte Ronson shows Glamour around her home.

Tatler has Isabel Lucas on the cover, and an interview with her inside.

Anna Dello Russo talks front row fashion.

Frida Giannini, Gucci creative director, gives Tatler her mood board.

Emily Blunt’s brother Sebastian joins the family business.

Sam Leith shows how not to make a speech.

There is an amusing article on fancy dress parties, and lots of pictures, Marc Jacobs dressed as a pig? Why not.

David Sedaris interview.

Super Tutors to the rescue, if you have the money, get the best with Tatler’s guide.

The wonderful Francis Wheen writes about Private Eye’s 50th anniversary, and to the next 50!

Gallerist Maureen Paley.

School pranks.

Camel Racing.

The richest man in Britain: Alisher Usmanov.

The worrying trend of parents taking drugs with their kids. Jeez….

Keith Vaz profile.

Emma Freud’s technology reviews.

Jonathan Yeo interview.

An editorial on Britain’s funniest comedians. Al Murray in the nude (!), Laura Solon, Tim Key, David Armand, Rufus Hound, Miles Jupp, Lucy Porter, Jack Whitehall, Greg Davies (as Christine Keeler, so funny).

How to keep your money safe. Clue: buy gold.

Dynasties of Dynasties: A profile of the Rothschild dynasty.

How to sleep better.

The virtues of Crème de la Mer.

Tatler homes: Scotland’s Linzee Gordon’s.

Ralph Lauren interview.

Solange Azagury-Partridge tells Tatler what she loves.

Ciara Parkes travels to Botswana.

Rosamund Pike is on the cover of Instyle, she is interviewed inside and says: “I find award ceremonies so often the low point – people delivering trite lines in a pretentious manner”.

Sexy perfume adverts.

Nicole Roberts gives her Style IQ

The wonderful world of Christian Louboutin.

15 minutes with Diana von Furstenberg

Chloe Sevigny’s fashion genius.

You can tell people are tightening their purse strings as Instyle – and other magazines- are giving advice on how to do things on the cheap or by yourself. In the ‘your look’ section they tell you how to fake a facial, become your own hairstylist, make your own jewellery.

How to stay original when people keep buying the same clothes as you.

Instyle sits down with Gucci’s Frida Giannini to celebrate Gucci’s 90th birthday.

Jessica Chastain models and is interviewed.

Inside the Kardashian sister’s wardrobes. Envy alert!

How to wear a hat.

Olivia Wilde is this month’s beauty crush.

Downton Abbey star Jessica Brown Findlay models evening make up and there is 10 things you need to know about Jessica.

Narciso Rodriguez, Michael Kors, Tamara Mellon, Oscar De La Renta tell Instyle on the inspiration behind their perfume.

Jessica Alba, up close.

Dita Von Teese goes to the Maldives so we don’t have to. Sob.

Melissa Odabash tells Instyle what she packs for her holidays.

Diane Birch shows Instyle the contents of the bag.

Part 2 here