First Person Lover Avatars On Runway In Björn Borg Show at Fashion Week Stockholm

In impressive caves on an island in Stockholm, Swedish Fashion Brand Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant game-inspired runway show. Celebrating individuality, love and fashion in a digital era, the show served as a teaser for the Björn Borg ”First Person Lover” (not shooter!) computer game, releasing worldwide in January 2015 together with the brand’s SS15 collection.

Around 400 gathered to enjoy the brand’s first show on their home market in six years. Eurovision Song contest winner Conchita Wurst flew in to Stockholm to see the show, wearing a custom made Björn Borg body as she entered the show arena.

Bjorn Borg’s SS15 fashion show

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The Björn Borg SS15 show and collection were inspired by fictional worlds where sport and fashion intertwine in a confident and edgy, yet playful, way. Creative Show Director Be a Åkerlund had First Person Lover inspired projections as a backdrop and all models were wearing masks looking like the avatars of the upcoming game.

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“Gaming and digital animation has a great impact on fashion today and we wanted to pick up on this in the collection and show. Bea Åkerlund has caught the idea of our game, to create some more love in the world, in a fantastic way. We are really excited to show a teaser of the collection and the game to the fashion world” said Björn Borg Head of Design James Lee.

The Björn Borg First Person Lover computer game will launch in January 2015 along with the Björn Borg Spring-Summer 2015 collection.

For more on Björn Borg, visit http://www.bjornborg.com

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Slim Loris “Future Echoes and Past Replays” | Music Profile

slim lorisBand: Slim Loris
Location: Stockholm, Sweden
Styles: Indie pop/rock/americana
Similar to: Mumford & Sons, Arcade Fire, The Avett Brothers, The Band
CD: Future Echoes and Past Replays

Members/Instruments: Mattias Cederstam: Vocals, bass, piano, Robert: Guitars (live also Jonas Ellenberg: Drums and Leon Lindström: guitars and vocals)
Production: Slim Loris

Slim Loris, from Stockholm, Sweden, blends Indie Pop/Rock with Americana and a pinch of Swedish melancholy. The band formed in 2009 from the remnants of two indie acts, and released a collection of demos entitled “Amateur Night at the Asylum” the year after.

In 2011, Slim Loris’s debut album “Down To Earth” was released, led by the 1st single “Low”, showing the band’s fine-tuned song writing skills and classic rock sense of melody. Neufutur.com says “Slim Loris cuts nothing less than a shambling masterpiece” and gave the album an 8.7/10 score. Billboard Discoveries says of the release. What Slim Loris have accomplished on their full-length, “Down to Earth” is a sombre turn to the usually poppy sound of the 60’s British invasion”.
Two songs from Slim Loris were also featured in the Swedish film “Var kommer mjolken ifran”.

The follow up release entitled “Future Echoes and Past Replays”, a mature, emotionally charged album showing progression in the band’s song-writing and production, is due to be released on May 19th.

http://slimloris.com/
http://slimloris.bandcamp.com/
https://www.facebook.com/pages/Slim-Loris/214253388610637

 

 

First Aid Kit – The Lion’s Roar | Music Review

‘The Lion’s Roar’ is the 2nd album by First Aid Kit, two sisters from the south of Stockholm known to their parents as Johanna and Klara Söderberg, and what a record it is. The band first shot to fame in 2008 with a Youtube cover of Fleet Foxes’ Tiger Mountain Peasant Song and in those years they’ve come a long, long way. Haven’t we all?.

The band initially signed to Rabid Records in their native Sweden to release their debut record The Big Black & The Blue. Meanwhile Witchita Records may or may not have sent a memo to their army of A&R staff to find a female version of Bright Eyes. If they did then they got what they wanted, only better.

The second album by the Söderberg sisters is a joy to behold – from start to finish. A record full of lush melodies, of charm, of eyelid flutters (vocally speaking), a record of confidence beyond their years (the girls are 19 and 22) which should have a fleeting feel to its sound but has as assured a country-folk-indie sound as you’re ever likely to hear, even from Bright Eyes’ Conor Oberst, who makes an appearance on ‘King Of The World’.  It’s a record that, with the held of Bright Eyes producer Mike Mogis, has made the lead from campfire guitars to a fuller band sound, compared with their debut.

Lyrically it’s on the darker side of life, or “bittersweet” as Klara (the younger of the two) likes it to be known as. ‘Emmylou’ namechecks name-checks the likes of Gram Parsons, Johnny Cash, June Carter and of course Miss Harris but it recognises the sadness in the lives and art of these heroes whilst noting that “the bitter winds are coming in and I’m already missing Summer, Stockholm’s cold but I’ve been told that I was born to endure this kind of weather”. The lyrics may sound like the tale of two downtrodden young girls surrendering to misery but there’s a lot more to it than. This record works despite those lyrics, despite the gloom and their country-inspired sound has given rise to a stoic feeling. A feeling that this won’t get them down. Watch this band soar to great heights with this album. You’ll struggle to hear a better record this year.

 

‘The Lion’s Roar’ is out now via Wichita Records. Catch the band on tour in November.

Links:

Official Website

Myspace page

Facebook page

Twitter page

 

First Aid Kit – new single and UK tour | Music News

Swedish folk duo First Aid Kit have announced a short UK tour for November. The Stockholm-based sisters will be hitting these shores on 20th November to play in London and finish the trip on 27th November in Bristol. Tickets for the concerts go on say on Friday 11th May. The band’s album, The Lion’s Roar is out now and new single Blue, will be released on 18th June via Wichita Records.

Listen to the new single here:

 

 

The band are in the UK to support Jack White and sporadically for festival appearances over the summer. Full tour details here.