Why do women cheat? Not enough sex, say 79.2% of survey

•             25-34 year old women most likely to seek an affair outside marriage

•             1-3 months is the typical life cycle of an affair for 60.3% of AshleyMadison.com membersCitiz Hotel

•             76.9% of unfaithful women still love their husband or long term partner

A new survey of unfaithful British women from AshleyMadison.com, the world’s leading site for extramarital affairs, shows that for 79.2% the over-riding reason for cheating on husbands or partners is an unfulfilled sex life.

The survey of 10,245 UK women members of the website provides a snapshot of the changing face of infidelity in this country. Globally, female infidelity is on the rise and the UK is no exception.

Noel Biderman, founder and CEO of AshleyMadison.com says: “While women are gaining power in the work-place they’re no longer prepared to accept a disappointing performance from their man in the bedroom. Many work long hours, they juggle family and professional responsibilities and find that a busy lifestyle can be both an excuse and a cover for cyber affairs and physical affairs.”

The most common age group amongst unfaithful women is 25-34 year olds (35.1%), but the 35-44 year old age bracket is not far behind at 30.4%.

“Attitudes to infidelity amongst women are changing fast,’ adds Biderman. “The taboo is disappearing, it’s no longer a male preserve. With smartphones and access to the Internet 24/7, women have the tools to seek out and conduct discreet affairs that leave no ‘digital lipstick’ in the way that Facebook does. It’s as safe and easy as ordering a take-away!”

Unfaithful women seem to mirror cheating men who traditionally claim they still love their wives: 76.9% of Ashley Madison’s cheating women say they still love their husband or long term partner and an overwhelming 95.1% say they are not in love with their affair partner. In line with this, only 11.6% say they would like to leave their husband or partner

However, it seems that the one nightstand is still male territory, as an affair of one-three months is typical for 60.3% of the women surveyed and only 19.6% say they are looking for a one-night stand.

Noel Biderman comments: “Women tend to like a degree of stability; genetically they’re not wired for one-night stands. But women are good at multi-tasking so there’s no problem having an affair partner as well as a husband. 69% of the women we surveyed have only had one or two affairs.”

 

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It’s not just men! Unfaithful women close the infidelity gap

  • Every 80 seconds a British woman joins AshleyMadison.com, the married dating site with 774,00 UK members and 18 million worldwide
  • 73.1% of unfaithful women feel neglected by their husbands
  • An affair makes it easier to stay in marriage say 57%
  • Better sex with husbands since having an affair for 32%

Infidelity has traditionally been male territory, but according to new statistics from Ashley Madison.com, women are currently signing up to UK site at a rate of one every 80 seconds.

The site’s founder, ‘King of Infidelity’ and ex-sports attorney Noel Biderman, says: ‘Given that a new AshleyMadison.com member of either sex joins the site every 45 seconds in Britian and that globally only a third of our members are women, this figure is far higher than we would expect. The only other country where we are seeing this pattern is Australia.’

In a new AshleyMadison.com survey of actively unfaithful women in Britain, 57% said that having an affair makes it easier for them to stay in their marriage and 32% reported better sex lives with their husbands since their affair.

Cheating women comparison . what a cheater looks like. Feeling neglected by their husbands and not having their emotional needs met was the most common motivation for women being unfaithful (73.1%).

‘This is no surprise,’ says Noel Biderman. ‘Many women lack attention and affection and it’s miserable to feel lonely within your own marriage. The reality is that many people can’t leave their partners for financial reasons and women in particular are usually reluctant to sacrifice their family life. So they are taking care of their needs outside marriage in the same way that men always have. They’re stepping into the male arena when it comes to infidelity.’

For 67.2%, an unfulfilled sex life was the reason for cheating. ‘Men typically reach their sexual peak in their 20s, for women it’s later, in their 30s or 40s when they feel more comfortable with their bodies. This discrepancy is one reason for the lack of sex that these women are feeling. Everyone wants to be desired, who can blame these women for looking elsewhere?’

64% of the women were educated to degree level with the majority working in admin (PAs and receptionists) or the health sector, including nurses.