On a rainy Saturday morning in February, the Frost Editors went to Innocent HQ (aka Fruit Towers) to take part in a workshop held to launch Innocent Smoothie’s Mini Movie Competition. Kind of like the most pleasant post apocalyptic scene I can imagine, we were greeted by a lush gate of green grass and vans also covered in grass. In side was more grass, picnic tables, bean bags, unusual random objects, some very tiny fences and lots of smiley happy people. As soon as I was through the door I was inundated with beverages both hot and cold.
Listening to a presentation at Fruit Towers
Inspiring this competition was Innocent’s recently made TV advert. Their Superhero ad differs from everything else on the TV at the moment as theirs is Lo-Fi. Using absolutely no CG and embracing the ‘I can see the strings’ mentality the ad was typical of the Lo-Fi style of Ben Wheatley (the ad’s creator) who gave us a presentation on film making.
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After letting us into the little secrets of the advertising industry we were given lunch in picnic hampers! Apart from the crumbs, there was one thing one everyone’s mouths…how can THEY get a job at fruit towers?! We then were split into groups and given Mini Movie Making kits, containing a bottle, a cape, stick, string, farmyard animals, tiny people and other random things presented in a show box and tied up with beautiful movie reel ribbon.
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Mini Movie Making Kit
So there we were with our teams, a theme, camera equipment and the knowledge gathered in the morning’s presentation. We storyboarded away, filmed and created masterpieces. I can’t find our mini movies on the internet anywhere so you will just have to take our word for it. Everything we did had to be edited “in-camera”, meaning we couldn’t edit anything at all on the computer afterwards, this resulted in lots of giggles to the “cut”‘s and “action”‘s being left in.
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Catherine Balavage with a chicken at Fruit Towers
The Innocent Mini Movie competition is now open and you have until 17th April to submit your own lo-fi advert. The winner (voted for by the public) will receive £5000, tickets to the London Film Festival and your advert will be broadcast on national telly. There’s a lose brief, your mini movie must be no more than 30 seconds, contain no CG, music (although sound effects are allowed) no branding (other than innocent) and they must be submitted via
the Innocent You Tube Channel. To submit your entry you need to go here: http://www.youtube.com/innocentdrinksltd