Tag Archives: Fruit Towers

How To Be Your Own Boss – Innocent Inspires Event

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On the 24th July Frost went to an amazing event all about entrepreneurialism, as part of the Innocent Inspires series at Fruit Towers.

The entrepreneurs speaking at the event were Innocent co-founder Richard Reed, luxury jewellery brand Astley Clarke founder Bec Astley Clarke, creator of not-for profit computer charity, Raspberry Pi, Eben Upton, not on the high street.com founders Holly Tucker & Sophie Cornish and founder of global peace charity Peace One Day Jeremy Gilley.

We arrived and grabbed an Innocent mocktail from the Innocent van and then mingled. The talks were brilliant. A particular favourite was Jeremy Gilley who is the founder of Peace One Day, which is on the 21st of September. Keep it in mind and spread the word. If the world need anything it is an International day of peace.

Richard Reed was as concise, smart and inspirational as ever, Bec Astley Clarke started a business and had a baby at the same time, which actually makes her superwoman, Sophie Cornish gave great advice and Eben Upton was not only great, but we also had a good chat with him after and he told us that someone took his Raspberry Pi (which he throws into the crowd during his speech)  in Iceland, but because the country is so small he mentioned it to one of the organisers and got it back from a sheepish teenager who went to his hotel and apologised.

We had a great night and we learned a lot. During the break we had some great food from the Scandinavian Kitchen and we also took away a goody bag full of stuff made by people who used to work for Innocent. That is the great thing about Innocent; they are creative and great businesspeople, and they are also ethical and moral. You can’t ask for more. Head to an Innocent Inspires event soon.

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#innocentinspires  www.innocentdrinks.co.uk/inspires

Win Tickets To Innocent Inspires Evening All About Entrepreneurship

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win tickets to innocent inspire eventFrost has a pair of tickets up for grabs to an evening all about entrepreneurialis, as part of the innocent Inspires series,  at Fruit Towers on 24th July. 

 

The line up includes some of Britain’s most dynamic, interesting and successful entrepreneurs from the worlds of food, drink, retail, technology, charity and luxury – who will all be sharing their tips and ideas on how you can become your own boss, along with how they got it right (and times when it all went wrong.)

 

The entrepreneurs who will be there are Innocent co-founder Richard Reed, luxury jewellery brand Astley Clarke founder Bec Astley Clarke, creator of not-for profit computer charity, Raspberry Pi, Eben Upton, not on the high street.com founders Holly Tucker & Sophie Cornish, founder of global peace charity Peace One Day Jeremy Gilley

What Innocent have to say about Innocent Inspires:

When we started innocent 14 years ago, it was with the aim of doing business in a truly good way – to make products
that taste good, that do you good, and to do good in the wider world too.  It hasn’t always been easy, but having a set of
clear and simple values has helped shape the business we’ve become.

innocent inspires is a series of one-off events where people will discuss, debate and be inspired by the values we
believe in with the help of a group of interesting people who do brilliant things every day.

Whether the focus is on health, ethics, entrepreneurship, taste or creativity, we’ll share everything from inspirational
tales to tips on the little things you can do to help make the world a little bit better today.

Curated by innocent, each event will be fully immersive, so there won’t be boring lectures or numb bums, instead expect
laughing, smelling, listening, tasting, jogging, drawing, thinking and, above all, lots of inspiration.  There’ll probably be the
odd smoothie in there too.

 www.innocentdrinks.co.uk/inspires   #innocentinspires

To win like Frost on Facebook, subscribe to our newsletter or follow us on Twitter. Then comment below and tell us what you did. Good luck!

Innocent launch a film making competition

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On a rainy Saturday morning in February, the Frost Editors went to Innocent HQ (aka Fruit Towers) to take part in a workshop held to launch Innocent Smoothie’s Mini Movie Competition. Kind of like the most pleasant post apocalyptic scene I can imagine, we were greeted by a lush gate of green grass and vans also covered in grass. In side was more grass, picnic tables, bean bags, unusual random objects, some very tiny fences and lots of smiley happy people. As soon as I was through the door I was inundated with beverages both hot and cold.

Listening to a presentation at Fruit Towers

Inspiring this competition was Innocent’s recently made TV advert. Their Superhero ad differs from everything else on the TV at the moment as theirs is Lo-Fi. Using absolutely no CG and embracing the ‘I can see the strings’ mentality the ad was typical of the Lo-Fi style of Ben Wheatley (the ad’s creator) who gave us a presentation on film making.

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After letting us into the little secrets of the advertising industry we were given lunch in picnic hampers! Apart from the crumbs, there was one thing one everyone’s mouths…how can THEY get a job at fruit towers?! We then were split into groups and given Mini Movie Making kits, containing a bottle, a cape, stick, string, farmyard animals, tiny people and other random things presented in a show box and tied up with beautiful movie reel ribbon.

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Mini Movie Making Kit

So there we were with our teams, a theme, camera equipment and the knowledge gathered in the morning’s presentation. We storyboarded away, filmed and created masterpieces. I can’t find our mini movies on the internet anywhere so you will just have to take our word for it. Everything we did had to be edited “in-camera”, meaning we couldn’t edit anything at all on the computer afterwards, this resulted in lots of giggles to the “cut”‘s and “action”‘s being left in.

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Catherine Balavage with a chicken at Fruit Towers

The Innocent Mini Movie competition is now open and you have until 17th April to submit your own lo-fi advert. The winner (voted for by the public) will receive £5000, tickets to the London Film Festival and your advert will be broadcast on national telly. There’s a lose brief, your mini movie must be no more than 30 seconds, contain no CG, music (although sound effects are allowed) no branding (other than innocent) and they must be submitted via

the Innocent You Tube Channel. To submit your entry you need to go here: http://www.youtube.com/innocentdrinksltd