Cath Kidston has a new campaign this season all about women and their handbags – something which is very personal to every woman, and can be a real storyteller in terms of personality and personal life and we love it.
With a particular focus on the universal truth of the two tribes women fall into on the subject of the size of their handbag – either being the kind of girl who carries everything but the kitchen sink or the kind that only carries the bare essentials, Cath Kidston will launch a photographic exhibition called ‘Do You Like Yours Big or Small?’ at their flagship store 180 Piccadilly, featuring high profile friends of the brand including Daisy Lowe, Jessie Ware, Nicola Roberts, Millie Mackintosh, Sophie Ellis-Bextor and Cath Kidston herself pledging their allegiance to being either a #totesbig or #totessmall kind of girl and revealing what they carry in their everyday bags.
The exhibition will run for two weeks in the 180 Piccadilly Store, London and will be open to the public, who can also get involved by submitting their own #totesbig and #totessmall images for a chance to be featured in the exhibition. In addition there will be an interactive Ames Room, which distorts the users perception creating a #totesbig or #totessmall effect depending where you’re stood.
The Cath Kidston Ames room will be touring the UK bringing modern vintage British fairground fun to the below spaces:
o Southampton – 6th & 7th Sept
o Meadowhall – 13th & 14th Sept
o Bluewater – 20th & 21st Sept
o Westfield – 4th & 5th Oct