Millie Mackintosh, Jessie Ware & Louise Thompson Pledge Allegiance To Cath Kidston

Cath Kidston has a new campaign this season all about women and their handbags – something which is very personal to every woman, and can be a real storyteller in terms of personality and personal life and we love it.

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With a particular focus on the universal truth of the two tribes women fall into on the subject of the size of their handbag – either being the kind of girl who carries everything but the kitchen sink or the kind that only carries the bare essentials, Cath Kidston will launch a photographic exhibition called ‘Do You Like Yours Big or Small?’ at their flagship store 180 Piccadilly, featuring high profile friends of the brand including Daisy Lowe, Jessie Ware, Nicola Roberts, Millie Mackintosh, Sophie Ellis-Bextor and Cath Kidston herself pledging their allegiance to being either a #totesbig or #totessmall kind of girl and revealing what they carry in their everyday bags.

Daisy Lowe, Jessie Ware, Nicola Roberts, Millie Mackintosh, Sophie Ellis-Bextor and Cath Kidston annafriel

The exhibition will run for two weeks in the 180 Piccadilly Store, London and will be open to the public, who can also get involved by submitting their own #totesbig and #totessmall images for a chance to be featured in the exhibition. In addition there will be an interactive Ames Room, which distorts the users perception creating a #totesbig or #totessmall effect depending where you’re stood.

 

The Cath Kidston Ames room will be touring the UK bringing modern vintage British fairground fun to the below spaces:

 

o    Southampton – 6th & 7th Sept

o    Meadowhall – 13th & 14th Sept

o    Bluewater – 20th & 21st Sept

o    Westfield – 4th & 5th Oct

 

 

 

Diet Coke throws fashion party of the year for 30th Birthday

– Sparkling celeb-studded bash celebrates iconic brand and new Diet Coke hunk –

Last night saw the fashion fabulous crowd of Diet Coke fans gather at London’s Sketch to celebrate the brand’s 30th birthday. Guests including Pixie and Peaches Geldof, Pearl Lowe and Danny Goffey, Sophie Ellis-Bextor, Laura Whitmore, Zoe Hardman, Jamelia, Ben Grimes, Jade Parfitt and the Made In Chelsea cast enjoyed a sparkling night that looked back at the brand’s dazzling 30-year history and also saw the unveiling of a new Diet Coke hunk.

The biggest surprise of the night saw pulses race when Andrew Cooper, the new Diet Coke hunk entered the room to the famous Etta James “I Just Want To Make Love To You” soundtrack. Back, and sexier than ever, the new hunk ad is set to become one of the most talked about campaigns, and men of the year.

Event host, Hilary Alexander treated guests to a journey across Diet Coke’s 30 years, talking through the exciting campaigns and collaborations that have helped the brand become a cultural icon. She also officially opened a specially curated three decades themed exhibition, which allowed guests to view some of the most exciting moments from the brand including celeb-led campaigns ‘Just for the Elle of it’ (1987), Whitney Houston’s Diet Coke advertising campaign (1988), Paula Abdul’s ‘There’s just one’ (1992), the first hunk Lucky Vanous’ test shots (1994) and Heidi Klum’s Oscar dress from the Diet Coke Heart Truth campaign (2009).

Quirky designer and stylist Patricia Field was there and showcased her limited edition range of ‘Diet Coke City Collection’ bottles. These follow in the line of previous campaigns such as Moschino, Karl Largerfeld, Jean Paul Gaultier and Diane Von Furstenberg, firmly cementing the brand as the ultimate fashionista accessory.

Music for the night saw style superblogger Bip Ling hit the decks, combining the ultimate party track favourites from the past three decades in a mega mix specially created for Diet Coke. VIP’s including Lilah Parsons, Jack Derges, Phil Clifton and Wretch 32, also enjoyed three-decade themed cocktails entitled ‘80’s Just For The Taste Of It’, ‘90’s Diet Coke Break’ and ‘00’s Love It Light’ all made using Diet Coke as well as decadent canapés.