50% pregnant women will avoid flu vaccinations this year due to perceived risk

giving birth, birth, childbirth, the truth about giving birthBabies born to women who have flu are four times more likely to be born prematurely and have a low birth weight

The peak season for flu in the UK begins in November and between 2009 and 2012 it was the leading cause of death for women in the UK who died during pregnancy or shortly afterwards. It is estimated that that the flu vaccine (which helps to protect both mother and baby), could have prevented half of these deaths. In a bid to raise awareness of the importance of vaccinating while pregnant, the UK’s leading support resource for mums to be, Emma’s Diary, in conjunction with the Royal College of Midwives (RCM), has surveyed more than 2,600 women about their experience of vaccinations.

The results revealed that 44% (nearly half) avoid vaccinations (including flu) while pregnant, through fear of the health risks to their unborn baby and also risks to their own health.

The study asked women what their reasons were for avoiding vaccinations designed to protect mother and baby, such as flu and whooping cough; worries about health risks to both mother and baby was the number one factor (44%), this was followed by admissions from women about their hectic schedules with many claiming ‘they simply don’t have enough time to have the vaccination’ as being a main reason (16%). A further 11% say they don’t believe in vaccinations and others say they either don’t need it or they believe the vaccination is ineffective. These findings come despite the real risks associated with babies born to women with flu, such as a greater chance of premature birth (being four times more likely), low birth weight and in some cases it can lead to stillbirth or even death in the first week of life.

The research revealed the most pregnant women rely on their midwife to obtain information about vaccinations. As such, midwives across the country are working hard to ensure that pregnant women have access to all of the information they need this season to make more informed decisions about the vaccinations that can protect them and their unborn babies.

Nick Watts, Managing Director at Emma’s Diary said: “Working with the RCM on the pregnancy vaccination research has been hugely beneficial and insightful. We’ve been able to tap into our engaged audience to better understand women’s perceptions of having vaccinations during pregnancy. We are using these findings to help shape new resources that will support pregnant women in making more informed choices on having vaccinations while pregnant now and into the future.”

Mandy Forrester, Head of Quality and Standards at the Royal College of Midwives said: “One of the most important findings to come out of our survey was that pregnant women want and need more time to talk about vaccinations with their midwives before they make a decision. Having that time is so important because there can be misconceptions about some vaccinations and although it is useful to have leaflets and websites to refer to, there is nothing quite like having a real conversation, to talk through any concerns or questions.”

The RCM is working closely with Emma’s Diary to develop new resources to boost awareness of vaccinations in pregnancy, and to share the findings of its survey to pregnant women across the country.

For further information on vaccinations while pregnant please visit: http://www.emmasdiary.co.uk/pregnancy-and-birth/pregnancy/1st-trimester-of-pregnancy/avoiding-pregnancy-risks

Flic Smart Button Review

Frost has reviewed this cute little smart button. It has a variety of uses. We hooked it up to our Spotify so it could control the music. It is very smart indeed and very handy. It is easy to set up. Makes a great present, for Christmas or beyond.

 

Flic smart button

Available at flic.io or amazon.co.uk | RRP £29.99

Flic, the world’s first ‘do anything’ smart button is the ultimate tech accessory for the that brings simplicity into the smart home. This simple stand-alone button acts as a shortcut for your favourite smartphone apps, including Domino’s Pizza, Uber or Spotify with endless possibilities to use.

Flic buttons can be used to:

  • Turn smart light switches on or off, set a mood colour or dim
  • Connect through the Flic Hub to SONOS, Samsung Multiroom, Bose Sountouch or Spotify to control music from anywhere
  • Act as a doorbell, open and close blinds or control heating
  • Order pizza, Uber or services like cleaning or in-home pampering

In fact, if there’s an app for it, chances are you can access it with a Flic button, so uses and combinations of uses are almost endless.

 

Transhumanism – The End of Perception By author and conspiracy researcher David Icke

Mind control is everywhere, but we call it something else – the TV news, political speeches, advertising, PR, education, science, journalism and religion. The list is endless.

Mind control sounds far-out and sci-fi, but all it really means is the control of perception. Control a person’s perception and you control their life. Control collective perception and you control the world. Perception is all. Our perceptions dictate the entirety of what we think, say, and do.

How many form their own perceptions by direct research, compared with those who download them from external sources? The answer, if the truth be told, is comparatively few. These sources peddle agendas which manipulate the human mind, and so human behaviour.

Mass mind control – perception control – is real, and can be confirmed in generation after generation who believed in the reality of so much which was later shown to be blatant nonsense. Most people believe only what they are told to believe.

This has always been so since the few seized control of mass communication. It began with religious zealots and now it’s the global media and internet corporations. As Morpheus might have said in The Matrix: ‘Are those your thoughts you’re thinking now?’

This is bad enough, but we stand at the cusp of something far worse: the end of human perception itself – the end of the human mind. Does this sound extraordinary? Yes, of course it does. But it’s also true.

As smartphone leads to tablet to Bluetooth, smartwatch and microchips (holdables, wearables and implantables) the stated goal of the Devil’s Playground, or Silicon Valley, is to connect the brain to Artificial Intelligence (AI) which will then hijack and override human thought.

There is no attempt to hide this any longer. Witness Google executive and PR man for Frankenstein, Ray Kurzweil, and his contention that humans will have ‘cloud-powered brains’ by 2030:

“Our thinking … will be a hybrid of biological and non-biological thinking … humans will be able to extend their limitations and “think in the cloud” … We’re 

going to put gateways to the cloud in our brains … We’re going to gradually merge and enhance ourselves … In my view, that’s the nature of being human – we transcend our limitations.

“As the technology becomes vastly superior to what we are then the small proportion that is still human gets smaller and smaller and smaller until it’s just utterly negligible.”

Put another way – it’s the end of humanity in any form worthy of the name. The AI manipulators are open about this now because we are told to believe – perceive – that literally losing our minds will make us ‘super-human’. In fact, it will make us sub-human.

‘Our’ perceptions would be only what AI tells us they are, and thus I say we are facing the end of human perception and the dawn of AI perception.

They who control AI would then control every human thought and emotional response. If I asked you who or what does control AI, the reply would be silence. We see the bag-carriers for this nightmare scenario, but who in the shadows are the real architects? Anyone know? Anyone even asked?

We are – again literally – giving our minds away and calling it ‘technological progress’. We are sleepwalking into perceptual oblivion and calling it ‘evolution’.

So who does control AI? The answer will blow your mind – while you still have one.

Everything You Need To Know But Have Never Been Told by David Icke (David Icke Books) is out now, priced £14.99. Visit www.davidicke.com.

 

Win a copy of Everything You Need To Know But Have Never Been Told by David Icke
We have three paperback copies of Everything You Need To Know But Have Never Been Told by conspirarcy researcher David Icke, usually priced £14.99,to give away. To be in with a chance of winning, just email frostmagazine@gmail.com with your name and address. UK applicants only.The three lucky winners will be notified by 16th of December and will receive their prizes shortly

What are the Essential Ingredients for a Gritty Crime Novel?

The crime thriller genre has always been a big seller. It has evolved over the years along with readers’ tastes. A few decades ago it was all about slick gangster flicks, driven by a morbid nostalgia for criminals like Capone, Dillinger and the Kray twins. At the turn of the century the gritty crime thriller ruled and now, thanks to a collective obsession with Nordic noir, that genre is making a return.

But what makes for the quintessential gritty crime novel? Here, author Eli Yance, whose new novel Consequences is best described as a high-octane blend of classic Brit gangster flicks Lock, Stock and Two Smoking Barrels, Get Carter and Sexy Beast, provides his top tips.

Humour

I am a firm believer that there should be humor in every genre. I write comedy novels under a different pen name, so I’m a little biased, but it’s something that has worked for me in every genre. In horror, it’s a great tool to help move the story along, keeping the reader interested before you get to the scary parts. In the crime genre, it can help the reader to associate more with the protagonist and the story—it just makes everything feel a little more realistic.

Humour helps to break down barriers. It’s why we use it to break the ice; it’s why we use it more when we’re anxious and it’s why it works so well in introducing readers to characters in a story.

Multiple Stories

The best crime stories involve a multitude of characters and storylines and they invite the reader into each of these. Writing the story from multiple perspectives, following completely different trajectories and then bringing them all together in the end is the best way to keep the story interesting.

It also allows the author to tell the same story from different perspectives, bringing multiple protagonists into the same narrative and ultimately reaching a climax where they all clash.

The Unexpected

Most stories are better with a twist and it’s almost a necessity for this genre. It doesn’t have to be big but it should leave the reader guessing. Just make sure it’s not clichéd and it’s not disappointing. A reader can love your writing style and your

story, but if they arrive at an ending that lets them down, they’re going to hate the book.

I find that the best way to write a twist ending is to just see where the story takes you, stop when you reach the climax and then let a few friends read it. Ask them how they think it will end and how they think it should end and then write an ending that none of them mentioned.

If you can throw a few twists in as you are building towards the climax, even better.

A Bad Good Guy

If all the bad guys are funny and entertaining and the protagonist is a clean-cut detective, it’s just not going to work. The readers won’t side with someone who goes by the book. The best protagonists are always flawed, because that makes them more relatable, but in gritty crime novels those flaws should be bigger and more obvious.

You don’t want to create a psychopath who has little regard for human life and literally does what he or she wants. But readers are always happy to get behind someone who wears their heart on their sleeve, gets angry and violent when the bad guys get their way and is always prepared to bend the rules. It’s a cliché, yes, but for a reason.

 

Consequence by Eli Yance (Skyhorse Publishing) is out now, priced £12.99 in paperback. Visit Amazon UK.

 

 

Two For Children

Children can be hard to buy for at Christmas but we think we have it sorted with two great gifts below.

Reindeer Cashmere Mix Jumper
£24.00

You need a Christmas jumper. It just would not be Christmas without it. This beautiful Reindeer jumper is made with cashmere for a very soft feel but is also machine washable. What more could you want? So adorable. .

Picnic Basket with Wooden Food
£32.00
The Frost toddler loves this picnic basket which comes with gingham fabric, a gingham blanket and wooden food. The sweet wicker basket is lined in gingham fabric and contains a selection of wooden food including cakes, fruit and bread, as well as plates and cups to dish up the picnic. It also has a little wooden knife so children can cut up the food. Perfect for hours of imaginative play.
Both available from http://www.jojomamanbebe.co.uk

25 Things Every New Mom Should Know: Essential First Steps for Mothers

This little book is full of lots of great information. Being a first time mother is very scary and this book will definitely help. It is American, so some of the vernacular is more for that audience. Some of the advice will not suit all mothers too, like the stuff on baby-wearing and co-sleeping. I did this but it will not fit into everyone’s life. I do recommend this however. It is well-written and  very helpful indeed.

Becoming a new mother is a time of joy, hope, and sometimes a little uncertainty.

In this warm and heartfelt book, America’s most-trusted childcare experts help brand-new moms meet the challenges and changes of motherhood with reassuring advice on how to bring out the best in their babies, and themselves. Above all, they encourage new mothers to trust their own instincts and thoroughly enjoy their new babies.

25 Things Every New Mom Should Know: Essential First Steps for Mothers 

 

Cadbury Christmas 2017

 It is not Christmas without chocolate and these treats from Cadbury are perfect for getting into the festive spirit.

Cadbury unwraps moments of festive joy as the most magical time of the year gets closer and closer. And this season, Santa’s sack is full to the brim with joyful and delicious treats. To delight chocolate lovers all over the country, the range includes the much-loved favourites alongside new and exciting products, sure to put a smile on everyone’s face and spread joy far and wide this Christmas. So what are you waiting for? With a plethora of fun and novel chocolate delights, the countdown to Christmas has never been more fun.

Christmas wouldn’t be Christmas without the Cadbury Dairy Milk Advent Calendar, the best way to count down to the most magical day of the year. If you can’t get enough of the delicious Cadbury Dairy Milk chocolate, this advent calendar will keep the festive excitement growing this holiday season. Complete with a tantalising assortment of milk chocolates, and milk chocolates with vanilla flavour fillings, everyone will want a piece. 200g RRP £4.99/ 90g RRP £2.19

For a jolly way to treat family and friends during the festive season, Cadbury Dairy Milk Jolly Santas are perfect as they come in packs containing five pocket sized Santas, each presented in fun wrapping. Santa has had a makeover and there are now seven cheerful looks to be discovered. Kids will surely love them! RRP £2.99

Make your tree even sweeter with Cadbury Dairy Milk Tree Decorations. There are different designs and shapes for everyone in the family to leave their sparkly mark on this year’s decorations. Available in 84g (RRP £2.13)packs.

The Cadbury Dairy Milk Santa Gift Box – filled with delicious chunks of Cadbury Dairy Milk – is the perfect stocking filler. To spread the excitement and magic this Christmas, why not treat a loved one to this cheeky chappy and tuck into the delicious delights from Santa’s sack. RRP £2.99.

We also loved the Cadbury Snow Bites:

We have reviewed all of this chocolate for you and can highly recommend it. Merry Christmas.

 

The Penguin Book of Puzzles by Dr Gareth Moore | Frost Loves

The Penguin Book of Puzzles by Dr Gareth MooreFrost is a huge fan of this puzzle book. A collection of challenges from throughout history, featuring some of the greatest ever puzzle masters

From the riddles of the ancients to puzzles that perplex the greatest minds of today, The Penguin Book of Puzzles is a glorious compendium of conundrums from throughout history that have been brought together for the first time in one collection.

These challenges will require all the reader’s wits to solve, but range from the easy to the brain-bending and are suitable for novice and veteran puzzlers alike. There is something here to suit every taste, including crosswords, mathematical challenges, word games and logic conundrums, as well as some surprising and intriguing puzzles that date back to the earliest recorded periods of human history.

Timeless and entertaining, there are hours of fun waiting in this miscellany of puzzlement.

Dr Gareth Moore is on the board of the World puzzle Federation, and is the author of a wide range of brain-training and puzzle books for both children and adults, including The Mammoth Book of Brain Games, The Brain Workout, The Mammoth Book of New Sudoku and The Rough Guide Book of Brain Training.

The Penguin Book of Puzzles by Dr Gareth Moore