Packet in, in just 7 days

Packet in, in just 7 days

An innovative online programme to help smokers quit in just 7 days

 

This December saw the launch of a brand new and advanced programme, ‘Let’s Quit’, to help smokers kick their cigarette habit in just one week using a process of online interactive hypnotherapy. The step-by-step programme is the first of its kind and works by sending the customer up to 20 minutes of daily video content which can be streamed on a computer or mobile device.

 

Developed by Hypnotherapist Tim Smale, the programme provides simple, jargon-free content to help the user in their quest to quit smoking painlessly and easily. By communicating a powerful message to their subconscious via clinical hypnosis, Tim allows smokers to face their addiction head on and tackle it from the comfort of their own home.

 

Let’s Quit surveyed the UK public on their smoking habits and 85% of current smokers have tried at one point to kick the habit, with the average smoker having tried three times in their lifetime to quit, but staying smoke-free for only around four months before lighting up again.  Interestingly, lack of willpower is also the number one reason why smokers who have never tried to quit have not done so, believing they are just too addicted to smoking.

 

Hypnotherapist Tim Smale said: “Let’s Quit is perfect for smokers who have tried and failed to quit in the past, as the combination of cognitive behavioural therapy and safe and relaxing hypnosis helps to challenge the negative beliefs about quitting both consciously and unconsciously to make it easy to quit for even the most hardened smoker. It’s also great for those with a busy schedule, as you can watch the 20 minute videos in the comfort of your own home or on your smart phone. I’ve helped over 3000 people quit smoking and I’ve always wanted to reach a wider audience; finding this technology has helped me to do just that”.

 

An ambassador of Let’s Quit’, British model Sophie Anderton said: “I’ve been smoking since I was 14. In the past I’ve managed to quit for a few months – but I found it a horrible experience and smoking became the one vice I could never get rid of. I was also terrified of gaining weight because of my job, but since working with Tim and managing to quit smoking, I’ve actually lost 2lbs because I have so much more energy! It’s amazing”.

 

To find out more information, visit www.letsquit.com or follow Let’s Quit; @Lets_Quit

Top five Detox Friendly Drinks

Top five Detox Friendly Drinks!

It’s the time of year again when we all contemplate ways to “better” ourselves and kick-start our new, healthy regimes with a detox – ridding ourselves of bad food and bad habits. Alcohol is often the first to go, along with caffeine and fizzy drinks, but have you considered what drinks could be beneficial when detoxing? Here Nutrition expert at Go Coco, Ross Currie, gives us his top five detox friendly drinks:

“Detoxing can be a struggle and often quite limiting. Keeping your fluid levels topped up during this time is vital to help your body rid itself of toxins and to stay hydrated – aiding brain function and helping to keep skin healthy. Aside from water, there are other drinks out there which can be a part of your detox. Here are my top five choices”:

1.       Tea – green, peppermint or ginger. Tea is a natural antioxidant, which protects your body from free radicals, pollutants and aging. Green tea can increase your metabolism, while ginger tea is great for digestion and aiding the absorption of food and peppermint tea

2.       Coconut water – Go Coco comes straight from the young, green coconuts of Thailand and is full of natural Isotonic properties and electrolytes, making them a great choice for rehydrating. It is also packed with vitamins and minerals, including twice as much potassium as a banana which is fantastic for a natural energy boost whilst being low calorie and it also plays an important role in regulating your heartbeat, insulin levels and muscle development. For those looking to support mental clarity while detoxing, drinks with nootropics can be a refreshing option, offering ingredients that may help with focus and cognitive function.

3.       Fresh or raw pineapple juice – Pineapples contain many vitamins and enzymes that will offer health benefits during a detox, including Bromelain – a natural anti-inflammatory that encourages healthy digestion by helping the body break down proteins, and Thiamine (which belongs to the vitamin B group) which boosts your metabolism by helping your body convert carbohydrates into energy

4.       Lemon water – Lemons are a great source of citric acid, calcium, potassium, magnesium and phosphorous. Drinking fresh lemon juice with water (hot or cold) will benefit your detox on many levels by assisting your digestion, stimulating the liver and cleansing the bloody stream. Try drinking a cup of hot water and lemon first thing, to kick start your system.

5.       Fresh Carrot Juice – As well as containing Vitamin C and A, carrot juice also contains carotenes which are a great anti-oxidant. Carrot juice is also a diuretic and can help to reduce water retention, plus it’s very low in calories.

Top Tips to stop a dental disaster this Christmas

 

Food plays a big part in our Christmas celebrations, adding excitement and an excuse to eat our favourite treats! Recent stats from Denplan, the UK’s leading dental payment provider, show that 74 per cent of people consider themselves to have a good diet – but we all over-indulge at Christmas. In fact last year’s dental emergencies peaked for Denplan patients around the festive season, seeing a whopping 1946 claims in January.

To help you avoid any dental pain this Christmas here are some top tips on what to eat, as well as how to deal with a dental emergency, from Denplan’s Chief Dental Officer, Roger Matthews.

“Christmas is a time to enjoy, and we all like to treat ourselves at this time of year, but because we are eating and drinking more than usual, we can put ourselves at risk of damaging our teeth, and the last thing you want is a dental emergency over the festive period. If you do damage a tooth, it’s always best to get it looked at as soon as possible, to avoid further damage or discomfort. Here are my top tips on foods that won’t harm your teeth and which ones to eat with care!”:

Top Five Tooth Friendly Foods

1. Cheese! Christmas isn’t complete without a decent cheeseboard, so as you’re tucking into a chunk of cheddar you’ll be pleased to know that not only is it rich in calcium, which promotes healthy teeth, it also balances out the PH in your mouth which lessens the damaging effects of acid from a festive glass of wine on tooth enamel and helps kill bacteria that cause tooth decay and gum disease

2. We often have bowls of snacks lying about at Christmas, but instead of opting for crisps, why not opt for nuts instead? Peanuts (unsalted if possible) contain calcium and vitamin D, both vital for oral health as well as your general health. Walnuts, which are often used in puddings and cakes, also contain zinc fibre, folic acid, iron, thiamine, magnesium, vitamin E & B6, potassium and zinc – all of which play an important role in keeping our teeth and gums healthy

3. Christmas lunch is renowned for its abundance of vegetables. Broccoli and carrots in particular are great for your oral health as they contain vitamin A which help strengthens the tooth enamel

4. Crudités will promote good oral health as, because they are eaten raw, they massage your gums, which encourage blood flow, and clean your teeth too

5. The humble turkey provides us with a great source of protein, which is rich in phosphorus. This combines with calcium and vitamin D to make our teeth (and bones). By eating plenty of protein you will help reduce tooth decay and keep your teeth strong and healthy

Top Five Teeth Rotters:

1. Sweets, biscuits and cakes – Although the endless supply of chocolate and puddings it so tempting, try to keep them to a minimum as sugars are a prime cause of the acidic biofilm which causes dental decay. Acid resulting from frequent consumption of refined sugar dissolves the minerals essential for healthy teeth. When you do indulge, its best to have sweets in one go after your meal, rather than picking throughout the day

2. Fizzy drinks – If you like a bit of fizz in your soft drinks or mixers why not opt for soda water. Fizzy drinks are loaded with sugar and even sugar-free or diet drinks are still acidic and in excess can cause tooth enamel to erode away. But, if you can’t resist them, use a straw as this will lessen direct contact with your teeth

3. Processed cereals – Breakfast may not be the most important meal when it comes to the festive season, but if you’re looking to grab something quick and easy to set you up for the day try to avoid processed cereals as you’ll be amazed at how much sugar is hidden in these, much better to opt for porridge or bran based cereals – or, better still eggs! Either clean your teeth before you eat or half an hour after, to avoid damaging your enamel

4. Crisps – Cooked starch breaks down into component sugars – the main enemy for teeth. Why not opt for carbs low on the glycaemic index such as vegetable crisps instead?

5. Wine – We all love a glass of wine or two at Christmas, but white wine can be very acidic and contribute to enamel erosion, try drinking it just at your main meal, as drinking little and often is far worse than drinking once a day. Red wine can also increase the risk of staining, especially if you forget to brush your teeth as often as you should with the distractions of festive fun! If you are drinking red wine, try to remember to leave a gap before you brush your teeth to remove any stains

“However, if you do find yourself unlucky, falling over after a festive night out or cracking your tooth on your favourite Christmas sweets, here’s my step-by-step guide on what to do,” Roger continues:

What should I do if a tooth is knocked out?

Call your dentist immediately and book an emergency appointment, ideally within an hour of the incident as your tooth will have the best chance of surviving the trauma during this time
Handle the knocked out tooth by the crown (the top), not by the root (the pointed part on the bottom) as touching the root can damage cells that are needed to re-attach the tooth to the bone
Gently rinse the tooth in water to remove any dirt, but be careful not to scrub it. It is very important that the tooth doesn’t dry out – if you can, place the clean tooth in your mouth between the cheek and gum to keep it moist. Alternatively, wrap the tooth in a clean cloth and cover it with milk or a salty saline solution (the solution used for contact lenses)
If a baby tooth is knocked out, don’t try to insert it back into the mouth. The patient should be seen as soon as possible to make sure that none of the tooth remains in the mouth

How should I handle a chipped or fractured tooth?

If you fracture a tooth, rinse your mouth with warm water and use an ice pack or cold compress to reduce any swelling. Take ibuprofen, not aspirin, for pain, as this is an anti-inflammatory
Book an appointment to see your dentist at the next most convenient time, depending on how much pain you’re in
Minor fractures and chips can be smoothed out by your dentist with a sandpaper-like disc, while larger ones may be fixed using restorative procedure
Denplan patient, Dawn Schier, added: “One recent Christmas Eve most of one of my teeth fell out. I rang the dentist, who arranged that I could go to the surgery on Christmas morning. He did a wonderful job and I had a lovely Christmas lunch eating all the things that I didn’t think I could. Can you imagine how awful it would have been not to have been able to use Denplan’s services on Christmas day? It temporarily sorted my tooth out and I had a lovely Christmas lunch! I went back after Christmas and had the tooth fixed permanently.”*

Denplan as approximately 1.8 million registered patients whose products include a 24-hour worldwide dental emergency cover. To find out more about how you can be covered this season visit www.denplan.co.uk.**

* All dentists have different emergency opening hours, please check with your practice

** Terms and conditions apply

Viviscal Review *Updates*

2012 was a year were I worked pretty much flat out, so you can imagine that I was pretty stressed sometimes. As a result my hair was not looking it’s best. I decided to do something about it and luckily a PR company sent me some natural food supplement, Viviscal to review.

I took Viviscal for three months. So, the result….

I do think it made a difference to my hair. It definitely grew faster. I have to get my hair cut twice as much. In fact I got it cut and less than a month later a friend commented on how long my hair was. It also definitely has more oomph, is shinier and feels so soft that I keep stroking it. Over all my hair has more volume. Would it work for actual hair loss or actually give you more hair overall? I’m not sure. I took it for three months and you have to take two pills for six months and then one pill after that. The results were promising though. I reckon it is possible. Read more about the study below.

*Update* We bought over six months of Viviscal with our own money for a writer, who wants to remain anonymous, to review. She is suffering from hair loss. After the six months her hair loss was worse, not better, despite the huge expense of the pills. Obviously the Viviscal did not make it worse, it just did not help. She did think her hair was shinier overall. We were also told by two trichologists that no hair supplements actually work. So for actual hair loss we would recommend going to your GP or a Trichologist. We have our very own trichologist who can answer your hair questions.

Kate Hudson apparently gets her amazing hair from taking Viviscal. According to David Babaii, hair stylist,

“Kate’s naturally long and full hair is a result of taking Viviscal”

The principal ingredient AminoMar CTM was originally developed in Finland in the 80’s, when a Finnish Professor discovered that the Inuit’s great hair and skin was a result of their fish and protein rich diet. By isolating the key ingredient molecules to replicate the Inuits’ secret of beautiful hair, he created AminoMar CTM, a ground breaking proprietary marine protein complex.

This was the basis of the first hair growth supplement. Since the professor’s discovery, Viviscal has been tried and tested by doctors, dermatologists, trichologists and hair stylists worldwide. A study of a third male and two thirds female patients, published by the Swedish Alopecia Society, showed that following six months of treatment with Viviscal, 95% of patients showed regrowth of hair. More recently a US study showed an increase in terminal hair after 90 and 180 days of taking the Viviscal supplement verses placebo and as the results were so promising this study is being continued.

Beautiful hair growth begins from within. As well as the AminoMar C marine protein complex, scientifically formulated Viviscal supplements also contain Vitamin C, Niacin, Biotin*, iron, zinc horsetail extract and millet seed extract. These are all essential for maintaining normal healthy hair growth and the basic structural building units of proteins that are essential in the formation of the hair structure.

Viviscal Maximum Strength is priced at £49.95 for 60 tablets (one month supply) and should be taken twice daily – once in the morning and then again in the evening. It is available from Superdrug, Lloyds Pharmacy (including Selfridges), pharmacies and health stores.

Handpicked Media release charity #HPMemory2012 book

Handpicked Media in collaboration with Blurb, the creative publishing
platform, has created a book showcasing memories of 2012. Curated via the eyes of Handpicked
Media’s blogs and websites it’s about capturing the mood of the nation in 2012 and all the incredible
but personal times that were had.

Frost Magazine has our own entry in the book and we have already ordered our copy.

Entitled ‘This is my #HPMemory2012, what’s yours?’ it is a snapshot of what they experienced from
new babies, and exploring new cities to iconic London events with the Queen’s Diamond Jubilee and
London 2012 Olympics.

An ebook version can be bought for under £5 from http://store.blurb.co.uk/ebooks/361990-this-
is-my-hpmemory2012-what-s-yours, with a printed copy available for £25 via www.blurb.co.uk/
bookstore/detail/3872418. 100% of all proceeds from the book will go direct to When You Wish
Upon A Star, a charity that grants wishes for children living with life-threatening illnesses.

Callum Watt, Marketing Director of Handpicked Media says, “With the release of this book we hope
to capture a snapshot of 2012 and share people’s memories. It doesn’t stop there though; we
want to get people talking about their own memories on social media channels using the hashtag
#HPMemory2012.”

Teresa Pereira from Blurb says, “It’s been an unbelievably exciting and eventful year for the UK and
this book celebrates everything from the personal right through to the epic. What better way to
capture the highlights of the past year than with a beautifully designed book that can be shared with
friends and families and cherished as a lasting memento of 2012 for years to come.”

An Introduction to BDSM – a beginner’s guide by Tiffany Reisz

Here is an excellent guide to BDSM (Bondage, Discipline, Sadism, Masochism) from erotic writer Tiffany Reisz. Perfect for turning up the heat in winter, and beyond.

  1. Think about why you want to try. A healthy sexual relationship should be about having fun and enjoying each other. There are many different ways to inject a touch spice into your sex life and BDSM although scary sounding can be a fun way of adding a touch of ooh lah lah as well as bonding you and your partner. In more ways than one, perhaps!

 

  1. Think first – Before you approach the topic of introducing BDSM into your sex lives, make sure you are doing it for the right reasons: to get closer and deeper into the relationship, enjoy and celebrate each other as well as to spice up your sex life.

 

  1. Talk about it – How else will you know what you want to explore? Talk about what type fantasies you may have – it’s part of the fun discussing and planning what you think you want to try out. BDSM needs a lot of communication.

 

  1. First steps – Try out some fantasies in ‘non-threatening areas’ such as during phone sex. It’s a fun way of easing into roleplay and can be done throughout the day at unexpected times.  It may help to suggest days and times when it’s best to call – the last thing you want is to have someone else answer the it!

 

  1. Light bondage is always fun, sensual and sexy. For example, my favorite scene in The Prince involves nothing more than light bondage. Søren has his lover Kingsley tied to a bed so Kingsley can’t move his hands. The only thing Søren does is touch and kiss Kingsley every where except where Kingsley wants to be touched and kissed. Orgasm denial mixed with light bondage is a delightful way to sensually torture your partner. Tease him or her until they’re begging for release and only when they’ve begged enough do you give them what they want.

 

  1. BDSM doesn’t require expensive equipment or a dungeon all your own. Household objects can be used for light pain-play. Do you own a leather belt. It’s great for light-whipping on the bottom or back of the thighs. Søren and Kingsley don’t have access to BDSM equipment when they first become lovers at school That doesn’t stop them from doing pain-play. Everything from a belt to a thin but sturdy tree branch can be used. If it was good enough for our grandparents to punish our parents with, it’s good enough for us to use during S&M play.

 

  1. Mistress Nora loves sensual BDSM. She loves mixing pain with pleasure. In The Siren, she ties a young man spread-eagle to a bed on his back, mounts him in women superior position, and drips candle wax on his chest during the sex. Pleasure + Pain = Magic.

 

 

  1. Keep communicating – BDSM is always about communication. After sex or while you are feeling especially close to your partner, it’s good to share things and let each other know how it felt, what parts you may want to do again.  It is critical to know when one of you wants to stop. Agree on a ‘stop’ word or signal – remember some areas of BDSM may mean difficulty in speaking (mouth lightly gagged, for example).

 

 

  1. Take Turns – As with everything, it is give and take. Agree to try out something new and take turns. As time goes on, you will both learn who is the ‘dominant’ and who is the ‘submissive’. Kingsley had no idea he had a submissive/masochistic side until the first time Søren held him down by his wrists on a bed. It’s something as simple as enjoying or loathing being held down that can tell you what your sexual persuasion is.

 

  1. Keep it coming As you continue to play these games, your relationship will reach levels of trust, communication, and intimacy that you’ve never experienced before so introduce it as regularly as you see fit.

 

By Tiffany Reisz who’s book ,The Prince is out now

 

 

Kate’s Royal Morning Sickness explained and top tips on keeping nausea at bay

Following the news that The Duchess of Cambridge has been hospitalized due to severe morning sickness (otherwise known as Hyperemesis Gravidarum), we enlist the help of the UK’s leading women’s health expert and nutritionist Dr Marilyn Glenville PhD and Russell Bowman, expert nutritionist at The Nutri Centre to shed light on this rare condition and give us their top tips on keeping morning sickness at bay

In the first three months of pregnancy, more than 90% of expectant mothers will suffer some level of morning sickness – which despite its name, doesn’t occur only in the morning.

So what are the causes?

‘Morning sickness is due to the changes in the female sex hormones oestrogen and progesterone which women experience early in pregnancy’, Russell Bouwman, Nutritionist, The Nutri Centre.

What are the symptoms?

Symptoms of morning sickness don’t just include nauseas and sickness.  Marilyn says ‘Symptoms can include cramps, heart-burn, cravings, intense hunger, a metallic taste in your mouth and feeling of weakness and tiredness. Morning sickness may also be related to the increased sensitivity to odours that pregnant women experience, which can trigger nausea. Unfortunately this is all just part of being pregnant, and your doctor won’t be able to prescribe you anything to relieve the symptoms, which are usually confined to the first trimester of pregnancy.  But its not all bad news, according to a study by the National Institute of Child Health and Human Development in the USA, women who vomit during pregnancy are more likely to carry all the way to term and deliver healthier babies’

The Royal Sickness

Kate Middleton is suffering from Hyperemesis Gravidarum, an acute and potentially dangerous form of morning sickness.  For most women, the symptoms of morning sickness are mild to moderate but for an unlucky few, (on average 1 in 50 expectant mothers), morning sickness occurs in its most severe form.  ‘If you suffer from this condition, you may vomit so much that you are unable to keep any food or drink down and hospitalization may be necessary in order to be intravenously fed fluids.  This condition can also be dangerous for you and your baby, so if you’re vomiting so much that you can’t eat or drink, it’s essential that you consult your doctor immediately’ warns Marilyn.

 

Mother Nature to the Rescue –

9 natural remedies to help you achieve a morning sickness-free 9 months

Apple Cider Vinegar – ‘Apple cider vinegar is pH neutral, so it can help settle the stomach acid which causes nausea. Add 2 tsp of apple cider vinegar to a cup of warm water first thing in the morning to help keep nausea at bay’ advises Marilyn. Try Higher Nature’s Organic Apple Cider Vinegar, £6.50 from www.nutrientre.com.

Almonds – ‘Almonds are a great source of protein and calcium, both of which can settle your stomach.’  Take Marilyn’s sickness-busting tip and soak 10 almonds (unroasted) over-night, peel off the skins in the morning before eating.

Water – drinking water is essential to compensate for the fluids lost during vomiting.  Marilyn suggests you ‘keep a pint of mineral water by your bed with the juice of half a lemon and a pinch of salt.  The lemon juice makes the water more alkaline and this seems to settle he stomach.’

Vitamin B6 – Some experts believe morning sickness is caused by high levels of oestrogen in the system.  Marilyn explains ‘oestrogen can build up when the liver isn’t efficiently flushing away the excess. ‘Vitamin B6 can help clear away excess toxins by optimising liver function.’ BioCare’s Vitamin B6 is a water soluble B vitamin which is yeast free and suitable for vegans. Biocare’s Vitamin B6 is £8.80 for a 2 months supply and is available from www.biocare.co.uk.

Ginger – Ginger supplements have been proven to ease nausea by helping food to pass more rapidly through the digestive system, as well as reducing the stimulation to the part of the brain that prompts a burst of nausea or vomiting. Russell says ‘Ginger can be helpful in preventing nausea and morning sickness, and research suggests that it can be effective. Ginger contains many active ingredients including phenols, which can improve gastroduodenal motility and reduce the sensations that cause nausea’. Ginger can affect certain heart and blood medications, so speak to your GP if you are taking these’.  Russell recommends:

Ginger People’s Ginger Chews Original, £1.55 from www.nutricentre.com. Containing fresh ginger this is a handy remedy to keep in your handbag on the go or by your bed ready to take first thing in the morning.

BioCare’s Gingerdophilus (Ginger and Probiotic Combination), £20.40 for a months supply from www.biocare.co.uk.  This product combines powdered ginger with the benefit of probiotics, which can assist in digestive complaints as well as the nausea associated with morning sickness. 3 capsules provides 900mg of ginger which can be effective for short term use (4-5 days at a time).

Lemon therapy – ‘Lemon juice can help to relieve nausea, even by just inhaling its fragrance. Cut a lemon in half and rub the juice on your hands, then hold your hands to your face and take a deep breath whenever you feel nauseous.’ advises Marilyn. To replenish fluids try Pukka’s Lemon Green Tea, a light blend of smooth green tea with a subtle twist of Sicilian lemon and fragrant lemon verbana. Available from www.pukkaherbs.com for £2.25

Homeopathy – Marilyn advises you take the most appropriate in a 30c potency, 4 times a day for 3 days:

Arsenicum – is best if you have a sense of constant nausea, some vomiting and if you feel exhausted or faint.

Ipecac – for morning sickness that isn’t relieved by either vomiting or stress

Nux vomica – if you feel nauseous, but better if you actually vomit

Sepia – if you feel constantly nauseous, but a little better if you eat little and often.

Acupressure – One study showed a 60% improvement in morning sickness in women who used acupressure.  The acupressure point for nausea is at the base of your wrist, about 5cm fro the crease of your wrist on the inside of your rm.  Press on this point for several seconds each time you feel nausea coming on.  Alternatively you can buy acupressure bands to do this job for you.

Aromatherapy – Try putting a few drops each of rosewood and lavender essential oils onto a tissue or handkerchief and inhale during the day.

 

Russell Bouwman gives us his top tips on avoiding morning sickness

  • Become a protein grazer – Eat small, frequent meals and snacks throughout the day so your stomach is not too empty or too full at once. Research suggests that high-protein foods were more likely to ease symptoms.
  • Snack attack – keep simple snacks such as ginger biscuits or crackers by your bed. When you first wake up, eat a small amount and then rest for a while longer before getting up. Snacking may also help you feel better if you wake up nauseated in the middle of the night.
  • Take it slow – Getting up slowly in the morning, by sitting on the bed for a few minutes rather than jumping right up may also be helpful.
  • Smell the roses, or not – Try to avoid foods and smells that trigger your nausea. Due to your heightened sense of smell, you may find that certain foods that you enjoyed before you fell pregnant may make you feel queasy now. If so, you could try sticking to more bland smelling or tasting foods for the short term.

Dr Marilyn Glenville PhD is the UK’s leading nutritionist specialising in women’s health. She is the author of 10 internationally bestselling books, including the recently re-launched Getting Pregnant Faster and The Natural Health Bible for Women. Marilyn practices in her clinics in Tunbridge Wells (Kent), St John’s Wood (London), Kensington (London) and Rathmines (Dublin). For more information on specific health problems see Dr Glenville’s website www.marilynglenville.com.

 

Team GB starlet Jessica Ennis admits ‘I’d love to start my own fashion label

Jessica Ennis has had quite a year, winning gold at the Olympics and becoming an idol for young girls everywhere. Now Jessica is branching out.

Speaking exclusively in City’s AM luxury magazine Bespoke, Olympic starlet Jessica Ennis said:

“I ADORE Victoria Beckham and Alexander McQueen…”

“I’d love to start my own fashion label…”

“I’ve been to two award ceremonies in the last two nights…”

You could be forgiven for thinking these were the words of a Hollywood starlet or seasoned pop star. But this is Jessica Ennis – the poster girl for the 2012 Olympics and contender for BBC Sports Personality of the Year, who, in the mind of the nation, wears lycra as a second skin.

Almost overnight she has become a focal point for the post-Olympics revival of Cool Britannia, as likely to be spotted in Stella McCartney as the new Adidas collection (which she is modelling the day City’s AM luxury magazine Bespoke caught up with her).

The change must be startling: one moment she’s a promising heptathlete, relatively unknown outside a group of loyal fans committed to the sport, the next, she’s an unexpected fashion darling.

So how is she enjoying the transition from tracksuits – and looking very good in them, mind you – to being dressed by some of the most sought after labels in the world? “It’s a brilliant position to be in,” she says. “It’s nice to have the option to pick and choose – it’s less stressful when you’re deciding what to wear.”

Her reinvention as a poster-girl has also given her design ambitions of her own and she confides that a collection is definitely on the horizon. “I would love to go down that road,” she says, “whether it’s collaborating with [a big sportswear brand] or doing the more fashiony side of things.”

With the amount of work coming her way, plus the prospects of further gold on the horizon, don’t expect Jessica Ennis, national treasure, unlikely fashion queen, to take her foot off the pedal for long.