Londoner’s life – Overheard 37 by Phil Ryan

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My friends are worried now. Each time I meet them recently I find myself listening intently to them and then I catch a phrase or a word from behind me. They know what’s about to happen. I casually lean back and turn to my phone keyboard. To be honest though I have to confess I get the best stuff when I’m on my own. For example in a café near Liverpool Street station. Man on phone “Not everyone understands Giraffes. They’re enigmatic Keith. Yeah enigmatic like Gandhi or someone”
But I digress this week’s offering is from the tea room in Regents Park outside in the garden area. I popped in on my way to a meeting in Baker Street. I had 45 minutes to kill – and fantastically I got to hear this..…

Expensively dressed elderly woman with small shivering dog “The women could only talk curtains. Honestly I thought I’d pass away. Pelmets. Tassels. That was her entire conversation. Honestly poor Hardy could hardly keep his little eyes open could you? little cuddlesies yes little cuddlesies you are mummy’s brave boy aren’t you aren’t you. I asked her to do something about Jarvis’s office” Second expensively dressed elderly woman “I didn’t know Jarvis had an office?” Woman with dog “Oh yes it’s on the fourth floor near the maid’s room. It’s where he’s writing his book dear” Woman without dog “Oh that’s where he’s writing it is he but it doesn’t have curtains then?” Woman with dog “No it’s got these beautiful oak blinds but Jarvis saw a programme about the Vatican and wanted ones like he saw in the Holy Fathers chambers” Woman without dog “Oh I see. So he wants curtains like the Pope does he? I didn’t know he believed in that sort of thing” Woman with dog “Oh no he doesn’t but he liked the curtains. Jarvis’s views on God are best not discussed dear. You know how he gets” They both sat quietly for a long time. Woman with dog “He will say buggery and sodomy a lot around Renata it’s quite tedious” Woman without dog “Oh so her English is improving then?” Woman with dog “No still not a word well I say not a word she asked me to spell euphonium the other week. She’s so very French I find” They sat quietly for a while. Woman without dog “So the curtains Liberty fabrics…?” Woman with dog “Quite but Jarvis won’t care he’s in a phase again”
I had to leave as my phone rang quite loudly but I’m with Jarvis. Curtains like the Pope!

First Man On The Moon Neil Armstrong Dies.

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Neil Armstrong, who was the first man on the Moon, has died aged 82.

The US astronaut set foot on the moon on 20th July 1969 and uttered the famous words, “one small step for man, one giant leap for mankind”.

His family released a statement saying he died from complications from heart surgery.

US President Barack Obama said Amstrong was “among the greatest of American heroes – not just of his time, but of all time”.

Armstrong received the Congressional Gold Medal in November last year, the highest US civilian award.

Armstrong spent three hours walking on the moon with fellow astronaut Buzz Aldrin.

Buzz Aldrin said: “It’s very sad indeed that we’re not able to be together as a crew on the 50th anniversary of the mission… [I will remember him] as a very capable commander.”

In 1971, he left NASA to teach aerospace engineering.

Armstrong was born in 1930 and was raised in Ohio, he caught the flying bug at six and flew Navy jets in the Korean War, he joined NASA in 1962.

His family called him a “reluctant American hero” who had “served his nation proudly, as a navy fighter pilot, test pilot, and astronaut”.

Neil Armstrong famously said:

“I think we’re going to the moon because it’s in the nature of the human being to face challenges. It’s by the nature of his deep inner soul… we’re required to do these things just as salmon swim upstream.”

“I believe every human has a finite number of heartbeats. I don’t intend to waste any of mine.”

Promotional Gifts: Giving Your Business Great Rewards

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We’ve all received one at some point; that free branded pen, the pad of paper that you jot down all of you meeting notes onto and not to forget, that free mug you make your first coffee of the day in.

But have you ever stopped to think about the purpose behind that free promotional gift you’ve been given?

For businesses, promotional giveaways are an important part of the promotional mix, acting as extremely effective marketing tools.

Extremely versatile, they can be given to all types of customers, from clients and media contacts, to even a company’s own employees.

From items such as pens, calculators, calendars, mouse mats and pencils, these promotional mechanisms aim to create a lasting positive image of the brand or company for the recipient, in return, create lasting financial rewards for the business.

Still not entirely convinced? Well, here are 5 reasons why promotional gifts can help to boost your business.

1. Increase Brand Awareness

Promotional gifts can help to significantly increase brand awareness, if of course, you get them right.

For this reason, it’s vital that promotional items are of high quality, durable and useful, in order to keep the brand message at the forefront of your customers minds. After all, the more someone sees a brand message, the more it sticks in their mind, therefore the more likely they’ll continue to investing time (and money!) into it.

The most successful promotional gifts support your company where other mediums can’t reach, such as the office. Think stationary, or choose items available from Ideas By Net that are commonly seen throughout the workplace, such as mugs, coasters and USB flash-drives. This will ensure your message remains a prominent feature of your customer’s desk for months, if not years.

However, get it wrong and your gift could backfire, leaving a lasting image for all the wrong reasons. Think carefully about how your chosen item portrays your business. Stay away from the more ‘tacky’ items when wanting to impress an important client.

2. Increase Sales and Influence Purchases

Add increased brand awareness together with a bit of gifted goodwill and naturally, you’re bound to start seeing an overall increase in your sales and profits.

Promotional giveaways are a powerful form of ‘added value’. Generally, customers who feel that a company is giving more value for money are more likely to spend more.

They also hold the ability to generate future leads and curiosity. For new customers, promotional gifts act as incentives in wanting to find out more about a company they’ve seen a lot of, and help to direct people to a website who are keen to discover what available products a company has to offer.

For existing customers, it is common for people to become more receptive to a company that offers a gift as a small ‘thank you’ for their custom. Tactics such as these help to encourage repeat business and help to see an overall improvement in long-term sales.

3. Save Money

Believe it or not, investing a little time and money into promotional gifting can in fact help your business to save money. Why? Because they help to promote your company at a much lower cost than traditional advertising techniques.

As the British Promotional Merchandise Association has found, ‘promotional merchandise can deliver a higher return on investment. The cost per impression for a mug is £0.001, a mid-range pen £0.001, a calendar £0.004, a USB stick £0.005 and an umbrella £0.003. With an average cost per impression of £0.003, these figures compare extremely favourably with the cost per impression of other media.’

4. Improve Image and Perception

Promotional gifts also act as a powerful driving force in influencing perceptions. In every day-to-day life, all over the world, presenting someone with a gift or present is seen as an act of goodwill, kindness and generosity. By also adopting this into your business strategy, you too can make your customers feel valued, creating positive perceptions of your company.

5. Improve Company Morale

Promotional gifts have also been proven to enhance the morale of a company’s employees, thus helping to increase employee productivity.

By providing gifts on events such a company’s anniversary or by giving them as symbols of appreciation, employees will instantly feel like they are a key part of the organisation.

When a company strives to take that extra step to include employees in the marketing plan, it benefits the company in the long term by ensuring positive perceptions of the company start from within.

This article was written by Ella Mason, an experienced freelance writer. Ella specialises in writing about money-making schemes, for both businesses and individuals. 

 

 

Twiglets, Cocaine and Formaldehyde

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Co-opera Co presents Don Giovanni at John McIntosh Arts Centre

This is the second production of Mozart’s Don Giovanni I have seen this year (I reviewed the production at Heaven back in April – see One Night in Heaven). Although Co-opera’s was not as hilariously smutty as the gay offering, it was nevertheless a very sexy, and funny, performance.

Right from the outset the orchestra set the tone – the playing was flawless and evocative throughout the evening, led by conductor Tim Murray.

The standard of acting in this performance was high from the start: David Milner-Pearce played the Don as a dissolute Damien Hirst-type artist to perfection, whilst Yair Polishook (Leporello) made an excellent sidekick. The opening rape scene was very effective with Lisa Wilson (Donna Anna) playing the victim very well. Susanna Fairbairn (Donna Elvira) made a good jilted lover, whilst Jerome Knox (Mazetto) gave a solid performance throughout the show, with the stage combat between him and David Milner-Pearce being particularly well executed.

I had been told that the production was to be anything but traditional, and that was certainly the case. Much of the action was set in the Don’s art gallery where naked shop dummies (with pubic hair) continued the Hirst theme. There were many amusing and interesting touches such as the Don photographing the dead father on his mobile phone; a smartphone ap (Leporello’s) which keeps a record of all the women the Don has seduced – Yair Polishook singing very well on this aria; the Don singing a serenade to the backing of a ringtone (aptly rendered by the orchestra); the Don’s lines “I find the working class is only turned on by clothes that come from Primark” and “Since I’m spending so much money, I expect to be amused” as he is eating take away chips and pizza from yellow plastic boxes. Twiglets and cocaine also make appearances.

Vocally, there were many wonderful moments. Some of my favourites were Donna Elvira’s “Rip out that Heart with Glee”, the chorus number “Pleasure Tonight”, Robyn Allegra Parton (Zerlina)’s first duet with the Don, Don Ottavio, Donna Anna and Donna Elvira, disguised Ali-G style, singing “Avenge my broken heart,” Don Giovanni and Leporello’s “Glorius I shall return.” For my money the best male vocal performance was by David Menezes (Don Ottavio), but overall the women outshone the men, with Donna Anna’s solo “The God I cherish will come and grant me rest” being hauntingly beautiful.

The opera finishes with Il Commendatore (Matthew Tomko) returning to the grave to drag the Don down to hell, and this he does in a suitably menacing and eerie manner. The chorus close by singing “That’s the fate of evil men” as Don Giovanni goes to join his own artistic creations, becoming yet another glass case dummy in a rather Roald Dahl-esque ending.

Don Giovanni’s second night is 24 August 2012, Hansel and Gretel is on 23 and 25 2012, all shows at 7.30pm at John McIntosh Theatre, Seagrove Road, London SW6 1RX. Tickets are priced between £10-25 and can be purchased online at http://www.ticketweb.co.uk/user/?region=xxx&query=schedule&promoter=co-opera. The theatre is wheelchair accessible, and free parking is available next to the John McIntosh Arts Centre. Both operas, along with The Magic Flute, will then go on tour nationwide. For more information, please visit www.co-opera-co.org.

Pukka Herbs Peppermint and LicoriceTea | Drink Review

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Peppermint and Licorice is one of those things that you don’t really expect to go together, but in the land of tea, they do. Made with peppermint & FairWild licorice 20p from every pack of this goes towards supporting WWF conservation projects. Tasty and good for the environment: Frost approves.

The blend of the two flavours really works. It tastes fresh and refreshing. The peppermint soothes the digestion and naturally sweet, soothing licorice calms and nourish. I don’t put sugar in herbal teas but this tea is great for people with a sweet tooth. It definitely doesn’t taste bland. If you love licorice you will love it. It is a good, delicious, healthy tea. Get someone to try it if they think herbal tea is boring, it will prove them wrong.

It is caffeine-free and ethically sourced with 100% organically grown ingredients.

A really great tea.


Pukka Herbs celebrates 10 years in business

This year marks the tenth birthday of herbal innovators, Pukka Herbs.

Founded in 2002 by Sebastian Pole and Tim Westwell based on their mutual passion for natural health and wellbeing and the principals of Ayurveda (traditional Indian medicine), Pukka has grown into an international success story, employing 45 people in the UK and is sold in around 40 countries across the globe including the United States and throughout Europe.

Over the last decade, Pukka Herbs has used the finest organic herbs to optimise health and wellbeing. One of only a handful of totally organic businesses (certified by the Soil Association) Pukka inspires and educates people to live healthier, more sustainable lives. Their portfolio includes 23 premium herbal teas, a collection of skincare (11 products) and over 75 food supplements.

Everything that Pukka produces is inspired by Ayurveda – ‘the art of living wisely’. This ancient Indian wisdom empowers us to look after our health in harmony with nature and, as a result, all products have a functional benefit that is drawn from the high quality herbs used in each blend. Everything Pukka is free from synthetic flavour and colour.

As an ethical business, Pukka strives to be responsible for its actions. Their commitment to the environment ensures that they plant over 20 million plants and trees every year and invest in renewable and sustainable energy projects as well as reforestation programmes with Climate Care. Pukka works with farmers on long term regeneration projects and uses FSC certified and recyclable materials for marketing literature and product packaging.

NEW for 2012 – Revamped Original Ayurvedic blends

Pukka has rebranded their original teas – Relax, Refresh and Revitalise – that were launched when Pukka started in 2002. Retaining the vibrancy and iconic recognition of these incredible teas, we have updated the design and copy to reflect the importance of our heritage in Ayurveda and to educate consumers on the authenticity of the blends.

NEW selection pack

In response to consumer demand, Pukka launches a selection pack of award-winning teas as part of its 10th birthday celebrations.

Containing four sachets of five bestselling blends Three Mint, Three Ginger, Three Tulsi, Three Green and Three Fennel, Pukka’s selection pack offers first-time consumers an exciting introduction to Pukka’s tea portfolio.

This selection pack will be launched at a time in which the herbal and green tea categories have seen a lift in consumer spend (up 2% and 5% respectively in 2011 to £74m*). *Source: Mintel Feb 2012

Pukka Herbs and WWF UK ‘Create a beautiful World’ together in 2012

Throughout 2012, as part of their 10th Birthday celebrations, Pukka Herbs is working with world famous conservation charity WWF UK to help ‘Create a Beautiful World’ – one that is vibrant, integrated and healthy.

Every year Pukka creates hundreds of acres of organic land for growing herbs that creates jobs for farmers and collectors, but also brings beauty into our everyday lives. Every pack of Pukka tea makes the world – whether on the shelf in your kitchen, or farmland in rural India – a more beautiful place.

In supporting the work of WWF UK, Pukka aims to raise in excess of £50,000 for conservation projects across the world – initially through a 20p donation from each sale of their special Peppermint and Licorice tea, and then through a year-long fund raising campaign and viral public film competition to be premiered in November 2012.

Throughout the summer, Pukka will be inviting the public to upload photos and clips to their Facebook page of their own personal ‘beautiful world’ – anything from their children laughing, to a sunset, to a merry-go-round, to their pukka tea shelf – whatever they believe brings beauty into their world. Combined with footage from Pukka and WWF, the clips will be created into 5 minute short films by students and filmmakers. The most popular films as voted for by the public will be screened at an environmentally friendly premier in November.

To support sales of the organic Peppermint and Licorice tea (certified FairWild licorice) in the health food trade and retail industry where the brand has grown, Pukka will be providing support in the form of promotional materials to help create theatre in store and build momentum and awareness of the charitable aims of the partnership.

Pukka will also be bringing out their first range of gorgeous, environmentally sensitive merchandise to showcase the campaign – once again helping people to ‘Create a Beautiful World’ in their every day lives. Profits from the sale of these exclusive items will go to WWF UK.

Sebastian Pole, co-founder and herbal director of Pukka Herbs, says: ‘When we started Pukka in 2002, we wanted to create a totally organic business that inspired people to live healthier, more sustainable lives. It seems only natural that as we celebrate ten years of bringing the power of plants into people’s lives, we also take the time to remember and celebrate the amazing planet that lets us do this.

Each year, we plant over 20 million plants and trees and invest in renewable energy, sustainable projects and reforestation programmes. We work with our growers, customers and consumers on a one to one basis to ensure that everyone profits from being involved with Pukka: sensually, healthily, ecologically and socially. Most importantly, we strive to leave nature in an ever richer, more glorious state than how we found her.

Partnering with WWF to promote our shared conservation values seemed the perfect next step. With a whole host of exciting activities going on over the next 12 months we hope to exceed our target of raising £50,000 to support their important international work.’

Commenting on the partnership, Rachel Bloodworth from WWF said: ‘We are delighted to be working with Pukka Herbs in their tenth birthday year – their dedication to supporting the natural environment and creating a beautiful world is perfectly aligned with our goals. Over the past 50 years, WWF has achieved countless successes from preserving existing species such as mountain gorillas, polar bears and giant pandas, to helping the development of international agreements for the protection of the planet – none of which would be possible without the continued support of dedicated individuals and companies like Pukka.’

“This is Pukka’s first ever consumer campaign and so they sought out the skills and expertise of communications agency Neo to help develop the campaign ideas. Neo only work with organisations that are changing the world for better and have worked with WWF UK on previous projects including their 2012 global ‘Earth Hour’ campaign. Account Director Nicole Bradfield comments on working with Pukka, “Creating an engaging platform for Pukka to bring their brand story to life and share their commitment to creating a beautiful world is a fantastic project. Their work to protect and enhance our natural world is a brilliant story and we’re delighted to be helping Pukka communicate it. We’re especially looking forward to seeing the public’s interpretation of their beautiful worlds weave together to become a stunning piece of filmmaking.”

You can find out more about these projects and how you can get involved at www.pukkaherbs.com/beautifulworld

Teangi Tea Tree | Beauty Review

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Teangi Tea Tree & Witch Hazel Cream
to effectively treat and relieve stings, cuts, minor burns, nappy rash and other minor skin conditions.

This cream has been getting a bit of a workout. I have been using it on insect bites, cuts, spots and sunburn. Luckily it has been doing it’s job. The cream has a great consistency and it smells divine, very fresh. It speeds up healing and is antiseptic so it treats cuts and grazes. The blend with witch hazel is a brilliant idea. The two powerful ingredients really work well together. It is also good at soothing skin. This creams many purposes make it a brilliant addition to any household.

Teangi Tea Tree Oil
100% pure pharmaceutical grade Tea Tree oil

This tea tree oil is 100% pure. Tea tree is known as ‘nature’s antiseptic’. Like the cream it has many purposes. You can add it to anything or dilute it and use it on spots or cuts. I used it on an insect bite and it reduced the swelling immensely. I was very impressed. I actually think this tea tree oil is the best you can get. Definitely worth a buy. Both products are well-priced. Bathroom essentials.

Teangi Tea Tree – Nature’s Healing Power for the Bathroom

Tea Tree has long been recognised as a major bathroom essential and the newly renamed Teangi range from LanesHealth is the perfect solution to many irritating conditions.

With the worries of itchy flaky scalps, lice, nappy rash, cuts, and insect bites affecting most parents with young children at some point, the Teangi Tea Tree range is an effective, soothing solution.

The Tea Tree shrub is native to a small region in northern New South Wales Australia and the oil is recognised as a powerful healing ingredient around the world. It has several well-established properties that provide the basis for its special soothing effects: natural antibacterial, natural antiseptic, anti-fungal and insect repellent.

Teangi is an ancient aboriginal name meaning ‘earth’. Aboriginals believed that the association of every living thing is not just an idea but a way of life. LanesHealth have chosen the name Teangi – pronounced Tea-angi – to accentuate the sacred, elemental source of Tea Tree’s healing power.

Today, the Teangi range offers nature’s power for the bathroom. With a range of essential products such as:

– Teangi Tea Tree and Witch Hazel Cream to effectively treat and relieve stings, cuts, minor burns, nappy rash and other minor skin conditions;
– Teangi Tea Tree Oil 100% pure pharmaceutical grade Tea Tree oil;
– Teangi Tea Tree Shampoo a medicated and PH balanced formula, with natural anti-tangling ingredients to make combing easier. Helps keep
the scalp clean and healthy and free from dandruff;
– Tea Tree Conditioner a nourishing leave-in treatment to keep hair perfectly hydrated moisturised and shiny.

So whatever your need, Teangi is a natural, essential collection for the whole family from head to toe.
Jon Groves, Spokesperson for LanesHealth says that, “The new design and brand name bring a contemporary feel to the range, whilst continuing to focus on the beneficial natural healing qualities that tea tree is known for, and which make it the perfect solution for all families.”

RRP:
Tea Tree Shampoo £3.69
Tea Tree Conditioner £3.15
Tea Tree Oil £4.03
Tea Tree & Witch Hazel Cream £3.25

Launching September 2012 at select supermarkets and chemists nationwide.

A Raincoat That Let’s You Get On Your Bike.

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If you were to treat yourself to the incomparable, stylish, cycling chic apparel
from The Cambridge Raincoat Company, then there would be no excuse not to
jump on your bike for the daily commute. Look stylish from door to door in this
perfectly practical raincoat.

Having experimented with all sorts of wet weather gear over the years including
waterproof cycling trousers and capes and struggling to overcome the negatives each
of them came with, Sally Guyer saw a niche for stylish yet effective cycle wear that is
appropriate for every stage of your journey and every aspect of daily life. This saw a
period of research, development and Savile Row tailoring to create the signature
raincoat of The Cambridge Raincoat Company.

The feeling that it must be possible to produce a coat long enough to keep the knees
dry, be brightly coloured enough to be noticeable yet still chic enough to be a pleasure
to wear was the motivation for Sally.

All raincoats produced by The Cambridge Raincoat Company are made using either
100% taslan, or 100% Cordura, depending on colour choice, both of which offer
considerable qualities in terms of protection from the elements. The fabrics are
highly water resistant and water will simply bead on the surface. With a soft,
polyester lining, the raincoats are very lightweight and incredibly comfortable to
wear, providing a breathable, windproof and stylish alternative to traditional cycle
wear. Best of all, they are washable.

Sally is a firm believer in Mikael Colville Andersen’s (founder of Copenhagen Cycle
Chic) opinion that ‘It’s about dressing for your destination, not the journey’. As much
as this is at the heart of The Cambridge Raincoat Company’s design, the key selling
point of these raincoats has got to be the practical protection and comfort they offer
for the journey itself.

Appealing to a broad age range and tapping into luxury for the astute commuter, The
Cambridge Raincoat Company are in a niche market all of their own. With Sally’s
dedication, there is no end to the potential of this company, Sally herself says, “I live;
sleep; eat; breathe my business all the time. I’m always thinking about what to do
next, and how to drive it forward.”

The new collection will initially feature one style each for both men and women, with
prices starting at £250.00.

Colour options available include red, yellow, mauve, green and navy.

http://www.cambridgeraincoats.co.uk

Bargain-Hungry Mums Find Deals Online

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More than 80% of mums are shopping online for themselves or their children at least once or twice a month – with 16% doing so once a week or more.

And they are making use of all of today’s technology, including smartphones, tablet computers and even work PCs, to ensure they do not miss out on a bargain.

More than half of the 1000 mums surveyed (52%) by flash sales website Casabu (in association with Mumsnet) always compare prices when they shop online, with 86% admitting they like to “feel they are getting a bargain” when they buy.

In these price-conscious times, mums are looking to keep their outlay on items such as children’s jeans and T-shirts to the absolute minimum. Some 66% want to spend less than £10 on a T-shirt while 98% would spend less than £20. Almost half (49%) would spend less than £10 on children’s jeans and 94% would pay no more than £20.

Even on their children’s birthday presents, mums are looking to keep costs down with 69% saying they would spend less than £50 and 46% less than £40.

A quarter of mums surveyed (26%) said they had spent between £100 and £200 on items such as clothes, toys and books for their children during the past month, while a further 32% had spent between £50 and £99.

The survey revealed that 16% of mums shop online once a week or more often for their children or themselves, a further 25% shop once or twice a fortnight and another 40% at least once or twice a month.

Mums are making use of all of the modern technology at their disposal with 94% shopping online from their home PC or laptop, 44% using their smartphone or mobile, 31% using tablet computers and 26% their work PC or laptop.

Some 78% of mums said they would definitely or quite likely buy children’s clothes online in the next month, 76% would treat their child to a new toy, while 69% would buy for a children’s birthday party.
Rachel Oxburgh, CEO of Casabu, said: “This research confirms that mums are looking for great deals on exciting brands and that they will make use of the full range of technology available to ensure they don’t miss out.

“Flash sales on sites like Casabu will often start at 8am which means mums on the school run might be packing their child’s lunchbox with one hand while snapping up a bargain with their smartphone in their other hand.

“Mums still want to dress their children and themselves in quality brands, but economic necessity means they want to find great deals. For example, rather than spending £50 on a pair of designer jeans for their daughter almost half of mums surveyed are looking to spend less than £10.”