Why do our sugary cravings always strike at 4pm?

clip_image002It’s 4pm, you’ve got an inbox that’s bursting at the seams, a to-do list longer than your morning commute, but all you want to do is devour an entire packet of biscuits in an effort to stay awake.

Overwhelming food cravings are the culprit behind most broken diets. But why does this sweet treat urge always seem to hit us at around 4pm? And what can we do to curb these calorific cravings? We enlist the help of independent nutritional expert and dietician Naomi Beinart to help explain this 4pm food phenomenon and offer us some healthy snack solutions.

When we are tired, we tend to make poorer food choices, wanting a quick sweet fix to perk us up. This can occur most often in the afternoon when cortisol levels can take a natural dip (cortisol is a hormone naturally produced by the adrenal glands that fluctuates throughout the day) and when this dip occurs, we may feel more tired as cortisol normally gives us a feeling of energy.

Sweet Fix

Naomi explains ‘When you’re in your 20’s, it’s very easy to snack on sweet things without putting on weight, and still having enough energy to get through the day and go out all night. Fast forward to your 30’s and 40’s and sweet snacking can cause a host of problems from premature ageing, a decrease in energy levels, hormonal imbalances and mood problems.’’

Thankfully all of these health concerns can be helped by eating the right foods at the right time, ‘eating well will help balance out blood sugar, reduce sweet cravings, increase energy levels and help make skin look better,’ says Naomi.

Blood sugar rollercoaster

Fluctuating glucose levels can be harmful for our health. The rollercoaster of glycemic highs and lows is not good for our general health. If over time, you become insulin resistant, where more and more insulin is being produced by the pancreas, but the insulin receptors in your cells do not respond effectively to it, then this can increase your risk of diabetes and high blood pressure.

Want to get off the ride?

Try taking a natural nutritional supplement that can help to balance out your blood sugar levels. Diabain has 2 such products that do just that. Diabain’s Inusol is a herbal remedy made from a scientific blend of 8 natural nutrients and minerals that can help to control blood sugar levels and is free from any harmful chemicals. Similarly Diabain’s Vittol is a multi-vitamin and mineral formula with a blend of 26 essential elements, ensuring you have the fundamental nutrirnets to help keep you healthy. Vittol has been scientifically formulated to help lower blood sugar levels & glycemic response in both type-2 diabetics and those diagnosed as having a pre-diabetic condition. Inusol and Vittol are £9.99 from www.diabain.com.

Naomi’s diet Do’s and Don’ts

Don’t be restricted by your circumstances. Travel, eating out and dieting can all restrict our food choices. Overcome these by always having a healthy snack with you, such as a banana, almonds or oatcakes with guacamole or hummus.

Supplements can be helpful in controlling sugar cravings and energy dips. Choose one with key blood sugar regulating properties such as Fenugreek extract, Cinnamon bark and Gymnema Sylvestre extract.

Avoid sushi, as the white rice can be bad news for your blood sugar levels, instead go for sashimi or grilled chicken and vegetables.

Eat every 3 hours. When you eat, your blood sugar (glucose) rises in response to the food. The higher and quicker it rises, the more

insulin has to be produced by your pancreas. The higher your blood sugar goes up, the lower it crashes down afterwards. This crash will also occur if you leave longer than three hours between eating. At the drop, your body will send you off for a quick fix, like a bar of chocolate or a cup of tea and biscuit, because it need to lift the blood sugar up again.

Get more of Naomi’ top tips here…

For your chance to win 1 of 10 prizes of Inusol and Vittol, please Follow Frost on Twitter, subscribe to our monthly newsletter or like us on Facebook and answer this question.

Where in the body is cortisol produced?

a) The adrenal glands

b) The kidneys

c) The small intestine

How To Know When It's Time To Leave Your Job

You know it’s time to leave when…

1. The Christmas office party does not extend beyond £25 per head and a memo goes out beforehand on ‘company standards’
2. The HR Manager knows your name, really well
3. The logo is blue and boring or the company has ‘solutions’ in the name
4. You get issued with an employee badge and an employee number
5. The internal meeting is more important than a customer meeting
6. The execs have their own car parking spaces
7. A company-wide email comes round asking “whoever parked in the MD’s parking space to please move their car straight away”
8. The loo roll is as thin as the office walls
9. The company has a fish tank, a flag or even worse an animal mascot
10. The company has a restricted use of the internet and social media sites during office hours
11. Flexible working means some nights you can knock off at six
12. The company has no women on the board or in senior management positions
13 .The annual kick get relocated from Dubai to Derby
14. Your company downgrades its biscuits to Rich Tea
15. The CEO complains that it’s easy not being the CEO
16. Part of your promotion means you get a comfier chair
17. You get passed over for promotion because your skirt is not short enough
18. The company ‘invests’ in plastic plants
19. Questions are asked whether you have contributed to the tea and coffee fund
20. The execs drive cars worth more than your house and wear watches worth more than your car
21. The boss thinks it’s cool to start up a company band………..as long as he is in it
22. A senior exec has to leave the company suddenly because of an ‘expenses irregularity’
23. You spend half your wages on restaurant/coffee machine
24. The CEO takes a special interest in interviewing female graduate trainees
25. The receptionist doesn’t learn your name and never will
26. The company share scheme is worth 1/10 of the boss’s monthly pension scheme but is less likely to pay out
27.The company party moves from a London venue to the company meeting room
28. The ageing CEO starts wearing tight black t-shirts and jeans to the office
29.The HR director has a seat at the management meetings
30. Your boss doesn’t know who your clients are
31.Your company announces a 24/7, 365 days a week policy and insists you adhere to it
32.Your office socials are 3-line-whips, but you still have to buy your own beer
33.You have a retirement date calculator as a screen saver
34.Your HR department is more listened to than customers
35.You are passed over for promotion in favour of the boss’s secretary who has decided to re-train
36.You walk past the HR manager’s office and you see your name’s on the board
37.You get stuck in the revolving door at head office and need to be released by the fire brigade
38.The boss says, why do we need a Social Media strategy?
39.The receptionist is replaced by meeters and greeters
40.Your boss has a special obsession with dogs wearing glasses and other ropey Powerpoint clip-art
41.Your boss keeps telling you there’s a tough reception outside and there’s no way you could get another job
42.You’ve heard your boss’s “why I set up the company” first hand 200+ times and there doesn’t seem to be an edited version
43.You take your clients out for lunch and your boss pays with a Pizza Express ‘buy-one-get-one free’ voucher
44.The CEO says we must do the right thing by the customer, but you know you will be asked to do unnatural things to make the numbers at the end of the quarter
45.You get a new set of business cards with a 25-year career logo on
46.The organisation chart goes up and your name’s not on it
47.Your new boss says I won’t be making any changes – just yet
48.Your boss knows your partner’s name at the Christmas party but forgets yours
49.Your boss is married to the HR manager and you’re unaware of it
50.The company mascot has its own web site and blog

So that is the Frost / Clevertouch definitive list of 50 ways (reasons) to leave your company. If you can tick more than 5 we suggest you should start clearing your in-tray immediately and perhaps contacting us at info@clever-touch.com.

We would love to get to a top 100, if you can contribute more please visit our joined-up-marketing blog (www.clever-touch/blog) and add your top reasons to leave in the comments box below or in Frost’s comment box below.