Tag Archives: designing

So Rad Boutique Interview | Fashion

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So Rad Boutique has developed a line of eco hip, luxury clothing for babies and toddlers. After the birth of her son, founder Jasmine Bashaj combined her background in digital illustration and a successful line of greeting cards into an affordable clothing line for babies and toddlers using luxury bamboo fabrics. Frost interviewed Jasmine to find out more. collage_fin_web

Tell us about your brand

So Rad makes bebe & toddler apparel the is eco friendly, modern and affordable. Bamboo and
organic cotton fabrics, made in Canada – from start to finish. Not your average kind of stuff
either! Creative, functional and simple designs by a Mummy.

Catering to the layette newbie crowd, the crawlers & walkers and now for the little big kids with
sizes up to 6X.

How did you get it started?

I was inspired by my own kids. There are so many choices out there for Mummy and Daddy to
choose from and I wanted to narrow it down. I took elements I liked from different pieces and
put them together to make 1 piece. I started because I thought other Mum’s could also benefit
from my creations. I talked to other clothing manufacturers – small guys, talked to people in the
industry, suppliers. Emailed all over the world to compare products, prices. Weighed all of my
options and decided to get everything made in Canada.

When did your interest in fashion start?

I was interested in fashion when I was 12 – I used to design dress’:) I never thought I would end up
actually designing clothes! At the time, it was more of an artistic outlet. I went on to study illustration
and by trade, I am currently a digital illustrator, still doing freelance on the side.

Why children’s clothes?

Well, I’ve got kids and when you have kids, the world revolves around them. I’ve never really thought
about “why kids” it was just a given.

Where do you get your inspiration from?

Everywhere! Real life, nature, art, abstracts, urban, childhood memories, the mixed-tape generation,
geometry, patterns – should I go on?

Tell us about bamboo fabric.

I love love love this grass. So soft like silk when made into fabric, feeds Pandas and can be as solid as
steel when used for building materials. As a fabric, it’s amazing AND with benefits too! It’s naturally
organic, It grows like weeds – just try & kill it! My bamboo is actually certified organic.

It replaces full forrest canopies in about 3 years! It’s antibacterial, it’s hypoallergenic. It’s also naturally
moisture wicking. Great for cloth diaper inserts. It also gets softer as you wash it!
A little advice on bamboo fabric – you should avoid buying 100% bamboo for a couple reasons; Bamboo
is an interesting material – you could wash it once and it will stretch lengthwise and shrink widthwise.
You could wash it again and it could stretch widthwise and shrink lengthwise. You can hang it on a
hanger for a week and the arms could grown to the floor – very weird. Also, it is so silky, it could get
holes and rip at the seams. It’s weak on it’s own – it needs to be mixed with something, anything else
just to keep it’s “flexibility” in check. My fabric is 70% Bamboo, 30% Organic cotton.

What makes it better than other fabric?

Definitely for all that was mentioned above. What other fabric do you know can offer all of those
properties?

Any advice for people trying to start their own business?

I would say do your homework – research your industry, educate yourself.
Find more then 1 resource
Talk to lots of people who do the same as you – follow them on twitter, see what they’re saying.
Remember, these things take time, so don’t be discouraged if you don’t make a billion dollars in
a year.:)
Last but not least, be open to change and learning, this never stops.

What’s next for you?
More designs!.. Oh, and I’ve having baby #3 early May!:)

 

Rihanna: Shining Bright Like a Diamond

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Barbados goddess Rihanna is shining brighter than ever, designing for River Island and touring her new album all over the world. On the collaboration with River Island, Rihanna says:

“Launching at London Fashion Week is a dream come true for me. I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can’t wait to see the reaction from my fans and the fashion press!”

Rihanna has also started rehearsals for her new ‘Diamonds’ world tour. Rihanna will be touring her new album, Unapologetic and says that she is ‘hyped’ about it. The world tour starts in March. Click here to buy Rihanna tickets.

Rihanna has been sharing photos of herself on Instagram and also tweeting her excitement. Rihanna tweeted yesterday (23rd January)

“Diamonds World Tour. It’s approaching so quickly and I’m hype az s**t!. DIAMONDS WORLD TOUR #rehearsal.”

Carolyn Schulz On Making Good Jewellery. {Frost Interview}

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When did you start making jewellery?
When I had my son, 25 years ago, I wanted be a stay-at-home-mum but needed to work, so I worked from home representing an American bead manufacturer by looking after their key accounts, in particular, giving support with training and education. I was trained in jewellery techniques as well as how to teach and train others. Teaching and sharing my love of beading is what I enjoy most!

How did you get into designing jewellery?
I think I fell in to it accidentally! Once I had learned the various techniques, I found myself looking at the jewellery other people were wearing or what I saw in the shops. I would mentally take them apart to work out how they were made and then I would go home and try them out with my own beads. I like to mix techniques and I enjoy making jewellery to go with specific outfits that I wear. Sometimes I want something to compliment what I am wearing. Occasionally I want something to draw attention to my jewellery – not my clothes! But when I am designing jewellery to inspire others to create jewellery, I take into account the current fashions in style, beads, colour, textures and fashion accessories in general.

Where do you get your inspiration from?
I love to travel and I spend a lot of time looking at both the components available and the styles and trends of people in other countries. I love the flamboyancy of the Italians. I love the simple use of natural elements that I found in the Hawaiian Islands. I love the rich combination of colours that I found in Mexico and South America. Wherever I travel, I try to visit bead shops and if possible I take a class or two. I learn so much by making friends with the shop assistants and teachers. What are their hot sellers, what do the locals like, what do the tourists like, etc.

Tell me about your show on QVC
My Creative Jewellery Show on QVC UK gives the creative jewellery maker, whether a beginner or experienced, lots of opportunity to use their initiative and creativity but with lots of support with good technique demonstration and a wide range of finished samples to inspire. We offer very few complete kits. By that I mean, we don’t have many kits that make a specific piece of jewellery. Mostly we sell bundles of product, whether beads, tools or findings. For example, we will have bundles of beads and bundles of everything you need when using a specific technique. Some of our best selling bundles include our assortments of real turquoise (large and chunky or small and dainty), basic findings and tools such as the spinning seed bead threader and the Thing a ma Jig! I think the success of the shows is the excellent value for money and variety in addition to the technique support and design inspiration.

Do you prefer designing or teaching?
I don’t think I could have one without the other – but I get the most satisfaction from teaching. I love to share what I learn and I get the biggest kick out of seeing a student create something fabulous – often, much better than mine!

You have a book out soon, tell us about it.
This is my 4th book and it is aimed at women between 18 and 35 with limited experience of beads and beading. It will include more than 25 beading projects with an Asian element. Six of the chapters each has a different technique with a number of variations using that technique. I am already half way through completing the projects. Each chapter keeps growing because when I start designing – I find it hard to stop!

What are your tips for making good jewellery?

* Firstly, attitude – give it a chance!! It is like most things, it take a little practice to learn and perfect techniques.
* Secondly – start with simple techniques. With 25 years of learning and then teaching, I have developed my own fool proof way of learning, where one technique builds upon another.
* Thirdly – be observant! Notice the jewellery other people wear, that you see in the shops, or in books and magazines. Question what it is that you like. When you see things you don’t like, work out what it is you don’t like. You will soon start to build up some personalised design criteria.
* Finally – enjoy it!

You are an American in Britain, what do you love about the UK?
I love British culture. I love the British countryside. I love British history. I even love the British weather!!

What’s next for you?
I want to carry on as I am now – mixing it all up with writing books, travelling, time with my family (I have 3 gorgeous granddaughters!), travelling, presenting on QVC, travelling, teaching, travelling, travelling, travelling.