Frost Reflects on the Paralympics

The Paralympics has come and gone with a bang. Leaving Londoners a little bereft as the London Games 2012 draws to a close. It has been an exciting time to live in London.  Great Britain got a total of 120 medals. 34 of those were gold. Personally I loved the guy in the paralympics advert who, after listing all of the injuries he had acquired, which included broken ribs and fingers, ended the conversation with “nothing serious”.

A peak audience of 3.2 million viewers were watched Channel 4’s Paralympics coverage when David Weir won his second gold of the 2012 Games in the T54 1500m. The Paralympic Games 2012 Tonight programme, from 7.30pm through to 10.30pm was watched by an average of 2.5 million viewers, 11 percent share of the audience.

The early evening coverage of the swimming from the aquatics centre peaked with 1.8 million viewers – averaging 1.6 million viewers, 10 percent share, between 5.25pm and 7.00pm.

Afternoon coverage peaked with 1.4 million viewers – averaging 824k viewers, 11 percent share, between 1.00pm and 5.25pm.

The Paralympics coverage helped Channel 4 record an all-day share of 9.4 percent – up +35% on the 12 month average for Tuesdays.

Seven weeks after Channel 4 launched the critically acclaimed ‘Meet The Superhumans’ Paralympic trail, its sound track had taken the UK music charts by storm and forged an unexpected collaboration between hip hop legends, Public Enemy, and leading British Parlympians.

Channel 4 launched its biggest ever marketing campaign in mid-July to promote coverage of the London 2012 Paralympics with ‘Meet the Superhumans’, a 90 second long film, set to the track, ‘Harder Than You Think’ by, Public Enemy and showcasing the abilities of some of the leading UK Paralympians as they prepared for the Games.

In the weeks that followed the video went viral and ‘Harder Than You Think’, first released in 2007 and never having appeared before appeared in the Top 200, suddenly entered the UK Top 40; currently at number four on The Official UK Singles Chart and number one on the Indie Singles Top 20 Chart. ‘Harder Than You Think’ is now Public Enemy’s highest charting single to date in the UK.

Now swimmer Ellie Simmonds, wheelchair racer Hannah Cockroft, blind footballer Dave Clarke and cyclist Jody Cundy are among a host of leading British Paralympians featured in a newly cut video by Public Enemy in tribute to the London 2012 Paralympics.

The video, titled ‘Harder Than You Think – UK Paralympics Version’, blends the herculean efforts of the Paralympians preparing for the Games – filmed by Channel 4 – with the original gritty street locations and hip hop sounds synonymous with Public Enemy.

Public Enemy’s Chuck D says: “These athletes are about self-empowerment and determination. Doing what they do….is harder than ya think.”

James Walker Channel 4’s Head of Marketing says: “Public Enemy are one of the greatest hip hop acts of all time. It’s a fantastic testament to the impact of the Paralympics that we have been able to introduce new fans to their music.”

A peak audience of 7.7 million viewers watched last night’s Channel 4 coverage of the London 2012 Paralympic Games closing ceremony. The full closing ceremony programme from 7.00pm to 11.10pm was watched by 5.9 million viewers, 26 percent share of the television audience.

Coverage of the final day of the Paralympic Games made Channel 4 the most watched television channel across the whole day – with a total share of 16.4 percent; versus 15.9 percent share for BBC ONE and 13.4 percent share for ITV1. Channel 4 was also the most watched channel in terms of 16-34s and ABC1s.

The closing ceremony was the second most-watched moment from Channel 4’s coverage of the 2012 Paralympic Games, after the opening ceremony which peaked with 11.2 million and Jonnie Peacock’s 100m T44 win on Thursday which attracted a peak audience of 6.3 million viewers – the biggest UK audience for live Paralympic sport ever. On the same ‘thriller Thursday’ David Weir’s T54 800m gold was watched by a peak audience of 5.5 million and Hannah Cockroft’s 200m T34 win attracted a peak audience of 4.1 million. Alan Oliveira’s victory over Oscar Pistorius in the 200m T44 on Sunday was watched by a peak audience of 4.4 million viewers.

Across the Paralympics as a whole, Channel 4’s coverage reached 39.9 million people – over 69 percent of the UK population. This compares to a reach of 20.5 millon for the BBC’s coverage of the 2008 Beijing Paralympic Games.

Jay Hunt, Channel 4’s Chief Creative Officer said: “Last night’s closing ceremony was a suitably spectacular end to a fantastic London 2012 Paralympic Games and I’m thrilled that, over the course of the last eleven days, Channel 4’s coverage has engaged more people than ever before in disabled sport.”

Channel 4 released new research from BDRC Continental and YouGov over the weekend which showed that two in three viewers feel more positive towards disabled people as a result of watching coverage of the Paralympic Games.

Headlines from the research include:

  • Two thirds of viewers (65%) feel the coverage of the Paralympics has had a favourable impact on their perceptions towards people with disabilities.1
  • More than four in five Adults (82%) agreed disabled athletes are as talented as able-bodied athletes, rising to 91% among those who had watched Channel 4’s coverage of the Paralympics.2
  • Almost two thirds of Adults (64%) agreed that the Paralympics is as good as the Olympics, rising to 79% among those who had watched Channel 4’s coverage of the Paralympics. 2
  • Two thirds of viewers (68%) felt the coverage of the Paralympics has had a favourable impact on their perceptions to disabled sport. 1
  • Around two in three viewers (69%) said this is the first time they have ever made an effort to watch the Paralympics, while half (50%) said this is the first Paralympics they have ever watched. 67% said they watched more than they expected to.1

Since 2010, as part of Channel 4’s pledge to bring Paralympic sport to a mainstream audience and add authenticity, knowledge and experience to its programming, the broadcaster has invested over £600,000 in identifying, training and developing ten new disabled presenters and reporters who have played major roles in the channel’s coverage of the 2012 Paralympic Games. 80% of viewers enjoyed the fact that there were disabled presenters on screen in Channel 4’s coverage of the Paralympics and almost three quarters of the audience (74%) agreed that they enjoyed the matter of fact discussions about disability.

Building on this, Channel 4 has committed a further £250,000 across the next two years, to both support and develop the existing disabled presenters across a range of television genres and to continue to identify new opportunities for disabled talent on-screen.

New Recipes For National Curry Week

To celebrate National Curry Week this October (8th – 14th), British Onions have partnered with Indian street food entrepreneur, Vinod Patel of Chula Fused Foods, to devise some mouth-watering Indian recipes using the best homegrown ingredients, ensuring the highest quality.

 

Onions are a vital ingredient to adding distinctive flavour to any curry, sauce or Indian side dish, and these quick and easy recipes show off this essential vegetable at its best.  Whether you’re an experienced chef or a beginner in the kitchen you’ll be able to impress your family and friends with these delicious recipes and celebrate an Indian summer!

 

Chula Fused Foods is Vinod Patel’s reinvention of the Burrito, through which he has taken the beloved Mexican concept and added an Indian fusion twist. Travelling from San Francisco to London, via Bangalore, Vinod immersed himself in all types of food, from dining at high end restaurants to trying out pop-up cafes on the roadside and was drawn to the creative side of creating high quality food for those on the go. His menu is a combination of slow-cooked meats and bean curries, roasted tomato chutneys, Gujarati yoghurt dips and crunchy salads, or as he says, a balanced lunch that will give you energy using less fat and salt than the norm.  His first street food stall launched in June 2011 and he hasn’t looked back since. To discover more about Chula Fused Foods and to find your nearest market visit www.chulafusedfoods.com

 

Lamb Curry
Serves 4
Ingredients
Prep: 20 min
Cooking 50 min
3 tbsp sunflower oil
1 tsp ginger paste
1 tsp garlic paste
1/2 tsp ground cloves
1/2 tsp ground cinnamon
1 tsp green cardamom powder
1/2 tsp ground turmeric
1 tsp salt
1 tsp chilli powder
1 tsp ground cumin
1 kg lean lamb, diced
2 British onions, peeled and sliced into thin wedges
2 bay leaves
400ml boiling water
2 tomatoes, halved and thinly sliced
Juice of half a lime
1 tsp garam masala
Method
1. Heat the oil in a large non stick pan and add the ginger paste, garlic paste, cloves, cinnamon,
cardamom, turmeric, salt, chilli powder and cumin.
2. Cook for one minute then add the cubed lamb and onions, tossing well to coat evenly in the
spices.
Cook over a high heat for 5 minutes to seal the meat then add the boiling water. Bring to the boil,
then reduce the heat, cover the pan loosely and simmer for 40 minutes.
3. Add the sliced tomatoes, lime juice and garam masala, then stir well and cook for a further 5
minutes.

Onion Bhajis with Roasted Tomato Chutney
Serves 7
Bhaji Ingredients
3 large British onions cut into medium half rings
1 cup chickpea flour, also know as gram flour
1 tblsp coriander powder
½ tsp caraway seeds (ajwain)
1 tsp turmeric powder
1-4 Green chillies, depending on how spicy you want it
1 tblsp coriander leaves, chopped
1 tblsp cumin seeds
1 inch of ginger, chopped finely
Salt to taste
1 tsp red chilli powder
Method
1) In a large bowl mix together the onions, chickpea flour, coriander powder, caraway seeds,
turmeric powder, green chillies, chopped coriander, cumin seeds, ginger, salt, red chilli
powder
2) Add sufficient water to form a moldable paste, and mix well.
3) Heat some oil in a non-stick wok, then make small dumplings of the mixture and deep fry
until golden brown.
Chutney Ingredients
2 medium tomatoes, roasted evenly until slightly black
3/4 tsp of salt or to taste
1 green chili
1/4 of a red British onion, diced
3 strands of coriander, finely chopped
1/4 lime squeezed

Method
1) Wash the tomatoes and place on a baking tray lined with foil. Grill the tomatoes on a high
setting, so that all the outside edges are slightly black.
2) Pulse all the other ingredients except the coriander and onion together in a blender.
3) Add the coriander and red onion and mix well. Serve alongside onion bhajis.
Onion & Potato Curry
Serves 5
Ingredients
4 medium potatoes, diced into small to medium cubes
2 medium British onions diced into medium cubes
3 tblsps sunflower oil
1 tsp mustard seeds
1/2 tsp turmeric
1 tsp red chili powder
1 tsp salt, add more to taste
1 tblsp heaped coriander powder
Method
1) Heat the oil in a wok or deep pan, then add the mustard seeds, cooking until warm
2) Add the potatoes and onions, then cover with a lid and cook for 2 minutes.
3) Add the turmeric, red chili powder, salt, and coriander powder then cook for 5 – 10 minutes
on a low to medium heat with the lid on.
4) Remove the lid and stir, then put the lid back on and repeat the process for up to 30 minutes
or till potatoes are cooked through.

Edwina Currie, Ben Shephard go head-to-head to help young people cook

The oven gloves are off as Edwina Currie and Ben Shephard go head-to-head to help young people master their signature dishes

 

Will Edwina’s Curry or Ben’s Shepherd’s Pie triumph in the
Red Tractor beef and lamb 5by25 challenge?

 

Celebrities Ben Shephard and Edwina Currie are hitting the road as part of the 5by25 campaign which calls for young people to master at least five simple dishes by the age of 25.  On 12th and 13th September, in an election-style campaign, Ben will be visiting southern England, whilst Edwina tours the north of England, in a bid to get young people up and down the country cooking and mastering their signature dishes.

 

Each celebrity is aiming to gain the biggest following for their dish by encouraging people to vote for their favourite via the campaign website www.5by25.com and by spreading the word through Facebook and Twitter.

 

TV presenter Ben Shephard will be visiting youth organisations and community centres in Southampton, Bristol and Watford, teaching young people to cook his very own version of the traditional Shepherd’s Pie.  Former politician, novelist and Strictly Come Dancing star Edwina Currie will be cooking her simple lamb curry – with her own special twist – in Wigan, Birmingham and Halifax, Yorkshire.

 

The young people taking part in the initiative are 16-25 years-olds currently involved with organisations around the country including The Prince’s Trust Fairbridge Programme, Kids Count, Food Positive, Southampton Voluntary Services and Focus on Food.  Each of these organisations have recognised how important learning to cook is as a life skill and that teaching the young, whatever their background or circumstance, is a key priority.  The organisations have been working with the Red Tractor beef and lamb 5by25 campaign to help make this happen.

 

Ben Shephard says: “I’m really looking forward to going on tour with 5by25 and, in the spirit of friendly competition, I am fired up about winning this challenge as I believe cooking is such a vital skill to learn.  More important than beating Edwina, success in this competition means ensuring young people master my simple shepherd’s pie and can cook the dish for their friends and family for years to come.”

 

Edwina Currie, novelist and Strictly Come Dancing star said: “All young people should have the choice to cook and feel empowered by the knowledge of how to select, prepare and cook simple dishes from fresh food. I can’t wait to get on the road and start teaching my delicious lamb curry to all the young people I will meet. Beating Ben aside, seeing my lamb curry become the champion dish means that young people across the country will learn the skills to cook from scratch and feel confident in the kitchen for years to come.”

 

The Red Tractor beef and lamb 5by25 campaign was launched in October 2011 after research revealed almost 60% of Britain’s 16-25 year-olds are leaving home without the ability to cook even a simple Spaghetti Bolognese.   The website is core to the campaign and contains a selection of simple but tasty recipes including Edwina’s Curry and Ben’s Shepherd’s Pie as well as guidance on selecting the best ingredients and food preparation.  Young people are encouraged to cook these simple meals from scratch and complete the ‘Master the Dish’ challenge.

 

Jane Ritchie-Smith, Head of Consumer Marketing at EBLEX, the organisation that founded the Red Tractor beef and lamb 5by25 campaign, said: “We’re very excited to have Ben Shephard and Edwina Currie involved in this year’s campaign which we hope will really boost the profile of 5by25.  It’s all about helping young people learn skills for life including time management, planning and self-sufficiency through cooking; but we’re hoping to have a bit of fun along the way as well!”

Nominations for 2013 FDM everywoman in Technology awards are open

CALLING THE UK’S LEADING WOMEN IN TECHNOLOGY

 

Nominations for 2013 FDM everywoman in Technology awards are open

 

Applications are being welcomed for the UK’s leading Awards scheme recognising the achievements of women working in IT. The 2013 FDM everywoman in Technology Awards were launched by the UK’s largest female business community, everywoman, in association with womenintechnology.co.uk  to recognise the achievements of women working in the sector and to encourage a pipeline of new talent who will become future industry leaders. FDM Group is partnering with everywoman for the first time in 2013, following the international IT service provider’s Chief Operating Officer, Sheila Flavell receiving the accolade of ‘Leader of the Year in a Corporate Organisation’ in last year’s Awards.

 

Currently there is a significant gender imbalance within the technology sector with females making up only 19% of ITC managers and only 14% of IT strategy and planning professionals*. However the GCSE results announced in August showed that more girls than ever are choosing science subjects, and a higher percentage are achieving grades A-C than their male counterparts, demonstrating that the tide may be turning in terms of the gender imbalance amongst future generations**.

 

This Awards programme, backed by industry leaders, aims to encourage women to see technology as a fast-moving, innovative sector where they can excel, as demonstrated by the role models unearthed since the programme’s launch in 2011.

 

The FDM everywoman in Technology Awards are free to enter and the 2013 categories include:

 

  • Rising Star of the Year – awarded to a woman under 26 who is excelling in her technology career and is the one to watch.

 

  • Team Leader of the Year in an SME (with under 500 employees) – awarded to a woman whose team leadership has greatly contributed to the organisation’s success.
  • Leader of the Year in a corporate organisation (with over 500 employees) – sponsored by Cisco – awarded to a women operating in a senior technology position making a contribution to the strategic direction of the business.
  • Innovator of the Year – sponsored by IET – The Institution of Engineering and Technology – awarded to a woman designing, developing, researching or implementing technology in an unconventional and innovative way.
  • Entrepreneur of the Year – awarded to an owner/operator of a technology business whose vision and talent will inspire others.
  • Inspiration of the Year – awarded to an individual (male or female) for their active commitment to encouraging, advancing or championing the progress of women working in technology.
  • Woman of the Year – sponsored by FDM Group – awarded to an exceptional woman whose vision, innovation and success makes her an outstanding role model for future generations.

 

Entries are open from 7 September 2012 until 19 November 2012 and full details are online at www.everywoman.com/techawards. 

 

Maxine Benson MBE, co-founder of everywoman comments: “Technology has provided businesses of all sizes with the tools to thrive and succeed and is vital for the future growth of our economy. These awards celebrate the extraordinary talent in the sector and uncover the women who are excelling. We want to get the message out that IT offers diverse and creative opportunities, particularly to a new group of tech-savvy women that have grown up with consumer technology as part of their every-day lives. What’s more, those companies that nurture and develop their female talent are most likely to achieve success”.

 

Sheila Flavell, Chief Operating Officer and Founder Director of FDM Group states, “The FDM everywoman in Technology Awards are a fantastic platform to showcase and celebrate the efforts and successes of so many high-calibre women in such a male-dominated industry. We are delighted to be sponsoring the 2013 Awards and support everywoman in their determination to raise the profile of women in technology. Like everywoman, FDM is fully committed to helping more women further their careers and break through the ‘glass ceiling’.  At FDM, we are dedicated to supporting our female workforce and encouraging other women to pursue IT, and as a result we have seen the percentage of female staff increase to 23%, well above the 14.4% industry average.”

 

Maggie Berry, Managing Director of womenintechnology.co.uk adds: “Women currently only make up less than 20 per cent of the UK’s IT workforce so we are delighted to be working with everywoman again to uncover and celebrate some of the hidden female talent in the UK’s technology profession through the 2013 awards programme. We want to actively champion the women who are already doing great work in this sector and who, through these awards, will become inspirational role models for a future generation of female technologists.”

 

The awards programme will culminate in a glittering awards ceremony to be held on 19 March 2013 at The Savoy.

 

Twitter @everywomanUK – Hashtag – #ewtech

Total Recall Film Review

Remake? Reboot? Re-Imagining? Whatever the adjective, this Colin Farrell lead ‘re-doing’ of a Philip K. Dick short story (We Can Remember It For You Wholesale, first published in 1966) has been done before in 1990 with Arnold Schwarzenegger as the lead and Paul Verhoeven lensing. That film acclaimed cult status. And for good reason.

 

In this Len Wiseman (Die Hard 4.0, Underworld) outing Colin Farrell plays the lead character Douglas Quaid who discovers he may or may not be something other than an ordinary, working class Joe in a late 21st century, post chemical-warfare world of multi-stacked urban levels, Minority-Report-esque (also a Dick adaptation) mag-cars and plush, ‘United Federation of Britain’ megalopolises. No expense spared on the visuals, that’s for sure.

 

However. Yes, there was bound to be a however, and for this reviewer it was a big one. The story of Total Recall, We Can Remember It For You….whatever version you are ingesting into your brain-box from whichever medium, benefits from the unknown. The trump card is that you never quite know what is real and what isn’t. At its core the story is about the nature of self. What makes us, us. Our memories? Well what if our memories can be cooked up in a lab, or on a computer with software (or, as the Matrix (1999) showed us, with hard wiring into the brain in a sticky amniotic sack filled with pink lube – more on The Matrix later). Would falsified memories make us still us, or would we be someone else? Unfortunately, if you have seen Paul Verhoeven’s film, you may well know most of these answers already. And that is a real shame. Every ounce of suspense, every scene that hinges on the is-he, isn’t-he dynamic, is redundant. We’ve been here before, and quite frankly the gritty charm of Verhoeven’s outing was far more seductive for this reviewer. Everything seems way too familiar…only, not. I heard tell during hype-time that this outing was ‘closer to the source material’. Not a remake, but another go at the short story. Where I heard that I cannot say and whether it was from ‘official’ sources I do not know. Fact is, it isn’t. It’s Arnie’s story all over again with some superficial and aesthetic changes to give the impression (to the impressionable) that this is something new and shiny. There’s no Mars. No mutants. And if I’m painfully honest, no heart. Even the bits that weren’t in the 1990 film were obvious in their outcome from the get-go.

 

What Arnie lacks in acting ability he makes up for in brawn, screen presence and raw charisma. Farrell might not have the brawn (though an action man he can still be) but he has the acting chops. Unfortunately he left them at home for this one. The phrase ‘a phoned-in performance’ doesn’t quite cut it. I think he emailed this one direct to Wiseman. Jessica Biel and Kate Beckinsale give it their all. This reviewer got the distinct impression that whilst they were doing their best in a BIG, big-screen performance, Farrell – who let’s be honest is an established, A-List actor at the top of his game – didn’t have much investment in the character and was probably paid a bottomless pit of cold, hard cash for the role.

 

The familiarity with this film didn’t stop at the story either. There were scenes which far too closely resembled Blade Runner, Minority Report (both possibly forgiven as the source material for both was also Philip K. Dick) Star Wars: Episode 2, Escape From New York, The Matrix….to name a few. Even the (few) scenes exploring the philosophy of self which came so effortlessly to Verhoeven’s 1990 film seemed lifted straight from Morpheus’ mouth from The Matrix.

It was a spectacle for sure, but that’s a given in this day and age. Worth a watch? Perhaps. It’s difficult not to draw parallels to the original film, I wish it were. I had hoped this would be a fresh take on the story which stood alone as a worthy interpretation of Dick’s 1966 short. The visuals certainly gave that impression, but that really is where the differences end. Similarities must be drawn, because quite frankly it seemed to be a rehash of the same story. Which begs the question, why make it at all?? (Oh yeah, vast box office takings……silly me).

Peter Aspden & Bettany Hughes debate luxury & culture at the V&A Museum

 Thursday 6th September, 3.45pm
 V&A Museum
What does it take to create something of note? 

That is what Frost went to find out.  Arts & culture commentator Peter Aspden and award-winning historian Bettany Hughes were a great match together. The bounced off each other perfectly. Peter noted iconic moments in history – Elvis Presley singing Hound-dog to an actual hound dog, Michael Jackson – and Bettany, just back from a trip to Albania funded by Lord Rothschild,  certainly knows her stuff. Things I found out from her during the debate: it took 18 years to build the pyramids and they were made not by slaves as is popularly thought, but by citizens of Egypt for the gods.

While Peter said we should not be beholden to the past, Bettany said: “we live with the past, it is in everything we think and do”.

It was a lively debate with lots of good questions being asked. Chivas Brothers hosted the event at the beautiful Victoria & Albert museum. Chivas Brothers certainly know about good things taking time. Their whiskey takes 20 odd years to make. I saw one bottle which was thirty years old. They started making whiskey in the 1800s. They are now in the top 3 whiskey makers in the world.

The debate also raised the point that one of the reasons a 21-year-old whiskey is such a luxury is that the moment you drink it 21-years is gone.

If whiskey does not have an age statement then it is three years old, as whiskey has to be at least three years old.

Other things I learnt:

“Did you know that most of us only live for 800 months?” A.C Grayling.

The Taj Mahal took 25 years to build

Alcohol is an Arabic word.

Symposium  means “drinking together”.

What do you think?

Netflix hosts evening of Bollywood style and Cinema


Netflix rolled out the red carpet for an evening of Bollywood Style and Movies in central London this week – celebrating the great range of Bollywood movies available on the service, and Frost Magazine went along to have some fun.  Indian actress Preeya Kalidas and rising UK film star Adam Deacon were amongst the guests to enjoy cocktails and watch preview clips from upcoming Bollywood movies.

We had delicious cocktails and I got a make up lesson from legendary make up artist Ruby Hammer. My favourite cocktail was the Ginger Dahling.

Netflix is the world’s leading internet subscription service for enjoying movies and TV shows and features everything from blockbusters, classic movies to TV series and children’s programming.  It also features a range of great world cinema, including a great selection of of Bollywood movies to instantly watch on the service, including the below titles:

  • Delhi Belly
  • Diwale Dulhania Le Jayenge
  • Mohabbatein
  • Main Gandhi Ko Nahin Mara 
  • Silsila
  • Aaja Nachle
  • Hum Tum
  • Chakde!
  • Dhoom & Dhoom 2
  • Dil to Pagal Hai
  • Jhoom Barabar Jhoom

The night was hosted by Nihal who also entertained the crowd of Bollywood gliterratti, the fashion pack and media with a DJ set of Bollywood fusion music. Beauty and style press were also treated to a make up master class from Ruby Hammer – showcasing some of the most iconic looks from Bollywood’s history whilst food and drink drawing inspiration from Bollywood was served throughout the evening. Konnie Huq and Asian music producer Rishi Rich were also on hand to enjoy the style sessions and to sip Chai Collins and Ginger Dahling cocktails at the exposure Gallery, W1.

eBay & CFDA’s You Can’t Fake Fashion Debuts at Fashion Week

eBay’s Alan Marks, CFDA’s Steve Kolb; The 2013 Tote; IMG’s Peter Levy, Chris Benz, Jauretsi, Alan Marks, Steven Kolb, and Ruffian’s Brian Wolk and Claude Morais; The Exhibit; Chris Benz; Ruffians Brian Wolk and Claude Morais

 

eBay and CFDA are collaborating for a third year to advance the YOU CAN’T FAKE FASHION campaign, to continue to raise awareness against counterfeit goods and celebrate original design within the fashion industry. To properly celebrate our third iteration of this important partnership, we’re previewing the new 2013 tote at an exclusive exhibit at Lincoln Center during MBFW as of yesterday.  If you are at London Fashion Week find some time between shows to stop by and check it out!

 

Following two consecutive sold-out collections, the 2013 collection will include a new version of the limited-edition standard tote bearing the signature tagline as well as one-of-a-kind designer totes, customized by nearly 100 of America’s foremost designers like CFDA President Diane von Furstenberg, Chris Benz, Ruffian, Tory Burch, Rachel Zoe, and Oliver Theyskens.

 

The entire collection will be available exclusively on eBay in March 2013, with all proceeds benefitting the CFDA Foundation. visit ebay.com/youcantfakefashion and be sure to include the hashtag #ebayfashion if you stop by the exhibit and share any photos on Instagram!