JANE CABLE VISITS THE KILLING FIELDS

“Listen – the birds are singing. I’ve missed that.”

She’s right. All through Vietnam there has been hardly any birdsong, but now we’re in Cambodia, at Choeung Ek, the most famous of the hundreds of killing fields, there is.

Perhaps we hear them because our normally ebullient group is stunned into silence as our guide explains the process into our headsets, his tone without emotion. He was a tiny child when this happened. He is only alive today because his father saw what was coming and prepared accordingly. Even so, the family barely managed to keep their heads below the parapet until it was over.

In three years, eight months and twenty days from 17th April 1975 Pol Pot’s regime killed somewhere north of 1.5 million people. No-one was safe, least of all the children of between 10 and 15 years old who were brainwashed into carrying out the killings. The regime figured they would tire of it but couldn’t afford for them to talk. After eight months or so they joined their victims in the mass graves.

At Choeung Ek no-one survived. They were very careful. The victims arrived by  truck, having been told they were being taken from prison to a new life. Shackled and blind-folded they were held in a wooden shelter and taken one at a time to the edge of the graves then hit over the back of the head. Then their throats and wrists were slit. Particularly sadistic killers would use the serrated edges of palm fronds instead of knives. All of this while music blared from speakers hanging in trees to drown out their screams. For children and babies the process was simpler – swing them by the feet and bash their brains out on a tree trunk studded with nails.

Why kill babies too? Simply because the regime believed they were born with their parents’ beliefs. And the regime wanted to restock Cambodia with only the genes of 40,000 carefully chosen party members. Everyone else would die. The population of the country at the time was around 7.5 million.

Had I been born in Cambodia I would have been one of the first to go. I wear glasses, you see. And glasses were a sign of wealth and education. Education was a dangerous commodity. Even 20,000 Cambodians studying at universities abroad were lured back to the country to be part of a brave new world then imprisoned the moment their planes touched the ground. Imprisoned and killed – the same fate as any foreigner who had the mischance to be in the country at the time.

The killing field at Choeung Ek pulls no punches. The memorial at the centre contains shelf after shelf of skulls, many gazing out through the windows over the lumpy ground. Enough graves were excavated to demonstrate the scale of the atrocity and the rest left in peace. But even so as you walk around you spot the odd bone near the path or under a tree. Some of the graves have been fenced in and to these fences are fixed hundreds of friendship bracelets. They also adorn the tree where the children were killed, as far up the trunk as a human arm can reach.

The idea is to tell people, make sure the world knows so that nothing like this can happen again. But in Cambodia children are no longer taught about it in school. Perhaps because some of those associated with old regime have returned to positions of power. What seems inconceivable to us is not to a country which is fundamentally Buddhist – you do not seek revenge, you forgive. Because punishment will be dealt with after this life and is not the preserve of mortals.

While I applaud this approach it worries me that it leaves the country vulnerable. The real safety valve is probably that Cambodia is looking to build its future in large part on tourism so needs to remain an attractive destination. Which recent history aside it most definitely is.

The Greatest Movie Ever Sold, New Frontiers in film financing.

The Greatest Movie Ever Sold directed by Morgan Spurlock.

Where and When: Thursday 29th September at BFI Southbank

On Thursday I saw Morgan Spurlock’s new documentary about branding, advertising and product placement, which is entirely funded by branding, advertising and product placement.

Afterward, a panel of experts from film and advertising discussed how producers can create new synergies and forms of production finance without losing their artistic integrity. The panel included; Pippa Cross, Producer of Chalet Girl, Duncan Forrester, Head of Public Affairs, Volvo, Darryl Collis, Director of Seesaw Media, Pete Buckingham, Head of Distribution and Exhibition at the BFI

“Nothing like a cold call to let you know how little power you have.” Morgan Spurlock.

What I learned:

1) The Greatest Movie Ever Sold was the first film to be in profit before it hit theatres

2) Spurlock ‘didn’t negotiate for success’ so the brands didn’t have to pay him any more money when the movie became a runaway success.

3) In the first few months, The Greatest Movie Ever Sold had over 900 million media impressions.

4) Spurlock called over 100 ad agencies and 650 companies to contribute to the documentary, only 15 companies said yes. A success rate of only 2%.

5) Pom juice is 40% as effective as Viagra for helping a man sustain an erection.

6) Volvo did not pay to be in Twilight, the filmmakers stayed true to the fact that Edward drives a Volvo in the book. But they have people come in and buy the car Edward drives after seeing the movies, even though it’s a £35-50,000 investment.

7) A big champagne company turned down the opportunity to be in The King’s Speech because they ‘didn’t do period films’.

8) Morgan Spurlock could not legally disparage the entire country of Germany in or around the Mini that he was given for the film. Most of the contracts had a non-disparagement clause.

9) Spurlock said all of the brands asked for ROI (return on investment) but not of them got it.

10) Ditto for the final cut, Spurlock says: ‘Retain final cut or it’s not your film”. However, if your film costs more than $40-50 million, you will not get final cut.

11) Spurlock’s advice to filmmakers when negotiating with brands and advertisers is: Always know what you are willing to give up. Integrity is valuable.

12) Fed ex did not pay to be in Castaway.

13) The film uses all of the things it criticise in the beginning to sell the film to you later

14) Old Navy gave Spurlock a cheque for £200,000 after seeing the documentary at the Sundance Premiere.

15) The brands have bigger lawyer than you.

16) Pippa Cross had to spend 2K on CGI to get ride of a beer bottle on Shooting Dogs because the beer brand did not want to be associated with the genocide.

17) The Social Network has Mark Zuckerberg and the rest of the cast using Sony laptops, but, factually, the real people the film is based on would have been using Apple Macs.

18) Pippa Cross got Tesco vouchers for Chalet Girl, and the best Ski brands on board.

19) Morgan Spurlock made a deal with a tri-state pet discount store; you could get a goldfish and after the first one died, use a voucher to get another one. Like Spurlock does in the film.

20) Spurlock tried to get a gun company onboard, but they all said no.

21) The lawyer Morgan interviews in his documentary tells of of the term ‘Faction’. Where fact and fiction meet, and what advertisers use to confuse you and integrate their products into your favourite TV shows and Films.

The documentary is essential viewing for anyone interested in film, or raising finance.