Do You Need To Neuter Your Pet?

Tortoiseshell_she-catSpring is here the season of new life, as we all know many animals have babies at this time of year. However, this is not always planned or well received. Many pet owners find themselves responsible for litters of kittens and rabbits unexpectedly. As a result, rescue centres across the UK are struggling to cope with the number of animals in rescue.

67,000 rabbits go into rescue care in the UK each year. Recent figures from the RSPCA revealed that more than 37,000 animals were dumped across England and Wales last year, a rise of 34%, from the previous year*. Burns Pet Nutrition is urging pet owners to ensure they don’t fuel the crisis.

As a nation we need to be responsible for neutering our pets and develop a better understanding of how to manage breeding. Fiona Firth, Head Nutritionist at Burns Pet Nutrition has advice for pet owners on how to take care of their pets and prevent unwanted pregnancies this spring.

Cats

One cat can breed 20,000 descendants in just five years*. Cats Protection neuters 175,000 cats a year but there are still thousands without homes. Your pet cat and any kittens can become pregnant from as young as four months.

The cat breeding season is usually between February and August. If your pet isn’t neutered be aware she will have regular heat cycles when she seeks to attract a mate. Indicative behaviours include, restlessness, an increase in appetite and loud meowing.

Be aware this is her attempt to attract a mate. You may also observe her crouching, pressed
downwards but extending her back. If your cat hasn’t been neutered it may be an idea to keep her indoors to protect her from pregnancy and even diseases from stray Tom cats.

Cats usually experience puberty at around five to eight months but it can happen even earlier depending on the breed of cat. You can neuter both male and female cats from an early age. The vet responsible will advise when they recommend carrying out the neutering operation – usually at around four months of age.

Rabbits

Accidental breeding is one of the main contributing factors to the 67,000 rabbits in rescue. In the first instance, if you are buying two rabbits, be extremely cautious that you have the same sex rabbits. This is a common mistake easy to make.

Like cats, rabbits can breed from a surprisingly young age and can reach sexual maturity between five and eight months of age. A female rabbit can be impregnated again, just hours after giving birth!

This can result in another litter of baby bunnies before the first has even been weaned. A potentially overwhelming situation for your rabbit and you!

Neutering prevents or stops this cycle. This is important to your rabbit’s wellbeing and helps prevent the development of diseases. Spaying is important for your female rabbit in particular, as it reduces the risk of her developing cancer of the womb. Up to 80% of un-neutered female rabbits can develop cancer of the uterus.

Spaying can also assist with your female rabbit’s behaviour as when in heat she may show signs of aggression. Female rabbits can be spayed at around four months of age but again your vet will advise on when to perform the neutering.

Rabbits do like company, beware two rabbits of the same sex (two males) or (two females) will fight if not neutered once their hormones kick in. The best combination for companionship is a male and female pair with both neutered.

For anyone needing assistance, there are friendly pet nutrition advisors who can help select the best diet for their pet contactable via the free-phone number 0800 083 6696.

Pet Squirrel Hides Nut In Confused Dog

We love this video of a pet squirrel trying to hid a nut in a patient, yet confused, Bernese Mountain dog. The squirrel is cute and the dogs expression is priceless. Prepare for cute video joy.

What do you think?

Support East Sussex Wildlife Rescue and Ambulance Service and win wildlife art

East Sussex WRAS was established as a voluntary group in 1996, but some of its rescuers have been rescuing since 1985. The organisation was set up in order to provide a front-line rescue service for wildlife casualties who unlike their domesticated cousins, do not have owners to help look after them. WRAS covers a large area and works with 11 different veterinary practices.

On average it costs WRAS £65 to be on call for and respond to a call-out. The vans, the mobile phones, veterinary bills, equipment stored in the vans etc are expensive and need replacing on a regular basis. This is why they need your help.

Local pet and wildlife artist Sandra Palme is helping to raise funds for WRAS and has created a unique pastel portrait of a little fox cub exploring his world. You can win this beautiful portrait and support British wildlife at the same time. All you need to do is donate as little as £5 – either here http://www.justgiving.com/foxportrait or via PayPal (to donations@wildlifeambulance.org – just add the words “Fox raffle”). It’s similar to a raffle ticket and your name will be entered into the prize draw on 31st March 2012. If you donate £20, your name will be entered 5 times!

On behalf of WRAS, the many animals they rescue and nurse back to health and artist Sandra, thank you for your support!

The Greatest Movie Ever Sold, New Frontiers in film financing.

The Greatest Movie Ever Sold directed by Morgan Spurlock.

Where and When: Thursday 29th September at BFI Southbank

On Thursday I saw Morgan Spurlock’s new documentary about branding, advertising and product placement, which is entirely funded by branding, advertising and product placement.

Afterward, a panel of experts from film and advertising discussed how producers can create new synergies and forms of production finance without losing their artistic integrity. The panel included; Pippa Cross, Producer of Chalet Girl, Duncan Forrester, Head of Public Affairs, Volvo, Darryl Collis, Director of Seesaw Media, Pete Buckingham, Head of Distribution and Exhibition at the BFI

“Nothing like a cold call to let you know how little power you have.” Morgan Spurlock.

What I learned:

1) The Greatest Movie Ever Sold was the first film to be in profit before it hit theatres

2) Spurlock ‘didn’t negotiate for success’ so the brands didn’t have to pay him any more money when the movie became a runaway success.

3) In the first few months, The Greatest Movie Ever Sold had over 900 million media impressions.

4) Spurlock called over 100 ad agencies and 650 companies to contribute to the documentary, only 15 companies said yes. A success rate of only 2%.

5) Pom juice is 40% as effective as Viagra for helping a man sustain an erection.

6) Volvo did not pay to be in Twilight, the filmmakers stayed true to the fact that Edward drives a Volvo in the book. But they have people come in and buy the car Edward drives after seeing the movies, even though it’s a £35-50,000 investment.

7) A big champagne company turned down the opportunity to be in The King’s Speech because they ‘didn’t do period films’.

8) Morgan Spurlock could not legally disparage the entire country of Germany in or around the Mini that he was given for the film. Most of the contracts had a non-disparagement clause.

9) Spurlock said all of the brands asked for ROI (return on investment) but not of them got it.

10) Ditto for the final cut, Spurlock says: ‘Retain final cut or it’s not your film”. However, if your film costs more than $40-50 million, you will not get final cut.

11) Spurlock’s advice to filmmakers when negotiating with brands and advertisers is: Always know what you are willing to give up. Integrity is valuable.

12) Fed ex did not pay to be in Castaway.

13) The film uses all of the things it criticise in the beginning to sell the film to you later

14) Old Navy gave Spurlock a cheque for £200,000 after seeing the documentary at the Sundance Premiere.

15) The brands have bigger lawyer than you.

16) Pippa Cross had to spend 2K on CGI to get ride of a beer bottle on Shooting Dogs because the beer brand did not want to be associated with the genocide.

17) The Social Network has Mark Zuckerberg and the rest of the cast using Sony laptops, but, factually, the real people the film is based on would have been using Apple Macs.

18) Pippa Cross got Tesco vouchers for Chalet Girl, and the best Ski brands on board.

19) Morgan Spurlock made a deal with a tri-state pet discount store; you could get a goldfish and after the first one died, use a voucher to get another one. Like Spurlock does in the film.

20) Spurlock tried to get a gun company onboard, but they all said no.

21) The lawyer Morgan interviews in his documentary tells of of the term ‘Faction’. Where fact and fiction meet, and what advertisers use to confuse you and integrate their products into your favourite TV shows and Films.

The documentary is essential viewing for anyone interested in film, or raising finance.

Welcome to Frost Magazine’s new Bird Column!

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Are you interested in all things avian? Maybe you would like to find out more about the birds you see in your garden or on the way to work? You enjoy looking at or taking photos of our native wildlife and birds in particular? Or maybe you think wild birds really are quite boring? If the answer to any of these questions is ‘yes’, then you are in the right place!

My name is Sandra Palme – I’m a professional pet portrait artist, birding enthusiast and experienced bird photographer.  From May 1st, I am going to share some of my favourite bird photos and stories with you, tell you some interesting facts about British birds and show you why  birds around you are a joy to watch and also need your help as sadly, many species are in decline.

Birds are beautiful, birds are fun, birds are clever, birds deserve our attention – and I’ll prove it.

Robin
Robin

So I hope you’ll join me next week!

When speaking to each other, in their languages of colour and song, birds inadvertently speak to us. They include us. And we cannot help but respond – so long as we have some streak of life left in us. (Simon Barnes).

Sandra Palme
www.finepetportraits.co.uk