Tag Archives: The King’s Speech

The Greatest Movie Ever Sold, New Frontiers in film financing.

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The Greatest Movie Ever Sold directed by Morgan Spurlock.

Where and When: Thursday 29th September at BFI Southbank

On Thursday I saw Morgan Spurlock’s new documentary about branding, advertising and product placement, which is entirely funded by branding, advertising and product placement.

Afterward, a panel of experts from film and advertising discussed how producers can create new synergies and forms of production finance without losing their artistic integrity. The panel included; Pippa Cross, Producer of Chalet Girl, Duncan Forrester, Head of Public Affairs, Volvo, Darryl Collis, Director of Seesaw Media, Pete Buckingham, Head of Distribution and Exhibition at the BFI

“Nothing like a cold call to let you know how little power you have.” Morgan Spurlock.

What I learned:

1) The Greatest Movie Ever Sold was the first film to be in profit before it hit theatres

2) Spurlock ‘didn’t negotiate for success’ so the brands didn’t have to pay him any more money when the movie became a runaway success.

3) In the first few months, The Greatest Movie Ever Sold had over 900 million media impressions.

4) Spurlock called over 100 ad agencies and 650 companies to contribute to the documentary, only 15 companies said yes. A success rate of only 2%.

5) Pom juice is 40% as effective as Viagra for helping a man sustain an erection.

6) Volvo did not pay to be in Twilight, the filmmakers stayed true to the fact that Edward drives a Volvo in the book. But they have people come in and buy the car Edward drives after seeing the movies, even though it’s a £35-50,000 investment.

7) A big champagne company turned down the opportunity to be in The King’s Speech because they ‘didn’t do period films’.

8) Morgan Spurlock could not legally disparage the entire country of Germany in or around the Mini that he was given for the film. Most of the contracts had a non-disparagement clause.

9) Spurlock said all of the brands asked for ROI (return on investment) but not of them got it.

10) Ditto for the final cut, Spurlock says: ‘Retain final cut or it’s not your film”. However, if your film costs more than $40-50 million, you will not get final cut.

11) Spurlock’s advice to filmmakers when negotiating with brands and advertisers is: Always know what you are willing to give up. Integrity is valuable.

12) Fed ex did not pay to be in Castaway.

13) The film uses all of the things it criticise in the beginning to sell the film to you later

14) Old Navy gave Spurlock a cheque for £200,000 after seeing the documentary at the Sundance Premiere.

15) The brands have bigger lawyer than you.

16) Pippa Cross had to spend 2K on CGI to get ride of a beer bottle on Shooting Dogs because the beer brand did not want to be associated with the genocide.

17) The Social Network has Mark Zuckerberg and the rest of the cast using Sony laptops, but, factually, the real people the film is based on would have been using Apple Macs.

18) Pippa Cross got Tesco vouchers for Chalet Girl, and the best Ski brands on board.

19) Morgan Spurlock made a deal with a tri-state pet discount store; you could get a goldfish and after the first one died, use a voucher to get another one. Like Spurlock does in the film.

20) Spurlock tried to get a gun company onboard, but they all said no.

21) The lawyer Morgan interviews in his documentary tells of of the term ‘Faction’. Where fact and fiction meet, and what advertisers use to confuse you and integrate their products into your favourite TV shows and Films.

The documentary is essential viewing for anyone interested in film, or raising finance.

Andy Serkis and Host Of Stars Celebrate Young Actors Theatre

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Who and Where The launch of Alice’s Adventure in Wonderland audio book along with the all star cast including Simon Callow, Chloe Moretz, Andy Serkis, Sandi Toksvig, Paul Whitehouse, Celia Imrie, Dexter Fletcher, Asa Butterfield and other members of The Young Actors Theatre, Islington.

When On Wednesday June 15 / 18:00 / Young Actors Theatre

Frost had a wonderful time at YATI’s launch for the Alice in Wonderland audio book, the theatre made us feel like we had fallen down the hole after Alice, the cast did a reading and performed some songs, and all the while we sipped cocktails and munched canapes. It was a fun (alcoholic) tea party indeed.

I had a chat with the wonderful and polite Andy Serkis, who told me that the Young Actors Theatre had given him his start when he was 18. Asa Butterfield, fresh from a Martin Scorsese lead, put all his success at the door of the theatre, saying that he would never be where he is now without them.

In a bid to raise much needed funds and awareness of the continuing work that Islington’s YATI carries out with budding actors and performers from within the local community, the non subsidised community theatre and acting school has given its young professionals the chance to experience the demands and fun of recording this enduring classic, alongside some of the country’s best-loved actors and performers, all of whom have generously donated their contributions to support this fund-raising initiative, to support the launch of the developing potential fund and create a brand new audio book version of Alice’s Adventures in Wonderland

In the current climate, it is more important than ever for small, community based organisations such as YATI to be pro-active in generating the income to continue to fund an environment where young people from all walks of life can transform their lives

‘YATI is not only an important part of the local community’ says Andy Serkis, (The Mock Turtle), ‘but is also an invaluable resource for young actors and performers from all walks of life to get an introduction into the acting profession’ before adding;

‘How better then to celebrate the ongoing achievements of the theatre than to bring members past and present together with some of the country’s best actors working today to record a new and fun version of Lewis Carroll’s classic Alice’s Adventures in Wonderland’

Andrew Harries, Artistic Director of YATI, says; ‘This is a pivotal time for YATI and we want to celebrate the achievements of the theatre. We have more classes and opportunities for young people in the community than ever before and our members are experiencing an impressive amount of professional success with appearances in The Kings Speech, Attack the Block and Horrid Henry – and that’s just the past 12 months.

And what better way to raise awareness of the theatre, gain the support of the wider community and invest in the futures of as many young people as possible than with the launch of this exciting and fun new version of Alice’s Adventures in Wonderland. It is great to see YATI students acting alongside some of the nations best loved talent.’

The Young Actors Theatre deserves public funding for all of the hard, amazing work they have done over the years.to support them, buy the CD, volunteer or give them some much needed cash, Young Actors Theatre