The Endurance Launches Food Spectrum, An Innovative New Foodie Concept

Food Spectrum is an initiative which sees renowned Soho pub, The Endurance, opening its doors to young, creative, passionate and under-the-radar chefs. Acting as a platform from which they can showcase their talent and achieve the credibility they deserve, Food Spectrum not only gives young chefs a head start in the fiercely competitive restaurant industry, but it satisfies an ever growing culture of food enthusiasts.

The main catalyst behind the concept is the lack of space for young restaurateurs who have the skills, dedication and passion but not necessarily the contacts, business skills or investor backing to embark upon the costly – not to mention risky – process of setting up a new restaurant. With Food Spectrum each chef will move into The Endurance kitchen for a month and will be given the opportunity to see their vision fully realised with free reign over the menu’s offerings. Every extreme of their creativity will be explored through a number of different sittings throughout the week which will add a different dimension to the food on show.

Primarily, there will be a lunch service from Monday to Friday where the chefs will choose a number of dishes specially selected to highlight the pinnacles of their expertise. Every Saturday they will run a full day service allowing the possibility for something more along the lines of a taster menu, acting as an extension of the skills exhibited during the week. One Sunday a month the chefs will be given the freedom to choose which kind of service they will run, allowing them to fully unleash their creativity and ideas to bring an experience to the diner which epitomises their approach to food. A drinks menu specially selected by a sommelier to match the food offerings will complement the whole experience.

The plan allows the chefs to test their food-making skills in a normal restaurant environment and customer interaction will be at the forefront of the experience. The project will serve as a great opportunity to learn and for this reason feedback will be encouraged. A regular blog and a meticulously monitored Twitter feed will prove key in the interaction between customers and the restaurant; an essential priority to any modern day start-up which should not be overlooked. The diner will participate in a restaurant experience which will not only let them sample food from the culinary names of tomorrow, but they will also play an integral part in establishing the foundation from which these young chefs can move forward. The use of good, honest, locally sourced produce means that Food Spectrum is tapping into the current trend for mid market, non-mobile, street food by bringing an option to diners that is simultaneously experimental, high quality and affordable.

Logistically, the plan has all the ingredients of a good one; simple, innovative and effective. With a fully equipped kitchen, a front-of house area with 54 covers, waiting staff, a management team, cleaning staff, a website portal and a PR team, Food Spectrum banishes the usual logistical challenges and costly obstacles of setting up a restaurant, offering a package that rationalises the prospects of making the dream possible once again. Whilst a proven history or established reputation are not at all required, owner of The Endurance, Billy Drew explains that, “The three characteristics for a good chef are determination, passion and talent – and they have to be deeply ingrained in that individual. The rest can be learnt.”

Through a combination of talent, flair and commitment from the chefs, along with customer interaction and support from the Food Spectrum team, The Endurance is set to be the stage from which aspiring chefs can build upon their own experience towards an established reputation and successful career within the Restaurant industry.

Miki Yamashita On Acting | Frost Interviews

What made you go into acting?

I think I was interested in the arts and performing even before I was aware
of it. My mother says that as a child, I danced and sang around the house so
much that she put me in lessons as soon as I was old enough, because she
wanted me to learn how to do it right. My parents are both teachers, so their
solution for everything is education. It’s actually a pretty good philosophy.
As I grew conscious of my passions in life, I consistently made life
decisions that propelled me towards a life as a performing artist. Let’s just
say I never gravitated towards coal-mining.

Could you ever do anything else?

I guess the right answer is that I actually do many other things. Having
spent my life around many other actors, I have observed that I may be a
slightly different breed than most. I have a group of actor friends that I
started out with performing improv and sketch comedy with at Walt Disney
World, who are still doing only that; I have another group who I did a lot of
musical theatre with, who are still focusing only on Broadway; same with
opera people and comedy writers and commercial actors and episodic
television actors. I am really lucky in that I am actively able to book work in
all of these areas, and I consider that huge spectrum of interests to be my
pursuit as a whole, so if my universe is that huge, understandably there
really isn’t an “anything else” for me.

You famously said: ‘If this business kills me, it will be after everyone in it has my
headshot.’ That’s a go-getting attitude that can be missing in a lot of
performers. Do you agree?

My dear friend Bonnie Gillespie was kind enough to include that in her
brilliant book, “Self-Management for Actors.” When a newer edition came
out, she asked if she could include it again, and I said of course, except that
I didn’t want to imply that manically blanketing an acting market with
headshots was the technique I was espousing. I believe in being fiercely
motivated, but in a very focused and strategic manner. There’s a young actor
in LA, I haven’t seen him in a while, but this crazy kid literally plastered the
exterior of his car with his headshots. I swear! He drives around in this car
all day long hoping for, I don’t know, to get pulled over by a casting
director and get asked to do a monologue by the side of the road?? I don’t
know! But it’s pretty delusional and highly misguided. I guess what I meant
to say is that “If this business kills me, it will be after everyone in it whom I
have researched and targeted as potential buyers for my product has my headshot.”

Over the years, I have met so many actors; some have almost zero
motivation and ambition to do the basic work that is necessary to even have
a chance at success; others are rabidly foaming at the mouth and doing
everything they can desperately and inefficiently so that they can get ahead.
What I’ve learned from these actors is that there is a better way, there is a
sweet spot, where you have a calm, cool, focused energy that propels you
forward slowly, steadily, and intelligently. Wow, I think this is officially the
most Asian thing I have ever said!

I find you incredibly funny, has your sense of humour helped you survive in
showbusiness? Is it possible to do this without one?

Thank you! I think it’s literally impossible not to develop a sense of humor
as a professional actor. I was once asked to sing opera while running full
speed on a treadmill in a sequined gown. I was once told to continue
reciting my monologue while the casting director got on her cell phone and
ordered a chicken salad. I was once physically threatened by a male chorus
dancer. I mean, as actors, this is daily life, okay? And I think if you don’t
find it hilarious, you become seriously mentally damaged in a way that
prevents you from functioning in society as a normal adult. And then it
becomes this wonderful tool to help you consistently cope with the vast
array of indignities that actors face all the time.

What’s the hardest thing about being an actor?

The hardest thing about being an actor is when Chanel sends you so much
free couture from their latest collection that you run out of assistants to re-
gift them to. JUST KIDDING!!! That’s what most people think actors’
problems are. The general public is fed nothing but lies about our
profession, and they are only provided with the success narrative. It’s part
of the machine that allows the industry to maintain its operations, so you
have to accept that civilians are not ever going to get what most of us go
through. The most difficult thing is really how seldom we are actually able
to do our work, and that we must spend an inordinate amount of time doing
work that has nothing to do with performing in order to bankroll the pursuit
of our REAL work.

And the best?

The best thing about being an actor is getting to crash your car into an 18-
wheeler, blaming it all on your assistant, and showing up 4 hours late to set
where they will still tell you you’re the perfect choice to play Liz Taylor. HA
HA HAAA. Seriously, the best thing about this profession is that we are
constantly challenged to imagine what is possible. Every time I get an audition,
whatever it is, a commercial where I’m a pretty Asian mom, or an
opera where I’m a flying ghost bird-spirit, or a daytime drama where I’m the
secretary to the family patriarch, I get to make decisions about these
characters based on my imagination, my life experience, and what is on the
page. And no one else is going to make the same set of choices that I will.
Even if I don’t get the part, for a brief moment, for the duration of that
audition, my humanity was merged with that character, and I find great
fulfillment in my ability to execute that with consistency and quality.

What is your favourite thing that you have worked on?

My favorite thing that I have worked on is an original new work in which I
sang a principal role, with Los Angeles Opera. The piece was called “The
White Bird of Poston,” and it was newly commissioned specifically for the
purposes of educational and community outreach in the city of Los Angeles.
The opera is about the Japanese American Internment during World War II, a
very dark part of American history. The music and the story are so
beautifully written, I felt so honored to be a part of it, and I felt like it used
so many of my skills simultaneously—my classically trained voice, my
acting training, my dance training, and even a little bit of my abilities as a
comedienne. And on top of that, it had such profound cultural significance
to me as a Japanese American.

You have a great niche as an actress: you studied opera, has this greatly helped
your acting career or is it separate thing?

As I mentioned earlier, there are a lot of people that I started out with,
training and performing professionally as serious classical or musical
theatre singers, who are still completely focused on only that sector of
performance. For me, singing eventually became something glamorous and
glorious that I could just keep hidden in my back pocket, and whip it out
suddenly and just stun people with it as needed. This evolution mostly took
place because I moved from the New York acting market which is very
heavily theatre-based, to Los Angeles, which of course focuses much more
on, well, speaking and not singing. But even without the move, I think I was
really adamant about transcending musical theatre; I felt that I had more to
accomplish in other areas, and my interests had a much wider span than just
singing in musicals until I was dead.

Advice for actors?

My advice for actors is pretty depressing, but realistic. If at all possible, get
a degree in a subject that has nothing to do with drama or music. I’ve made
a lot of hideous mistakes in life, but the one thing I did right was to earn a
college degree in English literature instead of acting or vocal performance.
Even though many would say a degree in English is almost as useless, I
would have to argue otherwise. The acting business becomes more and
more competitive every day, and what sets me apart from many others is my
relentless desire to articulate my own experience. As a writer, I have a
heightened sense of power because for the most part, words on a page
cannot be refused or rejected because the writer isn’t blond or skinny. I am
shut out of thousands of performing job opportunities a day simply because
of my physical appearance, something that cannot be transformed by
“working hard.” Trust me, I’ve tried. Exercising cannot change your race!

So my advice is to find tangible skills that will enable you to support your
pursuit of acting for a very very long time.

But ultimately, have faith that you are answering a divine calling by being an
artist. And know that you are in control of what you choose to sacrifice for
this calling.

What’s next for you?

I’m about to make big changes to my online presence; a fellow LA actress,
Sarah Sido, taught me a lot about building websites, so I’m going to use
those skills to rebrand my personal page, as well as start a blog about
acting. Wow, now I’ve said it so I better do it!

FAVORITE ACTORS/ACTRESSES – I think my favorite male actor is Jim
Carrey. A lot of my earlier sketch comedy and improvisational work I did at
Walt Disney World was heavily influenced by him, and I have deep respect
for his significant capabilities as a dramatic actor. He is so interesting to
watch doing anything! Let’s say if, starting tomorrow, he stopped making
studio feature films and decided to just host a vegan cooking show on
HGTV, I would watch that.

For female actresses, I would rather be executed than name just one. Meryl
Streep seems to literally becomes other human beings, to the point where it
actually scares me. Meryl is a frightening example of sheer mastery of the
craft. I would like to see her play some kind of deep sea creature or
something, because that lady would seriously prepare for the role by eating
paramecium and withstanding 500 bars of atmospheric pressure. And that’s
entertainment, my friends.

I love Julianne Moore’s work, because I find that no matter who she plays,
her characterization is so detailed and complete that I feel like I actually
live out the movie in real time as her role. The performance is so intimate
and honest and infused with inner life that I feel like I AM her character.
Believe me, it takes skill to convince a short Asian girl that she is a white
1950’s housewife.

Photo credit: David Muller

New Ski Policies To Encourage Holiday Makers To Be Safe.

UK INDUSTRY FIRST: ESSENTIAL TRAVEL DISCOUNTS SKI POLICIES TO ENCOURAGE HOLIDAY MAKERS TO SKI SAFE

15% discount for ski and snowboarders willing to wear helmets


EssentialTravel.co.uk
is pioneering a new policy discount to encourage skiers and snowboarders to wear helmets on the slopes to launch as of 21 November 2011.

As part of its “Use Your Head” campaign EssentialTravel.co.uk will be working with mountain sports retailer Ellis Brigham and brain injury association Headway to educate skiers and snowboarders about the importance of head protection this season by offering a 15% discount to those willing to wear helmets.

EssentialTravel.co.uk is also offering a 10 per cent discount on helmets in store or online at Ellis Brigham to every customer who buys winter sports cover. These discounts were prompted after 75% of EssentialTravel.co.uk’s customer base admitting they would wear a helmet if a discount was levied against policies.

The leading travel insurance provider has also enhanced its winter policy this year to ensure better cover for ski equipment, piste closure and ski packs.

The Use Your Head campaign was originally launched last year after 40% of Essential Travel’s ski and snowboard customers said they would not be wearing a helmet despite 75% admitting to suffering an accident on the slopes that was serious enough to warrant medical assistance.

18.2% surveyed after the Use Your Head initiative last year said they wore helmets for the first time last year.

Stuart Bensusan from Essential Travel commented: “Following the initial success of our inaugural campaign last year we’ve decided to take serious action and lead from the front by being the first insurance specialist to offer discounts to skiers and snowboarders willing to wear helmets.

“An alarmingly high percentage of people are still intent on not wearing helmets and the reality is they save lives.

“Our survey showed over 65% of those individuals in a ski related accident believed that wearing a helmet lessened the severity of their injuries. We are urging skiers to recognise the importance of wearing a helmet for protection and to start placing the same value on helmets for winter sports as they would for cycling.”

Peter McCabe, Chief Executive of Headway, said: “We are delighted to see the number of skiers and snowboarders wearing helmets increasing year-on-year.

“Even a minor blow to the head can have major consequences, and even the most experienced of skiers are at risk of falling at some point during their holiday.

“By offering reduced premiums, EssentialTravel.co.uk is providing an incentive to its customers to wear a helmet, but the ultimate incentive should be protecting your delicate brain from injury.”

Mark Brigham, Founder of Ellis Brigham Mountain Sports says: “Ellis Brigham are delighted to be involved with the Use Your Head campaign for a second year. Helmets have become the norm on skiers large and small in recent year, they are now lighter, better ventilated and much more comfortable and we encourage their use.”

EssentialTravel.co.uk has launched a dedicated “Use Your Head” micro-site which features full details of the Ellis Brigham discount and Headway charity donation as well as snow injury facts and testimonies from customers who’ve been injured on the slopes.

For further information about Essential Travel visit www.essentialtravel.co.uk or call 0845 803 5434.