BUSINESS OF BOOKS: SENIOR SERVICE

Jane Cable gives a talk at a local retirement community and finds the learning experience is mutual

It was Liz Fenwick who put me up to it. Since moving to Cornwall I’ve been lucky enough to fall in with a fabulous group of writers who give each other a great deal of support in every conceivable way.

When Liz told our little band she’d had a wonderful afternoon giving a talk at an independent living retirement community and they were looking for more speakers, I jumped at the chance. For two reasons, really; it was just down the road and Liz used those incredibly motivational words: “They give you cake – and they buy books.”

Luckily the talk was to be an informal one. I say luckily because I was also in the middle of preparing for an appearance at Helly’s International Festival with another of our happy Cornish band, historical fiction writer Victoria Cornwall. We’re tackling the serious subject of setting in novels and that’s required thinking, research – and rehearsal.

So on a Thursday afternoon a couple of weeks ago I pottered up the road with a few notes and a rucksack of books on my back. I arrived early and was welcomed by the book club organiser and the community manager and given a Jackanory (for those old enough to remember) style armchair in front of several rows of seats in the elegant dayroom. Slowly but surely the rows started to fill and looking around the room I wondered if I would be able to keep so many elderly people awake.

I needn’t have worried. After my brief introduction and a slightly stuttering start, the questions flowed. When did I write? What was my inspiration? What about editing? There was quite a lively discussion about the use of commas at one point – lively and well informed. These people were serious readers.

But when I mentioned I was researching World War 2 the tables turned and I was the one asking the questions. Some of the residents had very clear memories and two had actually been in Lincolnshire at the time – which made me very excited because it’s where I’m setting my book. Listening to their tales of watching for returning planes from Lincoln Castle, or visiting a cousin based at RAF Scampton, brought the war alive in the way no other research could have done.

This is a generation we’re on the verge of losing. Or if not losing, writing off as too geriatric to make a contribution. How very, very wrong. They were interesting, amusing and fun to be with. Not only do they want to read, but some of them want to write as well. Rather rashly I volunteered to help them start a creative writing group and there are already ten people signed up for the autumn. To be honest I’m feeling just a little out of my depth but I know if I go in with the attitude we’ll all learn from each other then we’ll have a fabulous time.

At the end of the talk I was given tea and the promised cake. Gluten free cake, which the community manager had gone to the trouble of buying specially. I spent so long chatting and signing books that I had a text from my husband asking where I was. I sold so many I had to go back the next day to fulfil the orders.

Since then I have persuaded three more of my Cornish writer friends to book themselves in and the book club calendar’s full until Christmas. And then, I hope they have a party. And I hope I’m invited!

How To Make Money Blogging Part 1

The Ultimate Guide To Becoming a Successful Blogger , blogging, blogs, how to be a successful blogger, blogger, blogging, Catherine BalavageSo here it is. Number one in how to make money blogging, or with your website or online magazine. It is possible to make money blogging, but you need the knowledge and you also have to work hard. The nature of making money blogging is that you never know how much money you will earn month-to-month or day-to-day. It is precarious and sometimes scary, but with the right guidance it is possible. As long as you work hard and are prepared to adapt with the times. Here is part one, I hope it helps you on your blogging journey. I will be telling you all you need to know about blogging in a series of articles. You can also check out my book, The Ultimate Guide To Becoming a Successful Blogger.

Affiliate Links.

Affiliate links are a great way to make money, even if you have a small blog which doesn’t get a lot of traffic. If you can build your blog up and get loyal readers who trust you and your judgement, then you can earn a lot of money this way.

Working With Brands.

You can earn a lot of money working with brands. Either by sponsored editorial content, featuring their products, or working together to create your own fashion line or perfume. Yes, you CAN do that. You just have to belief in yourself and work hard. (I know I say work hard a lot. I won’t say sorry, a blog is a business and any business requires a lot of work).

Sponsored Posts.

Years ago I earned a reasonable amount from sponsored posts. Then Google changed their policy to penalise sites that paid for links, and those that featured them. The revenue stream dried up overnight and I had to get creative. Now the negative part is out of the way let me tell you that you can still earn from sponsored posts. I know some of the top personal blogs charge about £750, but the sky is the limit. Even sites like the Daily Mail and the Huffington Post feature sponsored posts. Print magazines do a similar thing with their advertorials. Just flick through any magazine and you will see some of these. Oh, and avoid people who want sponsored posts but try to disguise them as ‘guest posts’.

Public Speaking.

I have done public speaking. Sometimes it pays well and other times they will ask you to do it for free, but you can either promote yourself or sell your books.

Advertising.

Banner ads and general advertising doesn’t make that much money. I am sure it can, but it is not the way to get rich, or even wealthy, blogging. It will cover the blogging costs however, and that is worth something.

Freelance writing.

I have been approached by publications and sites to write for them after they have come across my work. It also makes my internet presence more prominent and helps my brand. (And before you roll your eyes, we are all brands now).

Partnering with Brands.

You can make a lot of money doing this. Building relationships with brands and getting your name out there can result in lots of money and will also give a huge boost to your career.

Books and eBooks.

I have written three books and I publicise them through Frost. Our contributing editor Margaret Graham is also a bestselling author. Write about a subject you know, or even write a novel. If people are reading your blog they already love your writing.

Selling Your Blog.

In 2011 Arianna Huffington sold The Huffington Post for $315 million. Yes, $315 million. That may be an extreme example, but you can sell your blog for quite a bit of money. Some small blogs even sell for £20,000.

Vlogging.

Vlogging is huge. There are more YouTube millionaires than ever. You can earn relatively good money from this, but it is a lot of work and an overcrowded market. The good news is that Amazon are taking on YouTube with Amazon Direct Video so you can make money streaming your videos there too. I will write about this more soon.

Consulting.

You can consult by helping businesses and brands to build their blogs. Either by writing, or by giving your creative (and tech, if you are so inclined) opinion.

Subscriptions.

You can put things behind a paywall and charge for it. This does work with certain content.

Donations.

I noticed on The Guardian today that they have a donate button at the bottom with the – very true- comment that the powerful will not investigate themselves. If they can do it, you can.

Classifieds.

Old school, but sites like Gumtree and Craigslist charge for people to list and make a good amount of money.

Merchandise and Selling Products.

Plenty of sites sell T shirts and such. You could also make your own products.

Public Appearances.

If your blog does very well you can do a Paris Hilton and get paid simply to appear at clubs and events. You may have to wave though. Hard life.

Doing Talks or Teaching.

You can do talks, teach and do workshops. Offer people a solution to their problems and you are doing good while making some money. Pass on your knowledge and educate people.

I will be going through all of the different revenue streams in more detail. It is an amazing time to be a content creator. There are so many creative ways to build your brand and make money. Good luck and I will help you on your journey.

You can also read how to make your blog posts go viral here.

Confidence Coach Vivienne Goldstein Tells All

Tell us exactly what you do?

With a background of NLP as a Master Practitioner and qualified as a Personal Performance Coach, I support my clients to deal with a range of personal challenges. I specialise in improving the communication and impact my clients make in their work and home life.

My role is that of a thinking partner. I give a balance of support and challenge. I provide a safe and confidential environment without any outside distractions where my clients can concentrate on themselves without any interruptions. It’s important to be allowed time to think, time to reflect. By speaking out loud, it enables your thoughts to come into your consciousness and you lower some of the filters that have been stopping you seeing the options and opportunities that are there for you. You get your “juices flowing” so that one thought can easily lead to another … or not … and then we can find out what’s stopping the flow.

In the recent Olympics, all the Veteran Medal winners and the Coaches were saying how very important the mindset of an athlete is to their success. It’s the same for you and me in our everyday lives. We need to find out what motivates us, what our best qualities and skills are, understand how to hone them and how to get the negative thoughts under control and pushed to the side so that we can be our best.

To do my job well, I have to be completely in the moment. I listen carefully not only to the words that my clients speak but also the way in which they say them, the tone of voice, the intonation and their body language eg lots of fidgeting, screwing up their face, rolling their eyes, sitting very still, not showing emotion.

Everyone is an individual so my success lies in how quickly I can establish rapport and get my clients to feel comfortable to open up and dig deep into themselves.

The most difficult thing for me is when someone comes to me knowing they have a block and yet they keep hanging on to a belief that means this block is impenetrable. … they won’t let go of it to see what could happen if they did let go.

It takes time for new ideas to settle into the consciousness. Some people take longer than others. And it’s down to the individual themselves. I’m the catalyst. Ultimately, it’s their responsibility.

How did you get into coaching?

I was brought up in Brazil as a child and returned to London to finish my education.
I have many years’ experience in retail, photography, recruitment, teaching and charity work. And then someone suggested I’d make a great Coach. I’d never even heard of such a thing! I studied a lot and I love it! I combine my professional coaching expertise with life experience.

What kind of people do you coach?

My clients are mostly professionals who come to see me privately on a one-to-one basis. I sometimes run workshops which give a group of people a foundation in becoming more self-aware of the impact they make on those around them.

The typical client is the one who knows they have an issue they want to address. They’ve been thinking about it for a while and not getting any clearer on how to improve things. They then realise that working with me will get them to a better place quicker.

One lady came to me because her boss is a bully and she was struggling to cope with various situations at work.

A man came because he was anxious about his wedding day speech.

One lady was up for Partner in a very large law firm. She had to be interviewed by all 150 Partners. After 30 interviews she was given the feedback that she lacked gravitas. She came to me to understand how to change the message she was sending out.

Some people are struggling to come to terms with their situation which they know they can’t change but want to see it in a different light.

A mother came to see me because she wasn’t getting on very well with her teenage son.

Successful women in business who take maternity leave and on returning to work, they feel a sudden loss of confidence. It’s a whole different world once you’re a parent as well as a business person.

Are people born confident?

Of course. We are all born perfect. It’s what we experience that shapes our lives and the choices we make.

How do you fix a lack of confidence?

Firstly, you have to recognise when you are feeling a lack of confidence. Then work your way backwards in your life experiences as to when this feeling first started. Then understand how you are behaving when this feeling starts. Then change your behaviour. It’s starts with faking confidence and eventually you become confident.

Can someone who has no confidence be completely cured?

Nobody is 100% confident 100% of the time. We all experience moments on uncertainty – whatever anyone may tell you otherwise!

Top tips for confidence?

What is happening inside your head is reflected outside by your body language. So an easy tip is to make sure you wear clothes you are comfortable in, fit you well, make you feel good. Good grooming is always helpful.

If you’re unsure of something, do some research, find out as much as you can before doing whatever it is that is causing you to feel unconfident. The more prepared you are for something, the better and more comfortable you will feel going into the situation.

Be aware of your mindset. Don’t walk into a room in a bad mood. The results will not be satisfactory for you. As Abraham Lincoln said:

“Most folk are about as happy as they make up their minds to be”.

Who mostly has a lack of confidence: men or women?

I think that it’s pretty evenly distributed but the situations in which there is a lack of confidence may differ.

How do you relax?

I always feel better after an exercise workout. That gets rid of my toxins both physically and emotionally!

I love the cinema and theatre …. and laughing. Laughing is the best relaxation!