BUSINESS OF BOOKS: TAKE FOUR WRITERS – EVENTING, TALKING, PLAYING, UPLIFTING

JACKIE BALDWIN… EVENTING

Hello, again! This month has been super busy as my son got married on the 11th August. The week before I was so stressed I thought I might spontaneously combust but the day itself was utterly magical! I am now trying to keep the peace between my son’s cat and our two dogs who are not his biggest fans.

On the writing front, the paperback of Perfect Dead will be released on Thursday 23rd August. I am not having a launch as the day before that I am doing an event in Waterstones, Dumfries, with the fabulous Lin Anderson, who is ‘Tartan Noir’ royalty. The event has only recently been confirmed, so imagine my shock when I was meandering along the High Street in Dumfries and came face to face with a large poster of myself and Lin Anderson out on the pavement!

After that, it will be time to knuckle down and get on with the next book in the series.

Have a great month!

 

CLAIRE DYER… TALKING

This month I want to talk about talking. I don’t mean chatting to our friends over coffee or a nice cool glass of Chablis but talking about our books on our hind legs in front of other people.

It’s a very odd thing to do. After all, most writers are notoriously private people and so, to be exposed to actual readers and other writers is odd. Well I find it so anyway.

Why should this be so? Well, I’ve grown used to my books. They are incredibly special but it’s kind of embarrassing to talk about something so familiar, it’s like describing an old pair of jeans, you wonder whether anyone else will really be interested.

After all, by the time a book is published, its author has read it about a million times (OK, I might be exaggerating, but it feels like it), it has been pulled apart, put back together, tweaked, cajoled, buffed and polished to within an inch of its life and therefore, when asked, ‘What’s your book about?’ or ‘How did you think up your main character?’ or ‘Why did you end the book that way?’, it is, strangely, sometimes hard to find the right words.

 

ANGELA PETCH… PLAYING

This month, after the excitement of RNA Conference, I moved south to the Sussex Downs to stay with our eldest daughter, waiting for the birth of her third child. The heat was comparable to our hot weather in Tuscany but the surroundings very different. I had no time for writing, immersed as I was in the world of two and four-year old toddlers. Lego, cars, story reading, bottom wiping, cooking and washing filled my time. We played pretend games, which is not a million miles from being a writer, and all the while, I stored snippets in my head for future stories. It was a privilege to be in England when baby Finn arrived on August 1st.

Instead of creative writing, I’ve managed to squeeze in admin for the first Write Away in Tuscany that takes place at our Tuscan home from September 11th – 18th. I’m back in Italy now, finalising details. Mavis and Dot are being honed in the meantime and Cancer Research is supporting my campaign for funds for the launch of these two ladies.

 

LUCY COLEMAN… UPLIFTING

The arrival of the school holidays means coping with weekly sleepovers, then frenetically trying to catch up with a growing ‘to do’ list. But it’s important to me to grab as much quality family time as possible.

Writers spend a lot of their time living in a world they’ve created. I’m lucky in that I write about life, relationships and the pursuit of a happy ending. I set the mood by playing soft music and having an essential oil diffuser wafting out rose geranium and lavender. It’s uplifting.

This month has been all about preparing for the release of Lucy Coleman’s ‘Snowflakes Over Holly Cove’ on the 18 September 2018. But it’s also a nervous time for an author.

It’s a story about loss and finding love, and as cosy as a mug of hot chocolate! Set in Caswell Bay on the stunningly rugged Gower Coast, it’s one of my favourite places to walk…

 

How Can Organizing a Literary Festival be Fun? By Margaret Graham

Easy peasey, when it’s for a good cause, and you have fantastic writers in support.

The thrust of our fundraising at Words for the Wounded is two-fold. We feel we must earn our donations which help the wounded, and offer opportunities to aspiring writers, and interested readers – hence the writing competitions.

Remember that the three grannies who run the charity absorb all the costs, so every penny goes to the wounded.

Last year, to raise extra funds for the recovery of wounded troops, we grannies, who run Words for the Wounded, decided to throw ourselves out of a plane (with parachutes and a handsome man to cling to, I might add). This year, in August we’re splodging through mud doing a Military Assault Course.

Not quite the same elan, but sons-in-law, who are doing it too, are very much looking forward to not catching us when we toppled from the tyre wall.
skydive organizing a Literary Festival

It seemed, however, a good idea to do something less strenuous in the meantime. A Literary Festival seemed just about the ticket.

First panic: will people come? Build it and see, seemed to be the thing to do. Wasn’t that what Kevin Costner was told about a baseball field?

Second panic: will we attract speakers? Well, let’s try our mates.

So we get on the phone to call a couple of WforW patrons.

Katie Fforde is a Sunday Times No 1 bestseller and a great pal. ‘’Of course,’ she said. ‘Let’s do it. In fact, you and me together, Margaret, chatting.’ Done.

 

margaret graham

Second call to Rachel Cuperman. Rachel writes Midsomer Murders scripts, and if they’re not bestsellers, I don’t know what is.
‘Of course,’ she said. ‘Can’t wait. I’ll get my co-writer, Sally Griffiths to come too.’ Done.

Sally
I am kissing the hem of their garments by now.

Penny Deacon is one of the grannies, and a crime writer. She will be talking about her work. Done.

penny landed

A past student, Amanda Hatter, and Catriona Troth, who is a committed member of the Alliance of Independent Authors, are to sit on our self-publishing panel. Me too, me too, to try to keep them under control.

kat4Photo attribution: Ruth Jenkinson

Amanda Hatter.

Catherine Balavage, publisher of Frost Magazine, who would have been with us has a far more important project on the go – a son to be born at about the same time.

Finally, we have a fantastic agent: Felicity Trew of the Caroline Sheldon Literary Agency who is really looking forward to meeting all the aspiring authors in the audience. She will be here for the day, so loads of time for networking.

felicity-trew

Then we have the food: As real foodies the grannies have been planning lunch, with wine, and tea with cake. We’re of an age where life seems to revolve around cake… Join us in pursuit of the calories.

Waterstones will be there, writers will sign books. There will be an artist exhibiting her work. There will be a buzz. It’s the inaugural Literary Festival for Downley Community Centre, which has been fantastically supportive.

So come. Enjoy the day. Tickets in advance to facilitate catering.

It’s been fun organizing it, and will be even more so, on the day.

Remember: the grannies absorb all the costs of the charity every penny we raise goes to where it’s needed.

Where is it needed? See the sort of injuries our service personnel suffer:

https://www.frostmagazine.com/2014/12/wounded-the-legacy-of-war-photographs-by-bryan-adams/

Date: April 18th. 9.30 for 10.00 start until 5.00. Downley Community Centre, High Wycombe, HP13 5TR Tickets £50 to include all refreshments.

Contact: Margaret@margaret-graham.com for information and tickets, or go to www.wordsforthewounded.co.uk

 

 

 

THE FAERIE TREE: A Book In The Making

faerietreejanecableImbolc: When the days are getting longer and the earth is getting warmer, a time of fertility and fire, and of focussing on our own magical gifts and abilities.

Being an author is in some ways akin to parenthood. Although not, of course, quite so important. But it is an act of creation (albeit solitary), nurture, and then letting your offspring go to make its own way in the world.

The last part is the hardest. Time and again while checking the proofs for The Faerie Tree I was assailed by awful thoughts: it’s not good enough; nobody’ll like it; it will fail. Time and again I had to remind myself to have faith in my editor’s view – and in the opinions of others who have read it.

But when your book makes its way into the wider world it isn’t enough to hover at the school gates for twenty minutes then go home and cry. You have to shout about it – tell the world – make them want to buy it.

So the last month has been focussed on marketing – which isn’t necessarily one of my own magical abilities. I know the theory, but somehow I don’t have the knack of pushing myself that some other authors have. I just don’t know how to stand there and say “Buy my book – it’s amazing.”

The first step in marketing is getting your book into places where people can buy it. Matador does a great deal of this for me, particularly the online stuff. On 21st March (or maybe a little before) it will miraculously appear on Amazon, Kobo, iBooks, Google, Waterstones & WH Smith online. It will be sitting on marketing platforms like Goodreads and I’ve Read That. It will be available for bookshops to order through the industry’s main wholesalers – but the job of persuading them to actually stock it will be down to me.

While the cut price books offered by the big retailers are great for readers they aren’t so good for writers because they have pushed many local booksellers out of business. The chain stores have a stocking policy which rules out local decision making, leaving independent authors and many traditionally published ones out in the cold. Even where they exist the independent book trade can be timid too – before giving it valuable shelf space they have to be sure a book will sell. It’s not their fault – most of them are living hand to mouth and cannot afford to take potentially costly risks. Even on sale or return.

Inevitably many sales are online (The Cheesemaker’s House sales to date are about a 50:50 split ebook and paperback, with half the paperbacks being sold through Amazon) so the marketing focus has to be here too. The first thing I did was organise a blog tour so I am at least guaranteed some coverage around the launch date. The next thing is to make sure the book is available for reviewers, booksellers and librarians to download via Netgalley. And book a Netgalley promotion to make sure it stands out from the crowd.

Other marketing musts are updating my website (www.janecable.com) ready for the beginning of March; moving my Amazon author profile to their new format (long overdue); and polishing up my Goodreads profile, Twitter masthead and Facebook page.

And if that wasn’t enough I’ve also got this really crazy idea to create a faerie tree for my home city of Chichester. I’ll certainly need more than a little help from the hidden folk to pull that one off…

 

 

 

Launch Party For Russian Week in London 2013

The Russian Week in London, Festival Maslenitsa

Richard Barnes and Natalia Vodianova

 

Frost went along to the amazing restaurant Mari Vanna to celebrate the opening of the Maslenitsa Festival, Russia’s cultural welcome to spring and celebration of pancakes. We greatly enjoyed the canapes and the drinks, including vodka infused strawberry juice. We enjoyed the presentation and talks about the up-coming Russian festival and were told to ‘drink in moderation’ by Boris Johnson. All in all, we had a great time and will be popping down to the Russian Festival. See you there.

 

The Russian Week in London, Festival Maslenitsa

FREE entry, 13:30–18:30, Saturday 16 March 2013
Trafalgar Square, London, UK

Zdravstvuj! (Hello!) What better way to welcome spring and banish winter than Maslenitsa, the Russian Sun
Festival. This Shrovetide feast before Lent is celebrated the world over with traditional Russian arts and
culture events and, of course, delicious Russian cuisine – including the iconic and delectable blini (pancake).

Organised by Ensemble Productions, London’s Maslenitsa festival has the backing of the Mayor of London
and Natalia Vodianova’s Naked Heart Foundation as official charity partner, and is the largest Russian
celebration of culture, art, music and food outside of Russia. The free event returns for its fifth year on
Saturday 16 March in Trafalgar Square from 13:30-18:30. Coinciding with Maslenitsa celebrations across
Russia, a live satellite link will allow audiences to share in the authentic festival atmosphere and exchange
cultural dialogue as well as highlight important links between the UK and Russia, with a particular emphasis
on the Olympic years of London 2012 and Sochi 2014.

Boris Johnson

Comments the Mayor of London Boris Johnson:

“I am delighted to give my backing to London’s Maslenitsa celebrations, a sure sign that spring is on its way. London has a large Russian population and this popular event is an opportunity to become immersed in the rich traditions and heritage of that great country. It also offers a taster ahead of Sochi 2014, which is now just a year away and I am sure will be a huge success. Int he meantime, whether you try a delicious blini, pirogi or chebureki, to our friends in Moscow and Russians everywhere have a fantastic Maslenitsa! Maslenitsa gulyaet – vesnu vstrechaet, zimu provoshaet!*”

The popular festival features a variety of activities for all ages including musical performances by Russia’s
leading musical talent, a children’s marquee with songs, competitions and games, and a bustling bazaar
organised by the Russian National Arts and Crafts organisation, with original Russian art, handicrafts and
souvenirs for sale.

Maslenitsa is also known as Pancake Week and there will be plenty of authentic Russian dishes to sample. In
addition to blini there will be other traditional staples such as beef stroganoff and borscht (beetroot soup)
as well as delicacies such as pelmeni (Russian-style pasta).

Maslenitsa 2013 will include, among others, a special visit by Eurovision Contest 2012 stars the Buranovskie
Babushki (Singing Grannies); performances by celebrated folk diva Nadezhda Babkina with her
contemporary take on traditional Russian sounds; young folk group Rodnaya Storonka who cover multiple
genres; the legendary State Academic Ensemble Berezka; the award-winning and innovative Bis-Quit
Quartet; charismatic and much-loved soul Russian artist Petr Nalich accompanied by his band; national
treasure Oleg Gazmanov and one of the most famous Russian rock bands of all time, Smyslovye Galuzinazii.

The festival comes at the culmination of the Russian Maslenitsa Week which includes satellite events across
the city of London. These include the exhibition Treasures of the Royal Courts: Tudors, Stuarts and the
Russian Tsars at the V&A, a culinary evening at Russian restaurant Mari Vanna, a Russia Literary Evening at
Waterstones and a performance by the vivacious Theatre Praktika. This year’s Maslenitsa festival will also see
the first winner of the Maslenitsa Prize for Song and Dance take to stage to entertain the crowds at
Trafalgar Square.

“Due to high interest from the public, the Maslenitsa Festival remains an extremely important cultural event
not just in the UK, but in Europe,” comments Olga Balakleets of Ensemble Productions. “Each year the
festival grows, allowing more and more people to learn about the modern face of Russian culture as well as
its rich cultural heritage.”

Maslenitsa also serves as a platform that fosters business and cultural links between the UK and Russia.
Commented Vitaly Nesis, CEO of Polymetal International, one of Maslenitsa’s event sponsors:

“We are delighted to be supporting the Maslenitsa Festival in London and providing the opportunity for more
people in the United Kingdom to see and experience a range of exciting Russian culture and social events.
As a company that has most of its operations in Russia and many of its shareholders in UK, we are keen to
see the relationship between the two nations prosper backed by thriving business and cultural cooperation.”
Added Dmitry Mints, Chairman of the Management Board of fellow sponsors, O1 Properties, “The
Maslenitsa festival offers audiences in the UK the unique chance to take part in this ancient Russian tradition,
and O1 properties is happy to support this cheerful event.”

A special VIP Gala Dinner will take place on 15 March at the Royal Courts of Justice. Tickets are available for
purchase from Ensemble Productions.

Russian Week in London, Festival Maslenitsa: Line Up

Tuesday 12 March
Culinary Evening
Mari Vanna
Situated in the heart of Knightsbridge, foodies have the chance to sample some of Russia’s spectacular
culinary delicacies, with a special menu curated by celebrity chef Alexander Rappoport.

Wednesday 13 March
Russian Literary Evening
Waterstones, Piccadilly
Book and culture lovers unite in Piccadilly’s iconic bookshop to immerse themselves in the English versions
of Russian best sellers, including a special theatrical performance.

Thursday 14 March
Craft Fair
Russian Culture Centre (Rossotrudnichestvo)
The Kensington High Street-based culture centre will host two sessions – a master class and children’s class
– to introduce DIY lovers to authentic Russian crafts.

Friday 15 March
Talk and tour of Treasures of the Royal Courts
V&A
Art and history fans can explore over 150 objects from Henry VIII to the early Romanovs, including royal
portraits, jewellery and luxury goods, as well as processional armour and heraldry, chronicling the close
relationship between the English monarchy and the Russian Tsars.

Saturday 16 March
Maslenitsa Festival
Trafalgar Square
A day of pancakes, music, art and live performances, this free fun-filled family day brings together people
from all walks of life in a celebration of the coming of spring and the wonderful cultural offerings of Russia.

Sunday 17 March
Edward Boyakov’s Theatre Praktika
Duke of York Theatre
Praktika’s mission is to reflect modern reality in all its complexity and address questions that are of burning
importance to contemporary society – hold onto your hats for the company’s iconic new theatre style and
vibrant energy.

Further information on venue details and event timings will be announced in due course. Updates, along
with a list of performances to take place on the main stage are available on the Maslenitsa Festival website
http://maslenitsa.co.uk/

For more information or to book tickets, call +44 (0) 20 8832 7424

The Russian Week in London, Festival Maslenitsa

Trafalgar Square, London
13:30–18:30
Free
Dates: 11 March 2013 – 17 March 2013

Naked Heart Foundation

Mayor of London, Ministry of Culture, Ministry of Foreign Affairs of the Russian Federation, Embassy of
the Russian Federation in London, Federal Agency Rossotrudnichestvo, Russky Mir Foundation,
Polymetal International, ICT Group, O1 Properties, Lycamobile

About the Naked Heart Foundation

It was the Beslan school siege in 2004 that motivated international model Natalia Vodianova to set up the Naked Heart Foundation. Desperate to do something to help, she had a simple idea – if the young survivors could be distracted by play for at least five minutes each day, it would help them to heal. Providing them with safe outdoor play facilities would redefine their city landscape and act as a form of therapy. The Naked Heart Foundation was set up in the same year, and in 2006 it completed its first play park, five minutes from where Vodianova grew up in Nizhny Novgorod. In 2009, 40 play parks and 30 Russian cities later, Vodianova had fulfilled her dream of giving the children of Beslan their very own Naked Heart play park. To date the charity has built 90 play parks and playgrounds and is now creating a network of family support centres to care for families raising children with disabilities. It also provides funding for dozens of Russian NGOs working in the field and holds an annual international Forum for child development specialists. In 2013 it will open its 100th site. For more information visit www.nakedheart.org or www.facebook.com/NHFcharity

 

BURANOVSKIE BABUSHKI (SINGING GRANNIES)

Buranovskie Babushki visit The Russian Week in London,

Festival Maslenitsa, 14 & 15 March

Translated as ‘The Grannies from Buranovo’ – or better known to us as the ‘Singing Grannies’ – Buranovskie
Babushki is an ethno-pop band comprising eight elderly, yet sprightly, women. After finishing second in the
2012 Eurovision Song Contest for Russia, the Grannies became an Internet sensation with more than 30,000
hits in less than a week. They will be visiting London in support of the Festival Maslenitsa and will be
attending the British Russian Gala on 15 March at the Royal Courts of Justice as part of the Maslenitsa Week.

The Grannies sing in their native Udmurt, and often surprise audiences by singing covers of Tsoi,
Grebenshchikov and The Beatles. The grannies are currently using their Eurovision money to help rebuild a
local church from their home town Buranovo.

Festival Maslenitsa: FREE entry, 13:30–18:30, Saturday 16 March 2013
Trafalgar Square, London, UK

 

Festival supported by the Mayor of London, Boris Johnson
Official charity partner, Naked Heart Foundation, founded by model Natalia Vodianova
Free entry, family-oriented day of fun and special children’s marquee
Live satellite link between Moscow’s Red Square and London’s Trafalgar Square during festival
Bazaar featuring Russian culinary delicacies and traditional arts and crafts
Tickets to VIP gala reception available through organisers Ensemble Productions
Week of events preceding Maslenitsa Festival includes a literary salon at Waterstones and Russian
delicacies at Mari Vanna restaurant in Knightsbridge

The government closes the loophole which allows VAT on small goods

The government have announced plans which will stop retailers avoiding paying VAT by procuring goods from the Channel Island. This oversight has been used more frequently by retailers selling CD’s and DVD’s online. This loophole was costing the government £140 million a year. Low Value Consignment Relief (LVCR) will not apply to goods sent from the Channel Island to the UK from the 1st April. LVCR set up for tax exemption purposes for goods coming from outside the European Union so that they could avoid paying small amounts of tax, as collecting it would cost the more.

Kevin Flood, the CEO of Shopow said, “There has been an unprecedented movement of demand from consumers for cheap goods such as CD’s and DVDs online, fuelled by the downturn in the economy and lagging disposable income. The closing of the VAT loophole could force British consumers to look further afield for cheap deals.”

Kevin adds, “The closing of the VAT loop hole is good news for traditional British high street retailers such as HMV and Waterstones, who have come under fierce pressure from Channel Island registered online retailers, whose sales models have been taking advantage of the loophole in the VAT rules to offer cut price goods to British consumers. The situation is not at all good however for the run of the mill British consumer, who will quite literally pay the price.”