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Exclusive: Paddy Ashdown On Clegg, The Tories, The Liberal Democrats & The NHS

Part two of our Interview with Paddy Ashdown. Here he talks about politics. Part three will be up tomorrow. Let us know what you think. Part one, where he talks about writing and his books,  is here.

Do you mind if I ask you some political questions as well?

No, go on.

Would you prefer the Liberal Democrats to side with Labour at the next election?

That is a matter not for me or my preference but it is a matter for the British electorate voting in the ballot box.

Do you think Nick Clegg has been true to liberal values?

Absolutely. I think he is remarkable. I think he is…I am devoted to the man, I think he is one of the most brilliant politicians in Britain today. Hugely, publicly, under-rated. He’s got very, very good judgement. He’s got extraordinary courage and he is a liberal down to the marrow of his bones. So I think he’d undoubtedly make the best Prime Minister that you could have today.

He has a very hard job. Doesn’t he? 

It’s a thankless job. I did it for eleven years and let me tell you it is the most thankless job  because you represent the only philosophy: liberalism, that makes any sense.

He has it tough because generally people don’t seem to like the Tories

No they don’t like the Tories and I don’t like them either. I spent my life fighting them. If the public elects a coalition where the only coalition that can have a majority in the House of Commons inherently, mathematically, adds up to ourselves and the Tories do they really want people that don’t listen to them?, the public democratic view. And you better ask yourself what they like best. Do they really like the complete and utter corrupt mess this country was left in by Labour, which would have bankrupted young people for the next twenty years or do they like two parties that put aside their differences for the national interest and work together to get us out of the worst recession we have had since the 1930s and back on the path of growth. Which of these two would you prefer?

I agree with that, Labour left the country in a very big mess.

Absolutely. People have likes and dislikes in politics and what I’m interested in is doing what’s right for my country. That is what I have always been interested in and if the Liberal Democrats pay an electoral price for that, and I think they will by the way, if they did, if I was doing what I believed to be right for my country and helping it out of a crisis then I am proud of that and that’s what politics is for.

Do you think the Liberal Democrats made an error over tuition fees?

Yes, they made an error by promising it when it couldn’t be delivered. We’ve been in opposition for a hundred years, we haven’t been in government, so of course from time to time decisions which were driven to a certain extent by opportunism. I said at the time that we were making a promise that I didn’t think in the economic climate could be delivered. If we had been in government by ourselves I think we might have decided to sacrifice other things in order to deliver what we promised but we weren’t in government, we were in coalition. So, no, neither parties manifesto has been in operation. Both parties have had to make some compromises. I don’t call that anti-democratic. I call that the operation of democracy.

Do you think the NHS is being privatised?

What concerns me more than anything else isn’t who owns the NHS but how the public is served. How the citizen is served. For instance, even under the last government, under Mr Blair’s government, I had to have some health checks done and I went to a private organisation run under contract from the health service as an alternative means of delivering health services, that is; free at the point of delivery health services, and they did a wonderful job. Now I could have gone to a health service hospital, it’s all paid out of our taxes, it’s all paid by the national health service. One of those organisations was privately run, one was publicly run. It doesn’t matter who runs it. I don’t believe in private health but if there is a private provider providing to the health service under health service conditions and they can do it better for the costumer, then that is surely what you want. I mean I don’t believe the argument that says private/public is the necessary argument. I am strongly in favour of public services being offered free at the point of delivery and paid for on taxation, but who actually runs the organisation that delivers it is far less important to me than how well the citizen is served.

I agree with that. That is a question we get asked a lot but I got an MRI on my back and it was done through the NHS via a private company and they did an amazing job. Very professional, very quick.

Yes, that’s right. If you had a monopoly public service I don’t even think it would be a better public service. It needs competition. It makes people live up to the mark. I bet you there were more people abused and receiving bad service and ignorant service when the NHS was a public monopoly. I don’t believe in public monopoly. I believe in things being paid for either by taxation, free at the point of delivery but then who does that?, providing it is subject to inspection and national control is a matter of irrelevance.

 

New Collection of The Beatles’ Albums on Vinyl LPs Launched

BeatlesVinylCollection

At Frost Magazine we get sent a lot of stuff. Not all of it floats our boat to be honest, but when two albums from the new Beatles Vinyl Collection, Abbey Road and Sgt Peppers Lonely Heart Club in 180g Vinyl came we were absolutely delighted. They are something to behold. Beautiful and unique. We are a huge fan and will be procuring the entire collection. We suggest you do too.

Global partwork publisher DeAgostini launched, in association with Apple Corps and Universal Music Group, The Beatles Vinyl Collection. Featuring 23 albums, it will be available to purchase online and in newsagents all across the UK.

Issue by issue, the #BeatlesVinylCollection of single, double and triple albums builds into a comprehensive library of the momentous music made by The Beatles. Presented in exact replicas of the original sleeves, the specially pressed 180-gram vinyl LPs ensure the music will be heard in the best quality sound. Remastered at Abbey Road Studios in London, The Beatles’ reissued LPs have been universally acclaimed by sound experts and the group’s fans. Produced by George Martin in the 1960s, the albums contain some of the most celebrated recordings ever made.

 

The Beatles Vinyl Collection includes such groundbreaking albums as Sgt. Pepper’s Lonely Hearts Club Band, Abbey Road, Revolver and Rubber Soul, as well as intriguing compilations like the three volumes of The Beatles Anthology and two Live At The BBC collections.

 

Amanda Honeybun, Marketing Director at DeAgostini, said: “We are so excited to launch The Beatles Vinyl Collection, which will give people of all ages the opportunity to collect on vinyl the greatest albums in the history of music. Our Beatles Vinyl Collection makes it possible to buy these wonderful records from the comfort of your own home or at your local newsagent. Then all you have to do is put the needle on the record to enjoy the best recordings ever made by the best group of all-time!”

 

Each album also includes an illustrated magazine containing the stories behind the group’s renowned recordings. Written by Beatles historian and award-winning radio producer Kevin Howlett, each issue reveals details about the creation of an album and an assessment of its significance within not only The Beatles’ legacy, but also the history of music.

Kevin Howlett said: “It was such a privilege to write about this joyous music. The Beatles have inspired generation after generation of music fans, songwriters, artists and producers. I’m also delighted that there is a resurgence of interest in collecting records. For music lovers, nothing can beat the look of a stylish LP cover and the authentic experience of listening to a classic album on vinyl.”

The global vinyl market is booming. Sales of records in 2016 reached a 25-year high as music buyers embraced this attractive physical format. More than 3.2m LPs were sold in 2016, an annual rise of 53% and the ninth consecutive year of growth1.

The Beatles Vinyl Collection is DeAgostini’s fourth vinyl collection. The company’s previous collections of Jazz, Blues and Classical Music proved very popular. This new collection establishes DeAgostini Publishing as one of the leading vinyl album market producers and distributors.

The Beatles Vinyl Collection is a 23-part series. Issue one will be priced at £9.99 for a limited time only, with subsequent single album copies retailing at £16.99; double and triple albums will sell for £24.99. Issues are available fortnightly in shops, with subscribers receiving two issues in one delivery every four weeks. Subscriptions can be purchased online at www.deagostini.co.uk/beatlesvinyl

 

 

The Prime Minister Who Dodged Tax

primeministerwho dodgedtaxI know what you are thinking. It’s Dave, right? Well, no. There is no evidence Prime Minster David Cameron has avoided tax. Not so one of his predecessors. In fact, one of the most well thought of Prime Ministers earned a fortune and used his power to dodge tax.

Winston Churchill made a substantial amount of money but he conspired with the chairman of the Inland Revenue to cut his tax bill. The Inland Revenue have two thick files on Churchill, but no one found out about his tax dodging when Churchill was alive. In fact, the only newspaper I have read about it in is the amazing Sunday Times. In an article written by David Lough, author of No More Champagne: Churchill And His Money.

You only have to read Churchill’s archive to find out that Churchill was not as patriotic as one would think. He was happy to pay tax for the first 40 years of his life, even supporting Lloyd George’s introduction of a super-tax. But as soon as he was rich enough to be affected by it he seemed to change his mind.

When Churchill was Chancellor of the Exchequer in 1924 he owed £400,000 in todays money but could not pay. He personally called on the Inland Revenue Chairman Richard Hopkins who sorted the issue out for him. Hopkins went off and found out that if Churchill retired as an author on the last day of the tax year, fees paid the following year could be treated as capital receipts not income. Capital receipts were not taxed. Churchill did so.

This was not the last time he called Hopkins to his office and Churchill resumed writing. He dodged much more tax and the Inland Revenue barely put up a fight. In 1945 he made £6 million from selling film rights to his books, all of which went untaxed. The IRS would not have any of it however, and Churchill’s executors had to settle with the American tax authorities after his death.

What do you think? Did you know that Churchill dodged tax?

The 2016 Sunday Times Rich List

sunday times rich list 2016ROLLING STONES WEALTHIEST BAND – WITH £630 MILLION,

AHEAD OF U2 – JOINTLY WORTH £500 MILLION

 

ADELE’S FORTUNE GROWS BY £35 MILLION T0 £85 MILLION

 

DJ CALVIN HARRIS HAS £95 MILLION FORTUNE

 

Adele, who has added £35m to her personal fortune in a year, tops the Young Music Rich List of performers aged 30 and under. The 27-year-old singer is now worth £85m, and rises to 30th place in the overall 2016 Sunday Times list of the wealthiest of performers and composers in Britain and Ireland.

 

The Music Millionaires top 50 is released today, ahead of the 28th annual Sunday Times Rich List to be published this weekend. Adele, Britain’s richest ever female musician, has benefited from the worldwide success of her long-awaited third album, 25, released last November. The London-born singer/songwriter is now hard on the heels of Ireland’s wealthiest female performer, Enya, who is worth £91m, up just £1m on 2015.

 

The Rolling Stones – Sir Mick Jagger, worth £235m; Keith Richards, £220m; Charlie Watts, £120m; and Ronnie Wood, £55m – with combined fortunes of £630m, up £40m on 2015, are the wealthiest band in Britain and Ireland, ahead of U2 with a joint fortune of £500m, an increase of £69m on the 2015 Sunday Times Music Rich List. U2 was the highest-grossing rock act last year selling 1.29m tickets worth £66m for 76 concerts.

 

The 2016 Sunday Times Music Rich List is headed by Sir Paul McCartney, who with his wife Nancy Shevell, shares a joint fortune of £760m, up £30m on last year. American-born Shevell has a £150m stake in her father’s New England Motor Freight trucking operation.

 

Calvin Harris, the Dumfries-born international DJ, who writes, sings, records, remixes and produces his own music, has seen his personal wealth leap by £25m in a year to rank him at 27 in the 2016 Top 50, worth £95m.

 

David Bowie’s widow and his filmmaker son by his first marriage to Angie, Iman Abdulmajid and Duncan Jones, join this year’s list with a joint family fortune of £90m, based on the £70m from Bowie’s will, their own wealth and royalties from the chart success of Bowie’s music after his death.

 

 

THE SUNDAY TIMES RICH LIST 2016

THE TOP 50 MUSIC MILLIONAIRES IN BRITAIN AND IRELAND

 

2016

rank

2015

rank

Name 2016

wealth

Wealth increase,

unless indicated

 

1 1 Sir Paul McCartney and Nancy Shevell £760m £30m
2 2 Lord Lloyd-Webber £715m £65m
3 3 U2 £500m £69m
4 4 Sir Elton John £280m £10m
5 5 Sir Mick Jagger £235m £10m
6= New Olivia and Dhani Harrison £220m £20m
6= 6 Keith Richards £220m £10m
8 8= Ringo Starr £200m £20m
9 7 Michael Flatley £198m £3m
10 8= Sting £185m £5m
11= 11 Eric Clapton £160m £5m
11= 12= Rod Stewart £160m £10m
11= 10 Roger Waters £160m No change
14 12= Sir Tom Jones £155m £5m
15 12= Sir Tim Rice £150m No change
16 15= Robbie Williams £145m £10m
17 17 Ozzy and Sharon Osbourne £135m £5m
18= 18= Brian May £120m £10m
18= 18= Charlie Watts £120m £10m
20 21= Roger Taylor £115m £10m
21 18= Phil Collins £110m No change
22= 21= George Michael £105m No change
22= 23= Jimmy Page £105m £5m
24 23= Robert Plant £103m £3m
25= 27 John Deacon £100m £15m
25= 25= David Gilmour £100m £10m
27 30= Calvin Harris £95m £25m
28 25= Enya £91m £1m
29 New Iman Abdulmajid and Duncan Jones and family £90m
30 43= Adele £85m £35m
31= 33= Gary Barlow £75m £10m
31= 30= Mark Knopfler £75m £5m
31= 29 Nick Mason £75m No change
31= 30= Pete Townshend £75m £5m
35 33= Engelbert Humperdinck £70m £5m
36= 28 Noel and Liam Gallagher £65m  Down £12m
36= 43= Brian Johnson £65m £15m
36= 39= Chris Martin £65m £13m
39= 35= Barry Gibb £60m No change
39= 35= John Paul Jones £60m No change
41 37= Sir Cliff Richard £58m £3m
42= 39= Guy Berryman £55m £3m
42= 39= Jonny Buckland £55m £3m
42= 39= Will Champion £55m £3m
42= 37= Kylie Minogue £55m No change
42= 46= Ronnie Wood £55m £10m
47= 46= Jay Kay £50m £5m
47= 43= Sir Van Morrison £50m No change
49= 46= Peter Gabriel £45m No change
49= 50 Mick Hucknall £45m £5m
49= New Ed Sheeran £45m New
49= 46= Bernie Taupin £45m No change

 

Britain and Ireland’s wealthiest young band, with all the members aged under 30, is One Direction, with a combined wealth of £132m. The four musicians in the One Direction line up, Niall Horan, aged 22, Liam Payne, 22, Harry Styles, 22, and Louis Tomlinson, 24, have each added £8m to their personal fortunes in a year and are individually each worth £33m, up from £25m last year.

 

Former One Direction member Zayn Malik, 23, has added £5m to his personal wealth, now worth £30m, helped by the success of his debut solo album, Mind of Mine, which topped the sales charts in the UK and the US this month.

 

Sam Smith and Florence Welch, who were new entries in the Young Rich List  in 2015, worth £12m, have both added £8m to their personal wealth to join the Young Musicians Top 10 – each with fortunes of £20m.

 

THE SUNDAY TIMES RICH LIST 2016

THE 10 RICHEST YOUNG MUSICIANS

IN BRITAIN AND IRELAND (Aged 30 or under)

 

2016

rank

2015

rank

Name 2016  wealth Wealth increase

 

1 1 Adele £85m £35m
2 7 Ed Sheeran £45m £25m
3= 2= Niall Horan £33m £8m
3= 2= Liam Payne £33m £8m
3= 2= Harry Styles £33m £8m
3= 2= Louis Tomlinson £33m £8m
7 2= Zayn Malik £30m £5m
8= New Sam Smith £20m £8m
8= New Florence Welch £20m £8m
10 8= Ellie Goulding £17m £4m

 

THE SUNDAY TIMES RICH LIST – 148 PAGES ON APRIL 24

 

The 2016 Sunday Times Rich List – the definitive guide to wealth in Britain and Ireland – is published on Sunday, April 24. The 148-page special edition of The Sunday Times Magazine is the biggest issue of the Rich List ever published since it first appeared in 1989. It charts the wealth of the 1,000 richest people in the UK and the 250 richest in Ireland. The list is based on identifiable wealth, including land, property, other assets such as art and racehorses, or significant shares in publicly quoted companies. It excludes bank accounts, to which the paper has no access.

 

The Sunday Times Rich List is compiled by Philip Beresford and Robert Watts, and edited by Ian Coxon. The complete list will be available to all the paper’s digital members and will be fully-searchable online at thesundaytimes.co.uk/richlist

 

With thanks to The Sunday Times Rich List

 

 

Imitation Game Film Review

iimitationgameCast: Benedict Cumberbatch, Keira Knightley, Matthew Goode, Charles Dance, Mark Strong

I was very excited about seeing this film. The cracking of the enigma code is one of Britain’s greatest accomplishments, saving millions of lives and ending a war. Alan Turing is one of the most underrated and greatest Britons that ever lived. Played by Benedict Cumberbatch, Cumberbatch does an excellent job of portraying the man who essentially invented the computer. He could have just done another Sherlock-type performance but his performance is astounding, believable and as good as expected from an actor who is fast becoming one of our true greats. It is just subtle enough. The script is great, the entire film just works very well. Strong performances are given from the rest of the cast too and Keira Knightley’s performance gives Joan Clarke, a woman who did great work and contributed to history when too many were never given the chance, the credit she deserves.

Whilst I watched this film, myself and the rest of the audience were engaged and laughed many times. But the overwhelming feeling at the end was of injustice. The injustice of homosexuality ever being illegal, the injustice of one of our greatest, who helped stop a war and saved tens of millions of lives. is hard to take. Forced to take pills that chemically castrated him. Turing ended his life when he was only 41 after being forced to take these pills or face prison. His ‘crime’ was his sexuality and being caught with a young man. No one helped him or stopped the appalling behaviour. It wasn’t until 2013 that he was posthumously pardoned by Queen Elizabeth II. This film is a must watch. It tells an essential part of our history, but it also says far too much about the brutality of injustice and hate.

Based on the real life story of Alan Turing, who is credited with cracking the German Enigma code, the film portrays the nail-biting race against time by Turing and his brilliant team at Britain’s top-secret code-breaking centre, Bletchley Park, during the darkest days of World War II. Turing, whose contributions and genius significantly shortened the war, saving thousands of lives, was the eventual victim of an unenlightened British Establishment, but his work and legacy live on.

The Imitation Game is out now. 

 

The Stoptober Challenge: The Round Up

So it is over. No more Stoptober. I am pretty pleased with myself. I think it went quite well. I haven’t been smoking and hope this will continue. It is still hard sometimes but I have come a long way. I wobbled many times. I don’t want the hard work to be for nothing

Along the way I have done a lot of challenges. The first one was preparing for success and Boots UK pharmacist Angela Chambers gave some great tips. I wrote about this in my first post.

The second challenge was taste. Smoking dulls your taste buds so when you quit everything tastes better. For this challenge I baked. It was fun. Boots UK sent an exclusive recipe box packed with a bespoke recipe and all the ingredients I needed. I loved the end result and the taste was amazing.

bakingcookiesstoptober

I took part in a Twitter party which was hosted by Beautyandthedirt, Sexinlondoncity and Angela Chalmers who is a Boots Expert. This was between 1-2pm on October 16th. The Twitter Party was a lot of fun and I learned a lot. A lot of people got involved and I think it was a success. 

 

Next up I took some time to stop and smell the roses.

roses

To celebrate reaching my third smoke free week, and the return of my sense of smell, Boots UK sent me these gorgeous flowers. Smoking alters the way you smell things. The reasons to stop smoking keep building up. The flowers are also very beautiful. If you are also trying to stop smoking head to Boots UK Stop Smoking.

 

Challenge Four was all about how quitting smoking is great for your appearance. Smoking can impact your appearance, affecting your complexion, reducing the nutrients in your hair and leading to staining of the teeth, though luckily giving up smoking can reverse these changes. To celebrate this Boots UK partnered with leading fashion photographer Claire Pepper to develop some top tips on taking the perfect selfie.

perfecrtselfie

Fashion photographer Claire Pepper shares tips on how to take the perfect selfie 

 

It’s all about the lighting!

Get the lighting right, and you are 90% of the way to achieving your perfect selfie.  Ideally you want natural daylight, but if it is really sunny then move away from direct sun into a shady area.  If you are inside, find a window or the biggest, softest light source around and stand nice and close to it.  Always have the light source in front of you – side lighting is unflattering and back lighting doesn’t capture very well on most mobile phones.

Attention to detail

Selfies should be spontaneous but try to take a few moments to check the background is free from clutter or strange reflections. Also check your hair and make-up, and take a moment to consider the composition of your shot, and whether it would work best in landscape or portrait.

 

Trial and Error

You might want to experiment to see if there is much difference in quality between the front and back cameras on your phone.  Some phones have a much better quality camera on the back so take two snaps and compare them to see if one looks grainier.  Also try taking the cover off your phone – some covers can cause a bit of softening around the periphery of the image or can affect focus so give it a go and you might be surprised what a difference it makes.

 

Find your angle

Different angles suit different faces so learn what works for you – take lots of pictures to see what works – you can always delete any you don’t like!  Generally keeping your chin down is quite flattering and turning your face to one side works for most people.  Don’t forget to keep your eyes on the camera lens not the screen as it’s much more engaging.

 

Post production

Finally, perfect your portrait with an image editing app.  A specialist app like Camera+ gives you control over every aspect of the image, as well as giving you the option to add borders and captions.  If you are bored of using the same filters all the time try the VSCO Cam app that gives you a really wide selection and the ability to customise your selfie – you can achieve results that would take some time in Photoshop within seconds.  If you want to zap a blemish try an app like Facetune, but take it easy editing your face – it’s easy to go too far and it can look quite obvious.

 

Overall I feel great and stopping smoking was the best thing I have ever done. Try it and you won’t look back. Promise.

 

Sponsored Post

 

#bootsukstoptober 

 

 

The Rise of Topless Activism: But Is It a Good Or Bad Thing?

There is a worrying new trend in feminism: topless activism. Not men being topless. Women being topless because of course. Even more worrying is the number of women falling for it. The trendy #freethenipple campaign has gained ground when, in fact, it does nothing but mock the real struggle for equality. Amanda Foreman wrote an amazing piece on this for The Sunday Times. She starts off:

“New York last week was awash with nipples. Actually, it was a tiny corner of downtown Manhattan. And it wasn’t so much a sea of breasts, as a handful (or an eyeful) of women who went topless in support of a campaign to “free the nipple”. For the uninitiated, #FreeTheNipple, was the brainchild of 29-year-old Lina Esco, who felt it was unfair that men can show their nipples in public in all 50 states, whereas for women it’s a mere 13. Esco struggled in comparative obscurity until her protest was annexed recently by Scout Willis, daughter of Bruce Willis and Demi Moore. She is locked in an ongoing struggle with Instragram over the freedom to post naked selfies. The internet company maintains a blanket policy against nude photos as a way of deterring pornographers and paedophiles.” 

She then goes on to point out that the previous week in Washington another struggle for women’s rights was happening, Senator Claire McCaskill of Missouri and others were part of a task force to confront the increase in violence against female students on US Campuses. Up a shocking 20% this year. The White House is holding hearings and using Title IX, a 1972 civil rights law, to force universities to provide better protection for female students.

Foreman also goes on to say that “one does not necessarily fuel the other” and makes the good point that countries in which women are covered up are worse for violence against women and sexism but she has a problem with ‘the American tendency to confuse life and death struggles for personal freedom with exhibitionist demonstrations of myopic self-regard’. I think this is well said but I don’t think it is just an American thing.

When it comes to the nipple there is nothing to free. It is everywhere, in television shows, films, magazines, Page Three, online porn,  even women’s magazines for god’s sake. I mean, why do fashion spreads in women’s magazines nearly always have a topless women in? It is just weird.

Thing is, I am not against nudity. Neither is Amanda. She posed nude for Tatler at one point. (no nipples though).  I am not a prude. I wouldn’t go topless on a beach but I love Helmut Newton’s fashion photography. The women in those pictures are all sexy, strong and in charge. Nudity, as with most things in life, is about context.

Femen, the Ukrainian political group, is run by a man and all of the women are slim and gorgeous. When it was Femen member  Inna Shevchenko’s birthday, Femen wrote: “Femen congratulates its most famous leader, real revolutionary, wunderkind of feminism and beauty Inna Shevchenko with her birthday!” The most important word there is ‘beauty’. Femen calls itself a feminist group but is just another organisation that has become famous through the exploitation of women and their bodies. 

They may be put in the paper, but no one is listening to what they are saying. The most interesting thing about Femen’s coverage is how big the pictures are of near-naked beautiful women, compared to how small the print of whatever they are protesting against is.  Anyone can get in the paper for getting their breasts out. It does not take talent or skill, women have been doing it for years and men have been exploiting them and selling magazines and newspapers off the back of that exploitation. When Vladimir Putin was protested against by a topless activist, his leering, pervy facial expression said it all.

Femen: the rise of topless activism

They are called private parts for a reason. People may call me a prude and think I am a killjoy but, actually, it’s rude to try and make someone else live by your rules. Breasts may be ‘functional’ but so is my vagina. I don’t whip that out either.

Some women think that a women going topless is the same thing as a man going topless. Or at least should be. Unfortunately, that cannot happen now. Breasts have been too sexualised for too long. It isn’t fair but the world isn’t fair. Breasts are sexual. They always will be. A topless man is not the same as a topless women. It’s not fair, but it is a fact.

If you don’t believe me, do an experiment. Flash your breasts at a man and then ask him what you said after. If he knows what you said, let everyone know his name; he deserves a medal or something.

Topless activism gets publicity but that doesn’t mean it works. Sex sells and the world is full of perverts. People love boobs and will use any excuse to print them, as long as they are attached to an attractive women.

Even the daughter of Demi Moore and Bruce Willis, Scout,  has gotten in on the act. ‘Protesting’ against Instagram not letting her post topless pictures of herself on Instagram. She then said she was going to ‘move to Europe’. She seems sweetly unaware that in ‘Europe’ we all wear clothes and that walking around topless is called indecent exposure.

She tweeted

Scout LaRue Willis @Scout_Willis 

I’m moving to Europe, people’s victorian sensibilities need to calm the fuck down

What @instagram won’t let you see 

Scout Willis walked around the streets of New York topless to make her point, but she could have chosen something more pressing to use her celebrity for. Like the fact women are stoned to death by their own families or teenagers being raped and then hung from trees in India.

Scout Willis #freethenipple protest Scout Willis #freethenipple protest

 

The thing is, we have to decide what we want. Feminism can’t have it both ways. Either we want to get rid of Page Three because it is wrong and objectifies women or we want to get our nipples out to be ‘equal’ to men. Which one is it? Easy. If you want to be equal to men then ask to be paid the same as them. Ask for the same opportunities. There are more MPs called John in the House of Parliament than there is women. The average college graduate in the US who becomes a mother will sacrifice a million dollars over her lifetime and single women make 90% of what men make. The list of what to fight for is endless and, trust me, freeing our nipples is the least of it.

 

What do you think? Is Topless Activism a good thing?

 

 

 

The Saatchi & Saatchi Guide To Mobile Marketing By Tom Eslinger Review

The Saatchi & Saatchi Guide To Mobile Marketing By Tom Eslinger is worth it’s weight in gold. It’s actual weight in gold, because it is basically free marketing advice from Saatchi & Saatchi. Mobile is the way forward: 50 per cent of all unique e-mail opens now occur on mobile devices, one half of all local searches are done on mobile devices and mobile commerce accounted for an estimated 15 per cent of total e-commerce sales in 2013. It is fair to say that if you are not utilising the mobile version of your site you are missing out, losing visitors and sales.

mobilemarketing

This book is useful and practical. It is not text-heavy and full of jargon, it is easy to read and navigate. Above all, this book leaves you educated instead of adrift. The mobile market is no longer a strange place, this book demystifies everything and leaves you with the knowledge to make the most out of your business. Essential reading.

 

Mobile phones and tablets aren’t like computers or TV or any other media channel or hardware technology that came before them. They’re personal—your mobile device is yours alone, the place where you go from work to play to socializing with the swipe of a finger. They’re portable—your mobile device goes wherever you go, and can connect you to almost anything, anywhere. Put together, these features come together to make mobile powerful—the most potent communication and marketing channel available to marketers today. How do you get onto your audience’s mobile, deeply engage them and have the privilege of staying there? Mobile Magic, by mobile marketing expert and Saatchi & Saatchi’s Worldwide Director of Digital & Social Tom Eslinger, takes you from the practical points of development and through to production, content strategy, content management and how to market your digital and social campaigns. You’ll learn how to understand your audience and how to maintain your mobile initiatives. This book will guide you in executing winning mobile strategies for your business. Written especially with marketers new to mobile in mind, Mobile Magic is your key to the wide world of apps, mobile websites, integrated campaigns, social media and cross-platform thinking and strategies that every marketer needs to know.

 

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design is available here.

 

 

Frost Magazine