Tag Archives: THE FAERIE TREE

The Business of Books: A Taste for Romance | Jane Cable visits a Choc Lit roadshow

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Jane Cable visits a Choc Lit roadshow

As regular readers of this column will know, I’ve been keeping my eye on Choc Lit for a while. As a writer of romance, you simply can’t ignore them; they’re up there, they’re out there – and they have a definite brand.

It’s this clear branding which draws me to them as a publisher. They have prettily and cleverly set out their stall as purveyors of delicious (in their words) women’s fiction from historical romance through to contemporary romantic thrillers. The books they publish are accessible and good quality; their readers know exactly what they are going to get.

When I saw that one of Choc Lit’s roadshows was coming to Southampton I knew I had to sign up. I was fascinated to see how they balanced an event aimed at readers and writers – not always the easiest of tasks. And the promise of chocolate was pretty enticing too.

Initially I hadn’t intended to pitch to one of their editors but when the email came through confirming my place I wondered if I should. Careful of their brand, Choc Lit have very precise submission criteria and I wasn’t sure I had a manuscript which would meet them. Or to be honest, one of them in particular: the requirement (for all but their Choc Lit Lite imprint) to show the hero’s point of view.

The book I am just starting could certainly be written that way, but Choc Lit only want completed – and professionally assessed – manuscripts. This is a really sensible move as it must make their slush pile less, well, slushy as a certain level of quality is assured. But reading their requirements again it became clear that self-published novels are acceptable and one of mine, The Faerie Tree, fits the bill.

The basic premise of The Faerie Tree is that when a couple meet again twenty years after their brief affair they discover that their memories of it are completely different, and this meant that the best way to tell the story was to alternate the hero’s and heroine’s points of view. It is the right length and certainly has romance at its heart, so I decided to give it a go.

If nothing else, it could be a foot in the door. Choc Lit are looking for authors with whom they can build a long term relationship, and as a writer, that’s what I am looking for too. I would love to be able to work with an editor to plan books ahead, knowing that they had a home when the writing was done. I would love a publisher where I could build my author brand alongside their own.

After listening to the Choc Lit authors’ stories (one of them, Laura E James, will feature in Business of Books later this summer) I was even more excited about setting out my stall to editor Lusana Taylor. In the main she was interested in my social media profile and how I marketed myself as a writer. I wanted to know about the importance of the hero’s point of view and what they looked for in an author. When we finally got around to talking about The Faerie Tree, she delighted me by asking to see the full manuscript.

Except it isn’t Lusana who will be assessing it. Choc Lit have a unique and rather wonderful way of choosing manuscripts for publication – their Tasting Panel of real readers. How refreshing is that? Once Choc Lit consider an author has potential it is up to this panel to decide whether the actual book is good enough. It seems a fairer process and a recipe for commercial success. I’m just hoping that The Faerie Tree delivers on flavour.

The final Choc Lit roadshow of the summer is at Stockton on Tees on 17th June. Find more details here: http://www.choc-lit.com/choc-lit-on-tour/

 

 

Best Endeavours Business Best Practice: Jane Cable On what happens once that publishing deal is in the bag continues

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writing, #amwritingBEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BUSINESS BEST PRACTICE

So there we have it: from a deal signed in August to the perhaps untimely escape of the book just before Christmas – the first part of Another You’s story is complete. But in many ways the hard graft is just beginning.

Having come through the ranks of savvy indie authors it amazes me when I meet writers with publishing deals who think that marketing isn’t their job. Yes, when you have a deal you aren’t the only one trying to sell as many copies as possible, but I don’t believe you can delegate responsibility. As a writer I have three books to market – as a publisher Endeavour has thousands.

My motivation for writing is to share my stories. Perhaps it’s different for other authors; maybe the craft itself is enough, and finding a publisher is sufficient reward for a job well done. Perhaps for them it is the end of the journey.

How other authors approach the business of writing fascinates me and next year I’ll be using this blog to talk to some of them about how they make a living from their words. This will come as later in 2017 I’ll be making the transition from more-or-less full time accountant to more-or-less full time writer. It’s going to be quite some year.
Jane Cable, publishing, writing

But for now I am back to the anxious business of nursing a new baby through its first fragile steps into the world. I can’t stop myself from checking Amazon rankings daily and I am waiting with equal parts of terror and excitement to read the first review. Quite frankly I need to get a grip because no one is going to get around to reading the book over Christmas.

As for me, I’ll keep on gently marketing during the break. I need to approve a press release for issue early in the new year. I need to send seasonal/promotional emails to friends. I need to perfect the art of creating publicity material with Canva (my new favourite website). Perhaps I need a Facebook advert. And I have blog tour material to prepare and at least four guest blogs to write.

Thank goodness my husband has Christmas sorted…

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how chance meetings on the 60th anniversary of D-Day help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

Best Endeavours Best Bib & Tucker: Jane Cable On What Happens When You Get That Publishing Deal

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Jane Cable, publishing, writingBEST ENDEAVOURS
Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
BEST BIB & TUCKER
Parties, it seems, are like buses; writers’ parties even more so, with two in one week and a book club sandwiched between them. A book club which was incredibly interesting, but will need to be deferred to another blog to do it justice. 
Regular readers will know that I belong to two writers’ organisations (well, three including the Society of Authors) and both held events last week. Wednesday was fun and networking with the Romantic Novelists’ Association and Friday was the serious business of raising money for Dyslexia Action with Chindi Authors.
I had discovered three important things in advance of the RNA Winter Party; that drink would be taken (beforehand and during), that it would be incredibly noisy, and incredibly hot. On no level did it disappoint, although the fact that a rather nice New Zealand sauvignon blanc was only £10 a bottle in the restaurant beforehand meant I spent the whole party sipping a single increasingly warm glass of fizz, thankful that over the years of drinking I have learnt when to stop.
The wall of sound was unbelievable; a high ceilinged room filled to the brim with almost exclusively female voices meant it was practically impossible to hold a conversation with softly spoken fellow Endeavour author, Maggie Greenwood. I soon discovered that the best way of catching people’s names and making the link permanent was to find them on Twitter on my phone. It felt terribly modern after years of swapping (and losing) business cards. I was only sorry I didn’t meet more authors because in true RNA style the whole evening was incredibly friendly and sociable.
best-endeavours-best-bib-tucker-jane-cable-on-what-happens-when-you-get-that-publishing-deal
 Back on home turf on Friday was Chindi Authors’ #LovetoRead party. To be fair, before the doors opened not everything went smoothly. Husband lost count of the number of times he moved tables from one end of the hall to the other and re-arranged chairs. The phrase ‘how many writers does it take to set up a room’ came frequently to mind, despite organiser Helen Christmas’ best attempts to impose order. It must have felt like herding cats. And that was before one author turned up so late that three others had split his table space between them. 
As usual I buddied up with my close friend and children’s author Christopher Joyce. It makes sense when you’re sharing a table; Chris has five Creatures of Chichester books, including ‘The One About the Edible Aliens’, which he was launching. I have only two, so I can squeeze into a corner. We’ve become good at selling each other’s books over the years – and our other halfs well used to enjoying a pint together.
But this time I was one of three authors lucky enough to be reading (Chris having been a perfect gentleman and given up his slot to a dyslexia specialist). I chose the first chapter of The Faerie Tree – the book starts just before Christmas so it felt right. Luckily four of my closest friends sat in the front row so I could pretend I was just reading to them and it must have worked; it’s an amazing feeling to hear people in an audience gasp when you reach a certain point. That, and the fact we raised over £700 for Dyslexia Action, made my night.
Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. If you’d like to read the first chapter of The Faerie Tree you can find it here: https://www.amazon.co.uk/Faerie-Tree-Jane-Cable-ebook/dp/B00UTI27AY/.
The Seahorse Summer (or whatever it ends up being called) tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

BEST ENDEAVOURS BEST IDEAS: Jane Cable on what happens once that digital publishing deal is in the bag

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rembranbrancesundayIsn’t it funny how the most important emails just seem to slide into your inbox at the most inopportune times? Late on Monday afternoon my edit notes and first proof came back from Endeavour – just as I was wolfing down an early supper ready to go to Chindi Authors’ monthly meeting. I scanned the email – heart in mouth – only to find myself reeling from the last sentence.
But I had no time to consider the contents – the Chindi meeting was an important one, mainly devoted to planning the final details of our #LovetoRead fundraising evening for Dyslexia Action on Friday. Raffle prizes to co-ordinate, running order to finalise, budget for canapés to be agreed… All whirling around my head in an unusually disorganized fashion while I tried to digest the email bombshell.
To be honest, now I’m used to the idea, it doesn’t seem so bad. Endeavour want me to change the title of the book, that’s all. And to put things in context, the edit notes extended to only three points, the last one prefaced with the phrase ‘this probably isn’t important’. They’re useful and fair and acting on them will certainly improve the book.

Jane Cable, publishing, writing
The problem with changing the title was that I didn’t have a clue where to begin. You become wedded to the name of your book over the years of development and when agent Felicity loved it too I felt sure I’d be able to keep it. Changing my mindset is something akin to turning an oil tanker but I’m determined to do it and come up with something better.
First some guidance was required from Amy, Endeavour’s publishing director and her answer came back clear and strong: look in the Kindle charts for books of a similar genre – and a tip that short phrases from films or songs often do well. Now my knowledge of films is limited to say the least (having not been to the cinema since the third… or maybe fourth… Harry Potter movie came out) but at least I have a neighbour with a first class degree in the subject so his enormous brain was brought to bear on the challenge.
I quickly realised it’s impossible to instil all the nuances of a book into just a few words and that made me try to set out what it’s really about. It isn’t about seahorses (although they feature fairly strongly) and it isn’t about summer (although the action all takes place between April and August). It’s about being damaged, and healing, and moving on with your life. Or not – as the case may be. It looks back at the past – D-Day specifically – or perhaps the past looks forwards at us. No one title is ever going to cover it all.
So now there is a page in my notebook with an increasing number of titles on it. The most obvious ones have inevitably been taken but I have a few which might just do the trick. And I’m still canvassing opinion, so if you have any bright ideas then please, please let me know.

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Jane will be reading from The Faerie Tree at Chindi Author’s #LovetoRead party in Chichester on 18th November. More details here: http://www.chindi-authors.co.uk/news/
The Seahorse Summer (or whatever it ends up being called) tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

The Faerie Tree Book Review

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The Faerie Tree, book, book review, reviewI loved Jane Cable’s first book, The Cheesemakers House. It was her debut novel and won the suspense & crime category of the Alan Titchmarsh Show People’s Novelist competition in 2011. You can read the Cheesemakers House review here. Cables new novel is even better than the first. Her grasp of human emotion and character description is something to behold. She is a naturally talented writer, destined for even greater things. Cable captures the human condition perfectly, you have the feeling that she could write the phonebook and make it fascinating.

Frost is very proud that Cable is one of our writers and wrote a great series on the making of The Faerie Tree. This in no way influences my review, The Faerie Tree is an enjoyable book of depth. Robin and Izzie are great characters and everyone can relate to a lost love. But will they be reunited? Buy The Faerie Tree to find out.

How can a memory so vivid be wrong?

I tried to remember the first time I’d been here and to see the tree through Izzie’s eyes. The oak stood on a rise just above the path; not too tall or wide but graceful and straight, its trunk covered in what I can only describe as offerings – pieces of ribbon, daisy chains, a shell necklace, a tiny doll or two and even an old cuckoo clock.
“Why do people do this?” Izzie asked.
I winked at her. “To say thank you to the fairies.”

In the summer of 1986 Robin and Izzie hold hands under The Faerie Tree and wish for a future together. Within hours tragedy rips their dreams apart.

In the winter of 2006, each carrying their own burden of grief, they stumble back into each other’s lives and try to create a second chance. But why are their memories of 1986 so different? And which one of them is right?

 

 

THE FAERIE TREE: A Book In The Making | Beltane

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THE FAERIE TREE- A book in the making | BeltanefairytreeaprilBeltane: a season of fertility and fire, a time to welcome new life into the earth. A good time to contact spirits or interact with the Fae.

After the rigours of the last few weeks I am absolutely convinced that releasing a new book is akin to passing through fire. Or at very least, virtual fire. I seem to have spent most of my time tweeting, googling, goodreading, facebooking and linking in. Even my dreams – or nightmares – have been seen through the prism of my laptop or iPad screen.

Why? I have been chasing the writer’s holy grail: reviews. In a world where there are thousands of books, how else are readers to choose what to read? And without the right number of reviews (rumoured to be at least fifty) you are not going to kick on with those all important Amazon search algorithms.

THE FAERIE TREE- A book in the making | BeltanebluebellsinFT

Of course hunting down reviews is a potentially risky business because even when you ask… or suggest… that bloggers and other opinion formers review the book you cannot, quite rightly, influence what they say. With my first novel, The Cheesemaker’s House, I had my (only) one star review early on so I got it out of the way. With The Faerie Tree I’m still waiting. No fewer than three stars anywhere. Yet.

Of course there are reviews which are downright irritating and it just isn’t the done thing (again, quite rightly) to reply. Top of my list are the people who spell the main characters’ names wrong; I know reviewers are busy people but if they have skim-read a book they ought to admit to it. I subscribe to the Alliance of Independent Authors’ Ethical Author code (for more information see here: http://allianceindependentauthors.org/ethical-author/) and part of that is about being open and transparent when I review other people’s books. I would love all reviewers to do the same.

On the upside, there are reviewers you just want to pick up and hug. Like the one who completely got the fact that part of my reason for writing the book was to give people who suffer from depression a positive portrayal. Like the one on Goodreads who realised the book wasn’t really their thing but gave it three stars anyway because it was well written. Like the reviews that just make me laugh.

Some of that laughter could just be relief. Until a book is out there you never really know how it will be received. Overall, it’s doing really well; 4 ½ stars on Amazon and 4.1 on Goodreads. People are generally gripped by it – one reader in South Africa finished it by torchlight during a power cut. They are enjoying the characters, their relationships, their stories.

But I am learning, too. Of course it’s too late to change The Faerie Tree now but there is a significant minority who are finding one of the main characters irritating – have I got that wrong? And others feel the resolution of the mystery is too obscure… or even completely lacking. Should I have spelt it out a little more? All useful things to consider as I complete the first draft of my next offering and begin the editing process.

But, being Beltane, I have lifted my eyes from the screen and ventured out into sunshine in the natural world. Where better to go than the fairy tree wood in Hampshire where the story began? And to thank the faeries, elves and pixies who live there for their very large contribution to the success of their book.

The Faerie Tree is available as an ebook or paperback from Amazon, Kobo, Waterstones and to order from all major bookstores. Find out more at http://janecable.com/the-book/4588312168 .

 

 

THE FAERIE TREE: A Book In The Making

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book, publishing, self publishing, writing, author, Ostara: A time of rebirth and renewal. A time to celebrate the coming of spring. And the coming of new books…

By the time you read this The Faerie Tree will have been unleashed. Actually, even at the time of writing it’s creeping out there; Amazon have stopped listing it as a pre-order and I’ve had to hold Matador back from making the ebook available before its time.

A few boxes of paperbacks have arrived with me as well. Holding one for the first time was tinged with sadness; my mother, who was a huge supporter of my writing, passed away just ten days before so she never got to see the finished book. But she’d read early drafts and approved the cover – and right at this moment is sitting at my shoulder, telling me to get back to the point of this article.

The point is that it’s hard to publish a novel alone. I’ve written before about the ‘official’ team; my editor, the wonderful Margaret Graham (author, teacher and Frost contributing editor) and the folks at Matador, but in recent weeks I’ve received an enormous amount of help from people who, quite frankly, didn’t have to.

In my last article I mentioned my desire to create a faerie tree near my home city of Chichester. I also mentioned this to a few of my fellow Chindi (Chichester Independent) Authors, and children’s writers Christopher Joyce and Becky Edwards leapt in with huge enthusiasm to brainstorm ideas and open their contact books. We were joined by the administrator of the Sussex Centre for Folklore, Fairy Tales and Fantasy – acting in a personal capacity just because she loved the idea so much.

Through them I met Vicky Edwards, a local book-lover (she runs the Spirit FM book club) and PR. She not only gave me some great ideas to improve my press releases but just as importantly introduced me to a local charity with a woodland walk – the ideal home for a faerie tree. I was due to meet them in early March but had to cancel so there is another date in the diary and I hope that in the next article there will be something definite to tell you about this very special project.

I’ve also had a great deal of support from the bloggers who are taking part in the launch tour. These ladies work so hard reviewing books and helping readers make good choices about what they might enjoy. They do it for the love of it – some are retired, but most hold down day jobs as well. And I think I’m busy. Follow the tour (details below) and browse their other posts for great steers on books you might enjoy.

Finally, I’ve had the blessing of the elves, pixies and faeries who live around the real faerie tree where the book is set. You see I did what many people have done before – for over twenty years, in fact – and I put a letter into their little box. And like everyone else, I received a reply; wishing me well and giving me instructions on where to leave their copy. I hope they like it. I hope everyone likes it. It would be a really fitting thank you to all the unsung heroes who’ve helped me along the way.

The Faerie Tree blog tour…

22nd March: Random Things Through My Letterbox – author Q&A
http://randomthingsthroughmyletterbox.blogspot.co.uk/

23rd March: Rosie Amber – review
https://rosieamber.wordpress.com/

24th March: Liz Loves Books – the settings & scenery of The Faerie Tree
http://lizlovesbooks.com/

25th March: My Reading Corner – the faerie tree itself and book giveaway
http://myreading-corner.blogspot.co.uk/

26th March: Crooks on Books – author interview
http://crooksonbooks.blogspot.co.uk/

28th March: Jaffa Reads Too – the inspiration for The Faerie Tree and book giveaway
http://jaffareadstoo.blogspot.co.uk/

29th March: Being Anne – second chances
http://beingannereading.blogspot.co.uk/

31st March: Beadyjan’s Books – writing with women in mind
http://beadyjansbooks.blogspot.co.uk/

 

 

THE FAERIE TREE: A Book In The Making

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faerietreejanecableImbolc: When the days are getting longer and the earth is getting warmer, a time of fertility and fire, and of focussing on our own magical gifts and abilities.

Being an author is in some ways akin to parenthood. Although not, of course, quite so important. But it is an act of creation (albeit solitary), nurture, and then letting your offspring go to make its own way in the world.

The last part is the hardest. Time and again while checking the proofs for The Faerie Tree I was assailed by awful thoughts: it’s not good enough; nobody’ll like it; it will fail. Time and again I had to remind myself to have faith in my editor’s view – and in the opinions of others who have read it.

But when your book makes its way into the wider world it isn’t enough to hover at the school gates for twenty minutes then go home and cry. You have to shout about it – tell the world – make them want to buy it.

So the last month has been focussed on marketing – which isn’t necessarily one of my own magical abilities. I know the theory, but somehow I don’t have the knack of pushing myself that some other authors have. I just don’t know how to stand there and say “Buy my book – it’s amazing.”

The first step in marketing is getting your book into places where people can buy it. Matador does a great deal of this for me, particularly the online stuff. On 21st March (or maybe a little before) it will miraculously appear on Amazon, Kobo, iBooks, Google, Waterstones & WH Smith online. It will be sitting on marketing platforms like Goodreads and I’ve Read That. It will be available for bookshops to order through the industry’s main wholesalers – but the job of persuading them to actually stock it will be down to me.

While the cut price books offered by the big retailers are great for readers they aren’t so good for writers because they have pushed many local booksellers out of business. The chain stores have a stocking policy which rules out local decision making, leaving independent authors and many traditionally published ones out in the cold. Even where they exist the independent book trade can be timid too – before giving it valuable shelf space they have to be sure a book will sell. It’s not their fault – most of them are living hand to mouth and cannot afford to take potentially costly risks. Even on sale or return.

Inevitably many sales are online (The Cheesemaker’s House sales to date are about a 50:50 split ebook and paperback, with half the paperbacks being sold through Amazon) so the marketing focus has to be here too. The first thing I did was organise a blog tour so I am at least guaranteed some coverage around the launch date. The next thing is to make sure the book is available for reviewers, booksellers and librarians to download via Netgalley. And book a Netgalley promotion to make sure it stands out from the crowd.

Other marketing musts are updating my website (www.janecable.com) ready for the beginning of March; moving my Amazon author profile to their new format (long overdue); and polishing up my Goodreads profile, Twitter masthead and Facebook page.

And if that wasn’t enough I’ve also got this really crazy idea to create a faerie tree for my home city of Chichester. I’ll certainly need more than a little help from the hidden folk to pull that one off…