Tag Archives: The Seahorse Summer

Best Endeavours Best Bib & Tucker: Jane Cable On What Happens When You Get That Publishing Deal

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Jane Cable, publishing, writingBEST ENDEAVOURS
Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
BEST BIB & TUCKER
Parties, it seems, are like buses; writers’ parties even more so, with two in one week and a book club sandwiched between them. A book club which was incredibly interesting, but will need to be deferred to another blog to do it justice. 
Regular readers will know that I belong to two writers’ organisations (well, three including the Society of Authors) and both held events last week. Wednesday was fun and networking with the Romantic Novelists’ Association and Friday was the serious business of raising money for Dyslexia Action with Chindi Authors.
I had discovered three important things in advance of the RNA Winter Party; that drink would be taken (beforehand and during), that it would be incredibly noisy, and incredibly hot. On no level did it disappoint, although the fact that a rather nice New Zealand sauvignon blanc was only £10 a bottle in the restaurant beforehand meant I spent the whole party sipping a single increasingly warm glass of fizz, thankful that over the years of drinking I have learnt when to stop.
The wall of sound was unbelievable; a high ceilinged room filled to the brim with almost exclusively female voices meant it was practically impossible to hold a conversation with softly spoken fellow Endeavour author, Maggie Greenwood. I soon discovered that the best way of catching people’s names and making the link permanent was to find them on Twitter on my phone. It felt terribly modern after years of swapping (and losing) business cards. I was only sorry I didn’t meet more authors because in true RNA style the whole evening was incredibly friendly and sociable.
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 Back on home turf on Friday was Chindi Authors’ #LovetoRead party. To be fair, before the doors opened not everything went smoothly. Husband lost count of the number of times he moved tables from one end of the hall to the other and re-arranged chairs. The phrase ‘how many writers does it take to set up a room’ came frequently to mind, despite organiser Helen Christmas’ best attempts to impose order. It must have felt like herding cats. And that was before one author turned up so late that three others had split his table space between them. 
As usual I buddied up with my close friend and children’s author Christopher Joyce. It makes sense when you’re sharing a table; Chris has five Creatures of Chichester books, including ‘The One About the Edible Aliens’, which he was launching. I have only two, so I can squeeze into a corner. We’ve become good at selling each other’s books over the years – and our other halfs well used to enjoying a pint together.
But this time I was one of three authors lucky enough to be reading (Chris having been a perfect gentleman and given up his slot to a dyslexia specialist). I chose the first chapter of The Faerie Tree – the book starts just before Christmas so it felt right. Luckily four of my closest friends sat in the front row so I could pretend I was just reading to them and it must have worked; it’s an amazing feeling to hear people in an audience gasp when you reach a certain point. That, and the fact we raised over £700 for Dyslexia Action, made my night.
Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. If you’d like to read the first chapter of The Faerie Tree you can find it here: https://www.amazon.co.uk/Faerie-Tree-Jane-Cable-ebook/dp/B00UTI27AY/.
The Seahorse Summer (or whatever it ends up being called) tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

BEST ENDEAVOURS BEST IDEAS: Jane Cable on what happens once that digital publishing deal is in the bag

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rembranbrancesundayIsn’t it funny how the most important emails just seem to slide into your inbox at the most inopportune times? Late on Monday afternoon my edit notes and first proof came back from Endeavour – just as I was wolfing down an early supper ready to go to Chindi Authors’ monthly meeting. I scanned the email – heart in mouth – only to find myself reeling from the last sentence.
But I had no time to consider the contents – the Chindi meeting was an important one, mainly devoted to planning the final details of our #LovetoRead fundraising evening for Dyslexia Action on Friday. Raffle prizes to co-ordinate, running order to finalise, budget for canapés to be agreed… All whirling around my head in an unusually disorganized fashion while I tried to digest the email bombshell.
To be honest, now I’m used to the idea, it doesn’t seem so bad. Endeavour want me to change the title of the book, that’s all. And to put things in context, the edit notes extended to only three points, the last one prefaced with the phrase ‘this probably isn’t important’. They’re useful and fair and acting on them will certainly improve the book.

Jane Cable, publishing, writing
The problem with changing the title was that I didn’t have a clue where to begin. You become wedded to the name of your book over the years of development and when agent Felicity loved it too I felt sure I’d be able to keep it. Changing my mindset is something akin to turning an oil tanker but I’m determined to do it and come up with something better.
First some guidance was required from Amy, Endeavour’s publishing director and her answer came back clear and strong: look in the Kindle charts for books of a similar genre – and a tip that short phrases from films or songs often do well. Now my knowledge of films is limited to say the least (having not been to the cinema since the third… or maybe fourth… Harry Potter movie came out) but at least I have a neighbour with a first class degree in the subject so his enormous brain was brought to bear on the challenge.
I quickly realised it’s impossible to instil all the nuances of a book into just a few words and that made me try to set out what it’s really about. It isn’t about seahorses (although they feature fairly strongly) and it isn’t about summer (although the action all takes place between April and August). It’s about being damaged, and healing, and moving on with your life. Or not – as the case may be. It looks back at the past – D-Day specifically – or perhaps the past looks forwards at us. No one title is ever going to cover it all.
So now there is a page in my notebook with an increasing number of titles on it. The most obvious ones have inevitably been taken but I have a few which might just do the trick. And I’m still canvassing opinion, so if you have any bright ideas then please, please let me know.

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Jane will be reading from The Faerie Tree at Chindi Author’s #LovetoRead party in Chichester on 18th November. More details here: http://www.chindi-authors.co.uk/news/
The Seahorse Summer (or whatever it ends up being called) tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

BEST ENDEAVOURS: Jane Cable On Her Digital Publishing Deal. Best Laid Plans 2

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
BEST LAID PLANS 2

 

Way back when, about a hundred or so years ago, I used to work in PR. Great fun it was, except when I had to pick up the phone to some unsuspecting journalist (or anyone else, for that matter) so as I struggled up the greasy pole to the dizzy heights of account management, I needed an assistant.

 

Enter Lisa. A former drama student who was frankly wasted as PA to one of my clients. We worked together; lived near each other (defeating the tube strikes by driving from Wimbledon to the South Bank in my beaten up Ford Fiesta); even escaped the evil pitches we worked for together, to end up in an office above a hairdresser in Kensington with a kindly but chaotic boss who spoiled and cherished us. And we’re still friends twenty five years later.

 

It was Lisa who sent me the original tiny silver seahorse featured in the story, wrapped up in tissue inside a birthday card. And even more surprisingly, this year she sent me an improved model on a chain, together with matching earrings. Because she’d seem them and thought of me. They arrived just days before Endeavour made their offer on the book.

 

So who but Lisa would I turn to for the PR expertise to launch The Seahorse Summer? She did a fantastic job for me on The Cheesemaker’s House, and this time it should be just a fraction easier. Why? Because even in these enlightened days there are a great many newspapers and magazines who won’t touch independently publisher authors.
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To be honest we spent most of our meeting at a mutually convenient motorway service station catching up on family news. For a few years in our twenties we lived in each other’s pockets and while distance and circumstances don’t exactly separate you, they do drive a wedge into your understanding of the everyday aspects of each other’s lives. But when you actually meet, it all falls into place again so easily and trust is instantly restored. I drove away thinking there’s a novel in that somewhere.

 

But as usual I digress. This blog is meant to be about planning a PR campaign. The objective is very much to get reviews. It’s hard to think of a big enough hook to make this a news story, so the book is going to have to stand or fall on its own merits. But stand or fall, it needs to stand out from the crowd. And we did come up with a couple of potential ways to achieve this.

 

The next most important thing is targeting the right journalists and this will be Lisa’s next task. It isn’t as easy as it was in the 80s when you could just phone the magazine and ask. There wasn’t such a thing as email and everything had to be sent snail mail. Or in our case, packing Lisa into a taxi filled with goodies and sending her off to spend the day at ICP towers, chatting to writers and distributing her loot. In 2016 she probably wouldn’t even get past security.

 

 

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

BEST ENDEAVOURS: TO DO MY BEST. Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
 
TO DO MY BEST
 
This last week has been one great big long to do list; not just in my writing life, but in my business life as well, catching up with all the client work and admin swept to one side while I’ve been polishing The Seahorse Summer.
The single most important thing no-one ever told me about being a writer is that you spend more time marketing your books than you do producing them. If you want anyone to read them, that is. You can’t just put your book out there and wait for the crowds to come; particularly with the emergence of Createspace it really is true that everyone can publish a book, which makes the fiction market a very crowded place.
So, what’s been top of my writing life to do list this week? 
Jane Cable, publishing, writing First up I have recently joined The Romantic Novelists Association and to make the best of my membership I need to get involved: write my biography for their website; fire off emails to join various groups; add my details to their Author Talks list; send off my cheque for the winter party.
And talking of websites, there’s a great deal of updating to be done on my own with words and pictures to be prepared for my wonderful webmistress to beautify and publish in due course. Not to mention a PR campaign to be costed and planned for when The Seahorse Summer comes out. Oh, and cover quotes – let’s not forget cover quotes…
Next my local independent author group Chindi Authors (www.chindi-authors.co.uk) is in the middle of planning a series of events coming up to Christmas and I need to start pulling my weight again. There’s also the opportunity to record a few Youtube videos which will be really useful so I need to pull my finger out and practice – not least because the sight of a camera normally sends me fleeing for the hills.
I also need to start pushing my existing books again with a giveaway to be planned for The Cheesemaker’s House in the run up to Hallowe’en. Provided Hallowe’en doesn’t run up to and past me while I’m thinking about it, that is.

But one task this week has been a total and unadulterated pleasure, and that is a return to my part finished manuscript. It’s set in

Lincolnshire and features a feisty archaeologist and when I put it down in July to concentrate on The Seahorse Summer I had doubts about how well the story was working. Last week I curled up on my sofa over several early morning cups of coffee and lost myself beneath those huge winter skies, feeling the cold earth under my finger nails, hearing the voices of the past in my head. It was fine – it was actually better than I remembered.

And it was bliss to be writing new words on a fresh page again.

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

BEST ENDEAVOURS: Best Of Days: Jane Cable’s Digital Publishing Journey

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Jane Cable, publishing, writingBEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BEST OF DAYS

That’s it – the manuscript has been emailed to Endeavour and acknowledged. In four to six weeks I’ll know how much more work I have to do.

So how do I feel? Exhausted – and suddenly very uncertain about my book. Of course the logical part of my mind tells me to get a grip; all I’ve done is a little tweaking and tidying up – they’ve read The Seahorse Summer, for goodness sake – and they’ve bought the rights. So of course it’s going to be fine. The tired, emotional part of my brain, however, is so mashed up I got motion sickness on the elevator in Sainsburys. No kidding.

But last night in my favourite pub, The Victory Inn at Towan Cross in Cornwall, an important aspect of my book was validated when conversation around the bar fell to a former soldier who was going badly off the rails. In so many ways they could have been talking about one of the two GIs in my book, Paxton.

Now when you tackle a subject like combat stress it’s important to get it right. I was lucky enough to be introduced to a former para turned fitness instructor who was prepared to tell me what he’d seen and heard from the soldiers under his care in Afghanistan after they came home from setting up Camp Bastion. The sense of isolation when separated from their unit on leave. The struggle returning to normal family life and relationships after all they’d experienced. How combat can scar a man in ways unseen. How fireworks are never the same again.

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Readers of Frost will be no strangers to Words for The Wounded, the charity set up by author and contributing editor Margaret Graham. The charity supports soldiers suffering from combat stress and I very much hope that I can do something with The Seahorse Summer that can help them in this work.

In the meantime, with the editing finished, what now? Feet up for a while? Not a chance… there’s a huge ‘to do’ list of tasks which have been swept to one side and too long ignored; a vast amount of marketing to be done – both in advance of The Seahorse Summer and for The Cheesemaker’s House and The Faerie Tree which have been sliding down the Kindle charts while I’ve been busy editing; and, of course, picking up the threads of my current manuscript again.

But as for today? I’m on the north Cornish coast and the sun is shining. Quite honestly, I think I deserve a little break.

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

 

 

Best Endeavours: Jane Cable on her digital publishing deal journey: Sunday Best

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Jane Cable, publishing, writingBEST ENDEAVOURS
Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
SUNDAY BEST
On Sunday I went to Studland. Not simply because I needed to, but because I wanted to. Walk where my characters walk; see what my characters see; breathe the same air.
The plot of The Seahorse Summer takes place almost exclusively in Studland Bay and the on the beaches and cliffs which surround it. Centered on the village pub (not The Bankes Arms, albeit my fictional Smugglers shares a similar position) the haunting claustrophobia of the bay echoes Marie’s world as she wonders how she will ever escape.
Having spent so long on one side of the bar in The Smugglers it felt slightly odd to sit on the either side of it in The Bankes Arms. As well as the location I’ve borrowed a few other things; the grey stone of the building itself, the basic L-shaped layout; the huge fireplace and the garden overlooking the sea. But the real pub is very much a vibrant business with its own brewery, B&B rooms and armies of staff – the poor old Smugglers could never compete, relying as it does simply on Marie’s marvelous food.

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As a writer you tweak your locations to fit your story, but in the case of Studland the location is changing all by itself. The Seahorse Summer is set just twelve years ago, but all the same coastal erosion has taken its toll. My original position for Marie’s beach hut was at the bottom of a wooden staircase onto the sand not far from Fort Henry. It was there when I first visited in 2009, but not any more. The incredibly wet winter of 2012/13 caused many landslips in the area and the steps were just one of the casualties.
The beach itself is changing too, constantly with every tide. Where there were rocks under Redend Point, now there is sand. One day, the sand will disappear and the rocks will be revealed once again. Up on the cliffs the gorse is almost completely covered with brambles and ferns. The landscape outlives us all, and nature can be a powerful adversary – or ally – as Marie discovers.
The essence of Studland on a sunny Sunday remains. Pleasure boats filling the bay, children playing on the narrow strip of sand as the tide drops, the pub garden filling as lunchtime draws closer. And a writer, wandering slowly through it all, drinking it in, storing it away. Refreshed for the final assault on her editing.

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

BEST ENDEAVOURS: Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues

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BEST LAID PLANS

The email came on Monday, via Agent Felicity, with the impeccable timing only achieved by a communication containing deadlines which arrives at the beginning of a holiday. And not a plenty-of-time, relaxing-on-the-beach sort of holiday – a full on archaeological tour of Orkney, with just about every waking hour accounted for.

It was a holiday we’d been looking forward to for over a year: a small group led by a real live archaeologist (a dead, or even half dead one would have been of limited use) around the amazing array of Orkney’s historical sites (see www.orkneyarchaeologytours.co.uk). In just six days we travelled from the Neolithic to World War 2 and back again. Via the ephemeral Picts and the rather more visceral Vikings. We crawled into Stone Age tombs and gazed in wonder at homes lived in 4,500 years ago at Skara Brae. The novelist in me was bitterly disappointed to find the story of the Italian PoWs who built a beautiful chapel from scrap had already been fictionalised, while at the same time storing away nuggets about life as an archaeologist for my current work in progress.

But I digress. The email forwarded to me was from my publisher, Endeavour Press, with an outline timetable for the production phase of The Seahorse Summer: finish the manuscript over the next few weeks, then four to six weeks later they would send me proofs and edit notes. Together? I consulted a writer friend who is published by a rival digital house and yes, that’s the way things are done. Proofs are not final proofs; she received five sets in all and great emphasis was placed on getting things right.

So what I need to get right now is my manuscript. I am delighted to be left to my own devices to do this but at the same time I just know that the “two days’ work” suggested by Endeavour at the pre-contract stage will take me so much longer. Readers are going to part with hard earned cash to buy my book (I hope!) so I owe it to them to make it as perfect as possible.
I guess every writer has their own method of editing. The Seahorse Summer, as a story, is complete. The characters are fully formed but the words aren’t as polished as I’d like them to be. So that’s the first thing I’ll do. Trusty filofax in hand I pencil in Monday and Tuesday next week for this vital task.

Please understand that I am not a full time writer – I also have a business to run. Thankfully my husband (when he gets over his post holiday grump) will be on hand to help, but even so on Wednesday I need to be at a client to deal with their month end – and on Thursday I need to deal with our own. And catch up on all the little tasks that didn’t get done while we were away.

Once these jobs are complete I can return to my editing. Next I’ll work through the manuscript from the point of view of each character, making sure their stories progress logically and their external and internal journeys are sound. For this I’ve booked in five to six days over the next fortnight – each one diarised in between client commitments, training courses, a hair cut and what will doubtless be a much needed massage.

The final read through I’m leaving until I have a clear week later in the month. I can deal with all the loose ends I’ve unearthed (why did the strange rumbling and roaring Marie hears disappear?) and make sure every word is where it should be. All 80,000 of them. And that’s where my meticulous planning should all pay off.

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love.

Discover more at www.janecable.com