THE BUSINESS OF BOOKS: TELLING THE WORLD – Jane Cable meets Bookouture publicist Kim Nash

What is your book related job?

I work as Publicity and Social Media Manager at Bookouture (www.bookouture.com). It’s my job to let the world know about our books and authors whether this be through traditional media such as magazines and newspapers or in the online arena so in online magazines or via our social media channels.   I spend tons of time on social media too, sharing all our fabulous news and books and reviews.

When I was a little girl my dream was to work at a book publisher because I thought you got to sit and read books all day long and that’s what a book publisher did. Now most of my friends and family think that I actually do that, but I can assure everyone that any reading I do is in my own time as my job is packed all day long with promotional work. I’m very lucky to be working in my dream job though, which I absolutely adore. I thank my lucky stars every single day!

 

What is the most rewarding part of it?

There are SO many rewarding parts of my job. To see a book get a high profile ranking in the charts and the excitement that causes. Seeing authors give up their jobs to write full time, and knowing that we’ve been an integral part of them achieving their dreams. Helping an author to release their stories into the world and get readers reading them. Knowing that we’ve produced books that our readers love and introducing new authors to our readers.

What do you consider to be your major successes?

My personal success was to win Media Star of the Year at last year’s RNA awards.   It was an absolute honour to be even nominated for such a prestigious award let alone win it. And made even more special that Bookouture won Publisher of the Year on the same evening! A double whammy!

 

Have you always loved books, and what are you reading at the moment?

Yes, I’ve absolutely always loved books from reading Enid Blyton books as a child and wanting to be part of the Famous Five and wanting to fly away on that Wishing Chair and travel to the Magic Faraway Tree, to growing up and reading (and crying) to many Danielle Steele novels and being reprimanded by my mom for reading well into the night.

Last night I finished a novella by Miranda Dickinson called Christmas in St Ives which was wonderful and the prequel to Miranda’s book which is out next summer which I now cannot wait to get my hands on. Before that I read a Bookouture book called Last Cry by Anna-lou Weatherley, which was phenomenal. It’s a new crime series featuring Detective Dan Riley (who I think I fell a tiny bit in love with) and is a diversion for Anna-lou with this new series, but she’s done it so brilliantly. I’m so lucky to work for a company who publish the most talented authors and I love to read as many of the Bookouture books as I can, and certainly the ones that I’m working on, so that I can genuinely share the book love.

Being a book blogger in my spare time (of which there’s not an awful lot) and also being part of a book podcast, and running a book club too, I do try to alternate between Bookouture books and also other novels that are written published by other incredible authors and publishers.

 

Mom to ten year old Ollie, publicity and social media manager at Bookouture, Kim Nash lives in Staffordshire. Kim also co-runs a local book club, co-hosts a book podcast and also

THE BUSINESS OF BOOKS: IGNORING NOVEMBER – Jane Cable considers NaNoWriMo

I have to admit to being a NaNoWriMo sceptic. Even their slogan – the world needs your novel – raises a wry smile. Does it? Really? Given the size of the ‘to be read’ piles of just about everyone I know, it probably doesn’t.

But this year – the scheme’s 19th – I couldn’t ignore it. Writers I respect are taking part so was I missing something? The goal is to write a 50,000 word novel in 30 days with help, support and motivation from the calculators and community on the NaNoWriMo website.

A better slogan for the programme – and one which has come up more than once in conversations with authors taking part – would be ‘don’t get it right, get it written.’ Now that, I can relate to. As RNA New Writers’ Scheme member and veteran of NaNos since 2014 Jan Baynham says: “In 2014 my attempts to write my first novel were taking an age. When all the publicity for NaNo came around, I thought I’d give it a go and set myself a goal of getting up a couple of hours earlier than normal and to try and write every day. Having NaNo buddies was a wonderful support. Seeing the tally of words written each day was another huge motivator. Apart from checking through what I’d written each day, I left serious editing until after NaNo was over. In 2014, I exceeded the 50,000 word goal by a couple of thousand. Did I make that editing stage harder by just writing non-stop for the whole of November? I don’t know but NaNo was one way for me to complete the initial draft of my first ever novel.”

Fellow RNA NWS member Kirsten Hesketh agrees and is making good progress with her first NaNo: “21 days and 34k words and still going strong. I made about every mistake going with my first book, faffing around, editing as I wrote and spending hours polishing passages that didn’t made it into the final cut. So Nano has been very helpful for getting the bones of my second novel on paper. I particularly like three things about Nano (1) committing to writing each day rather than trying to fit it around everything else and thereby not doing it at all; (2) not vetting as all as I write which I think has made me a braver writer (3) the camaraderie, support and shared purpose.”

The camaraderie point is an important one and typical of the writers I know it’s peer motivation rather than peer pressure. Susanna Bavin, author of The Deserter’s Daughter, a saga published by Allison & Busby, has particularly valued this: “What I have specially enjoyed and appreciated is the companionship of a group of online friends. In the November Nano, you can message your buddies through Nano one at a time, so we all got together via Twitter to share one another’s angst.”

The more I look at NaNo, the more I can see that for some writers support and a target over a limited period of time plays a big part in making it happen. However in 2016 less than 10% of those taking part reached the target. Does that necessarily matter? I leave the last word to Choc Lit author Laura E James: “When I discovered the updates that Nano provide, I smiled. After a couple of days of managing 500 words, as opposed to the 1660 plus required to hit the total, Nano informed me I would finish in January. What did I take from that? The fact I would actually finish. I celebrated. I high-fived my daughter. I’d reached a point where I was in danger of never again completing a project, but to see the statistics in black and white helped restore my faith.”

My thanks go to Jan, Kirsten, Susanna and Laura for sharing their thoughts with me.

janbaynham.blogspot.co.uk
www.susannabavin.co.uk
www.lauraejames.co.uk

THE BUSINESS OF BOOKS: GUILDING THE LILY – Jane Cable meets Book Guild author Sally Jenkins

How much of your working life does the business of books take up?

Around 40% of my working life is spent on writing and writing-related activities. I work for a multinational IT consultancy three days a week which, in theory, leaves two days for the business of books. In reality, domestic trivia eats into those two days but I try to make up that time on a Saturday morning when I can, plus if I’m aiming at a deadline I will squeeze in an hour’s writing before or after the day job.

What’s your business model to earn a living from writing?

Like most writers, I can’t earn a living solely from writing, hence the three days working in IT. The money I earn from writing comes from several sources, some passive, such as royalties (which I’d like to increase!), and some from sources that require active input. My best-selling ebook is Kindle Direct Publishing for Absolute Beginners, which is a guiding hand for writers brand new to e-publishing. Earlier this year I updated the book to include some of Amazon’s latest offerings, such as publishing a paperback through Amazon KDP. I sell the occasional story or filler to women’s magazines (Tip: Take a Break are one of the best payers if you have an anecdote that fits their Letters Page). I give talks about my writing to groups such as the Women’s Institute and to libraries. Sometimes I’m paid for the talks (and if I’m really lucky I get a free dinner as well!) but they all give me an opportunity to sell paperback copies of my first grip-lit thriller Bedsit Three and my bumper Coffee Break Story Collection and also to collect email addresses of readers interested in hearing when my next book is out. I’d like to grow this side of the business in order to get a better return on the amount of preparation required to devise a talk. Recently I’ve also been asked to do Kindle and paperback formatting for writers self-publishing on Amazon for the first time. Currently I restrict this to straightforward text-only books but it might be something I choose to grow in the future if giving up the day job becomes a reality.


What do you write and what do you consider to be your major successes?

Over the last few years I’ve gradually moved from short stories to novels. I write grip-lit (psychological thriller meets commercial women’s fiction) and straight commercial women’s fiction. I was elated when Bedsit Three won the Ian Govan Award and, as a result, the novel was published in e-book and paperback format. Another highpoint was The Book Guild recognising the commercial potential of my second grip-lit novel, The Promise, and offering me a place on their partnership publishing program. The partnership means we both invest in the publication costs and The Book Guild’s marketing arm is behind me, selling into bookshops, generating media publicity etc. We share the royalties. The Promise will be published on 28th January 2018 and I’m very excited!

Tell me about your latest project.

I’m working on my third grip-lit novel. I’m fascinated by how past events can impact our current lives. For example, in Bedsit Three the upbringing of one of the characters drives his destructive behaviour. In The Promise there are serious repercussions for something the heroine did three decades earlier. In my current work-in-progress, the protagonist wants revenge against someone who stole his girlfriend when they were teenagers.

 

Sally Jenkins writes grip-lit and commercial women’s fiction. She lives with her husband in Sutton Coldfield and has two grown-up daughters. Find out more about Sally and follow her blog at https://sally-jenkins.com/ or follow her on Twitter @sallyjenkinsuk or on Amazon.

 

THE BUSINESS OF BOOKS: TWITTERQUETTE – Jane Cable’s personal foibles

Twitter is looming large in my mind this week. Not just because the potential to be rude to each other has doubled with the letter count, but because Chindi Authors has launched its pre-Christmas social media campaign. Normally we have an event where we sell festive books but this year we’ve chosen to do the same thing online and of course we’re tweeting about it like crazy.

Twitter is a great forum for authors. It’s a place we meet each other, form into street teams and groups (both formal, like @RNATweets, and informal), link up with readers and bloggers, and generally share news about our books. We all have our own styles, but if I was making the rules they would go something like this.

  1. Be nice to each other. Social media can make it very easy for some people with bullying tendencies to be rude. It’s cowardly in the extreme. Don’t do it. I will block you. Twitter should ban you.
  2. Retweets should be reciprocal. While likes and thank yous are nice to have they aren’t the same. If I’m retweeting you the chances are that you’re an author so our followers are likely to be bookish people. They will be as interested in my tweet as my followers will be in yours.
  3. Use pinned tweets. For those lovely, lovely people who do retweet, please make it easy for me to return the favour. I’m not lazy but I’m time poor and I don’t have hours to scroll through pages and pages of your generous retweets looking for your own original content. So please pin it. And change your pinned tweet regularly.
  4. Use a picture. Just because tweets are more noticeable that way. If the picture tells your story, so much the better. That goes for page headers too. There are no excuses – even I can make them using Canva.
  5. Your profile includes a space for words. If you don’t tell me who you are, how can we connect?
  6. Don’t play follow back. This one’s going to be controversial but I only follow back for other RNA, SoA and Chindi members. Otherwise I will thank you for the follow in a personal way which I hope you’ll respond to. Then we can connect properly and share common ground.
  7. Don’t blitz me with the same tweet over and over again. I think we can all be a bit guilty of this but I’m more likely to click through to interesting content such as a blog you’ve written or a review. I’ve actually had to block some accounts which pre-programme the same tweets to fire like bullets. My publisher did it with Another You when it was on free offer and I was more embarrassed than pleased.

    Although these are my personal foibles my fellow @ChindiAuthors contributed to the debate. So thank you @carol_thomas2, @chirosie, @angela_petch, @julia76871430 & @michael_parker.

THE BUSINESS OF BOOKS: PRINTING PLUS – Jane Cable meets Nigel Mitchell of Biddles

For a number of reasons I won’t go into here I have a personal dislike of Createspace paperbacks, so when I wanted a short print run of Another You, another author recommended Biddles. Not only do they print and design books, but they do all the ISBN legwork, including taking orders from wholesalers. So I delighted to introduce Nigel Mitchell who worked in book manufacturing with Biddles for 41 years and now runs the company as Biddles Books a book print management company.

WHAT IS YOUR BOOK RELATED JOB OR BUSINESS?

I left school at 16 and after spending two weeks at an accountants which I didn¹t enjoy, I found another job working at Biddles Limited in Guildford who had just started the transition from commercial printers to book printers. I worked in the office at Guildford for nine years and then transferred to the Kings Lynn factory in 1982. Biddles continued to be successful and expanded over the years and eventually employed nearly 200 people. In 2011 I was made redundant and at 54 wondered who might employ me at that age and started my own business Shore Books and Design and received design work from the company that I used to work for. In 2013 Biddles, who were then owned by the MPG Printgroup went into liquidation and myself and a colleague bought the Biddles name from the administrator.

Since October 2013 I have run Biddles Books as a book print management company using my experience gained from the book manufacturing environment to help self publishers, design consultants and professional companies who want to produce anything from 10 mono paperbacks to 4,000 colour hardbacks.

WHAT IS THE MOST REWARDING PART OF IT?

The rewarding elements of the job are giving advice and help to customers from the inception of their idea for a book they would like to produce so that they can have a book produced for a price that they can afford. Then receiving some compliments after they have received the completed book which they can hold in their hands.

Meeting so many people from so many different ways of life including Greek Orthodox nuns, Vice-president of British Aerospace, Boycie from Only Fools and Horses, men who fought in the Korean War and pop music promoters. After meeting all these people you realise that people have so many different reasons for producing a printed book.

WHAT DO YOU CONSIDER TO BE YOUR MAJOR SUCCESSES?

I think it must be in becoming self employed and running your own business for over six years. When I was being made redundant, it was one of the scariest times in my life because when I was employed I wouldn¹t have thought of running my own business whatsoever. I was in the comfort of being employed and getting a reasonable wage each month. There are so many things to learn and at the end it must be a profitable business to survive. You cannot do it all on your own and you have to rely on a good team to help make the business work. Biddles Books has continued to grow each year that it has been trading and at the end of 2017 we would have helped produce over 650 different titles, a 30% increase from 2016.

HAVE YOU ALWAYS LOVED BOOKS, AND WHAT ARE YOU READING AT THE MOMENT?

I think I enjoy books more now than when I was growing up. Certainly in my formative years I read a lot of children’s books with Enid Blyton and A A Milne being favourites and in my youth I remember reading all of Tom Sharpe’s books which I found hilarious and remember on many occasions laughing out loud at some of his bizarre descriptions. These days I love reading novels as I find them so relaxing after a busy day at work. I have read quite a few of the novels that we have arranged to print and enjoyed the many different but at the moment I am reading The Wrong Side of Goodbye by Michael Connelly.

 

THE BUSINESS OF BOOKS: RIPPING THE VEIL – Jane Cable on the art of the ghost story

Despite the pumpkin-orange commerciality of Hallowe’en its roots go back deep into history. Further than All Hallows preceding All Saints in the Christian calendar, back to a more pagan past and the festival of Samhain.

As I discovered when I was researching The Faerie Tree, Samhain is the time when the veil between the living and the spirit world is at its most fragile; the perfect moment to honour the dead and to reconnect with our ancestors. The time when you’re most likely to encounter a spirit, perhaps – or maybe to tell a ghostly story.

I believe that tales of those who have passed beyond our world have been part of human history for millennia. It’s something that archaeology can never prove, but what is known about early civilisations is that they worshipped their ancestors. And if you worship them, you will naturally pass down stories about them and perhaps they will even come back to visit you. So maybe you start to tell stories about that.

Even now there is a great deal of emotion invested in family ghost stories. Authors Rosemary Noble and Julia Macfarlane agree. Julia edited Chichester Ghost Walk, a collection of short stories which form a walk around Chichester city centre or can simply be read for pleasure, and when she guides the walk herself she has to make sure someone else reads The Cottage Vision. “It’s based on my Nanna’s vision of her son drowning,” she explains, “I fill up, every time.”

But how to create a spine tingling ghost story? When I started to write The Cheesemaker’s House I’m not sure it was my intention, and when my characters took me there it was how to get it right that terrified the living daylights out of me. My basic premise was to ground my characters so firmly in the real world that when they slipped elsewhere – or elsewhere slipped to them – it seemed effortless and ephemeral at the same time. Writing in the first person helped; it meant I could be inside Alice’s head, feeling her emotions, and making sure my readers felt them too.

My aim became to write a story which while hard to put down wasn’t so scary that my readers couldn’t sleep when they did. However one of my very few beta readers, a man in his late twenties, rode a coach and horses through that idea when he emailed to say he’d been reading the book while his girlfriend was away and had been forced to sleep with the light on.

Research is also key. I am lucky enough to have access to the library at The College of Psychic Studies which is stacked floor to ceiling with books around the subject of consciousness beyond matter. There I learnt the difference between a spirit and a ghost and was able to read first hand accounts of those experiencing their presence – and those whose calling it is to mediate between the different worlds on either side of the veil. I can’t recommend the college enough as a resource – to find out more about its work visit https://www.collegeofpsychicstudies.co.uk/.

But above all, if you want to write a ghost story then read them. Find out how other writers create emotional buy in and weave a magical web of suspense. For me Kate Mosse is mistress of this art. It was as I was reading The Winter Ghosts I realised that if I could learn her subtlety I could do this too. But for reading around the fireside as the nights draw in dip and out of The Mistletoe Bride & Other Haunting Tales. The stories are so diverse I’m sure you’ll find something to inspire you.

The Business of Books: Millions of Thrills – Jane Cable meets USA Today bestselling author Louise Jensen

Louise’s first two novels, The Sister and The Gift, were both No.1 bestsellers, and have been sold for translation in sixteen territories. The Sister was nominated for The Goodreads Awards Debut of 2016. The Surrogate is out now.

1) How much of your working life does the business of books take up?

I’m quite structured and tend to work 9-3.15 every day to fit in with school hours. If I’m taking a book through the editing process I come back to my desk after the school run and work through until about 5.30 and I generally work for a part of most weekends too. Writing full time is busier than I’d anticipated. Writing new words is only a fraction of my day. There’s admin, interviews, events not to mention social media and blogging. In all honesty it’s taken me about a year to find my feet and settle into a good routine.

 

2) What’s your business model to earn a living from writing?

I didn’t have one! I started writing as a hobby but after completing the first draft of The Sister I read it back and realised I had something really special. I sat down with my husband and told him I’d love to work part-time for six months to give me a chance to really polish it and submit to agents and publishers. We went through our finances and realised it would be tight and sat down with the kids and discussed it as a family. Everyone agreed I should at least try. Within six months I’d signed a three book deal and six months after that I was fortunate enough to be in the position to be able to write full time.

3) What do you write and what do you consider to be your major successes?

I write psychological thrillers that also have an emotional thread running through the story line. I adore commercial fiction and thrillers and like to blend genres where I can. I love the feeling of being unnerved one second and then having a lump in my throat the next. I want to take readers through a whole spectrum of emotions when they read my stories.

Both my first two novels, The Sister and The Gift were No. 1 International Bestsellers and USA Today Bestsellers and have been sold for translation to sixteen territories. It really was a dreams come true year. The Sister sold half a million copies within the first six months and I was nominated for the Goodreads Debut Author of 2016 and also for the CWA Daggers New Blood 2017. The Sister spent over a year and a half in the psychological thriller top 100 so far.

Initially I published with Bookouture, a digital imprint of Hachette, but Sphere (Little, Brown) have since acquired paperback rights to my first three books, and a fourth to come next year, and I can’t tell you how exciting it is to walk into a bookshop or supermarket and see my stories on a shelf.

 

4) Tell me about your latest project.

The Surrogate is newly released and is the story of Kat and Nick who are desperate to be parents. They’ve almost given up hope when Kat runs into Lisa, her childhood best friend, who offers to act as a surrogate.

Kat’s longing to be a mother makes this book an emotional read, but the layers to all the characters also make this the darkest book I’ve ever written. Everyone has a secret!

I had such fun writing this story. There was no planning involved and there were so many twists and turns each day was an adventure. The ending completely took me by surprise and made me gasp out loud and so far, no reader has figured it out either, despite the clues I went back and planted.

 

At the time of publication The Surrogate is featured in a special promotion where the eBook is £0.99/$1.31 across all digital platforms for the next week. You can buy from Amazon here.

You can also find Louise at www.louisejensen.co.uk where she regularly blogs flash fiction and writing tips, and she also spends far too much time over on Twitter.

 

The Business of Books: Fiction, Friends and New Beginnings – Choc Lit’s latest signing Carol Thomas takes over!

I’d like to start this post by saying thank you to my fellow Chindi Author and friend Jane Cable for inviting me along to share the experience of getting my first publishing contract. She has left me to it, so I am titling this piece Fiction, Friends and New Beginnings and dedicating it to Jane.

This week, I have been delighted to announce that my next novel, currently titled Regret Me Not, will be published by Ruby Fiction – a new imprint of the award-winning independent publishers Choc Lit.

The deal came as a result of attending a Choc Lit live event and pitching to an editor in May 2017. I had never imagined pitching face to face, and probably never would have, had it not been for a conversation Jane and I had just weeks before.

Jane had read my debut novel, Crazy Over You, and said my writing style was well suited to Choc Lit. She told me (in a lovely polite Jane way) I should stop thinking about it and get on and submit to them. With her words in mind, I put my name down for a pitch slot. I then spent a week researching how to pitch, preparing what to say and generally panicking.

I needn’t have worried. Jane accompanied me to the event and shared a fortifying tea and cake before the pitch. The live event was great, and the authors were lovely, as I knew they would be. I have followed Choc Lit for several years and have enjoyed meeting the authors and building online relationships with them since the start of my writing journey. And Choc Lit editor, Lusana Taylor, quickly put my nerves to rest and got me chatting about my book and online presence. At the end of my session, Lusana requested I send my manuscript into the Choc Lit tasting panel (a panel of readers who give feedback before publishing decisions are made).

Three months later I got a call from Lyn Vernham, director of Choc Lit, who said they wanted to moveforward with publishing my book and that it would be one of the first books to be published under the new imprint, Ruby Fiction. I signed my contract a week later.

And so exciting times are ahead. I am told the title of my novel will change, and I await the first glimpse of the cover. All of which is new to me; as a previously self-published author, I have made my own decisions about titles and used my own illustrator for covers. I am keen to see how the publisher and the cover designer will interpret my book and I can’t wait to be able to share it.

I am thrilled to be starting this new phase of my writing journey with Ruby Fiction – along with Angela Barton and Caroline James who have also recently been signed.

I know that as I begin promoting my book, I will have the support of the fantastic team of Choc Lit authors whose online response to Ruby Fiction has been warm and welcoming, the support of my new Ruby Fiction family and, of course, my fellow Chindi Authors by my side. Without Jane Cable’s friendly nudge in the right direction (that’s the polite way to put it), I might have missed this great opportunity. New beginnings are exciting, but even more so when you have good people by your side. Thank you Jane x

 

To follow Carol Thomas’ journey to publication visit:

www.carol-thomas.co.uk

http://facebook.com/carolthomasauthor

http://twitter.com/carol_thomas2

www.chindi-authors.co.uk