The Saatchi & Saatchi Guide To Mobile Marketing By Tom Eslinger Review

The Saatchi & Saatchi Guide To Mobile Marketing By Tom Eslinger is worth it’s weight in gold. It’s actual weight in gold, because it is basically free marketing advice from Saatchi & Saatchi. Mobile is the way forward: 50 per cent of all unique e-mail opens now occur on mobile devices, one half of all local searches are done on mobile devices and mobile commerce accounted for an estimated 15 per cent of total e-commerce sales in 2013. It is fair to say that if you are not utilising the mobile version of your site you are missing out, losing visitors and sales.

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This book is useful and practical. It is not text-heavy and full of jargon, it is easy to read and navigate. Above all, this book leaves you educated instead of adrift. The mobile market is no longer a strange place, this book demystifies everything and leaves you with the knowledge to make the most out of your business. Essential reading.

 

Mobile phones and tablets aren’t like computers or TV or any other media channel or hardware technology that came before them. They’re personal—your mobile device is yours alone, the place where you go from work to play to socializing with the swipe of a finger. They’re portable—your mobile device goes wherever you go, and can connect you to almost anything, anywhere. Put together, these features come together to make mobile powerful—the most potent communication and marketing channel available to marketers today. How do you get onto your audience’s mobile, deeply engage them and have the privilege of staying there? Mobile Magic, by mobile marketing expert and Saatchi & Saatchi’s Worldwide Director of Digital & Social Tom Eslinger, takes you from the practical points of development and through to production, content strategy, content management and how to market your digital and social campaigns. You’ll learn how to understand your audience and how to maintain your mobile initiatives. This book will guide you in executing winning mobile strategies for your business. Written especially with marketers new to mobile in mind, Mobile Magic is your key to the wide world of apps, mobile websites, integrated campaigns, social media and cross-platform thinking and strategies that every marketer needs to know.

 

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design is available here.

 

 

First World War For Dummies Book Review

firstworldwarfordummiesbookreview The First World War has been an endless source of fascination for decades now. The inhumanity, the loss of life. To a lot of people war seems unfathomable, it is not really something that has happened to my generation.

 

This book is brilliant. Well-researched and full of anything you would want to know about World War 1. Dr Seán Lang certainly knows his stuff, and we will have an interview with him soon.

 

The books gives an amazing overall education on the complex causes that led to war, the key battles, the Generals and how the war changed the world, along with the lasting effect. This book has everything you could ever want to know about World War 1. I learned a substantial amount and the book also pieces everything together beautifully, leaving you with an overview of the whole war and the key players. Even though this book has a ton of information and some harrowing history, it is always easy-to-read and the format makes retaining the information easy. Good for learning.

 

I also loved the Part of Tens section, with its list of wartime writers and poets, along with a list of films about World War 1. Over 380 pages of well researched and enjoyable to read, if sometimes sad, history. A must for history buffs.

 

First World War For Dummies is available here.

 

 

The Art of Conversation By Judy Apps Book Review

theartofconversationbookreviewSome people are socially inept. It is not polite to point it out and I never do. But let’s be honest, we have all been there: opposite the person at the party who talks about themselves endlessly, at a wedding next to someone who is critical about everything or sat beside someone who just endlessly moans on a long journey. There is an art to conversation, and plenty of people have not mastered it.

 

So I might be buying this book in bulk and handing it out liberally, anything to lessen the social trauma of listening to someone else droning on about their own life for an hour, or moaning and complaining and then just leaving, a negative aura lingering behind them. I once spent an hour and a half, no exaggeration, listening to a women talking about her biological clock and how it was running out, and forty minutes at another party trying to explain to someone where the Scottish Borders are “What country does it border with?” they asked. I managed to keep a straight face, wondrously.

 

The Art of Conversation by Judy Apps is a fascinating book. It also has a section on dealing with the type of drains above. So called because they drain your energy. It has anecdotes and quotes galore, all of which are brilliant. It also has exercises and will help you understand the different levels of conversation and how they work. I read this book very fast as it is both enjoyable and educational. It also helps you overcome fear and express yourself more powerfully with your voice and body language.

 

An educational, insightful and enjoyable book. Definitely worth a read.

 

The Art of Conversation: Change Your Life with Confident Communication is available here.

 

 

 

 

Wedding Planning For Dummies | Book Review

It is well-known that planning a wedding is hard. But it is not until you actually plan a wedding that you realise that it is even harder than you thought it would be. And then some.

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The mixture of organisation, planning, ideas and different family members is quite a toxic mix, making even simple decisions seems insurmountable sometimes. I am planning my own wedding at the moment and it is rapidly approaching. So when Wedding Planning For Dummies dropped through our letterbox I was incredibly happy. I am that dummy and I need that book.

Before a relative reads this and panics about how close the wedding is, it is mostly done, I am just worried I will forget something. Not so with this book. It is thorough and fun to read. What’s more, it taught me things that I never even knew. It may be a ‘For Dummies’ book but, like all in the series, it leaves you feeling very competent in the end.

It has lots of tips on how to not pay too much, tips on finding the perfect venue, ideas for making your wedding personal and suggestions for the invitations.  Actually, it just has every basis covered that you will need for your wedmin.

It even tells you the different types of marquees you can get and I loved the section on how much alcohol to order depending on how many guests you have. It really was invaluable. Brilliant book, a must read for those planning their wedding. The authors really know their stuff.

Wedding Planning For Dummies is available here.

Summer Books Special 2014 | Hot Summer Reads

We have sourced some excellent holiday books to pack in your suitcase. Read on and let us know what you think.

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The White Russian By Vanora Bennett

From the author of Midnight in St Petersburg, a novel of love, art, music and family secrets set amongst the Russian émigré community of Paris in 1937.

Evie, a rebellious young American leaves New York in search of art and adventure in jazz-age Paris, where her grandmother lives. But on arrival, her grandmother’s sudden death leaves Evie compelled to carry out her dying wish: to find a man from her past called Zhenya.

The quest leads Evie deep into the heart of the Russian émigré community of Paris. With the world on the brink of war, she becomes embroiled in murder plots, conspiracies and illicit love affairs as White faces Red Russian and nothing is as it seems.

With Jean, a liberal Russian writer by her side, Evie finally seems to have found the passion and excitement she’s yearned for. But is she any nearer to discovering the identity of the mysterious Zhenya, or the heartbreak of her grandmother’s past?

This is a great, intriguing book that really grabs you. Perfect if you love historical novels.

The White Russian is available here.

 

Wilkie Collins A Life of Sensation By Andrew Lycett

1868, and bestselling author Wilkie Collins is hard at work on a new detective novel, The Moonstone. But he is weighed down by a mountain of problems – his own sickness, the death of his mother, and, most pressing, the announcement by his live-in mistress that she has tired of his relationship with another woman and intends to marry someone else. His solution is to increase his industrial intake of opium and knuckle down to writing the book T. S. Eliot called the ‘greatest’ English detective novel.

Of Wilkie’s domestic difficulties, not a word to the outside world: indeed, like his great friend Charles Dickens, he took pains to keep secret any detail of his ménage. There’s no doubt that the arrangement was unusual and, for Wilkie, precarious, particularly since his own books focused on uncovering such deeply held family secrets. Indeed, he was the master of the Victorian sensation novel, fiction that left readers on the edge of their seats as mysteries and revelations abounded.

In this colourful investigative portrait, Andrew Lycett draws Wilkie Collins out from the shadow of Charles Dickens. Wilkie is revealed as a brilliant, witty, friendly, contrary and sensual man, deeply committed to his work. Here he is given his rightful place at the centre of the literary, artistic and historical movements of his age.

Part biography, part history, part intimate family saga, Wilkie Collins brings to life one of England’s greatest writers against the backdrop of Victorian London and all its complexities. It is a truly sensational story.

This is a great informative book about the mid-Victorian age. Well researched.

Wilkie Collins: A Life of Sensation is available here.

 

The Quickening By Julie Myerson

Rachel and Dan want to go somewhere hot in January.

Recently married and expecting their first baby, they decide on an island in the Caribbean. Why not turn it into a honeymoon, Dan says?

A holiday in paradise. It ought to be perfect. Except that, for Rachel, it’s not.

Things take a sinister turn as soon as they arrive.

As furniture shifts and objects fly around, as a waitress begs her to leave and a fellow guest makes her increasingly uneasy, Rachel realises everything she holds most dear is at stake and nothing is quite as it seems…

A good, suspenseful and scary novel. Perfect holiday reading that can be read in one sitting.

The Quickening is available here.

 

Time To Say Goodbye By Katie Flynn

It’s 1939, and three ten-year-old girls meet on a station platform.

Imogen, Rita and Debby all missed the original evacuation and now the authorities are finding it difficult to place them. When Auntie and her niece, Jill, who run the Canary and Linnet Public House, offer to take them in, the billeting officer is greatly relieved.

The countryside is heaven to the three little townies, especially after they meet Woody and Josh, also evacuees. They find that by climbing to the top of the biggest tree in the beech wood they have a perfect bird’s-eye view of the nearest RAF station and are able to watch the comings and goings of the young fighter pilots as the Battle of Britain rages. Then they find an injured flier and the war becomes a stark reality.

As they grow up, love and rivalry enter their lives and, twenty years on, when the girls decide on a reunion, many surprises come to light…

This is a well written and engaging book about friendship and war. Very enjoyable.

Time to Say Goodbye is available here.

 

Midnight In St Petersburg By Vanora Bennett


From the author of The White Russian. Vanora has two books on this list. Her books are brilliant and engaging historical fiction.

St Petersburg,1911: Inna Feldman has fled the pogroms of the south to take refuge with distant relatives in Russia’s capital city.

Welcomed into the flamboyant Leman family, she is apprenticed into their violin-making workshop.

With her looks and talents, she feels instantly at home in their bohemian circle of friends. But revolution is in the air and, as society begins to fracture, she is forced to choose between her heart and her head.

She loves her brooding cousin, Yasha, but he is wild, destructive and bent on revolution; Horace Wallich, the Englishman who works for Fabergé, is older and promises security and respectability.

As the revolution descends into anarchy and blood-letting, a commission to repair a priceless Stradivarius violin offers Inna a means of escape. But which man will she choose to take with her? And is it already too late?

Midnight in St Petersburg is available here.

 

Nightingales On Call By Donna Douglas

Dora and her old enemy Lucy are paired up on the children’s ward for the final three months of their training. The two nurses couldn’t seem more different, but they may have more in common than they think, as each hides a secret heartache and new faces at the Nightingale

Jess is the feisty eldest daughter of a notorious East End family and determined to prove herself as a ward maid.

And new trainee nurse Effie can’t wait to escape her small Irish village, and make her way as a nurse in London. But Effie’s sister Katie soon begins to worry that Effie’s behaviour is out of control.

Nightingales on call and in crisis: have they got what it takes?

This is part of a series of books but the books can also be read alone. It is easy to read and entertaining. It is also interesting to find out how nursing has changed. Great book.

Nightingales on Call is available here.

 

After The Honeymoon By Janey Fraser

Two couples, one honeymoon destination, and enough secrets to end both marriages. Perfect for fans of Jill Mansell

How can one honeymoon cause so much trouble?

Much as Emma loves Tom, she would never have got married if he hadn’t insisted. But with Tom sick for the whole week, shouldn’t she at least take advantage of the entertainment?

Winston married Melissa after a three-month whirlwind romance. As a breakfast TV fitness star, he’s anxious to keep things private. But the arrival of Melissa’s two children soon puts paid to that.

Rosie arrived at the Villa Rosa homeless and pregnant when she was just seventeen. Now, sixteen years later, she runs the place. However, the appearance of Winston throws her into confusion. He might not remember her, but she has never forgotten him.

By the end of the week, none of their lives will be the same. But how will they cope after the honeymoon is over?

This book is perfect holiday reading. It is fun but not fluff. It is easy to read but says a lot about relationships. Brilliant.

After the Honeymoon is available here.

 

The Wedding Gift By Marlen Suyapa Bodden

What if, on your sister’s wedding day, you were given to her – as her slave?

When wealthy plantation owner Cornelius Allen marries off his daughter Clarissa, he presents her with a wedding gift: a young slave woman called Sarah.

The two girls have grown up together but their lives could not have been more different. Clarissa is white and is used to a life of privilege and ease. Sarah is black and is used to a life of slavery and hard work.

Forbidden by law to leave the plantation, Sarah longs to be free – in mind and in body.

But when she decides her future lies away from Clarissa, she sets in motion a series of events that will have devastating consequences for them both.

This book is hard to put down. This is a great book which is well researched and has an unexpected ending. A great book with lots of substance.

The Wedding Gift is available here.

 

Closed Doors By Lisa O’Donnell

A powerful tale of love, the loss of innocence and the importance of family in difficult times by the acclaimed author of The Death of Bees, winner of the Commonwealth Book Prize 2013

‘There are no strangers in Rothesay, Michael. Everyone knows who you are and always will. It’s a blessing but it’s also a curse.’

Eleven-year-old Michael Murray is the best at two things: keepy-uppies and keeping secrets. His family think he’s too young to hear grown-up stuff, but he listens at doors; it’s the only way to find out anything. And Michael’s heard a secret, one that might explain the bruises on his mother’s face.

When the whispers at home and on the street become too loud to ignore, Michael begins to wonder if there is an even bigger secret he doesn’t know about. Scared of what might happen if anyone finds out, and desperate for life to return to normal, Michael sets out to piece together the truth. But he also has to prepare for the upcoming talent show, keep an eye out for Dirty Alice, his arch-nemesis from down the street, and avoid eating Granny’s watery stew.

Closed Doors is the startling new novel from the acclaimed author of The Death of Bees. It is a vivid evocation of the fears and freedoms of childhood in the 1980s and a powerful tale of love, the loss of innocence and the importance of family in difficult times.

This is an incredibly good story. It also captures the 1980s perfectly. A heartbreaking and touching novel. Very good read.

Closed Doors is available here.

 

What will you read?

 

 

Life Drawing By Robin Black Book Review

lifedrawinghyrobinblackbookreviewLife Drawing is the first novel from critically acclaimed writer Robin Black. Her collection of short stories If I Loved You, I Would Tell You was a finalist for the Frank O’Connor Short Story Prize.

This book is riveting from the very first sentence. I read this book quickly and was completely involved in the story. Black really is a writer of note. Her way with words is nothing short of stunning and the novel really captures marriage, betrayal and love. It also captures a writers life well too.

The characters, particularly Augusta, are likeable despite their flaws. I even find myself staying up late to finish the book and rereading sentences and paragraphs. I really loved this book. I would say it is one of the best of the year. Pack it in your suitcase for your holidays, but only if you want to spend all of your time reading. Riveting.

Life Drawing is a fierce, honest and moving story of married life – its betrayals, intimacies, and secrets. Augusta and Owen have taken the leap. Leaving the city and its troubling memories behind, they have moved to the country for a solitary life where they can devote their days to each other and their art, where Gus can paint and Owen can write. But the facts of a past betrayal prove harder to escape than urban life. Ancient jealousies and resentments haunt their marriage and their rural paradise. When Alison Hemmings moves into the empty house next door, Gus is drawn out of isolation, despite her own qualms and Owen’s suspicions. As the new relationship deepens, the lives of the two households grow more and more tightly intertwined. It will take only one new arrival to intensify emotions to breaking point. Fierce, honest and astonishingly gripping, Life Drawing is a novel as beautiful and unsparing as the human heart

Life Drawing can be bought here.

A Fort of Nine Towers By Qais Akbar Omar Book Review

I have to be honest. I have put off writing this review. Which may seem weird considering the fact that A Fort of Nine Towers is one of the most important books I have ever read. Many books change you, give you enjoyment, make you think, even change your outlook: A Fort of Nine Towers does most of these, but it also touches your soul, your heart and then breaks them a little. As a Western woman, with all of the privilege that entails, reading this book is an eye-opener and a game changer.

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I read papers, I watch the news, I watch documentaries and read books. I stay involved in politics and world events, but this tale of a young boy growing up in Afghanistan should be required reading for every one in the Western world (and beyond).

How much the human spirit can endure is both interesting and fascinating. The same with the human body. Qasis Akbar was only eleven when a brutal civil war broke out in Kabul. For Qais, it brought an abrupt end to a childhood filled with kites and cousins in his grandfather’s garden: one of the most convulsive decades in Afghan history had begun. Ahead lay the rise of the Taliban, and, in 2001, the arrival of international forces.

Called ‘poetic, powerful and unforgettable’ by The Kite Runner author Khaled Hosseini, A Fort of Nine Towers is the story of Qais, his family and their determination to survive these upheavals as they were buffeted from one part of Afghanistan to the next. Drawing strength from each other, and their culture and faith, they sought refuge for a time in the Buddha caves of Bamyan, and later with a caravan of Kuchi nomads. When they eventually returned to Kabul, it became clear that their trials were just beginning.

A lot of this book is horrifying, the inhumanity from one human to another, but there is also hope. Qais apologises to the reader for the stories he tells, knowing they will never leave your mind: stories of pits full of skulls, women being gang-raped, a man called ‘Dog’ who tortures and kills people by biting them. Something that happens to Qais and his father, but only after they have seen a row of dead naked people, some tourists, all in a row, horror as their death masks.

This book is also important as a way to dispel propaganda. Rather fascinatingly Qais writes about hearing talk of a rich Arab named Bin Laden (Yes, that one), who lived near Qais in a big house which used to be owned by someone called the Pimp of The King. The place was always covered by Taliban and they would drive black Land Cruisers and have big meetings there. So Osama Bin Laden was in Afghanistan. I am not saying this has made me pro-war, I believe lies were told, but this piece of information, and the stories of the Taliban; what they did, their brutality, what happened to women…Westerners don’t just have a duty to other Westerners and certainly not just to other white people. We can not just turn a blind eye. When I read the book and got to the end, I see how the invasion of Iraq also benefited Afghanistan. I am more educated but I want to learn even more, talk to more Afghans. The book even prints out the rules for women and information the Taliban distributed after it took over Kabul. These include toppling walls on homosexuals (if they live it means they weren’t homosexuals) and women should not step outside of their residence…she belongs to only one man (Husband) or soon she will be property of a man (Husband). And the ironically illiterate: women do not have as much brains as men, therefore they cannot think wisely as man. These ended with ‘Sincerely! The Taliban rules’. Like some illiterate teenager would graffiti on a wall.

I learned a lot reading this book. Some I already knew but it was reinforced: the Taliban are evil. Horrible peasants who use religion as an excuse to murder and torture and rule, the horror of organised religion and the damage it can cause, how privileged anyone is to be born in Britain or the US, how they have no excuse whatsoever not to make something of their lives, when there are people like Qais, who survived a brutal war, who saw the people he loved killed, who saw such horrifying things at such a young age. But more importantly I was more educated after reading this book, more compassionate. I was sadder, emotional but with a fire in my belly: knowing that every human being must do their best, and what happened in Afghanistan should never be forgotten. God knows what will happen when US troops pull out soon. I only hope the Taliban do not return, but I fear that they will. It is too awful a thought to even contemplate and God help Afghanistan if they do.

You can buy A Fort of Nine Towers here. I highly recommend that you do.

What do you think?

Mansfield Park Still Least Favourite Jane Austen Novel After 200 Years

Mansfield Park attracted just two per cent of votes in a poll.

Some things change, but sadly for celebrated author Jane Austen some things don’t.

A new survey by book recommendation website LoveReading.co.uk has found that 200 years on from its publication in May 1814, Mansfield Park is still Austen’s least-liked novel.

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The novel garnered just two per cent of a poll to find readers’ favourite Austen book.

The outright winner – with nearly 60 per cent of the vote – was Pride and Prejudice – the tale of manners, upbringing, morality, education, and marriage that featured the iconic Mr Darcy.

Second most-popular was Jane Austen’s first novel, Sense and Sensibility, followed in third place by her fourth book, Emma – the last to be published while she was still alive.

Peter Crawshaw, Director and Co-Founder of Lovereading.co.uk said “Since its first publication 200 years ago, Mansfield Park has always been a divisive novel — the Jane Austen equivalent of Marmite.

“But least liked doesn’t necessarily mean worst and even though the Pygmalion morality epic that is Mansfield Park doesn’t have the glamorous appeal of Pride and Prejudice it certainly has some resonance today.

“Perhaps it just needs a Hollywood makeover to finally get a popularity boost.”

Mansfield Park is noted for being the most controversial of Austen’s major novels

Published in May 1814, her third novel was praised by Regency critics for its “wholesome morality”, but has since earned the dubious distinction of being the most disliked among Jane Austen fans.

Many readers find the book’s protagonist, Fanny Price, too “timid” and “priggish” to be likeable, for example, with Jane Austen’s own mother, Cassandra, herself complaining that Fanny was “insipid”.

Heated debates about the novel’s literary worth have even spawned so-called ‘Fanny Wars’ on internet discussion forums.

Crawshaw added: “Discussions between Austen fans often get heated while discussing the literary value of Mansfield Park.

“Mansfield Park is quite a complex work in comparison to Pride and Prejudice or Sense and Sensibility, and this often puts readers off, as does the unsympathetic lead character, Fanny,”

Jane Austen, who lived from 1775 to 1817, is regarded as one of English literature’s greatest authors.

Her novels include Emma, Pride and Prejudice, and Sense and Sensibility.

The Bank of England has announced that it will feature Austen’s face on £10 notes from 2017.