All readers of Frost Magazine know that we love books. Supporting authors and sharing what we loved to read is very important to us. So we found the Inaugural Kobo Book Report Reveals Top eReading Trends from 2014 very interesting indeed. Gone Girl and The Fault in Our Stars are no surprises but there are a few others that we must put on our reading list from kobo.com

It’s been an exciting year in the world of publishing, and kobo’s inaugural Book Report reveals insightful 2014 eReading trends from its world-class platform, which includes a bookstore of more than 4.2 million titles.

“Overall, the eBook market makes up about $14.5 billion in sales globally and is expected to reach more than $22 billion by 2017,” said Michael Tamblyn, President and Chief Content Officer, Kobo.  “The advances that we’re seeing year-over-year are incredible, with more publishers, users and authors changing the face of the industry at an unprecedented pace.”

“This year, we wanted to look beyond the bestseller. A book’s position on the bestseller list may indicate it’s bought, but that isn’t the same as it being read or finished,” said Tamblyn. “A lot of readers have multiple novels on the go at any given time, which means they may not always read one book from start to finish before jumping into the next great story. People may wait days, months, or even until the following year to finish certain titles. And many exercise that inalienable reader’s right to set down a book if it doesn’t hold their interest.”

The typical bestseller list often looks very different when you compare books purchased versus books read cover to cover. In fact, the most completed book doesn’t even feature on the UK Bestseller List (as seen below); Rotten to The Core by Casey Kelleher was the most completed book in the UK, with 83% of people reading it cover to cover. Whereas, the number one bestselling ebook in the UK, One Cold Night by Latia Lief was only completed by 69% of those who read it.  Although James Patterson’s books do not feature on the Top Ten Most Completed Books of 2014 list, overall James Patterson was the most completed author in the UK for his entire portfolio of books.

Kobo Book Report’s UK Bestseller List – ebookshelf must haves 

1. One Cold Night – Katia Lief
2. Gone Again – Doug Johnstone
3. Gone Girl  – Gillian Flynn
4. The Fault in Our Stars – John Green
5. My Sister’s Keeper  – Bill Benners
6. The Husband’s Secret – Liane Moriarty
7. The Cuckoo’s Calling – Robert Galbraith
8. Her Last Letter – Nancy C. Johnson
9. Twelve Years a Slave – Solomon Northup
10. Bloody Valentine – James Patterson

UK’s TOP PAGE-TURNERS – The Most Completed Books of 2014

1. Rotten to the Core – Casey Kelleher
2. The Tycoon’s Vacation – Melody Anne
3. The Traitor – Kimberley Chambers
4. Concealed in Death – J. D. Robb
5. Wrongful Death – Lynda La Plante
6. All Revved Up – Sylvia Day
7. Present Danger – Stella Rimington
8. The Empty Cradle – Rosie Goodwin
9. The Witness – Nora Roberts
10. The Promise (Fallen Star Series, Book 4) – Jessica Sorensen

Homegrown British Talent
As the book world becomes ever more international, British readers continue to love British writers, with a remarkable one third of the Kobo UK’s Top 100 Bestseller’s books written by British authors. Lee Child features heavily, with Not a Drill (A Jack Reacher short story), James Penney’s New Identity/Guy Walks Into a Bar (Storycuts), Killing Floor: (Jack Reacher 1), and Deep Down (A Jack Reacher short story) all featuring in the Top 100 Bestseller’s list. Fiona Gibson also featured twice with Take Mum Out, and The Great Escape. Other notable homegrown talent includes J.K Rowling (and her pseudonym Robert Galbraith), Helen Fielding – Bridget Jones: Mad About the Boy, Kate Atkinson- Life After Life and E.L. James – Fifty Shades of Grey.

Different authors also show up in the UK’s Most Completed list, with 14 of the top 100 books being written by British authors. These include Adele Parks – The State We’re In, three books by Carole Matthews (A Place to Call Home, Summer Daydreams, A Cottage by the Sea), Jessie Keane – Ruthless, and Judy Finnigan – Eloise.

Beating the January Blues
Not surprisingly, self-improvement books, including cookbooks, health, and self-help books are more popular during the month of January than at any other time of year. More self-improvement books and books overall were downloaded in January than any other month, likely to kick-off some New Year’s resolutions.

It seems that Monday is the most popular day of the week to complete a book in the UK (16%), with Friday being the least popular day, with only 13% of book completed at the end of the week.

Opening up the Nightstand Drawer
Overall, Brits find Romance to be the most engaging genre, with 62 per cent completion, followed by Crime & Thriller (61 per cent) and Fantasy (60 per cent).  Romance is also the most engaging genre in Italy (74 per cent), the Netherlands (67 per cent) and Canada (62 per cent), while the French (70 per cent), Australians and New Zealanders (64 per cent), and Americans (44 per cent) prefer a good Mystery.

Business and celebrity-focused books also enjoyed popularity in the UK in 2014. Flash Boys: A Wall Street Revolt by Michael Lewis came out as the top seller perhaps due to his literary status of being the most famous non-fiction writer working today. While reality TV Geordie Shore’s Vicky Pattison’s I Didn’t Come Here to Make Friends, David Walliams Camp David, and Lynda Bellingham’s heartbreaking memoir There’s Something I’ve Been Dying to Tell You, came top of the most completed celebrity biographies.

From the eScreen to the Big Screen
Several books made their big-screen debut late in 2013 and into 2014, including Twelve Years a Slave, The Best of Me, and Gone Girl.  The release of Gone Girl on the 3rd of October in the UK this year certainly created a ripple effect which transferred into book sales. Over a three month period, 34% of book sales took place in the week prior and the week after the film release.

Kids Love Kobo
Kids are going digital! Children’s eBooks, including picture books, children’s and young adult novels are gaining traction as parents are realising the appeal of eReaders for a tech-savvy generation.   Children’s titles, available at the Kobo Kids’ Store offering 100,000 titles, made up more than 6 per cent of Kobo’s overall 2014 book sales. This kid-friendly browsing experience even lets parents set up reading allowances so that kids have the freedom to select their own eBooks without needing access to a credit card.

And top kids’ picks for 2014? The younger generation is definitely in-the-know when it comes to new releases, so it was no surprise to see three of the most anticipated 2014 titles topping kids’ wish lists this year. The Dairy of a Wimpy Kid: The Long Haul by Jeff Kinney led the pack followed by Gangsta Granny by David Walliams and The Iron Trial by Holly Black.

The new 6.8-inch HD Kobo Aura H2O is available in black and retails for £139.99 online at kobo.com and in-store in the UK.