HIGH-FLYING FEMALES SHOULD NOT FEEL “GUILT” RETURNING TO WORK AFTER HAVING A BABY

Successful women in business should not feel any guilt returning to work after having children.

They will have made the decision to return to work because it is in the best interests of their families and themselves.

Niamh O’Keeffe, MD of First100, a global company which aims to help senior women executives return to their roles after maternity leave.

Leadership performance acceleration company First100, which has offices in London, New York and Dublin, works with senior executives to put in place plans for their first 100 days in either a new role or the same role after returning from having a child.

First100 has issued a series of tips for maternity returners, including:

· Let go of the previous role as full-time mother
· Return to the work environment as a confident woman and leader
· Find the right balance between the roles of mother and senior business executive.
· Everything will have changed so prepare well in advance.

Niamh O’Keeffe said: “Once a woman has made the decision to return to work, they need to let go of their role as full-time mother and carry no guilt. Guilt is something brought on by the individual and no one else.

“The woman will have made this decision in the best interests of her and her family and they need to be pragmatic in making it work.

“Living in the moment is critical. When the woman is at home, they need to be fully at home and not juggling their laptop and BlackBerry while making the tea or reading a bedtime story. Equally, when they are at work, it is vital they are not constantly calling home to make sure everything is okay.”

Niamh added that finding the “right balance” was crucial in order to make a true success of combining being a successful woman in business with being a mother.

“The working mum needs to take time out regularly to check they have the balance right. Sometimes one area of your life can get very busy which makes it easy to lose focus in another part of your life. Taking time out to refuel and refocus is very important.

“It is also critical to set realistic expectations at work and at home as there are only so many hours in the day.”

The majority of First100’s clients are male, but the company is finding an increasing number of senior women executives asking it to help them navigate their vital first 100 days in a role or when returning from maternity leave.

First 100 days plans are becoming increasingly common-place within global organisations such as Vodafone, Accenture, Telefonica 02, BP, BT and Merck.

Niamh said: “From my own personal experience and the feedback I receive from our consultants working with clients in the UK, Ireland and United States, female business leaders often make far more willing clients.

“Women are often easier to coach than their male counterparts and more willing to listen and take on board new skills to help them succeed in challenging roles. Sometimes senior male executives are instinctively more defensive and cynical and need a little longer to be persuaded as to the merits of the coaching.

“Undoubtedly, one of the principal reasons why women are generally quicker to understand the benefits of working with companies such as First100 is that they face the added pressures of competing in a still male-dominated business world, many with the challenge of juggling huge responsibilities both at work and at home.

“Putting in place a sound strategic plan for your first 100 days whether you are taking on a new role or returning from having a baby can make all the difference between success and failure.”

Become a Cannes VIP and Star in a film for Stella Artois

Would you like to star in a film that will premiere at the Cannes Film Festival? Actors all over the globe dream of an opportunity like this.

Stella Artois has launching the ultimate film fan’s competition offering would-be stars the chance to play Jacques d’Azur, the legendary ‘King Of Cannes’, in the highly anticipated biopic of his life. In addition to playing the leading role in the film, the lucky winner willalso attend the prestigious Cannes Film Festival where the movie will premiere, and will receive movie star treatment throughout their trip. Would-be leading ladies need not miss out on all the fun – the online casting call alsooffers the opportunity to audition for a starring role playing opposite the legendaryJacques d’Azur.

Following Jacques d’Azur’s mysterious disappearance in 2010, Stella Artois launched a search for his rightful heir who was treated to Jacques’ week at the Cannes Film Festival.

Having been missing for over a year, Jacques is presumed dead, and all of Hollywood eagerly anticipates the movie of his life. But the greatest challenge still lies ahead – noactor can be found to play the leading role.
Stella Artois is now kicking off the search for the perfect leading man, using the latest in digital technology to ensure would-be Jacques’ from far and wide have the chance to audition.

The winner of this once in a lifetime opportunity will jet off to Cannes to film their part,and will then be treated to a five star experience befitting their newfound celebrity.
In true film star style, the premiere will be followed by a star studded party at Chez Jacques’, Stella Artois’ luxury, invitation-only lounge at the Carlton Hotel’s exclusivebeachfront property in Cannes.

To enter, budding movie stars will need to film their scenes on their webcam and this footage will then be seamlessly added with the leading lady’s scenes to produce a casting film which would-be Jacques’ can share with their friends and family online. On April 1st, all submitted casting tapes will be put before our panel of distinguished judges who will select a short list of 200 Jacques’hopefuls, to be announced on April 5, 2011. The star of the film will be chosen from this short list.

Visit www.stellaartois.com for details and to apply. Good Luck!

Innocent launch a film making competition

On a rainy Saturday morning in February, the Frost Editors went to Innocent HQ (aka Fruit Towers) to take part in a workshop held to launch Innocent Smoothie’s Mini Movie Competition. Kind of like the most pleasant post apocalyptic scene I can imagine, we were greeted by a lush gate of green grass and vans also covered in grass. In side was more grass, picnic tables, bean bags, unusual random objects, some very tiny fences and lots of smiley happy people. As soon as I was through the door I was inundated with beverages both hot and cold.

Listening to a presentation at Fruit Towers

Inspiring this competition was Innocent’s recently made TV advert. Their Superhero ad differs from everything else on the TV at the moment as theirs is Lo-Fi. Using absolutely no CG and embracing the ‘I can see the strings’ mentality the ad was typical of the Lo-Fi style of Ben Wheatley (the ad’s creator) who gave us a presentation on film making.

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After letting us into the little secrets of the advertising industry we were given lunch in picnic hampers! Apart from the crumbs, there was one thing one everyone’s mouths…how can THEY get a job at fruit towers?! We then were split into groups and given Mini Movie Making kits, containing a bottle, a cape, stick, string, farmyard animals, tiny people and other random things presented in a show box and tied up with beautiful movie reel ribbon.

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Mini Movie Making Kit

So there we were with our teams, a theme, camera equipment and the knowledge gathered in the morning’s presentation. We storyboarded away, filmed and created masterpieces. I can’t find our mini movies on the internet anywhere so you will just have to take our word for it. Everything we did had to be edited “in-camera”, meaning we couldn’t edit anything at all on the computer afterwards, this resulted in lots of giggles to the “cut”‘s and “action”‘s being left in.

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Catherine Balavage with a chicken at Fruit Towers

The Innocent Mini Movie competition is now open and you have until 17th April to submit your own lo-fi advert. The winner (voted for by the public) will receive £5000, tickets to the London Film Festival and your advert will be broadcast on national telly. There’s a lose brief, your mini movie must be no more than 30 seconds, contain no CG, music (although sound effects are allowed) no branding (other than innocent) and they must be submitted via

the Innocent You Tube Channel. To submit your entry you need to go here: http://www.youtube.com/innocentdrinksltd

Bambi legs: Holly Thomas dips her toe into the icy pool of freelance journalism

Age is a sensitive issue. ­ From childhood, we are taught that there can be no more heinous insult than to enquire as to a stranger’s vintage. I never really understood why until now.

Despite my youth, given the choice between a student debt-clearing windfall or three years wiped off my passport, I would choose the latter without a blink. Because there is nothing more depressing than awaiting the arrival of another birthday without feeling that you’ve achieved anything to merit celebration, and in the bleak knowledge that you’re another year closer to expiring. And when said achievement is largely dependent on the procurement of a job, or at the very least, sufficient work to keep financially afloat, it’s fairly tempting to climb under the covers with a tub of (cheap) ice cream and eat your way into chilly depression as your pride wrestles with the desire to call Mum and tell her to ‘come get you’.

Yes kids, this is what happens to optimism when you enter the world of freelance journalism.

Perhaps I sound unduly pessimistic. I only graduated in July. However, let us consider the landscape: I took a gap year. I also took a break for personal reasons after university [read: I went home for a few months, confronted a less than savoury family situation, ate an obscene quantity of chocolate, found that didn’t help, and so moved to London]. BUT there are people more organised than me who didn’t take gap years, jumped on the application wagon during their third year, and are now, at the age of 21, sitting pretty in their first job and well on their way to having ‘a life’.

Not everyone of course, we’re talking about the blessed few upon whom karma smiled, and who of course had the acumen to think ahead. But you see what I mean. Once stuck in professional no-man’s land, it’s pretty damn hard to claw your way out, especially when you’re aiming for a job in a competitive field such as journalism (hi), which requires evidence of busy labour. “But I have a first class degree, a bagful of awards and a pretty sweet list of work experience placements”. Nope, unless you’ve been employed by a respectable (ie: widely circulated) publication for at least a year OR have a helluva good specialised qualification, you are barely worth the gum on the heel of that elusive editor who refuses to answer your emails.

What happened though? When did the outlook become so bereft of any hope? And when did we supposedly bright young things become such ungrateful, acrid husks of woe? After all, a few decades ago my main concern would have been the hunt for a groom to worry about all this job malarky on behalf of us both. Now that’s only plan two (*JOKE. Unless things get really bad).

The recession (I’m really sick of that word, so that will be the only time I whisper its bromidic name in the course of this moan, er, article) obviously hasn’t helped.  The unrealistic glamorisation of the hack trade, has, I think, also added rather to the numbers of aspiring scribes clamouring for their slice of the journo pie.

Take Twitter for example. I joined a couple of months ago because it appears to be the ‘done thing’. And thanks to Twitter, I am now privy to the minutiae of the lives of almost every well-known journalist one might care to name.  And this doesn’t just entail their personal opinions on the hot topics of the day, but actual titbits (or jaw breaking gobfuls) of their home lives. And what fabulous lives they are.

Initially, I must confess to having felt a hint of jealousy. When, for example, India Knight and Caitlin Moran, both highly successful and extremely talented self-made journalists tweet each other to arrange celebratory cocktails “when you’ve finished your book” (and we know that this book will inevitably sell by the bucket load), the figurative stomach thunders with hunger for that lifestyle – the luxury to type away in one’s beautiful London home safe in the certainty that the fruits of your labour will comfortably furnish an entire Christmas shop within the hallowed confines of Selfridges and Harvey Nichols.­

I wouldn’t dream of suggesting that this is undeserved, or that these fortunate women didn’t have to pay their dues and work their way up. But things have undeniably changed in the last couple of decades, and whilst deeply painful to accept, we ‘newbies’ (until October that is) must either find something else to do or acknowledge the fact that we’re just going to have to suck it up and endure whatever it takes to get ahead.

SO if you can’t afford an MA or quickie journalism course (I can’t), write. Get a blog. Learn your stuff. Apply for things. Obviously learn how to use InDesign, WordPress, etc. But to be honest, though all the technological fireworks look pretty on a CV, ultimately the key thing is to be good and be motivated. And be interested. It doesn’t matter what your topic is; be it music, film, fashion, the environment (gulp), whatever, keep up to date so that when your dream job comes up you’ll ace the interview. Don’t be picky.

Frankly, if you’re actually talented you don’t need loads of serious writing practice. Just take what relevant work you can, suck up, be prepared to make tea and copies, and thank your lucky stars you have somewhere to go in the mornings. And most importantly, find the thing that spurs you on, cling to it like a limpet, and let it push you forward. For me, that’s watching India and Caitlin on Twitter, and imagining the day when I too will have 57,000 followers (sounds quite cult-like doesn’t it) and can afford to stuff myself to the gills with organic goodies bought online and delivered to my W1 door.

Kiss offers Aspiring Presenters a once in a lifetime opportunity {Radio}

Kiss and Blackberry are on the hunt for a new presenter and this time around, it’s not about who you know, but all about personality. The open auditions will tour shopping centres to find their “Chosen One”

Aspiring broadcasters will be given the opportunity to follow in the footsteps of current Kiss talent and former listeners Rickie, Melvin and Charlie, and get their voice heard by millions of listeners on the UK’s number one youth station.

Live auditions will be taking place in various shopping centres around London, kicking off at the Westfield complex on Saturday 15 January. It’s not about having DJ skills, a BRIT Award-winning singing voice or dance moves to put Diversity to shame to enter. All you need is the charisma and confidence to entertain the nation alongside some of the country’s leading radio personalities.

The Kiss Chosen One, Sponsored by BlackBerry will be the first time Kiss have held live, open auditions where members of the public will be able to win a hallowed spot on the award-winning Kiss presenting team.

Audition Dates:

Saturday 15 January: Westfield, White City
Saturday 22 January: Lakeside, Thurrock
Saturday 29 January: Whitgift Centre, Croydon
Saturday 5 February: Central London

As well as these live auditions, entrants will be able to upload their audition online, for the chance to be seen by the judges.

The judging panel will comprise of Kiss Group Programme Director Andy Roberts and a Kiss presenter at each event, including Manny NortéRickie, Melvin and Charlie who will shortlist the five best entrants from each heat. From there, a gauntlet of trials and challenges will be set, where the most successful contestant will be crowned The Kiss Chosen One.

Click this link for more information on The Kiss Chosen One, Sponsored by BlackBerry.

And the video below has some handy tips and advice for this competition…

Littlewoods.com and Coleen Rooney Search for Great British Design Talent {Design}

Littlewoods.com and Coleen Rooney are carrying out a nationwide search to unearth the very best of British design talent, ahead of a showcase at the Pride of Britain Awards on Monday 8th November.

Mums and their families are being offered the chance to see their very own designs brought to life in this unique search. Coleen and Littlewoods.com are inviting them to create an outfit that they feel encompasses what makes them proud to be British inspired by the colours of the Union Jack. Whether it is a flowing summer dress or a new uniform for the NHS, the outfit will show off the best of British pride.

Littlewoods’ style ambassador Coleen Rooney will be judging the nationwide search and declaring three winners. The winners from across the country will be invited to attend the star-studded Pride of Britain Awards where the designs will be unveiled and brought to life with an overall winner being crowned.

Littlewoods.com are proud sponsors of the Pride of Britain Awards this year, the ceremony takes place on the 8th November and will, for the 12th year running, bring to life the extraordinary stories of bravery, kindness and endeavour that go on day–to-day in our local communities.

Visit www.littlewoods.com/prideofbritain for more information on how to be in with a chance to not only win a wardrobe for the family worth £750, but attend the Pride of Britain awards, meet Coleen Rooney and be crowned the winner of ‘Proud to Dress Britain’.

Photo: Gordon Brown, Cheryl Cole and Simon Cowell at the Pride of Britain awards.

Belvedere launches "Dream Job" to find golbal brand ambassador.

Super-premium vodka brand Belvedere, owned by Moët Hennessy, has announced the launch of its worldwide “Dream Job” campaign. The successful candidate will be awarded the once in a lifetime job as a $100,000 Global Brand Ambassador role. Working alongside Head of Spirit Creation and Mixology Claire Smith, representing the brand on a global stage, the winner will travel the world educating bartenders on how best to enjoy Belvedere, and creating innovative and exciting cocktails.?

Bartenders, mixologists, and vodka enthusiasts from around the world will be invited to submit short videos to Belvedere Vodka’s official Facebook fan page showcasing their mixology skills, and demonstrating why they should be selected for the dream job.

After entries close on 15th October, a panel of experts will select a shortlist of UK and European semi-finalists who will compete in a series of cocktail-making and presentation challenges at an event hosted at a top London bar and judged by a panel headed up by a top industry name. Entrants will have to demonstrate their creativity and skills with challenges including creating ten Belvedere Vodka cocktails in ten minutes. ??

The top two semi-finalists will go through to the Global Final, taking place in Los Angeles on 15th December, with seven finalists from across the world appearing in front of a celebrity judging panel to be presented with the final challenge, before an overall winner is declared.??

Commenting on the “Dream Job”, Claire Smith, Head of Spirit Creation and Mixology for Belvedere Vodka said “We are thrilled to extend such a tremendous opportunity to so many talented bartenders and mixologists around the world; it is our hope that the competition not only unites those ?with a keen understanding of super premium vodka, but also inspires a higher level of innovation and creativity in cocktail creation that our new Global Brand Ambassador will help to ‘fine tune’ for our plans and projects next year.”?

How Equity Is Helping Models At Work {Careers}

Equity has opened its doors to Models and a new catwalk contract has been introduced in time for London Fashion Week (starting later this week on the 17th)

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It seems impossible that in 2010 in the UK there could be areas of work uncovered by contracts, established breaks or health and safety procedures. It seems more unlikely still that it happens in one of the most glamorous, expensive and envied industries: fashion. Although the fashion industry is subject to the same standards and employment laws as any other area of business it has long operated as if under separate rules, working to its own high artistic standards but with little thought for issues such as the minimum wage or employee’s rights. In the fight to get to the top, standards of employment law fall by the wayside.

“there is an expectation of working for long hours to earn little money, putting up with nudity being demanded in photo-shoots, sexual harassment from photographers. In the early part of a model’s career, often in their teens, this work will be for free.”

Slowly and surely this is beginning to change. At the end of 2007 Equity, the Union for performers in the entertainment industry, agreed, at the request of two pioneering models, Victoria Keon-Cohen and Dunja Knezevic, that models working in the fashion industry should be eligible to join the Union. In 2008 Equity formed a Models Committee to take forward the concerns of the founding members: the lack of protection models have at work, and the lack of recourse when anything should go wrong. In such a competitive profession there is an expectation of working for long hours to earn little money, putting up with nudity being demanded in photo-shoots, sexual harassment from photographers and few, if any, breaks or refreshments. In the early part of a model’s career, often in their teens, this work will be for free as they build up their portfolio.

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The Equity Models Committee now consists of 7 models and Hilary Hadley, the Union Officer. Their current campaign is focused on addressing the lack of professional credits for models work in editorial shoots and websites. The Committee has also been involved in the work to establish the first ever catwalk contract, which will be in use for this coming London Fashion Week (17th to the 21st September). Created through Equity with the British Fashion Council, and other members of the Model Programme, a body set up to ensure the well-being of models during London Fashion week, the contract sets out the minimum terms and conditions a model should expect when employed to walk at a catwalk show.

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This new contract sets out minimum rates of pay including holiday pay, fitting fees, breaks, refreshments, health and safety requirements, changing areas that provide privacy (models are usually expected to change in full view of the catwalk show’s staff) and agreements on nudity/semi-nudity that must be made before the model is booked to work. As well as providing what should legally be there, the new contract also provides models with respect, acknowledging their work as a profession rather than expecting individual, often very young girls, to accept whatever working conditions are offered.

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This new contract marks the beginning of the end for a self-regulated industry. In an environment where models are the lowest in the pecking order and are expected to work without complaint in the hope of becoming one of the lucky ones and making good money, the new Equity Committee provides support, legal assistance and new regulations to make what should be an enjoyable and profitable career safer and more in line with modern employment practices.

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For more information on Equity and if you are a model seeking union representation, please click here.
by Alexa Brown

Alexa Brown is an actress and model, and a member of the Equity Models Committee.