At Frost Magazine we are lucky to occasionally receive notice of something that relates to a current crisis. Here we have such a product, which is trying in its own way to address an alarming phenomenon.

Our beautiful and precious world is in danger  from plastic waste. The experts at Frugi, concerned with this situation, and knowing there is no time to fiddle faddle about have experimented by recycling more than half a million plastic bottles to make an enviable Outerwear collection ideal for every wet, muddy and soggy adventure.

This year Frugi are introducing a handy Packaway Jacket with matching Ready Steady Go bags and wellies, all made from recycled plastic in a lightweight fabric. Every design is inspired by the spring Summer ’19 Isles of Scilly theme. We have a sample here in our office, and feel like shouting the success and ethos of Frugi from the rooftops.

Here are children’s outfits, that give hope for their futures. Why aren’t more doing as Frugi is, and making use of these recyclable products which are poisoning our earth and seas?

The science behind the process is amazing. Frugi’s Product Expert, Mary Lawrence, explains all.

“We use Polyethylene terephthalat or PET to make our Outerwear range. It’s the most widely used recycled plastic and allows us to create a functional, fit for purpose product that lasts and can be handed down or sold on! On average, our Puddle Buster Jackets are made from 20 of these bottles.

“Now here’s the science…once cleaned, the recycled bottles are shredded and processed into flakes, which are then transformed into chips. The chips are then melted and whizzed around in a spinneret to make strings of yarn. Finally, the yarn is woven into Frugi fabric, ready to be made into our Outerwear.”

Frugi’s Puddle Buster Suits and Jackets are fully waterproof with taped seams to prevent water entering the pocket, side pockets, reflective prints for safety, a safeguard at the top of the zip to prevent catching little chins and are machine washable because mud doesn’t have to stick.

Here is the Puddle Buster Suit for the youngest grand-child, Miss D, as we call her, all of 20 months old and larger than life. I had to take a photo first, and then – a bit too big – but what did she care – into it she went, and LOVED it. Now for some puddles, but over to mum for that. Grandma has done her bit.

The Packaway Jacket  packs away in to its own pocket, making it perfect for on-the-go. There are also matching Wellington Boots and Ready Steady Go drawstring bags to complete the look.

Back for a second season, the Toasty Trail Jacket is a lightweight quilted jacket made from recycled polyester that also packs away in to its own bag making it the perfect companion for days out exploring. For wet and windy days there’s  elasticated hood, hems and cuffs.

What is also a good idea is the  Guppy Friend, a washing bag that catches micro fibres which often sneak into the marine eco-system.

Frugi started life in a small Cornish Cottage in 2004 in by Kurt & Lucy Jewson after they struggled to find clothes to fit over their son’s cloth nappies. Still designed in Cornwall, Frugi is made from super soft comfy premium organic cotton, recycled plastic and Oeko-Tek approved fabric , and vibrant designs. Today Frugi is available to buy online and in over 500 retailers globally in 28 countries. The full range includes tiny baby to ten years with a stylish maternity and breastfeeding range for mothers as well as bedding, toys and accessories.

Frost Magazine is so delighted to see such innovation and applaud Frugi. Go forward, with the force behind you… The clarion call is: more should be doing this. Bravo bravo.

To view the entire Frugi Outerwear collection, please log onto www.welovefrugi.com.

RRP: from £12.

Annie Clarke’s debut novel Girls on the Home Front is published on 29th May. Available for pre-order. 

Notes to Editors

Designed in Cornwall, Frugi offer award winning clothing with clever details, fun appliques and super comfy vibrant designs. The range is made from super soft, premium organic cotton. Frugi are proud to be certified by the Soil Association and Global Organic Textile Standard (GOTS) receiving the highest level of certification in the world of leading textile processing standards.

Every year 1% of turnover is donated to charity through their own ‘Little Clothes, Big Change’ charity initiative.

Frugi is the trading name of Cut4Cloth Ltd registered in England, company number 5011885. The registered office is Wheal Vrose Business Park, Helston, Cornwall TR13 0FG.

This toy is great for the in-betweenees – no longer small babies but not yet fully-fledged toddlers.

Too big for rattles? If your youngest is desperate to play with their elder brother’s precious trains, but not quite ready for diesels and steamies, then this caterpillar train is perfect.

Your older child will probably be relieved that Mr Caterpillar has deflected attention from his train collection. However beware, parents, you may have full-scale war as your older child tries to get his hands on the cheery toy too – particularly when he realises that the caterpillar has a magnetic connection which will work perfectly with his existing trains and carriages.

It comes with a small section of track with attractive painted motifs and grass-effect end stops, to distinguish it from ‘anyone else’s’ track. However, the track is compatible with standard train tracks too.

I just love this toy (yes, baby may have to watch out for grandma as well as elder brother). Or at only £14.59 from Amazon I may have to buy my own.

By Dr K Thompson, author of From Both Ends of the Stethoscope: Getting through breast cancer – by a doctor who knows

http://www.amazon.co.uk/dp/B01A7DM42Q

http://www.amazon.com/dp/B01A7DM42Q

http://faitobooks.co.uk

There are so many lovely toys for toddlers, but what about babies? When news of a visitation from the stork is in the air it’s nice to come up with something slightly novel as a gift and I recommend Hape for good quality, attractive and innovative toys. How do they think of it?

I have been particularly impressed with a couple of items in their Baby range.

The delightful Baby’s Farm Animal Book really caught my eye. Made of wood, brightly painted on both sides, the shaped, staggered pages are strung together to create Baby’s first book. If Baby is feeling studious he/she can look at the cute animal pictures, failing that it serves as an attractive and effective teether. The book is light and not too big, recommended for age 10+ months, although I believe it could be enjoyed a little sooner. Normally £6.99, but on special offer at just £4.99 at the moment on Amazon it is a real bargain.

I also absolutely love the Geometric Rattle Trio According to GreenActiveFamily, it is such an unusual and quirky set of toys. Nine rattles in all, a ball, a cube and a drum in each of three colours.  They are small and light enough to be held by a baby from a few months old, and can be used as a rattle, or, later on, as stacking bricks. Each shape makes a different noise, and the cubes have a coloured lens running through the middle, so there are plenty of features to keep your baby’s interest as he develops. The mixed colours make them suitable for either sex. Interestingly, they are made from rice – no, the baby can’t eat them, but they can give them a very good chew. These are really nice quality toys – simple but clever. At £17.99 from Amazon they make a great gift.

By Dr K Thompson, author of From Both Ends of the Stethoscope: Getting through breast cancer – by a doctor who knows

http://www.amazon.co.uk/dp/B01A7DM42Q

http://www.amazon.com/dp/B01A7DM42Q

http://faitobooks.co.uk