Green is the New Tax Break

Posted on June 7, 2013 by Lizzie Lucas

Being green isn’t just a good idea because it’s good for the environment. While protecting ecosystems is lovely, a more immediate concern is your pocket-book. The following are a few reasons why being green is money-friendly now.

Valuable Tax Deductions

Avail Valuable Tax Deductions For Going Green

Image via Flickr by KOMUnews

There are several tax deductions that still apply in the realms of electric cars and using more energy-efficient household items. While the deductions aren’t quite as generous today as they were in 2007, there is still a lot of money to be saved if you go aggressively into making your home work better and use less energy. In some cases, you can save up to 30 percent of the cost of installing items like solar panels and wind turbines. While these deductions may not last, they can help to take the sting out of the initial installation costs of some green items.

Lower Energy Bills

It goes without saying that if you make your home work more efficiently, you won’t use as much electricity. It also makes sense that you won’t use as much natural gas if that gets involved in your heating process. As you may have already guessed, this can mean saving a lot of money in heating and cooling your home. In cases where you use well insulated windows to add light, it can even lower your light bill. Alternative power production such as the installation of solar panels also works well to cut down your bills. There are all kinds of ways you can save money every month just by going greener.

More Value if You Sell Later

You may love your home so much that you stay in it for the rest of your natural life. But if you ever decide to move and sell your home, a lot of potential buyers will be impressed by a more efficient place. This works on a couple of levels, and they aren’t just about the immediate cash savings the buyer will get from having lower utility bills.

Naturally, a more efficient home is going to have the lower energy bills you heard about earlier. But what isn’t always so obvious is that a more efficient home usually comes from an owner who cares more about it. This care tends to result in less deferred maintenance and a better home, which will be less likely to need major maintenance early on.

More Comfort During Outages

Sometimes a utility is going to fail. As annoying as this will inevitably be, if you have alternative power generation going on you won’t be totally powerless. If you use a geothermal heating and cooling system powered with wind or solar panels, you may also be able to keep your home comfortable during an outage. If your insulation and blinds are good and you aren’t letting out too much of the air temperature you want, this also speaks of more comfort when the situation isn’t ideal.

There are so many ways you save money when you make your home more efficient. Going green may be the best thing you have ever done for your finances.

BlackBerry targets the best and brightest women in the UK for BlackBerry Scholars program

Posted on June 7, 2013 by Frostie

BlackBerry Scholars Program – a multi-level strategy to engage young women across the globe in Science, Technology, Engineering and Mathematics

BlackBerry is reaching out to women in the UK to urge them to apply for the new BlackBerry Scholars Program, an initiative designed to inspire women globally to enter and develop careers in the fields of Science, Technology, Engineering and Mathematics (STEM).

Led by BlackBerry Global Creative Director, Alicia Keys the BlackBerry Scholars program will offer ten full, four year university scholarships to outstanding female candidates. The BlackBerry Scholars Program is available to women across the UK and will provide scholarships to outstanding applicants who are seeking degrees at accredited local colleges and universities in the areas of STEM across the UK.

“Women are underrepresented in fields of science and technology, and we feel strongly that it’s time to drive a change,” said BlackBerry Global Creative Director, Alicia Keys. “It’s important to connect the dots for young women in school and college, and show them that careers in science and technology are within their reach. And when women do land these jobs, it’s vital they receive the mentoring and support they need to advance in their careers. I’m proud BlackBerry is demonstrating leadership in women’s education, both in school and in the workplace, and giving back to its most loyal users in such a profound way.”

Applications are now open to candidates in the UK, who are interested in the scholarship, and will close on June 26 2013. The scholars will be selected by a panel of inspirational and accomplished women, led by Alicia Keys, who will recruit candidates based on their academic merit and passion for entering the mobile computing industry.

This scholarship program is the first step in BlackBerry’s long-term commitment and multi-tiered strategy to engage young women at every step of their education from school to college, and as they rise through their careers. As more than 55% of BlackBerry customers are women, BlackBerry aims to champion this generation of female leaders as they strive to achieve their ambitions in this highly-competitive industry.

For those interested application is now open and will close on June 26, 2013. For more information about the program, eligibility requirements, and how to apply, please visit www.blackberry.com/scholars. Please spread the word on Twitter by using #BBScholars.

Royal Ascot Style Guide: What To Wear

Posted on June 7, 2013 by Frostie

Royal Ascot is just around the corner, and for many, the unique dress code, that is so synonymous with the five day festival, can be a sartorial mine field. Fortunately we have a ten step guide to looking your best and avoiding any awkward faux pas.

1) In general: Sartorial Sage and Former Editor of Vogue, Diane Vreeland once said, “Elegance is refusal” and the same goes for Royal Ascot – understated elegance is always a winner.

2) Ladies’ hats: An essential accessory at Royal Ascot and from top hats to berets, flying saucers to feathered fancies, hats of all shapes and sizes will no doubt be on display. Show pieces are all very well and it’s fine to be bold but make sure you don’t scare small children, animals, or for that matter, horses. Avoid the much-maligned fascinator.

3) Morning Dress: Formal gentlemen’s dress from the 19^th century and obligatory if you’re in the Royal Enclosure. Make sure it’s well fitting and neither too tight nor too big. In the words of tailor Matthew Cartwright of Noden & Winsor, “If you don’t know your chest size, find out before it’s too late.”

4) Top Hat: The fit’s key. Not so big it falls down over your ears and not worn at a jaunty angle.

5) Dresses: You may well end up in a club after racing but the dress code stipulates that daytime dresses and skirts should be ‘of modest length, defined as falling just above the knee or longer. Straps on dresses should be at least one inch wide. It means anything strapless, or that’s too short or tight should be consigned to your wardrobe.

6) Pants: For men and women are essential, but should never be on show. Ever.

7) Shoes: Opt for comfort as you’ll be on your feet all day (hopefully). Chaps, shiny shiny, pointy shoes are not a good idea – patent is out and is not due to make a resurgence any time soon. As for stilettos, girls be aware you will sink on turf. Low-heeled courts are ideal and will avoid you having to purchase a cheeky pair of plastic flip flops at the end of the day, because your brand new heels have made your toes bleed.

8) Umbrella: It’s Britain. In June. It shouldn’t rain but it might so make sure you’re prepared.

9) Accessories: Diamonds are acceptable, you’ll be pleased to know. But leave the big shiny watches at home. If it’s large enough and shiny enough to blind a small child (or jockey – they’re around the same height) avoid.

10) Enjoy: Royal Ascot is one of the most glamorous and exciting weeks of the year. Dress up, enjoy the people watching and cheer on the horses in each of the 30 races taking place over the week.

Royal Ascot runs from Tuesday 18^th June to Saturday 22^nd June. Featuring 30 top class races, including seven QIPCO British Champions Series contests, it will be broadcast live on Channel 4 for the first time this year from 1.45pm until 6pm each day.

Blue Badge Style Founder Named One Of Bright Shiny News’ Inspiring Women

Posted on June 7, 2013 by Frostie

Fiona Jarvis, founder of Blue Badge Style, the first app and online guide to a stylish lifestyle for the less-physically-able, has been profiled on Bright Shiny News. In the interview, for the Inspiring Women section of the website, Jarvis talks about how she has overcome the difficulty of needing a wheelchair and continues to live stylishly.

Bright Shiny News is an online woman’s magazine who’s main purpose in life is to entertain readers with bright shiny things! The inspiring women section profiles a different successful businesswoman every week. The article, written by Monique Fok, talks about Jarvis’ life experience: from working in the city to being diagnosed with multiple sclerosis and on to setting up Blue Badge Style.

Fok writes: “It is actually an understatement to say that Fiona survived the MS bombshell; Not only has she won the battle beautifully, but she has also established the Blue Badge Style, which provides a website and app guide to the stylish lifestyle for everyone, including people with disability.”

Blue Badge Style is the only company that looks at disability from the point of view of style & design, taking a stylish, pragmatic and cost-efficient approach to inclusive access, working with venue management teams, designers and architects to improve the awareness of disabled facilities. “Style is the overriding premise of Blue Badge Style, along with a positive outlook” says Fiona Jarvis, “disability need not stop you from enjoying the good things in life!”.

The Blue Badge Style website provides style advice to the less-physically-able. Whether it’s the best places to eat and drink, fashion tips or interviews with other stylish less-able people, it can all be found at Blue Badge Style.

The Blue Badge Style free app is the first and only app to give you information on where to go near you based on not only how stylish the place is but how accessible it is for disabled customers.The app works as a” Michelin-like” star system for the less able. It identifies cool venues near your location and uses a bespoke three tick rating system to grade it out of 5 for each category: 1.Access, 2.Facilities and 3.Style, so that users know exactly what to expect from each venue. You can then easily see the best places near you, read a review, check the Blue Badge Style rating and get directions on how to get there.

Fashion Designer and style icon, Simon Carter explains, “This app can quickly locate stylish restaurants and bars that are nearby. It also warns you if there is a problem with disabled access or facilities. I’m able bodied and I’m going to use it!”.

Get Bikini Ready With Simple Steps from Fitness First

Posted on June 6, 2013 by Frostie

With only weeks to go until bikini season, Fitness First have come up with a set of
simple but effective tips to help you step from the beach hut with confidence.
Fitness First Health & Fitness Expert, Paul Cheeseman’s 30 minute circuit workout is a
great way to combine cardio and weight training together so you can burn fat and
tone up at the same time as well as increase endurance and stamina. Combine this
with a positive mindset, and you’ll see a real difference on those legs, bums and tums!

Squat Jump

The squat jump will give your leg muscles a workout and get your heart pumping. Stand with
your feet roughly shoulder-width apart, then slowly bend your legs and arms to about 90
degrees at the same time. Once your thighs are parallel to the floor, explode into the air as
high as you can go. Land softly and repeat the motion again. Perform eight to 10 repetitions, or
20 to 25 seconds for a timed circuit. Modify the reps or time to suit your fitness level if the
workout seems too difficult or not difficult enough.

Jump Rope

Rope jumping is a staple of training systems such as boxing and martial arts. Jumping rope will
enhance your footwork, coordination and balance. Find a rope that just clears your head by a
few inches on each revolution. Practice different footwork combinations as you become more
comfortable. Jump rope for about 30 seconds as part of a beginner circuit routine. Increase
the time and intensity of the jumping as your fitness level progresses.

Burpees

A burpee is a standard gym class type of movement that will work your entire body. Start in a
standing position and bend down to place your hands on the floor. Shoot both of your legs
backward into a push-up position, then bring them back to your chest quickly. Stand up and
repeat the movement for eight to 10 repetitions. For a timed circuit, try for 20 to 25 seconds of
continuous burpees. Modify the reps or time to suit your fitness level.

Push-Ups

The basic push-up is an exercise that will strengthen your triceps, shoulders and chest. Including
push-ups in your circuit training routine will help to give a complete body workout. Do eight to
10 push-ups to start, then increase as your level of fitness increases. Perform push-ups for 10 to
20 seconds as part of a timed routine.

Lunges

Lunges will strengthen and tone your thighs and buttocks. You can either step out into a lunge
position then return to the start and repeat, or alternate legs in a continuous walking motion
across the floor. Lunges can be performed with no added weight or with a dumbbell in each
hand for more of a challenge. Start with eight to 10 reps or 20 to 25 seconds and modify the
resistance or reps according to your fitness level.

V-Ups

The V-up can be a challenging exercise for people with weaker abdominal muscles. Lie on
your back and extend your arms up over your head. Raise your upper and lower body at the
same time, keeping your arms and legs straight to form a “V.” Lower yourself slowly and repeat.
Aim for eight to 10 repetitions or 20 seconds, but don’t push yourself too hard because the V-up
is a difficult exercise

The Importance Of Branding

Posted on June 6, 2013 by Ella Mason

Having a strong brand is important. It doesn’t matter if you are an author working from home or a huge marketing consultancy with hundreds of staff. How you present yourself to your customers, clients, and staff, as well as online is always important.

Brand Guidelines

You’ll probably find that when you started your business you already had an idea of how you were going to conduct yourself and show off your company.

You should take these ideas and write them down. These are your brand guidelines. They could be as simple as using your logo on all correspondence or you could go into more detail with the fonts you use, the way you speak and the clothes you and your staff wear.

Ask Your Customers

If you are unsure as to what you brand is, or should be, then ask your customers as they’ll be able to give you a less-biased opinion than your friends and family. Market research like this gives you a good idea of where you stand in the market, how your customers perceive you and if your actions are portraying the right image.

Instantly Recognisable

The great thing about building a brand is that you can create something that is instantly recognisable, even when your brand name isn’t visible. For example, if people know your logo well, they’re likely to think of you when an envelope arrives on their desk in those colours.

Expectations

Your branding can also tell customers what to expect. Elegant, swirling fonts and colours such as gold and deep red just scream opulence. You must live up to these expectations though, if your branding doesn’t match what you sell or the service you offer then you’ll either end up disappointing your customers or attracting the wrong ones.

Cut Through The Noise

If you do something controversial, different or exciting with your brand then you are likely to get noticed. This might be an amazing advertising campaign, an unlikely mascot (meerkats, anyone?) or a very honest approach to the business and customers.

This is how people will remember you and there’s always the likelihood that something you do might go viral and sky rocket the brand to fame.

Brand Advocates

If you can get a high profile figure on board with your brand then people are going to start to take note. It’s no good asking a footballer to be the face of your new chocolate bar as the two don’t really fit together. However, a celeb chef known for her love of chocolate would work brilliantly.

Stick To It

Once you have some your branding sorted, stick to it. People will come to recognise the brand and that’s only useful if you continue to use it. This might be on promotional material, uniforms, stationary, or on your website.

There might come a time when you want to rebrand but this should be done carefully and only when your current brand is so out-of-date that it no longer represents you and your company.

Take a look at this article on Richard Schaeffer Liquid Holdings to give you an idea of how to brand yourself as an individual.

Crowdsourcing For Dummies

Posted on June 5, 2013 by Catherine Balavage

If you are a relatively social and have a social media account, or even an email address you will probably know what crowdsourcing is. Not only has it now become popular, but it also has helped business and films. No longer are people with a great idea a slave to a bank or a PR company. What better way to find out how to improve your business than from people who want you to succeed, an audience and customer base who are already built in? What is not to like? Well, there are negatives I am sure but let’s find out more about Crowdsourcing For Dummies. Could this book help?

Crowdsourcing For Dummies by David Alan Grier has a wealth of information. Did you know that Netflix uses crowdsourcing to improve its ability to predict customers movie ratings and L’Oreal used it to create a television advert for a fraction of the usual cost? It really is all about the crowd now. You can use them to build your brand up, marketing, solving problems and to boost your profits.

One of my favourite things about this book is that is goes through all of the different variations of crowdsourcing, including crowdcontests, crowdfunding (very popular), macrotasking, microtasking and self organised crowds. The opportunities out there are vast with the right knowledge.

From the basics to joining the crowdforce and raising money with crowdfunding; I can’t think of anything that is not covered in this well researched book. Part 3 is all about building your skills and I really like the chapter on crowdsourcing with social media. At the very end is the part of tens, and I really liked the Ten Success Stories and Crowdsourcing blunders to avoid.

This is a very good book. I would definitely buy it if you are even slightly interested in crowdsourcing.

20 Years of QVC: Frost’s Top Picks

Posted on June 5, 2013 by Frostie

QVC has celebrated their 20 year anniversary. So congratulations to them. To celebrate I have picked out a few of my favourite pieces from their new range. Far from being just another shopping channel, QVC is a fav of Frost for being a forward thinker who collaborates with all of the hottest designers and experts in their field. Take a look and let me know what you think.

Lulu Guinness bags. Butler and Wilson necklace. Necklace, Libertine by Giles Deacon. All below was made exclusively for QVC 20th anniversary.