Shocking New Study Reveals Overwhelming Sexism in TV & Film Ads

Patricia Arquette , speech, feminism, oscar speech, equal pay, Winner of Best Actress In A Supporting Role Oscar 2015Women may be fighting for equality but there is still a long way to go. TV, cinema and online adverts are overwhelmingly biased against women, with men appearing on screen FOUR times more than women, and men speaking SEVEN times more than women, according to groundbreaking new research.

The study by the Geena Davis Institute on Gender in Media – founded by the Thelma and Louise star – and ad agency JWT New York, looked at more than 2,000 ads from over the last 10 years to get the results.

The report, released at the 2017 Cannes Lions International Festival of Creativity – the biggest global event in the advertising world  –  also found:

·       Women are twice more likely than men to be shown partially or fully nude.

·       There are twice as many male characters in ads than female characters.

·       25% of ads feature men only, while only 5% of ads feature women only.

·      18% of ads feature only male voices, while less than 3% of ads featuring female voices only.

·        Women in ads are mostly in their 20s while men are in their 20s, 30s, and 40s.

·        Men are almost twice as likely to be funny than women.

·        One in 10 female characters are shown in sexually revealing clothing – six times the number of male characters.

·        Men are 62% more likely to be shown as intelligent.

·        Women are 48% more likely to be shown in the kitchen while men are 50% more likely to be shown at a sporting event.

·        One in three men are shown to have a job compared to one in four women.

 

The researchers concluded that female presence and portrayal in ads has not changed or improved for more than a decade, from 2006 to this day.

The report, called Unpacking Gender Bias in Advertising, examined a decade’s worth of winners and entries to the Cannes Lions Awards – the Oscars of the ad industry – using automation to analyse the split between men and women.

It aims at raising awareness of explicit and implicit gender bias in advertising, and its powerful ripple effects in the world.

Madeline Di Nonno, CEO of the Geena Davis Institute on Gender in Media, said: “By changing the narrative, the images we use, the stories we tell about women, we can dramatically change the way the world values women and how women and girls see themselves. It’s not enough to portray more women. We need a more progressive and inclusive representation of women.”

Brent Choi, Chief Creative Officer, J. Walter Thompson New York: “What this research shows is that our industry has tent-pole moments, amazing actions or campaigns when we all rally around women, but when it comes to creating our ‘regular’ ads for our ‘regular’ clients, we forget about them.”
The research from The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and J. Walter Thompson New York, in collaboration with University of Southern California’s Viterbi School of Engineering, analysed more than 2,000 films from the Cannes Lions archive (English language only).

A Guide To Becoming A Film & TV Extra In The UK (Don’t Be A Grubb) Book Review

A Guide To Becoming A Film & TV Extra In The UK (Don't Be A Grubb)A Guide To Becoming A Film & TV Extra In The UK (Don’t Be A Grubb) is part satire, part comedy and part guide. It is a really good book with great advice on being an SA, but is also funny and original. We loved this book. Grub is really interesting (read it to find out more!) and the book is unique. We love how it is structured and has an original take on its subject. A must read, excellent book.

OUT NOW ON AMAZON KINDLE!!!

Be more than a 9-5.

Once captured on film, you’ll always be alive!

No longer the domain of the select few, this is by far the most brutally honest representation of the the world that exists in front of camera. Satirical, informative and an invaluable guide for a budding extra/supporting artist. As this book illustrates, TV and film land evokes commitment, passion and self-expression in a way that very few industries can.

Approaching film and TV extra/supporting artiste work with the wrong attitude can take you down the road of inflated dreams, unrealistic expectations and unfulfilled ambition. However, if you approach this work with the right mind set, a whole new world that you never thought you could be part of can present itself to you. This book (guide) will give you the tools you need and the rules that must be adhered to. Note that no one will make you a star overnight. You will dictate how bright and long your star will shine, according to your commitment, talent and willingness to play the showbiz game.

If you’re willing to make personal sacrifices (sometimes of dignity) and follow the rules of the Showbiz Jigsaw, you could be immortalised in HD. However, never forget that you are a small cog in a mammoth machine. When you are dead and buried, you can live on forever on celluloid film or on UK TV Gold. Just remember, don’t be a Grubb!

#getontv #comedicsatire #dontbeagrubb

A Guide To Becoming A Film & TV Extra In The UK (Don’t Be A Grubb) is available here.

twitter account: @sexyartistes

 

 

UK’s Most Beloved Comedies

comedy, top comedy, UK, father ted, tv, funnyFor many years Britain has enjoyed something of an unparalleled reputation amongst global audiences for its hit comedies.

And with the global marketplace being ever more important to TV providers with the advent of new technologies, we thought we’d take a look back at some of the UK’s best comedies to see how they’ve succeeded.

The Goon Show

For many, The Goon Show set the ball rolling in terms of British comedy. Although it only featured on BBC Radio, it launched the careers of Peter Sellers, Harry Secombe and Spike Milligan as well as dozens of popular catchphrases that resonate to this very day.

Monty Python

And then in late sixties, six highly creative and chaotic individuals revolutionised comedy with Monty Python’s Flying Circus. The show lasted well over a decade and spawned many critically acclaimed films and is considered one of our national treasures.

The Young Ones

Borrowing some of Monty Python’s surreal humour and injecting it with a great deal of anarchism was the Young Ones. Starring Adrian Edmondson, Rik Mayall, Nigel Planer and Christopher Ryan, it signalled a new dawn for alternative comedy and ushered in a whole new wave of national moral panic!

Blackadder

Another classic comedy that capitalised on the new wave of alternative comedy stars was Blackadder that launched the careers of Rowan Atkinson, Stephen Fry, Hugh Laurie and Tony Robinson. Ingeniously setting the show over different historical periods allowed the show’s subversive humour to blossom to great effect.

Only Fools and Horses

One of the nation’s favourite comedies has to be Only Fools and Horses that saw the hapless Delboy and Rodney in their eternal struggle to be millionaires. Although the pair never fully managed to make their fortune, they still regularly return for Christmas specials.

Little Britain

Signalling a new wave of comedic talent for the 21st century, Little Britain relied on an old-school sketch show format with catchphrases and instantly recognisable characters. But what really propelled this show to legendary status were the talents of Matt Lucas and David Walliams, and Little Britain has become so popular that it now has its own slot game where players can win impressive bonuses whilst being mocked by their favourite Little Britain characters!

Father Ted

And finally, one of the most unlikely recent success stories is that of Father Ted. This classic series saw three priests on the remote Craggy Island survive a series of surreal and hilarious mishaps that perfectly sums up the eccentricities of living a somewhat backwards parochial life!

 

 

Sharon Horgan Interview for Catastrophe

We love Sharon Horgan at Frost. Funny and endlessly talented, we can’t wait to catch her new show, Catastrophe. Find out more in the interview below.

Explain a bit about Catastrophe. What’s the concept of the series?

It’s an unromantic look at a romance, I think. It’s about a couple who meet on a one night stand, and end up spending this great week together, and that should be it. But she gets pregnant, and he decides to do what he thinks is the right thing and stuck around. And she’s happy for him to lend a hand, as she can’t really be on her own. So they have this speed-life version of a relationship, where everything starts going to shit from the moment they get together. But the way it differs from a normal relationship is that they don’t really know each other, they’re just getting to know each other while all this shit’s happening. Going to have a pregnancy scan and getting bad news is hardcore enough with someone you’ve been with for years. But having to do it with someone who’s almost a stranger to you… And as the series progresses, more and more catastrophic things happen to them. And they’re slowly falling in love while all this shit’s going down.

 Catastrophe_RobDelaney_SharonHorgan--(None)_A2

Where did the idea come from? Why did you want to write this?

I guess because of my situation, and Rob’s situation, and the fact that you kind of want to write about what you know. I knew what sort of material he did with his stand up, he knew the kind if stuff I did, and we just figured this subject matter would suit our styles the best. And we both had a series of shitty things happen to us in our relationships or in our experiences as child rearers, and we felt like it would be nice to bring people a warts-and-all picture of a relationship. Still romantic, still a love story, but a real version of it.

Am I right in thinking that you and Rob met over Twitter?

Yeah, that’s right. I started following him because Graham Linehan had retweeted him a few times, and I found him extremely funny. And totally filthy. And then I noticed he was following me, and then he got in touch on a private message saying he liked what I did. I thought that was sweet, and when I was over in the States we decided to meet up – it’s always interesting,meeting people who kind of do what you do but in a different medium.And then we just kept meeting up, over the years, and eventually found the right thing to collaborate on. But that was kind of scary when we started writing – you never know whether these things are going to be a disaster or not. It can be really hard to write with someone, it’s very intimate and exposing. But the relationship worked immediately, it felt fun and easy.

How did that process work? Presumably you were separated by the Atlantic?

Yeah. For the Pilot, we talked a lot across the Atlantic, and then I was in America working again, and we grabbed what time we could. And then, for the second episode, Rob was over here for a while, and then we went back and forth over Skype. When Channel 4 said they wanted to do the full series, we wrote all the first drafts on Skype. We Skyped each other the whole time. But then we kind of realised that you need to be in a room, reading the script aloud, making changes as we’d go. So we did a lot of rewriting when I was over in LA. But now he’s moved here, he lives here now, which makes it much easier.

Did you find that you each tended to write more for your own characters?

I don’t think it did pan out like that. Maybe a little bit initially. What we did end up doing was rubbing our corners off a bit. If I’d write something that sounded a bit harsh, for either character, he’d give it a bit of California sweetness. And if he wrote something that I thought sounded too warm and American, I’d write a bit of Irish acerbic into it.

Judging from the trailer, your character isn’t going to have the most pleasant pregnancy. Is that partly based on your experiences? What were your pregnancies like?

I would say pretty tricky. But it wasn’t just mine that we based it on. We used mine and Rob’s wife’s experiences, we mixed it all in. Any shit that happened to me we multiplied by two, because we had another pregnancy to steal from as well. But you ask any woman who’s been through it. There won’t be too many rosy stories in there. I got knocked over by my dog and broke my knee. My pelvis parted, so I was on crutches for most of it. My second one, my ribs felt like they were splitting because My baby was so massive. A lot went wrong – the same with Rob’s wife – which is why we were able to throw that all in there. I know there are women out there who loved being pregnant, but that wasn’t my experience.

While you were filming, did you have to wear a bump that grew steadily bigger throughout the series?

Yes. I had three or four bumps over the series. It was good, because it genuinely felt incredibly uncomfortable, especially the really big one. It was really heavy, and it did make me relive it, because my back was fucked at the end of it, and I remember feeling exactly the same at the end of the pregnancy. But it worked – whenever I needed to be grumpy and fed up in character, I generally was.

The show’s got a great cast, including Ashley Jensen and the great Carrie Fisher. That must have felt so exciting, getting them on board.

Yeah, it was. It kind of felt like that for everyone who came on board. Every time we got the person we really wanted, we were pinching ourselves. Everyone in the cast is phenomenal, top of their game. But we did end up feeling “Shit, why weren’t they in it more?” with every supporting character. They’re all actors you want to see more of.

Carrie Fisher’s a legend, isn’t she? We were madly excited when she came down on set. We were all acting like dicks. We were running around like grinning weirdoes. I was going over her lines with her, lying on a bed by her side because she was a bit jet-lagged, and I felt like “Yeah, this is it. I’ve reached the heights now.” And Ashley is just incredibly funny, and great to be around. She’s a lovely,. Funny, warm presence all the time. Mark Bonnar, you can’t take your eyes off him. I can’t wait for people to see it, just for the supporting cast.

In the past, you’ve done a couple of factual programmes for Channel 4. Is that something that you’d like to do more of in the future?

No. I really loved that they asked me to do it, and allowed me to make documentaries on whatever I wanted. I hooked up with my friend, Chloe Thomas, and we went out and talked about the stuff that we were interested in, and our own experience. And at the time, that was motherhood, and mid-life crises, and marriage, so those were the three films we made. But it’s not really something I want to pursue any further than that for now. I said what I had to say. And it’s hard work! It’s tough, because you’ve got no script, and a lot of it is built in the edit, and a lot of it is down to chance. These are real people that you’re dealing with, you have to tread carefully. I had a great experience, and I’m glad I got to do them, but I think I’d rather just watch that sort of thing from now on.

In your body of work, what are you most proud of? And where does Catastrophe sit within that?

I’m still very proud of Pulling. It was the first sitcom I ever made, and it was a situation where someone took a leap of faith, and let us have a go. So we ended up making something that we really liked, and had enormous fun doing, with the people that we wanted to do it with. And Catastrophe, for me, feels very similar. I felt with Pulling that I couldn’t have made it at any other time, and I think with Catastrophe, I couldn’t have made it even three or four years ago. It feels like the perfect thing for this moment, for the stories that I have to tell. It’s the same thing, just being given proper creative scope by Channel 4 to make the show that we wanted to make. I guess we’ll have to wait and see now what people think, but it was an enormous pleasure. I felt as emotional at the end of filming as I did at the end of Pulling, just the feeling that I’d really, really enjoyed it and I was very lucky.

Catastrophe starts on Monday 19th January at 10pm on Channel 4

 

 

Jon Hamm Interview For Black Mirror Christmas Special

jonhamm

Black Mirror : White Christmas is on C4 at 9pm on 16th December. 

For a generation of Mad Men fans, actor Jon Hamm will forever be known as Don Draper. But this Christmas, they will see him in a new role – starring in a feature-length special of Charlie Brooker’s gloriously dark comedy drama Black Mirror. Here, Jon reveals his love for both Black Mirror and cricket, and recalls a life when he had just $150 dollars to his name.

 

You’re in the feature-length Black Mirror Christmas special. You must get offered so many roles – what was it about this relatively modest British drama that made you want to do it?

Well, let me disabuse you of the notion that I get offered so many roles. The jobs that are out there are scarce, and as with almost every actor, it can be hard to get good stuff. I had been a fan of Black Mirror, and Charlie Brooker, because I have a strange predilection for offbeat British things, and this was no exception. It came about in this very odd way, with me asking my agent if I could meet Mr Brooker. I didn’t know he was even working on a third series or a Christmas special or anything, it was simply that I really liked his work and really wanted to meet the guy.

 

So how had you encountered Black Mirror before?

Oddly enough, here in the States there is a channel on Direct TV called The Audience Network. They have some original programming and some stuff that they purchase from other sources. And Black Mirror was one of those acquisitions. My friend Bill Hader, of Saturday Night Live fame, told me I had to watch this show. So I watched it, and I thought it was really, really good. And that’s how it all came together. So I got a meeting with Charlie, and about three days later I flew back to LA, and a couple of days after that I got an email from him, and he said he’d really enjoyed our meeting and he had this character who was meant to be English but didn’t necessarily have to be, and why didn’t we have a go at putting me in this thing? And I said “Why not indeed?” It was a totally serendipitous situation. He couldn’t be a nicer guy, for someone who writes such dark stuff, and it’s a project that I thought was so interesting and unlike anything else I’d come across. And I love working over in the UK. It’s something that I’ve done for the last four years in a row, whether it’s been Todd Margaret or Young Doctors’ Notebook. It’s been lovely. I consider myself very fortunate to have been given these opportunities to come over there.

 

What can you tell us about the story?

Very little. Charlie’s written a very specific story that unfolds at its own pace, and you don’t want to spoil anything for anybody. But I think what I can say, for those people that are fans of the show, is that it delivers on the central, dystopian, Twilight-zoney unsettling situation that Black Mirror has delivered in the past. There’s always a deeply unsettling aspect to Black Mirror, and we definitely deliver on that. It’s not a mistake that they were able to get actors like Rafe Spall and Oona Chaplin to be a part of this. They are quite wonderful in this. It’s an excellent way to waste an hour-and-a-half over Christmas and not talk to your family.

 

Did you enjoy the shoot, and working with Oona and Rafe?

I did, I loved it. I didn’t work a tremendous amount with Oona, as will be made clear when people see the show. But I did work with Rafe, and I hung out with Rafe and his wife and had dinner. It was great. I’d only seen him on stage in New York, in Betrayal, with Rachel Weisz and Daniel Craig. He was wonderful in it. I got a chance to meet him after the show and say as much, but that was the only time I’d met him. So it was great to get a chance to actually work with him and meet him and his lovely family.

 

Can you tell, when you’re shooting something, how good it’s going to be? If so, what are your expectations for Black Mirror?

You can only hope. There are so many steps between here and there, it’s a situation where you hope something will be good, and if it’s not, you start pointing fingers! You can believe in the material – no-one sets out to make a terrible TV show, and yet we have quite a few of them out there – so everyone sets off with the best of intentions. But sometimes things happen. There are a lot of moving parts to a television show, especially one that’s very ambitious. That’s why I was so blown away when I first watched Black Mirror. I found it so ambitious, it was trying to achieve so much, and it succeeds. When we shot the pilot of Mad Men, I thought “Well, this is a very good pilot. Let’s hope that everybody that gets their hands on it between here and it going on air doesn’t mess it up.” And thankfully they didn’t.

 

Speaking of Mad Men, what are the roles that have meant the most to you over the years? I assume Don Draper looms fairly large in that?

Yeah, that’s the career-defining role for me, as it stands. But I can look back at every part I’ve ever played and think it was meaningful in some way, shape or form. It sounds cheesy, but I think every part that an actor takes has the opportunity to make them a better actor. Don Draper was certainly that for me, because it was about showing up and being prepared and being aware and being good in a lot of aspects. It was a very challenging role. At times it was funny, at times it was heartbreaking, at times it was violent, at times it was pathetic. I got to show a lot of colours. But I can also look at something as silly and as seemingly throwaway as the character in Bridesmaids, whose name I believe was Ted, and it came with its own set of challenges. Working in comedy isn’t exactly in my comfort zone, especially when you work with somebody as ridiculously talented as Kristen Wiig and the director Paul Feig. You’re terrified you won’t be able to pull your own weight. There’s a movie that Jen [Westfeldt , Hamm’s longtime partner and actress and screenwriter] wrote and directed and starred in, Friends with Kids, where you’re playing with people that are outside their comfort zones. It’s all a challenge, and it’s all something that you can look at and ay “I hope I got better because of it.”

 

How has your life changed in the last seven years? [Since the advent of Mad Men].

Oddly, not that much. It’s a strange thing, celebrity and fame and all that nonsense, it can be a millstone around your neck, but only if you let it. It’s only as powerful and as meaningful as you make it in your life. I’ve never really assigned that much meaning to it, so therefore it’s never really affected me. I mean, it’s weird when you’re walking down the street and people stop and point, or try to take your picture surreptitiously in a restaurant, which is never as surreptitious as you think it is. Nobody checks their email with a phone pointed directly at someone else. I appreciate that people appreciate my work, and I hope that it’s because of the work and it’s not because of some other dumb thing that doesn’t mean anything.

 

Do you think the fact that you didn’t become this famous until you were in your mid-30s was in many ways, a good thing?

Yes, is the short answer. I don’t even understand how young people operate today in a world dominated by social media. How do people manage anything? It’s so overwhelming. People wake up in the morning, and the first thing they do is check their Instagram account, their Twitter account, their Facebook account, their Vine account, their Tinder account. You do that, and then I guess you make coffee. I have enough problems managing all of my Words with Friends games. I can’t imagine maintaining this online virtual existence. That’s one of the things Charlie is digging into in this world of Black Mirror – you see what happens when social media goes sideways.

 

Is it true that you moved to LA in 1995 with just $150? What was it like living hand-to-mouth?

Well, it didn’t kill me, so I suppose it made me stronger. It seems apocryphal at this point, but it is in fact true. That’s what I had. Fortunately, I was 25 years old, and your capacity to deal with difficulty is considerably higher. You have a higher tolerance. You don’t mind sleeping on a broken futon, or sharing a house with five other broke idiots. That’s just what you do when you move to a new city to make it as an actor. There’s no version of it where you just jump to the head of the class. It just doesn’t happen. So you pay your dues. And, that isn’t the worst thing in the world. You learn a lot about yourself, and about the business, from paying your dues. And where you go from there is often to do with luck. It’s a massive component of it. I’ve been lucky. And I’ve also put the work in that enabled me to be lucky at the right time.

 

Your first ever role was as Winnie the Pooh in first grade. Where does that rank on your list of performances?

Well, as I said, every role helps you be a better actor!

 

You were able to really ‘become the bear’?

Oh yeah. My mother sewed the costume, which was essentially a really comfortable pair of pyjamas. And I strapped a pillow around my stomach, with a belt, and that was my Winnie the Pooh. Oddly enough, there is some Super-8 recorded footage of this out there in the ether, but I don’t think anyone’s ever going to see it!

 

Is it also true that you are that great rarity, an American who likes cricket?

Yeah. I’m not sure I’m a fully-fledged fan, because I haven’t spent the time on it, but at one point, when I was over shooting A Young Doctor’s Notebook, it was during the Ashes. And this somehow became really exciting to me. We’d finish shooting pretty early, because Dan [Daniel Radcliffe] was doing The Cripple of Inishmaan on stage in the West End. So we’d wrap by 5:30pm, and I’d go home and watch the highlights, which is, I found, an excellent way to watch cricket. So I really got into it. And England were playing very well, I think they trounced Australia. And then I went off and did Million Dollar Arm, and was in India when the IPL was happening, and every night there was cricket on TV in primetime. It was very easily digestible, the two-hour version, and fast-paced and very exciting. Watching it in India, where people are mad for cricket, was great fun as well. You’d go to the bar, and people would just be losing their minds.

 

The Black Mirror Christmas special, ‘White Christmas’, starring Jon Hamm, Rafe Spall and Oona Chaplin airs on Channel 4 on 16th December at 9pm. 

If you are an actor then check out my book How To Be a Successful Actor: Becoming an Actorpreneur. It is available in print and in all eBook formats on both Smashwords and Amazon.

 

 

Hit TV Shows Spark Baby Name Boom

There’s no doubt that TV has a massive impact on our culture. It affects the music we listen to, it can change our ideas of what we may perceive as what is right or wrong, it influences how we dress and can even change our attitudes towards certain issues.  There is no greater testament to the power of TV however, than its ability to dictate how parents’ name their children.

Of course, TV isn’t unique in this sense but the prevalence of blockbuster TV shows such as Game of Thrones, Breaking Bad and True Blood mean that TV is now right up there with movies and celebrity culture when it comes to influencing parents’ naming choices..

With is in mind, below are some of the biggest shows that have influenced baby names over the last few years.

game-of-thrones

Game of Thrones 

The hugely popular HBO series has captured the public’s imagination like nothing else that’s currently on television. Its mix of fantasy, drama and violence which makes it a unique offering and given its popularity, it’s no surprise that there have been a growing number of babies named after its main characters.

Tyrion and Theon both made it onto the 2013 list of baby names. Apparently the names were given to 3 or more boys, with 6 Tyrions and 11 Theons making the list. Whilst relatively speaking these are quite small numbers, given how obscure these names are, it’s very difficult to deny the influence due to the popularity of Game of Thrones.

It’s not just boys’ names that the show has affected though. In 2011, Arya was 711th in the top 1000 baby names in the US. The following year however, it jumped all the way up to 413th, representing a huge leap in popularity.  The name is similarly popular in the UK, with 187 girls named Arya in 2013. There were also 50 baby girls named Khaleesi last year, the same number of babies named Peggy. The popularity of the name is doubtless inspired by the character of Daenerys Targaryen.

The fantasy epic wrapped up its fourth season this year and with the fifth soon to follow, there’s no doubt that it will continue to have an impact on how parents name their babies over the coming years.

breaking bad

Breaking Bad 

Coming to a close last year, Breaking Bad enjoyed both great critical acclaim and immense popularity with audiences around the world. Whilst it had a cult following for its first few seasons, the more intense the show became, the more people loved it and by the time it reached its fifth and final season it had become a phenomenon.

As you would expect, the names Walter and Skyler have both seen surges in popularity thanks to the  show. Last year there were 58 boys named Walter and 72 girls named Skyler. The fact that Walter would previously have been considered to be a fairly old-fashioned name shows how much a TV show can change peoples’ perceptions in regards to names.

How much influence does TV have? 

Whilst TV shows certainly have an impact on how parents name their children, it’s important not to overstate the influence it has. If you look at the most popular names for both boys and girls it’s clear that in general, parents stick with safe and traditionally popular names, regardless of how trendy a certain name might be at any one time.

It’s no surprise when you think about it – Just because a particular name might be in vogue at the moment, doesn’t mean that will always be the case. Names that are particularly obscure often put parents off. Of course there are also some parents who take the opposite approach however and feel that giving their child a unique name will help them to stand out. These parents are usually the ones who are most likely to give their children offbeat names that are inspired by popular TV shows such as Game of Thrones.

It’s also worth mentioning that it’s sometimes hard to quantify how much of an influence TV shows have, especially when it comes to common names that are generally popular anyway. However as can be seen by the evidence here there really are clear cases where the surge in popularity of a name is down to the influence of a TV show.

 

 

 

What’s Next for Britain’s Got Talent?

britainsgottalentSince launching in 2007, Britain’s Got Talent has gone through some ups and downs that, truthfully, are to be expected. When a TV program achieves what feels like flash-in-the-pan success, it can be difficult to continue on at that same level. That’s particularly the case with talent shows like BGT, whose livelihoods hinge on the whether or not a contestant wins over the audience (both during and after their appearance on the program).

For BGT, they’re obviously hoping to recapture the magic of previous series by looking forward to 2015. They recently put out a call for applications and auditions through ITV. Would-be superstars have the chance to try out for a spot on the show through the middle of December. Given that this year’s series began in April, it’s likely that the next one will launch at a similar time in 2015.

What’s been frustrating for fans of the show and the team behind it is the following: Both the popularity of the program and its winners have been on the decline over the past few years. In 2012, for example, the planned live, touring version of BGT was axed because of lower-than-expected ticket sales, as reported by The Sun.

Additionally, the winners have had a difficult time pushing their debut albums to listeners. No one has had quite the success of Susan Boyle (a runner-up in Series 3) and Paul Potts (the Series 1 winner), though that’s not to say the others have done terribly. Considering the fact that album sales are not quite what they used to be, it’s commendable that some finalists and contestants have moved at least 100,000 copies of their first albums.

Those same stronger years—the Potts-to-Boyle era, if you will—also led to increased revenue for BGT in other outlets. Namely, they branched out to and found success in merchandising. Among the products released, there were a few that are especially enjoyable as they double-down as games and not just, say, a buzzer from the judge’s panel (yes, that’s a real piece of merch). As you can see on Betfair, the online gaming platform teamed up with BGT to create a gaming experience that utilises music, sound effects, and images from the show to create a unique experience for players. It’s worth noting that similar talent shows (The X Factor) and generic game shows (Deal or No Deal) have also found a new life on this platform.

Similarly, the BGT empire was expanded to board games back in 2009 with an electronic board game. The only downside in that case, though, is that the reviews don’t seem too hot for the game. According to Amazon, players either love or hate it—perhaps an update or new version is in order, then, to coincide with the upcoming series.

All this being said, could the next series of BGT be what the show needs to regain the attention of its once huge audience? We’ll have to wait and see if those taking on the call of the show’s producers have what it takes to be the next Susan Boyle, though no one’s holding his or her breath.

 

 

Olivia Colman Calls For More Diversity In The Film Industry

Olivia ColmanThe amazing British actress Olivia Colman has said that diversity is not just about race and that there must be more opportunities for all in the film and TV industries. Colman told her views as she was appointed as a judge for the TriForce Short Film Festival. She said that it was important that a wide range of people had a chance to tell their stories.

Colman said: “This is not just about race, it’s about diversity in all its forms. TV and films are fundamentally about storytelling and it is important that as many voices as possible have the opportunity to tell their stories.”

The TriForce Short Film Festival will be held at BAFTA on November 22nd. TriForce is a networking firm which has been set up to raise diversity in the industry. Colman said it has been working for years to improve opportunities for people from “truly diverse” backgrounds. Which can only be a good thing. We see the same people over and over again on the TV.  We should also hear more different accents. I have been told many times to pretend I am not Scottish to help my career. I understand changing my accent for a role but denying I am who I am? It is just not right. So lets hope for more people from all walks of life.

What do you think?

 

If you are an actor then check out my book How To Be a Successful Actor: Becoming an Actorpreneur. It is available in print and in all eBook formats on both Smashwords and Amazon.