PR or Advertising: So What’s The Difference?

What's the difference between PR and advertising?Jane Ellison-Bates of Manifest Marketing outlines the difference between PR and advertising – and why that matters

We all make assumptions that certain aspects of our businesses are as clear to others as they are to us.   Whatever trade you are in it’s probably the same; there are some areas of knowledge which are so fundamental that you may assume other people, especially your customers, know what you know. But maybe they don’t.

I have been amazed on a few occasions when business owners have confessed to me that they don’t really understand the difference between advertising and PR.  After more years than I care to reveal in the business, to me it was obvious, but I have come to realise that it’s always worth highlighting with a new client the differences between the two.

My favourite way to explain it is the ‘earned versus owned’ principle.

When you decide to book and pay a publication for space or airtime you therefore ‘own’ it.  Quite simply, this is advertising.  Its principal advantage is that because you are paying for it, within reason you can say what you like.  You get to choose how it looks, where it appears and when it appears.  You are completely in control.  If anything goes wrong or contravenes the T&Cs of your booking then you have the right to complain and seek some form of recompense.  You are essentially blowing your own trumpet, and if you do it well you will convince some, if not all, of the people who see, hear or watch your advert that they should buy your product or service.

PR is a whole different ball game.  This time you need to ‘earn’ your space or fifteen minutes of fame.  You can’t pay a TV station to be featured on the news, or a magazine to run a feature; you have to be offering something that an editor wants to share with the audience.  It’s much, much harder and as such commands a greater value.  This time someone else thinks you’re interesting and is prepared to publicise it over and above other contenders. As a result, as a basic rule of thumb in the marketing industry, PR coverage is valued at three times its advertising equivalent, so, for example, a full page valued at £1000 in the advertising media pack is worth £3000 as editorial.  And you don’t actually pay them for it.  Weird but true.

Editorial coverage for your product, service or story wins you kudos in your field and sets you apart. The downside might be that your story isn’t deemed interesting and doesn’t appear, or that it gets edited in a way you don’t like; possibly even erroneously.  It happens.  Unless it’s actually libellous you are likely to have no comeback.  Alternatively, you may not like the position of the piece; but don’t even think about complaining if you want to have any hope of getting future coverage from them.

And that’s where a PR company comes in handy. Let them get to know your business and they will winkle out the interesting stories, present them well to minimise editing and ‘earn’ you that coverage that you covet.

Jemima Khan, Ewan McGregor & Robbie Turn Out at UNICEF UK Halloween Ball to Help Children of Syria

Long-standing UNICEF Ambassadors Jemima Khan, Ewan McGregor and Robbie Williams were among guests at UNICEF UK’s star–studded Halloween Ball, raising vital funds for UNICEF’s work helping the children of Syria. The event raised an amazing £1million, made possible by the UK Government matching all donations on the night pound for pound.

UNICEF UK Ambassador, Jemima Khan said, “For over two years, the children of Syria have been witnessing and experiencing one horror after another. I have seen UNICEF’s work in emergencies all over the World. They work tirelessly to reach every child, but they cannot do it alone and the need has never been so urgent, particularly with winter approaching. We hope to raise vital funds tonight at The Halloween Ball this evening for the children of Syria and I am very grateful to the UK government who have pledged to match pound for pound everything we raise.”

UNICEF UK Halloween Ball UNICEF UK Halloween Ball UNICEF UK Halloween Ball

 

High-profile personalities from the worlds of entertainment, fashion and business,turned out at London’s iconic venue, One Mayfair, in fancy dress to support UNICEF’s work to help children caught up in the Syria crisis. More than four million Syrian children, one million of whom are refugees, are in urgent need of aid.

 

UNICEF UK Ambassador Robbie Williams gave an electrifying exclusive performance, with fellow Ambassador Ewan McGregor joining him on stage for a surprise rendition of the all time classic, Angels.

 

Throughout the evening, guests were treated to an immersive theatre extravaganza from Look Left Look Right in the crypt of the former church; as well as magical tricks from Drummond Money-Coutts. Isaac Ferry kick-started the DJ sets, followed by Queens of Noize DJs Tabitha Denholm and Lisa Moorish who took over the party until 2.00am. The whole venue was scented by Jo Malone London.

 

UNICEF UK Executive Director, David Bull said: “Many children caught up in the current Syria crisis have been killed, maimed, orphaned, displaced, witnessed violence and lost their family members and friends; the need is desperate. We are so grateful for the fantastic support that all of our guests at the first ever UNICEF UK Halloween Ball have shown this evening, and to the UK Government for matching pound for pound all donations made from tonight, and over the next three months, to UNICEF’s work for Syria’s children.”

 

Tonight’s match funding is part of the UK Government’s wider support for UNICEF’s work helping the children of Syria in what is currently the largest humanitarian operation in history. Over the next three months the UK Government will match pound for pound all public donations made to UNICEF’s work for the children of Syria.

 

UNICEF, the world’s leading children’s organisation, is working on the ground to provide water, education, medicine and psychological support inside Syria and for refugee children in five neighbouring countries. But the numbers are only getting bigger and lack of funding means UNICEF cannot reach every child in need.

 

UNICEF UK Ambassador, Ewan McGregor said: “As it stands today, there are more than one million child refugees and more than three million children needing urgent help inside Syria; the situation for them is critical. UNICEF is working day and night to provide clean water, vaccinations, education, and psychological support to those children. However, the essential supplies are running low; the Halloween Ball will play a very important role in raising the vital missing funds UNICEF needs to reach every child.”

 

UNICEF is the first great charity that the UK Government plans to support with match funding to help the children of Syria this winter.

International Development Secretary Justine Greening said, “Syria’s people are experiencing unimaginable hardship with millions of children in particular facing a bleak and uncertain future. The UK has already committed its largest ever humanitarian response to the crisis and we are now teaming up with UNICEF to double the power of donations from the British public. Our partnership with UNICEF means that donations to UNICEF’s appeal for the children of Syria will be matched pound for pound by the UK Government.”

 

Text ‘SYRIA’ to 70007 to donate £5 to help UNICEF reach even more children in desperate need.

Erin O’Connor Unveils Personal Shopping at Heathrow

We went along to see Erin O’Connor unveil personal shopping at Heathrow International airport. I had a chat with some of the personal shoppers, who let me know that animal prints, silks and print are going to be huge trends into 2014.

In an international airport first, customers can now enjoy Personal Shopping at Heathrow with an accredited stylist, free of charge and individually tailored, ensuring passengers can make the most of the precious moments before take-off.

 

The ground breaking Personal Shopping service at Heathrow brings together over 300 outlets at the airport with a bespoke consultation that can be booked ahead of time or accessed on arrival at the airport.  Supermodel sensation, Erin O’Connor, who co-hosted an event at Somerset House to launch Heathrow’s new service, shared her experiences of how helpful the expertise from personal shoppers is to her;

 

‘Travel has been and still is a huge part of my life.  The Personal Shoppers at Heathrow have incredible fashion and beauty insight which means they can pull a selection for me before I even arrive at the airport.  I can make the most of my time before I board my flight and know that I will have everything I want for my trip.’

 

Whether it’s an extraordinary dress for an evening event, a new season update or even advice on the latest beauty trends, the airport’s Personal Shoppers are available from the first to last flight.  Fluent in Russian, Arabic, Mandarin, Spanish, French, and Portuguese, Heathrow’s multilingual team are qualified to assist passengers from right across the globe.

Erin O'Connor unveils Heathrow's new personal shopping services at London's Somerset House Erin O'Connor unveils Heathrow's new personal shopping services at London's Somerset House Erin O'Connor unveils Heathrow's new personal shopping services at London's Somerset House Erin O'Connor unveils Heathrow's new personal shopping services at London's Somerset House Erin O'Connor unveils Heathrow's new personal shopping services at London's Somerset House Erin O'Connor unveils Heathrow's new personal shopping services at London's Somerset House Erin O'Connor unveils Heathrow's new personal shopping services at London's Somerset House

 

 

 

 

 

 

 

 

 

 

 

 
Personal Shopping is just the latest of a range of unique services designed to help Heathrow passengers make the most of their time including:

  • Home delivery
  • Online product reservation
  • Free beauty treatments
  • Shop and Collect

Some of the available brands and treatments are below.

Brand Treatment
Estee Lauder The Estee Lauder 5-step face Look more even toned instantlyFatigue FighterInstant Line Smoother

Make Makeup Last

Beautiful Eyes Made Easy

Simple Smokey Eyes

Advanced Night Repair Skincare Advice

Crème De La Mer Where Miracles BeginAgeing InterruptedBright Future

Eye Focus

Deep Calm

Hand And Arm Indulgence

Chanel Specialist consultations in:SkincareMakeup

Fragrance

Lancome AurasMini MakeoversSkincare consultations
Clinique 3-step consultationFoundation fittingCreating a smile

Tape test

Brighter eyes

Christian Dior Complimentary makeovers
Yves Saint Laurant Skincare and makeup
Clarins Skincare consultationsAnti-ageing
M.A.C Complimentary makeovers
Jo Malone Complimentary hand and arm massages
Bobbi Brown Instant prettySecret to perfect skinCheeks and Lips

Smokey eyes

Teenage Beauty

Bridal makeup party

Pretty powerful

CLARINS Skincare consultationsAnti-ageing
Sisley Paris Make oversRefresh & Fly mini facialsHand massages
Guerlain Instant Skin Bronzing
Benefit Fake itFix itMaking the best of your brows
Elizabeth Arden Skin Scanner DiagnosticPersonal regime demonstrationsFace finishing- powder or bronze
Biotherm Flight planning for your skinSkin hydration checking and personal routine planning
Tom Ford Colour demonstrationFull Tom Ford LookLip Demonstration

Eye demonstration

Private blend fragrance mixing lesson

Kiehls Skin ConsultationFacial for me or womenHand massage
Elemis Hand and Arm Massage Mini FacialsEye treatment
Dr Sebagh Mini Facial
Dermalogica Face Map Skin AnalysisPre Flight prep treatment

New Study Highlights Crucial Role of Red Meat in Plugging The Nutrition Gap

Millions of people in the UK are putting their health at risk because of inadequate intakes of vital vitamins and minerals, a new study has revealed. But the research also highlights just how important the role of red meat is in the diet in helping to cover this nutrition gap.

 

Meat has been a staple part of the human diet since the dawn of mankind, but in recent years there has been some debate over whether too much red meat can raise the risk of health problems. Now a team of researchers has studied the issue of meat in the diet to help gauge just how important it is for a healthy mind and body – as well as the crucial nutrients that red meat in the diet brings.

 

The latest study found that data from dietary surveys indicates that UK diets for people of all ages can be worryingly low in nutrients normally found in meat, such as vitamin A, vitamin D, iron, magnesium, zinc, selenium and potassium. The researchers say that integrating red meat into diets across the age spectrum, from infanthood to old age, may help to narrow the present gap between vitamin and mineral intakes and recommended levels. In addition, there is emerging evidence that nutrients commonly found in red meat may play a role in supporting cognitive function, immune health and addressing iron deficiency.

 

Independent dietician Dr Carrie Ruxton, together with Emma Derbyshire, Senior Lecturer in Human Nutrition, Manchester Metropolitan University and Prof Robert Pickard, Emeritus Professor of Neurobiology, University of Cardiff, studied data from 103 previous scientific research papers. Many of the previous studies drew from the UK National Diet and Nutrition Survey (NDNS) – now an annual rolling programme which provides a valuable insight into the nutritional quality of modern diets. The new paper – entitled Micronutrient challenges across the age spectrum: Is there a role for meat in the diet? – is just published in the British Nutrition Foundation’s Nutrition Bulletin.1

 

The role of red meat in the diet

Red meat – defined as beef, veal, pork and lamb, which is fresh, minced or frozen – is a source of high quality protein and important micronutrients. Beef and lamb are classed as a ‘rich source’ – more than 30% of the recommended daily allowance (RDA) – of vitamin B3 (niacin), B12 (cyanocobalamin) and zinc. It is also a ‘source’ – 15% or more of the RDA – of iron, potassium and phosphorous. Pork is also a ‘rich source’ of vitamin B1 (thiamin). Meat, particularly from grass-fed animals, can be a valuable source of long chain (LC) n-3 polyunsaturated fatty acids (PUFA) such as omega 3 fatty acids. Research shows that these fatty acids support normal foetal development as well as help lower the risk of inflammatory conditions, depression and dementia in later life. Red meat is also an important source of haem iron – a type that is readily absorbed – and data shows that average iron intakes in the UK are inadequate, especially among females in general and during pregnancy.

 

UK nutrition – the seven ages of mankind

 

  • Infants and pre-school children – studies show that diets in this age group are low in vitamin A, vitamin D, iron, zinc.
  • Pre-pubescent children – diets were found to be low in vitamin A, magnesium, iron and zinc. Boys tended to have higher intakes of iron and thiamin than girls.
  • Teenagers (13 to 18 years) – diets are low in many key nutrients – including vitamin A, vitamin D, iron, magnesium, zinc, selenium and potassium.
  • Adults of reproductive age (19-50 years) – diets, particularly for females, fall short in magnesium and iron, as well as zinc, selenium and potassium.
  • Pregnancy and lactation – Women on average fail to get enough calcium, magnesium, iron, iodine, selenium and potassium and vitamin D.
  • Middle-age and older age (50 years and above) – while this group have better quality diets, there are still shortfalls in intakes of magnesium, zinc and potassium.
  • Older-age (75 years and beyond) – data shows that in adults aged over 85, intakes of magnesium, zinc and potassium are below the recommended nutrient intake.

 

How meat affects health – latest investigations

While some studies have linked high levels of meat consumption with health issues, the evidence is inconsistent and the research varies in its quality – for instance one paper that found a link between meat and obesity included pies and pastries as well as lean cuts of meat. Indeed, other research found that lean meat consumption does not impact on risk of chronic disease. Chemicals called heterocyclic amines may be produced when meat is cooked or charred and these have been linked with an increased cancer risk. However, there is also evidence that meat contains nutrients with anticancer properties, such as LC n-3 PUFA, conjugated linoleic acids, vitamins B6, B12, D and selenium. In addition, older studies may not be so relevant today as the fat content of meat has reduced considerably over the past few decades as a result of changes in breeding and animal feeding practices.

 

In terms of heart health, a study showed that eating red meat (lamb) three times a week had no effect on low-density-lipoprotein levels – the so-called bad cholesterol – or triglycerides, both factors for cardiovascular disease, when compared to white meat. In another study of patients with high cholesterol levels, those who ate red meat every day were found to have fewer markers for heart disease. Studies have indicated that meat protein could help delay or reduce the gradual loss of muscle mass – a condition known as sarcopenia. Diet when younger may play a part in mental ability when older – data from a Chinese study found that adults aged 50 years and over who ate meat in childhood had improved memory recall. The Scientific Advisory Committee on Nutrition (SACN) – made up independent experts and which provides advice to the Department of Health – recommends that adults should consume a balanced diet with up to 70g of lean red meat per day and up to 500g per week.

 

Independent dietician Dr Carrie Ruxton, who led the study, says: “Meat has long played a central role in the human diet and is now recognised as an important source of high-quality protein and essential micronutrients. The research indicates that even in developed countries such as the UK, with a plentiful food supply, there is evidence of under-consumption of key vitamins and minerals which support long-term health. It is notable that many of these are present in red meat, such as iron, vitamin A, vitamin D, selenium, magnesium, potassium and zinc.

 

“Integrating red meat into diets across the age spectrum, from infanthood to old age, may help to narrow the present gap between intakes and recommendations. In addition, there is emerging evidence that nutrients commonly found in red meat may play a role in supporting cognitive function, immune health, and addressing iron deficiency. While concerns have been raised about the potential impact of meat on the risk of chronic disease, there is little evidence and may be triggered by meat cooking methods or other dietary factors.

 

“Moderate amounts of lean red meat provide a wide range of important nutrients, without substantially increasing intakes of energy and saturated fat. When consumed in moderate amounts as part of a balanced diet, lean meat is unlikely to increase the risk of chronic disease yet provides an important source of micronutrients. In addition, people who eat lean meat regularly tend to eat more vegetables, fruits, low-fat dairy products and have a higher intake of nutrients overall, suggesting that inclusion of red meat does not displace other important foods.”

 

Dr Ruxton adds: “Meat had a central role in the diet of early man and continues to do so in modern times. When eaten as part of a balanced diet, red meat represents an important source of protein and essential nutrients, which may contribute towards improving diet quality from weaning to old age. Recommended intakes for red meat – up to 500g cooked weight per week – would appear to be safe and most UK adults are within this range.”

Have a Spook-tacular Halloween With a Blood Berry Cosmo

 

To celebrate Halloween Barefoot Wine has created a spook-tastic and hauntingly delicious cocktail, the Barefoot Merlot Blood Berry Cosmo.

 

Combining the rich berry flavours of boysenberry and cranberry with the sharp tang of fresh lime juice, this dark take on the traditional cosmo cocktail is guaranteed to bring out the ghoulish in guests and make any fright night celebration a spook-tacular occasion.

 

Barefoot Merlot is the perfect rich red for this devilishly tempting cocktail, blending cherry, plum and chocolate flavours for the ultimate blood-like brew.

 

Follow the recipe below to create your own fang-tastic Halloween cocktail:

 

Barefoot Merlot Blood Berry Cosmococktail recipe , halloween

 

2 measures Barefoot Merlot

1/2 measure raspberry syrup

1Ž2 measure blackberry syrup

1 1Ž2 measure cranberry juice

1Ž2 measure fresh lime juice

 

·       Combine ingredients in a cocktail shaker with ice. Shake well.

·       Strain into chilled cocktail glass. Garnish with a lime wedge or skewered cranberries.

 

How to get the Zombie look this Halloween

Halloween is here, so to make sure you bag the most treats – Big Fish has created the ultimate guide to looking and walking like a Zombie, to celebrate the launch of its spooky new game Zombie! Zombie! Zombie! (ZX3).

zombie, how to get the zombie look

Getting the look…

  1. First, prepare your skin by cleaning and moisturising.
  2. Create the base. Apply a foundation that is either three shades lighter than your natural skin tone or use a white make-up. This will help give you that cold, dead look. Do not apply the foundation too evenly or thick – unless you want to look like a vampire or a clown! Use either a natural sea sponge or a cheap make-up sponge and pick pieces out to create a destroyed surface by dabbing the make-up around your face. The look you’re going for is blotchy.
  3. Don’t forget to apply the same foundation to your lips and any other skin that is showing – your ears, neck and hands.
  4. Using a purple or light blue eyeliner pencil, draw on some veins around your eyes cheeks and forehead.
  5. Reapply a layer of foundation on top of the veins to wash them out a bit.
  6. Shade the hollows of your cheeks, eye sockets, temples, and under your chin. Use a black matte powder and a large dome blending brush. This creates a gaunt look.
  7. Using a green shade to add to the depth of your look. Apply with another soft dome brush. Concentrate the colour to the outside of your face and around your mouth, including on your lips. Just like your foundation, the application should not be even.
  8. Now it’s time to add the blood!  Use a splatter effect to apply fake blood around your mouth or dip a large sponge in fake blood and take a “bite” into the sponge. Where it is heavy, let it drip and don’t smear the blood.
  9. For the ultimate finish you can add white contacts, stringy dirty hair, dirty looking nails, and torn bloody clothes.

Getting the walk…

  1. Move slowly… Your muscles have wasted… and you have lost your coordination… shuffle and don’t walk in a straight line.
  2. Your neck is broken, so let your head loll from side to side with your movements, and keep your head down rather than up.
  3. Have a limp and drag one of your legs behind you, if you put one shoe on the end of your feet and wear thick socks you can create the illusion that your ankle has snapped – but remember to wear long trousers for this effect to truly work!
  4. Let your hands and arms hang loosely from your sides, when you move them do so slowly as you must remember that you don’t have much muscle power left in your arms!
  5. For extra inspiration and to get you into the spirit this Halloween, download Big Fish’s new Free-to-play game Zombie! Zombie! Zombie! available on iPad. Get ready to think quick, shoot quicker, and fight for your life against endless waves of un-dead with an arsenal of weaponry and zombie blasting power-ups.

Download the game by visiting iTunes.

Hardlyeverwornit.com & Donna Air Host UNICEF Fundraising Halloween Party Dorchester

A favourite of celebrities and fashionistas who wish to recycle and refresh their wardrobes, hardlyeverwornit.com, the London based platform for the international buying and selling of previously owned luxury fashion, hosted an exclusive event with UNICEF as beneficiary. Sponsored by Santander the event, held on Wednesday 30th October, from 6.30 – 10pm, in the Penthouse & Pavilion Suite of The Dorchester Hotel, hardlyeverwornit.com client, Donna Air, co-hosted the event with guests including: Anya Garnis, Harold Tillman, Ivetta Lukosuite, Kamailya Zahoor, Kate Hardcastle, Kimberley Garner, Laura Wright,Lizzie Cundy, Nancy Dell’Olio, Nitin Ganatara, Noelle Reno, Patrick Grant and Stuart Higgins

Nancy Dell'Olio and Kamailya Zahoor

Nancy Dell’Olio and Kamailya Zahoor

Donna Air and Sharon Wolter-Ferguson

Donna Air and Sharon Wolter-Ferguson

Kimberley Garner

Kimberley Garner

Attendees of the event brought hardly ever worn garments from their closets which will be auctioned online from Wednesday, November 13th, for 5 days, with all proceeds going to Unicef. Donations so far include those listed below, with more being added daily:

Kimberley Garner: Halston Heritage Evening Dress
Emma Logue: The Logue Dress
Nancy Dell’Olio: Roberto Cavalli Dress
Patrick Grant: Hermes Tie
Laura Wright: T by Alexander Wang Evening Dress
Peter Crouch: Signed Shirt and Meet and Greet with Abbey Clancey
Preeya Kalidas: DSQUARED Dress
Noelle Reno: Lulu’s Estate, Platinum and Diamond Stud Earrings
David Sheehan: Hermes Tie and Vivienne Westwood Dress
Patricia Erskine: An original Planet Hollywood Leather Jacket, a gift to her from Sylvester Stallone and Bruce Willis

This is in addition to items previously donated for the auction, including:
HEWI_Pre_Event_Press_Release_5

Harry Styles, unwashed clothes, win, competition

Sienna Miller, coat, win, competition

Harry Styles: SS14 leopard print top, worn to the Burberry show in September, and since unwashed
Harold Tillman: 2002 Burton England football suit signed by all the team members including David Beckham
Donna Air: Beige Burberry dress
Chloe Green: Black Yves Saint Laurent dress
Ronnie Wood: Signed shirt with his hand drawn music notes on the collar and cuffs
Jo Wood: Sequin Gucci minidress
Jenson Button: Signed 2013 Vodafone McLaren Mercedes team shirt
Kamaliya Zahoor: The Diane Von Furstenberg dress she wore in the ‘Meet the Russians’ campaign shoot

What will you bid on?

 

Killing Fields of Ontario Release Free Download Prior to Album Drop Monday #Halloween

Killing Fields of Ontario

 ‘How the World Ends’ out 4th November

Ft Lead the Single, ‘Cloud’ (23rd Sept)

Out on KFoO Records

Killing Fields of Ontario, free download, music, download

With Halloween and the release of folk rockers Killing Fields of Ontario’s second LP ‘How the World Ends’ looming, one of the stand out tracks on the record is being offered out as a timely free download today (Halloween), as the band reassure you there is actually ‘Nothing To Be Frightened Of’.

Killing Fields of Ontario have a gift for turning the unspoken fears and realities of life into a fluid musical product. Combining tender progressions with climactic eruptions of madness, their new album ‘How the World Ends’ is at times elevating in its honesty and beauty, and at others wholly scornful of emotive truths. Wonderfully diverse elements of leftfield pop and contemporary folk are hardened by an immutable grit that spits and attacks, as showcased in its leading single, ‘Cloud’.

‘Cloud’ is a whirlwind of lament delivered with an urgency that will blow you away; its tortured plea reluctantly accepts the energetic orchestration offered by the proficient rhythm section providing the listener with a certain ambiguity. At first offering you its hand, Cloud promptly takes you by the arm on a journey through the warmest of acoustics and the most sensitive of themes.

HTWE, due to be released October 28th is decorated with a shimmering melancholy, reminiscent both in palette and texture; of the orchestral grandeur of Broken Social Scene, while other tracks demonstrate stylistic versatility as well as a more streetwise modern angst like Frightened Rabbit’s ‘Pedestrian Verse’ or the seasoned insight and worldly lyricism of Interpol.

Other influences include hints of We Are Augustines, Arcade Fire and Local Natives. In the arena, the band have shared stages with Sparrow and The Workshop, Broken Records, Chris Mills and Mount Eerie.

This is a band who clearly have a wonderful ability to engage with dark emotions, yet can still format to become radio darlings. Tom Robinson recently hailed them as ‘long-standing 6Music Introducing favourites’ and ‘Tired of Being a Man’, the frontrunner on their last record, was in Amazing Radio’s ‘Top 20’ for a month in summer 2011.

The upcoming record was produced and mixed by the band’s own Tom Loffman – whose album credits as engineer include VV Brown, Idlewild, and Billy Bragg – having cut his teeth working alongside some of the county’s top producers in Phil Brown (Robert Plant) and Dave Eringa (Manic Street Preachers). With all tracks mastered by Ed Woods (Bloc Party, The Futureheads), this is all sure evidence that ‘How the World Ends’ will be as enthralling a listen as its titled suggests.

 

Track Listing

01 Twisted Little Theatre

02 Nothing To Be Frightened

03 When We Were Born

04 Cloud

05 Weight

06 Left In Shadow

07 Creeper

08 Our Place to Drown

09 How The World Ends

10 God Or Country