There’s Something Fishy About Our Lives… Leading Experts Detail New Research and Science Concerning Brain Health

Posted on June 14, 2015 by Corinne Tuddenham-Finn

On Thursday 11th June, The Ivy played host to a presentation by three leading experts who detailed new research and science concerning brain health from cradle to grave,

including the importance and benefits of omega fatty acids.

Professor Michael Crawford, a director of the Institute of Brain Chemistry and Human Nutrition gave a brief synopsis of what makes our brains ‘tick’, outlining latest brain health research including how omega fatty acids support optimal cognitive function. Thirty years ago, he predicted dangers if long-chain DHA and EPA omega-3 dietary intakes were not increased, a prediction in danger of coming true as rates of depression, schizophrenia, Alzheimer’s and other cognitive disorders spiral in the western world… he opened with a grave and eye-opening statement:

“We are facing the most serious crisis ever in terms of future sustainability of homosapiens… it has now been vindicated as brain disorders have overtaken all other burdens of ill health. In the UK, the cost was assessed at £77 billion for 2007. A recent update by the Department of Health came out at £105 billion. This cost is greater than heart disease and cancer combined.

Moreover, the greatest rise is amongst children…”

So… why the rhino?

It’s been a common misconception that fish and seafood provide the highest content of protein, that’s why we eat it… right? Wrong! Protein is readily obtainable and the cow, horse and rhinoceros all gain their optimum intake from grass. Human developmental biology is all about brain growth and the human brain is approximately 60% fat, but, In fact, human milk contains the least amount of protein compared to any other large mammal. There is abundant evidence in animals and humans on the need for DHA for the brain, but fish and sea foods are not necessarily of major value for protein but are for their essential fats and trace elements needed for good brain development and health.

The brain evolved in the sea 500-600 million years ago using marine fats and trace elements. It still uses the same today, so addressing this issue is the greatest challenge we face as humans. It’s commonly noted that a well-managed diet containing effective levels of omega-3 helps parents and professionals manage conditions like dyslexia, attention-deficit hyperactivity disorder (ADHD), dyspraxia and autism spectrum disorders.

Award winning dietitian Dr Carrie Ruxton examined omega intakes in the modern day diet and benefits of omega-3, whatever our age. She outlined that, in dietary terms, things began to go wrong when we made the shift from hunter-gatherer to farming, around 10,000 years ago. The fossil record shows that as our intake of omega-3 began to tail off, our brains began to shrink, with the average male brain dwindling from 1,500 cubic centimetres to 1,350 cubic centimetres.

Dr Ruxton went on to explain the ‘fabulous’ fats and ones which are less than fantastic for brain health and function.

Omega-3 is an umbrella term typically used to describe polyunsaturated fatty acids, such as DHA (Docosahexaenoic Acid), EPA (Eicosapentaenoic Acid) and ALA (alpha-linolenic Acid). DHA and EPA can be made in the body from ALA, but the process is slow and inefficient, so regular dietary consumption is vital to ensure we get enough.

EPA is found in oily fish and plays a key role in signalling between brain cells, both anti-inflammatory and neuroprotective. Studies have shown low blood levels in patients with depression, schizophrenia and Alzheimer’s.

DHA is another omega-3 marine oil which provides the building blocks of the brain, nervous system and eyes, it makes up 40% of the polyunsaturated fatty acids (PUFAs) in the brain and 60% of those found in the retina. A diet high in DHA is associated with improved learning ability, but a deficiency is linked to poor cognitive performance, Alzheimer’s disease, depression, aggression, stress and ADHD.

ALA is a vegetarian source of omega-3 which is most commonly found in flaxseeds. Our body converts it into EPA, which in turn is converted into DHA.

Omega-6 includes 11 polyunsaturated fatty acids which are found in nuts, seeds, vegetable oils and animal fats.

The long and the short of it… it’s all about getting the balance right!

But why are we so out of balance?

When we examine the diet up to the Victorian era, the ratio of omega-6 to omega-3 was 1:1, but an upsurge in intensive production of land-based foods since World War II is exacerbating the decline in DHA intakes which began 10,000 years ago when Paleolithic hunter-gatherers starting farming. Now, our diet is so wildly out of step with our evolutionary age, this ratio could be as high as 50:1! And it cannot be ignored that it’s no accident that this shift has coincided with a surge in cognitive conditions across the ages.

During World War II, oily fish, such as herrings, were off-ration and housewives became creative in their recipes, incorporating this oily fish into the household’s diet at least once a week. Taking a leaf out of granny’s book and bringing this nutritious food back into our day-to-day menu may take the brakes off the detrimental effects of some of the processes triggered in the brain by high-fat diets.

When questioned, the average respondent will cite tinned tuna as an oily fish, commonly teamed up with pasta for what is considered a meal high in omega-3, but in fact, tinned tuna is LOW in omega-3, due to being canned in brine or vegetable oil!

Another myth is that pregnant and breastfeeding women should avoid all oily fish, but in order to ensure adequate levels of omega-3, expectant mothers should be eating at least one portion a week. It’s quite staggering that one UK study of 9,000 families found women with the lowest consumption of omega-3 from oily fish had children with lower IQs by the age of three. By the time they were teens, they were twice as likely to struggle with social interactions and have trouble making friends – ‘These children may be on a developmental trajectory towards life-long disruptive and poorly-socialised behaviour as they grow up” Dr Joseph Hibbeln.

Parenting coach Lorraine Thomas provided expert advice on behaviour management in children and teenagers.

Quite reassuringly, Lorraine opened her presentation by informing the invited guests that “…tantrums indicate you and your child are developing normally, but understanding what causes them helps you manage them well.”

She outlined that working mums spend between 1 and 2 hours a day worrying, 9 out of 10 parents throw tantrums on a regular basis and 8 out of 10 act their children’s age at least once a week!

With the key trigger times being the evening routine and sleep, mealtimes and homework, Lorraine commented that, as a parent, we are our child’s most powerful role model and when you look after yourself, you are looking after your children – you are the family ‘engine room’ and great habits are caught not taught. The greatest impacts on a child’s behaviour and attitude are following a healthy diet, exercise, sleep, fun and love.

Frantic parents have frantic children and well-balanced parents have well-balanced children, so it’s important to develop good routines and a healthy attitude.

Lorraine’s key pieces of advice:

* set your parent ‘Tom-Tom’ and create a schedule, involve your child in some of the choices

* you can’t be 100% parent all of the time, but you can some of the time

* engage all your senses and ‘tune in’ to what makes them behave in a challenging way

* eat with them whenever you can

* every day is an opportunity to make a difference in our children’s lives

Equazen has spent many years of scientific investment to develop and create the Equazen range as we know it today, a unique formulation of both omega-3 and omega-6, meeting the specific needs of different life stages.

Equazen Mumomega is ideal for during and after pregnancy, The specific blend of omega-3 EPA and DHA, together with omega-6 GLA ensures a synergistic and balance formulation to meet baby’s individual needs.

Equazen Baby provides a balanced blend of omega-3 and omega-6 to support growth and development for babies from 6 months to 3 years.

Equazen Liquid is ideal for children 3 years+ and adults who don’t like swallowing pills and capsules – available in two flavours – vanilla and citrus.

Equazen Chews deliver a specific blend of omega-3 and omega-6 oils in a soft gelatin chew in a strawberry flavour, free from additives such as aspartame, saccharine or hydrogenated oils.

Equazen Capsules offer a combination of omega-3 EPA and DHA together with omega-6 GLA, ensuring a balance formulation to support the body’s individual needs.

Equazen Mind 50+ is a balanced formulation, great for those who find it hard to eat oily fish.

Available from: Boots, Ocado, Holland & Barrett, Tesco, Waitrose, Sainsbury’s, Lloyds Pharmacy, Amazon, independent pharmacies and healthfood stores.

Guests enjoyed a delightful menu consisting of:

Argyll smoked salmon with soda bread and a slice of lemon, roast rump of Cornish lamb, new potatoes and spinach, gooseberry pie with elderflower ice cream and a selection of teas, coffee and petits fours with Framingham Sauvignon Blanc, Marlborough 2014 New Zealand and Château La Grave Singalier Bordeaux Supérieur 2012 France

L to R: Dr Carrie Ruxton, Anita Clarke (Equazen), Corinne Tuddenham-Trett and Lorraine Thomas

Professor Michael Crawford…

Professor Crawford has been the Director of the Institute of Brain Chemistry and Human Nutrition since 1990. Having worked in the East-end of London on maternal nutrition and health with Newham, the Homerton and Queen Elizabeth Hospital for Children, he is now at Reproductive Physiology at the Chelsea and Westminster Hospital Campus of Imperial College, London. His special interest is in the role that lipids and essential fatty acids play interacting with the cellular signalling systems, i.e. the key interaction between nutrition affecting membrane lipids and gene expression.

He has published over 300 peer reviewed papers and 3 books. Amongst his several honours and prizes, he was elected by his peers to the Hall of Fame at the Royal Society of Medicine in 2010. In 2015 he was awarded the Chevreul Medal for his research on DHA identification as a major determinant of brain growth and plausible evolution of the human brain. He collaborates in research internationally and is much in demand as a lecturer worldwide.

In 1972, Professor Crawford published ‘What We Eat Today’ – available from http://www.amazon.com/What-eat-today-Michael-Crawford/dp/0854353607

– See more at: http://www.ifbb.org.uk/professor-michael-crawford#sthash.F9u1oYRZ.dpuf

Dr Carrie Ruxton…

With a PhD in Child Nutrition and over 100 published articles on diet and health, Carrie has a strong grounding in nutrition science. Yet she combines this with an understanding of the food industry and its important role in the nation’s diet. As well as helping companies to develop healthy, innovative food and beverage products, Carrie regularly appears in magazines and newspapers, and has a number of radio and TV credits (Channel Four news, BBC Three’s ‘Honey We’re Killing the Kids’, Radio Scotland, Five Live, BBC Belfast). Carrie has worked with a wide range of organisations including the NHS , Food Standards Agency, major food companies, ingredient manufacturers, the European Commission, PR agencies and national newspapers. Carrie’s expertise in communicating clear, evidence-based nutrition and diet messages has involved her in many different projects all over the world.

http://www.nutrition-communications.co.uk/

Lorraine Thomas…

Lorraine Thomas is the Chief Executive of The Parent Coaching Academy. She is the author of The 7-Day Parent Coach (Vermilion 2005), Get A Life (Hodder Arnold 2006) and her new book, The Mummy Coach (Hamlyn), published in 2010. She is the parent coach for Tesco’s baby & toddler club and healthy living magazine. www.tesco.com/babyclub/

She appears regularly in the national media commenting on parenting issues. Lorraine has over 20 years’ experience working with executives within the corporate, public and voluntary sectors. She has a first-class honours degree in education from Cambridge University and is a qualified teacher. She is accredited with distinction by The Coaching Academy.

http://www.theparentcoachingacademy.com/

The Ivy…

The Ivy restaurant and private room re-opened on Monday, 1 June, designed by Martin Brudnizki Design Studio. “Non-negotiables” such as the harlequin stained glass windows, green leather banquettes, wood, mirrors, great art and kind lighting are all incorporated in a way reminiscent of the past but apt for the 21st century. Note-worthy are the fantastic central dining bar, the new entrance and the sumptuous loos. Chef Gary Lee has created a balanced seasonal menu, still featuring Ivy classics, but accounting for today’s tastes, incorporating more Asian dishes, salads and vegetables, and the advent of a “sea and shells” section. Director Fernando Peire continues to lead a strong and experienced team to deliver the same excellent service for which The Ivy has become well known over the years.

http://www.the-ivy.co.uk/

Images copyright Shane Finn www.visual-devotion.co.uk

Ready, Steady, Baby! 4 Things You Need to Know About Fertility

Posted on June 11, 2015 by Catherine Balavage

After giving birth to daughter North two years ago, Kim Kardashian is now pregnant again. Kardashian previously admitted that she was desperately trying to conceive

As Kim and her partner, Kanye are both in their mid thirties, leading busy and stressful lifestyles, they are in a large group of fertility challenged couples.

According to the Journal of Human Reproduction, woman in their mid thirties with an older partner have a shocking 20 per cent chance of conceiving each month. Notonly does sperm quality decline with age, but also women are born with all the eggs they will ever have, so their fertility only goes down over time*.

The second most common cause of infertility is ‘unexplained’, which means that following thorough investigations, doctors can find no identifiable medical problem for a couple’s infertility. Fertility is multi-factorial so it’s important to look at every aspect of wellbeing, from general health, emotional problems and lifestyle.

We asked Dr Marilyn Glenville, the UK’s leading nutritionist specialising in women’s health and author of best selling Getting Pregnant Faster: Boost Your Fertility in Just 3 Months – Naturally, to give us her 4 step plan on boosting fertility naturally.

Check your menu

‘Although it goes without saying that a healthy diet is crucial to a successful pregnancy and a healthy baby, many people are unaware of the fact that diet may affect the ability to conceive. The following are recommended:

Plenty of fruit and vegetables
Complex carbohydrates – wholegrains like brown rice, oats and wholemeal bread
Organic foods where possible
Oily foods such as fish, nuts, seeds and oils
Reduced intake of saturated fats from dairy products etc.
Increased intake of fibre
Avoid additives, preservatives and chemicals, such as artificial sweeteners
Avoid sugar, both on its own and hidden in food

Avoid the three main fertility busters: Caffeine, alcohol and smoking as they have all been linked to an increased risk of infertility in men and women.’

Food Supplements

‘As well as looking at what you eat and drink there is now a great deal of scientific knowledge about the use of nutritional supplements and their beneficial effects on fertility. The most important nutrients for fertilityare Zinc, Folic Acid, Selenium, Vitamin E and C and Omega 3 Fatty Acids.’

Weight Matters

‘Women are most fertile when they are neither too thin nor too heavy. They need at least 18% body fat to ovulate and the best chance of getting pregnant is when 20-25% of the body mass is fat tissue. On the other hand, the menstrual cycle can be disrupted by too much fat, which affects oestrogen levels. Being 25% over the ideal weight can even stop ovulation. It’s important for the man to keep his eye on his weight too as there is an increased risk of infertility or poor sperm quality and quantity in men who are overweight’

De-stress

‘Stress can cause irregular ovulation and also lower sperm count. To minimise stress, the recommendations are to eat a healthy diet which keeps blood sugar in balance, exercise regularly and get at least eight hours sleep a night. Yoga or meditation can also be helpful and well as seeing a counsellor as infertility is itself stressful.’

Natural Approach

Dr Marilyn Glenville has joined forces with luxury health spa Champneys, to deliver a series of women’s wellbeing weekends this year. These very special one and two day retreats are led by Dr Glenville herself and offer natural solutions and insight into four significant female health issues. Dr Glenville’s Fertility retreat is this November at Champneys in Tring. Groups are kept small to allow for plenty of time for questions and one to one time. Each retreat includes full use of all facilities, nutritious meals and a thalassotherapy session. Champneys.com for booking and more information.

*http://www.dailymail.co.uk/health/article-112136/The-female-fertility-clock-starts-ticking-27.html

How to Photograph Your Kids

Posted on June 10, 2015 by Frostie

This famous mom photographer shares her secrets with Frost Magazine and SmugMug.

Last year, Elena Shumilova took photos of her sons as they played by the Russian countryside. She uploaded the photos online, they started getting shared, and shared again… until they became a viral sensation, with over 60 million views.

These photos hit something magical all across the Internet — a sense of nostalgia for a childhood past. She even started getting letters from people in their nineties, saying the photos moved them to tears.

As parents, we instinctively want to take photos of our kids. We’re trying to preserve this brief slice of time before they grow up. But when we take our kids to professional photo studios, the results can end up looking stilted and unnatural.

We want to remember our kids as they actually are — not with the forced smile a stranger coaxed out of them at the studio, but with the real smiles and giggles they share with us every day.

How can we capture natural photos of our kids, the kind Elena seemingly has a magic touch for?

Elena has mostly been quiet since her photos have gone viral, undistracted by all the media attention. Instead, she focuses on raising her kids and continues to photograph them every day.

Given how quiet Elena has been, we are excited to share a behind-the-scenes look at her in action.

5 Tips to Get Better Photographs of Your Kids

1. How to get your kids to look natural, not “posed.”

So you catch your kids in the perfect moment — they’re outside playing and laughing, the lighting is just right, and you see this perfect picture you want to capture. You rush to get out your camera, but then…

They see the camera. They stiffen up. They start posing. The moment is lost.

What do you do?

When photographing children, the single most important thing is to photograph them often — every day.

You can’t just do it sporadically, or they’ll freeze up as soon as the camera comes out. Consistency is key. That way they’ll be comfortable around the camera.

It’s these everyday scenes that you want to capture — the ones you’ll remember best when they grow up.

To get the most genuine photos, I try to catch them in the moment — when they’re playing with each other and have completely forgotten about the camera.

Here they’re playing “airplanes,” a game we also play together at lunchtime when they’re feeling picky about their food.

2. The types of clothes that work the best.

I follow a pretty simple rule: clothes shouldn’t be distracting. They shouldn’t take attention away from what’s happening in the photo.

For such a simple rule, it’s harder to follow than you might think. Kids’ clothes today are designed to grab your attention—with bright colours, cartoon characters, and writing all over them. In photographs, all this takes attention away from your kids.

When I started pursuing photography seriously, I actually replaced all their outfits. This took quite a while to do, but now I know that anything I pull from their closet won’t interfere with the photo.

3. How to best capture kids of different ages.

Newborns
A lot of parents have asked me about this photo — how did you get your one-month-old to look so calm? Infants are notoriously difficult to photograph because they’re often crying or fidgeting.

Here you’ll have an advantage as a parent. I’m his mom. I’m around him 24 hours a day, and I know when he cries and when he doesn’t. Let your parenting instinct help you choose the right moment.

The Golden Age: Ages 2–4
Something I noticed while photographing many children, including my own, is that there seems to be a universal age when kids are the most photogenic.

That seems to happen between ages two and four.

Kids around this age behave very naturally. They don’t care that someone is looking at them, they don’t care what others think, and they don’t care that a camera is pointed at them.

They aren’t yet self- aware. And so, they’re free.

Ages 5 and Older
It gets a bit more difficult when they’re older. As early as age five, they start to become more self-conscious when the camera comes out. They start to pose.

The key here is to be very patient. Let them play while you disappear into the background. My best photos always happen at the end of a photo shoot, when my kids have forgotten all about the camera.

4. How to get good photos of your kids with pets.

Just like people, every animal is different. Some pets like to be photographed, and others don’t.

Because every pet is different, there isn’t a magic formula for this. I spend hours observing our farm animals, figuring out how they move and what angles work best for them — just like I would for people.

I’ve also tried bribing pets with food, but it doesn’t work. It’s almost impossible to get a good picture when they’re chewing or licking their paws. So I’ve learned the hard way not to feed our pets during photo shoots.

With animals, you have to rely on a bit of luck — and constant patience.

5. Don’t give up.

This is the most famous photo I’ve taken. It’s been viewed over 10 million times — but I almost didn’t bring my camera that day.

Before I took this photo, my confidence was at a pretty low point. I had tried for a photo of my son and dog 14 other times — not 14 other photos, but 14 full photo shoots, all failures.

I was convinced that my hands were too clumsy, or my dog was not the right dog for it, or my kid was not the right kid for it. I was just feeling desperate that day and didn’t even want to bring my camera.

But something told me to bring it. And on that fifteenth day, it all just came together.

This dog of ours is now famous — but he’s not all that photogenic from most angles. He’s actually a pretty difficult dog to work with. From the previous 14 photo shoots, I’d learned what angles and body compositions work for him and my son.

It‘s easy to get discouraged. It’s easy to think, “Oh, why bother, it won’t work anyway.” And it may not for the first 14 times. Those 14 photo shoots weren’t failures though, because I learned from them. And they’re what made the fifteenth one possible.

Don’t give up.

Rather than creating high-pressure elaborate setups, observe your kids in everyday simple situations. Do it every day. Bring your camera along.

And then — when the right moment comes along — you’ll be ready.

How To Improve Your Chances of Getting Pregnant

Posted on May 27, 2015 by Catherine Balavage

Some woman get pregnant easily but for others it can be a long and difficult journey. Now I want to start this article off with pointing out that I am not a doctor, but I have researched the subject and I got pregnant as soon as my husband and I started trying. I have combined what I learned with some tips from friends, some of whom did not get pregnant for a while but persevered.

Have Regular Sex.

Sperm can live inside you for seven days. The sperm travels up the fallopian tubes to “wait” for the egg to be released. If you ovulate during this time you can get pregnant at any point during those seven days. The NHS recommend having sex every few days during ovulation.

Find Out When You Are Ovulating.

There is an abundance of calendars and apps to help you figure out when you are ovulating. Having sex when you are not ovulating may be fun but it won’t get you pregnant. The NHS website can help you figure out when you are ovulating.

Take Your Vitamins.

Make sure you are taking folic acid. It is best to take this for three months before you plan to conceive and make sure you take it throughout the pregnancy too.

Stop Smoking.

This is obvious. It has been proven in medical studies that smoking brings on the menopause by at least four years. It is also very bad for your baby. You should not smoke when trying for a baby and certainly not when you are pregnant.

Exercise.

I exercised for an hour five days a week and lost two stone before getting pregnant. It helped that I was also working out for my impending wedding. I went from a size 12 to a size eight. Exercise helped but the other thing is…

Diet.

I ate as healthy as possible. I did not eat a lot of meat and if I did it was organic. I eat a lot of vegetables and drank a lot of water. I cut down on alcohol, only having a glass if at a restaurant or at a special occasion. Read this article for more diet advice. More importantly I…

Quit Sugar

This was hard but I stopped having sugar in my tea. No chocolate, no added sugar, no fizzy drinks. I am almost positive that this was one of the main things that made a difference. Sugar affects your insulin levels and your insulin levels affect your health.

Lie flat for 15 minutes.

Lie flat for 15 minutes after sex to give the sperm a helping hand. I know many people who swear by this.

IVF

Have IVF. Consider IVF if you are over 35 and have been trying for a baby for six months or if you are under 35 and have been trying for over a year. IVF is a wonderful invention, giving many couples the chance at parenthood who otherwise would never have had children. Go to a clinic with a high success rate like Posted in Beauty & Grooming, Featured, Life & Style, Parenting | Tagged Advice, diet, fertility, getting pregnant, How To, how to get pregnant, How To Improve Your Chances of Getting Pregnant, IVF, ovulation, pregnancy, pregnant, smoking, sperm, sugar, tips

Nappy Comparison Site Bumdeal Shows How Kate & Will (And Everyone Else) Can Save Money

Posted on May 10, 2015 by Frostie

baby,nappies, nappy, save, cheap, budget, working mothers, overwork, stress

The price of nappies can be shocking.

Save money in nappies: Nappy comparison site bumdeal.co.uk shows how Kate & Will (and everyone else) can save up to £500 over the first two years of nappy buying!

Shopping around and comparing the price of nappies can save parents a shed load of cash – even the Royals! Across the first two years of a baby’s life, it is estimated that you will use over 4,000 nappies. As some retailers can charge more than double the cheapest price for nappies it is wise to shop around.

The table below shows a breakdown of the cost of nappies across an average first 24 months:

Nappy	Cheapest Price	Most Expensive	Nappies per Day	Months	Total nappies	Min Cost	Max Cost	Difference
Size 1Pampers New Baby	9p/nappyAmazon family	17p/nappyOcado	10	2	600	£54	£102	£48
Size 2Pampers New Baby	11p/nappyTesco	19p/nappyBoots	8	2	480	£52.80	£91.20	£38.40
Size 3Pampers Baby Dry	9p/nappyAmazon family	20p/nappyTesco	6	4	720	£64.80	£144	£79.20
Size 4Pampers Baby Dry	10p/nappyAmazon family	24p/nappyOcado	5	16	2,400	£240	£576	£336
				Totals:	4,140	£411.60	£913.20	£501.60

If you bought all of the most expensive nappies, you would spend over £900 across the two years. If you were savvy and bought from the cheapest retailer, you’d spend just shy of £400 – an incredible saving of over £500.

Some of the cheapest prices are via Amazon’s membership programme known as Amazon family. This offers a 20% discount off various nappies when you sign up to its subscribe and save service. A free 30 day trial is available which can be cancelled at any time.

For completeness, excluding the Amazon family programme the total cost of nappies rises by £37.20, but still gives savings of over £460 over the two year period.

BumDeal founder Adam Cable, says “Nappies are amongst the largest expenditure young families face. You can save by shopping around, but it’s not easy to take into consideration all the special offers and promotions. Luckily BumDeal takes away the time-consuming task of finding the best deal and provides results in a clear way. Plus, those with a smartphone can access the comparison on the go, which is great for when you’re already inside a supermarket.”

Nappy	Cheapest Price	Most Expensive	Nappies per Day	Months	Total nappies	Min Cost	Max Cost	Difference
Size 1 Pampers New Baby	10p/nappy Tesco	17p/nappy Ocado	10	2	600	£60	£102	£42
Size 2 Pampers New Baby	11p/nappy Tesco	19p/nappy Boots	8	2	480	£52.80	£91.20	£38.40
Size 3 Pampers Baby Dry	10p/nappy Tesco Direct	20p/nappy Tesco	6	4	720	£72	£144	£72
Size 4 Pampers Baby Dry	11p/nappy ASDA	24p/nappy Ocado	5	16	2,400	£264	£576	£312
				Totals:	4,140	£448.80	£913.20	£464.40

Win Handmade Baby Clothes & Hat From CobWebKnits

Posted on April 28, 2015 by Frostie

We loved CobWebKnits’ cute lamb hat that we recently reviewed that we were thrilled when they offered one of their adorable hat and bodysuit sets for a competition. Their original, quirky and contemporary hand crafted knitted baby hats are designed and lovingly made by hand in their studio where their beautiful other knitwear and kids’ clothing is also made. Choose from fruit, veg, flowers or animals in their range inspired by nature. Or one of their stripy hats with the added appeal of tassels, tails or mop tops. And for those looking for something a bit different, check out their ‘Hats for Heroes’, including policemen, firemen, knights, gladiators and Vikings. Ideal gifts, their hats are stylishly packaged and CobWebKnits have an excellent reputation for their speed and standard of service. But most importantly everything is machine washable so practical too. Visit www.cobwebknits.co.uk to see their full range of hats, blankets, hampers and clothing.

For your chance to win a hat and bodysuit in the style and size* of your choice all you need to do is go to the CobWebKnits’ homepage and choose a hat and bodysuit and then enter by following @Frostmag on Twitter or Instagram, or like us on Facebook. Alternatively, sign up to our newsletter. Or subscribe to Frost Magazine TV on YouTube here: http://t.co/9etf8j0kkz.Then comment below saying what you did. Competition finishes at the end of May.

*Choose one of the designs from our hats in a range inspired by nature, wildlife, heroes and stripes in size newborn, 3-6 mths or 6-12 mths.

Win Tickets To The Baby Show And a Gorgeous Loveyush Nursing Scarf

Posted on April 22, 2015 by Frostie

Frost Magazine is five years old and to celebrate we have teamed up with The Baby Show to giveaway some tickets and a gorgeous Loveyush Nursing Scarf.

The Baby Show with Made for Mums, the UK’s leading pregnancy and parenting event, will be returning to Birmingham NEC from 15^th-17^th May 2015. With fun for all the family, this is a great event for young families to attend with children’s entertainment as well as a crèche and soft play area all included. The Show, now in its 13^th year, will be showcasing the very best baby and infant essentials alongside innovative and exciting, not-on the high street brands with amazing discounts exclusively for visitors.

Standard tickets are priced at £20 and we have 3 pairs to give away…

If that’s not enough 1 lucky winner will also receive a gorgeous nursing scarf from exhibitor, Loveyush, worth £34.79

This nursing scarf provides a practical solution for discreet breastfeeding whilst also being a stylish scarf. Easy to wear and put on with just one hand. Provides full coverage for completely discreet breast-feeding. The trendy design adds an elegant touch to any outfit. It can also be used as a sunshade for car-seat or a pram. The pure cotton loosely woven fabric makes it breathable and light. It’s also reversible with a different pattern on each side.

Enter now for your chance of winning this fantastic prize, follow @Frostmag on Twitter or Instagram, or like us on Facebook. Alternatively, sign up to our newsletter. Or subscribe to Frost Magazine TV on YouTube here: http://t.co/9etf8j0kkz.Then comment below saying what you did. Competition finishes at the end of May.

Product Competition Terms & Conditions

No purchase necessary. Entrants must be aged 18 years or over. Competition is open to UK residents only.
Entry into this competition confirms your acceptance of these Terms and Conditions and your agreement to be bound by the decisions of The Baby Show.

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Expecting Better: Why The Conventional Pregnancy Wisdom Is Wrong Book Review

Posted on April 8, 2015 by Catherine Balavage

Expecting Better: Why The Conventional Pregnancy Wisdom Is Wrong created a huge amount of buzz when it was released, and rightly so. Women’s bodies are always political minefields. Everything from our breasts to our rights to abortion are subject to scrutiny and sexism. No more so is this true than when a woman is pregnant. Everyone has an opinion on what you should eat, on what you should do. The amount of unsolicited advice is irritating and the amount of judgement from the conception all the way to how you give birth can be overwhelming. God forbid that people live and let live.

Which is why I love this book. Emily Oster is an associate producer of economics at the University of Chicago Booth School of Business. She has done her research and has the facts. That is the thing with facts: you can’t argue with them. I mean, people will try but the truth is the truth. Let’s start with caffeine and alcohol. Women are told to limit caffeine and not drink during pregnancy. Coffee allegedly causes a rise in miscarriage. But as Oster says:

“Women who drink coffee tend to be older so is it the coffee or is it the maternal age?”

On alcohol she says: “In continental Europe women drink wine when pregnant and there is no evidence at all that there children are not as smart as American children or have any other health problems. In fact there is no evidence of more foetal alcohol syndrome in continental Europe; if anything, rates are higher in the United States. This is interesting as any drinking is frowned upon in the US whilst in continental Europe before are less judgemental.

Ultimately I concluded that these recommendations were not just very cautious, they were too cautious. In moderation, pregnant women should feel comfortable with both alcohol and caffeine.

For alcohol, this means up to one drink a day in the second and third trimester, and a couple of drinks a week in the first. In fact, for the most part studies fail to show negative effects on babies even at levels higher than this. By a drink here I mean a standard drink – 120 millilitres of wine, 30 millilitres of hard spirits, 350 millilitres of beer.”

Considering that a recent legal test case brought by a council tried to pass a law in the UK to make it illegal for women to drink in pregnancy at all, that speaks volume. Women are not trusted with their own bodies and decisions. As Oster puts it “This feels like pregnant women are not given any more credit than children would be in making important decisions.” Quite.

My review of Osters book could go on for thousands more words. Instead I will say: buy it. If you are pregnant, buy it. If you have a pregnant friend, buy if for them. It is the essential pregnancy book. Emily Oster should be applauded for her excellent work and research. This book is groundbreaking, fascinating and practical. I loved it and I could not recommend it more. Steven D. Levitt, the co-author of the brilliant Freakonomics, said this book ‘may be the most important book about pregnancy you read.’ There is no ‘may’ about it. Read it.

Expecting Better: Why the Conventional Pregnancy Wisdom is Wrong and What You Really Need to Know is available here.

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