The Eva Cammarata Collection … Kniterbocker Glory

Posted on March 27, 2015 by Corinne Tuddenham-Finn

It’s the antithesis of slink – the antidote to slick: Eva Cammarata is embracing the handknit with the passion of a newlywed and creating sweaters, knickerbockers and skirts with extreme dimensions, show-off stitches and wild decorative techniques.

‘Rustic chic’ describes Eva’s latest knit-filled collection which was showcased at the Fashions Finest show during London Fashion Week, looking like it’s made during relaxing moments at home… but ‘moment’ is hardly a description of the reality of the manufacturing technique with each garment representing hours of endeavour.

The painstakingly made pieces reveal Eva’s love for sustainability and creativity through the medium of natural fabrics and techniques.

Wild and woolly pieces, ideal for throwing on in the early hours at a devilishly louche party.

There are few items as useful as a crisp shirt this season.

Teamed up with classic crop knits and beanie hats, Eva Cammarata’s collection epitomises the classic preppy look.

Exposed midriffs have been flexed for several seasons now, and spring/summer sees Eva’s interpretation of the trend.

The absolute rule: matching top and bottom halves takes the look beyond mere lingerie…

Fashion is in a contrary mood, using ‘sheer’ to conceal and to reveal.

Contradictions abound as featherlight fabrics in dusky colourways blend subtlety with overt exposure. Blurred lines indeed…

Eva’s everyday urban looks have a gentle, feminine touch.

Softly sculpted shapes, smart layers and a powdery palette of pistachio and putty, – the required elements for this summer’s casual chic.

Prim tones and pretty details give a nod to period style.

Necklines high and prim or delicately plunging…

Ladylike gets a sexy flourish, both girlish and glam, urban cool feminine pieces.

Bold is the spirit for spring/summer 2015 and Eva Cammarata gets it just right with gorgeously feminine thigh-skimming dresses and vibrant tones … it doesn’t get much better than this!

About Eva Cammarata…

Eva Cammarata is a womenswear designer living and working in London. Born in Sicily, Eva graduated in Italy but continued her studies in London where was awarded a Master Degree in Womenswear Design at the “Istituto Marangoni London Campus” and a Ma in Digital Fashion, specializing in CAD design, 3D Graphic and Knitwear at the prestigious London College of Fashion.

Eva cut her fashionable teeth at Giles Deacon and Erdem Moralioglu and since opening her brand in the 2010 has showcased in Paris, London and New York.

The brand signature stands in the bold use of colours and unique textiles, combining traditional techniques with digital manipulation to create interesting prints and innovative knitwear.

Eva’s collections are inspired by Nature, Arts and Philosophy and designed for a woman that wants to be beautiful and sensual without compromising comfort and confidence.

Eva Cammarata is an ethical luxury label that believes in fashion that makes you “look beautiful, feeling great”, using organic and biotech fibres that moisturize the skin of the wearer.

Impeccable quality is strictly associated with sustainability through the entire manufacturing process, producing in UK and Italy, dedicating great attention to environment and fair trade.

Eva’s take on sustainability…

Viscose, Wood and Wood yarn

We make sure to give back to nature what we borrow, for every piece make we plant a tree, simple.

Leather

We love animals… but we do use leather and other animal fibres such as silk and wool. We use real leather only for our limited edition garments made from beautiful remnants locally sourced. We believe is better to substitute leather with Wood or Alcantara.

Alcantara

100% Carbon Neutral a beautiful and eco-friendly alternative to leather. Made in Italy

Wool

Locally sourced merino (England)

Acrylic

Not a natural yarn but good news for the sheep, an animal friendly option for colder weather

Milk

We use milk fabrics that feel like silk on your skin and proven to anti bacterial and anti allergic. The milk yarns we use are recycled and produced in Italy.

Silk

We source all our silks from Italy.

Bamboo silk and yarns

We often prefer to use recycled bamboo silk and cotton, animal and environmental friendly.

Cotton

Most of the cotton we use is organic but often the range of colours or yarns is limited so we also use cotton from certified origin.

Monocel

Is a great substitute to cotton made from regenerated bamboo and treated with organic solvents therefore totally free from chemicals. Strong like cotton and soft like silk, makes beautiful jersey. Made in Norway

Lurex Lace

www.evacammarata.com

Facebook: Eva Cammarata (clothing)

Images © Shane Finn at Visual Devotion and Eva Cammarata

5cc Singer Tavern launch new Old Street location.

Posted on March 27, 2015 by Kesh

At a loss for what to do this weekend? Well 5cc the uber secret cocktail club have bars tucked away in a host of hip venues in London and they’re just about to add a new location to the mix. Singer Tavern: 1 City Road is a Grade II listed pub bang in the heart of Old Street, but behind the traditional façade and down in the basement, lies the newest venue kitted out with the best of East London’s design inspirations.

If you’ve serious about your cocktails make sure you hot tail it down here to try a smashing selection of traditional cocktails and also innovative twists on classics which pack a serious punch. Perfect for after work drinks or a hot date with large booths and hidden little nooks. Watching the skilled barman mix up the drinks is a spectacle itself. All of the cocktails are served in different glasses with their own panache and edge.

I tried the Old Fashioned, Margarita and Montgomery Gin Martini, a few times, which was by far the freshest Martini i’ve tasted in a while. Other than whats on the menu, the highly skilled barman aim to please by making whatever you like however you like. Thumbs up all round. This is a hidden gem in the heart of the city. If you’re looking to escape the corporate bar vibe this joint has some serious soul.

As well as Old Street, 5CC have locations in Hoxton, Exmouth Market, Bethnal Green and Farringdon all with different menus.

For more info check out, 5cc-London.com

Unicorn Horn For Cats: The Ultimate in Funky Feline Headwear

Posted on March 27, 2015 by Frostie

Okay, it might make your cat disown you and go live with your neighbour, but the few moments of hilarity, and any pictures you manage to grab, will surely make it worth it. This unicorn hat for cats is one of the greatest things EVER.

This funky feline headwear is all you need to make your cat into a Unicorn. Up the cuteness and cracking character that your cat has with this Inflatable Unicorn Horn For Cats.Your feline friend will look awesome, be it grumpy or gorgeous – your moggy will easily pull off this amazing accessory for between their fluffy little ears.Ideally shaped for all cats’ noggins, the elastic strap system helps it sit straight on your kitty’s head without getting on their nerves.

This inflatable dress up feature for your cat is 14cm long, made of vinyl and slips straight over their ears. Available for only £6.95 from www.prezzybox.com now.

Rise of The ‘Returners’ Women Over 30 Starting Their Own Businesses Increases

Posted on March 27, 2015 by Frostie

Naomi West is at the front of a trend: Women over 30 taking the plunge and starting their own businesses.

Naomi West, 32, worked in digital marketing for a Financial Services company before her first son, Jacob, now almost 3, was born. She no longer wanted to be on conference calls at 6am with her colleagues in Australia and Skype meetings at 9pm with her American team. She freelanced for a while but still found it difficult to juggle family life with deadlines and client commitments. The peaks and troughs of work made planning childcare difficult and when her second son, Benjamin, was born with a heart defect, Naomi knew she needed to find a new way of working that would enable her to be there for her family.

Having enrolled both her children in Baby Sensory classes, Naomi waited for an epiphany about her future career. It came when her Baby Sensory class leader told her she was recruiting for a new class leader and Naomi got the job, gaining valuable experience. When the opportunity to take on her own franchise came up in her area of Bromsgrove, Worcester, she jumped at the chance, borrowing £15,000 in two loans from Startup Direct and launching her first classes in January this year. She now runs 11 classes per week, with up to 20 babies in each class.

“When the opportunity to start my own franchise came up, I felt instantly it was something I could make a success of”, said Naomi. ”I had experience with the business as a client and class leader, and had the skills from my career in digital marketing to set up and market the business in my own area. I now have regular class hours doing something sociable and creative, which fits brilliantly around family life. What’s not to love?”

Data released by Startup Direct shows that the number of women over the age of 30 seeking start up finance and mentoring increased by a third in 2014.

In 2013 women over the age of 30 made up just 25% of enquiries to the Government start up loan provider, but this grew to 57% in 2014, an increase of one third (32%). This trend is being driven largely by ‘Returners’; women who have taken a break from the workplace to have a family and are motivated to start their own business by the challenges of finding flexible and stable employment which is well paid enough to cover the cost of childcare.

They are starting predominantly internet-based micro businesses, employing fewer than 5 employees, which they can run part-time from their homes and are undeterred by the challenge of juggling home and family commitments with the demands of a new business.

James Pattison, CEO of Startup Direct, said: “A growing number of women are disillusioned by the difficulties of combining family life with a traditional 9 to 5 job, not least the inflexible hours, lack of well paid part time work and the cost of childcare, which continues to spiral. The internet has made it easier than ever to start up a business from home and women are drawn to the prospect of being their own boss, choosing their hours and cutting childcare bills by working flexibly around family life.”

Startup Direct is encouraging more women to follow their dream of launching their own business by running a series of workshops aimed specifically at women, offering advice on all aspects of entrepreneurship as well as practical advice on childcare and time management. In particular it is targeting ‘Returners’, those are want to start businesses following a period of maternity leave or a career break after having children.

To apply for a start up loan, visit www.startupdirect.org

37⁰ Thermoband Maguari Review | New Children’s Safety Product

Posted on March 26, 2015 by Frostie

The 37°Thermoband is a new handy gadget that takes the guessing out of milk temperature. Whether you bottle feed or express your breast milk. This is a clever flexible silicon band which will let you know when your baby’s bottle is the perfect temperature for feeding. It changes colour when the safe temperature is reached. very handy indeed.

It fits most glass and plastic bottles and the band can be personalised using a ball point pen. You could put your child’s name and any health or allergy information. Information can be removed during cleaning, or made permanent by simply placing the band in boiling water for five minutes. Smart technology indeed. We were impressed. A time-saving gadget that makes a parents life a little bit easier.

Dishwasher, microwave and steriliser safe, 37° Thermobands are BPA free, FDA approved and EN tested.

RRP of £13.00 from maguari.com or jojomamanbebe.co.uk

Gillray’s Steakhouse and Bar Review

Posted on March 25, 2015 by Catherine Balavage

Gillray’s Steakhouse and Bar is one of London’s gems. Not only is it the perfect place to have one of their amazing cocktails, it also has a stunning location. Right near the London Eye, the view while you eat is something to behold. Which brings us to the food.

When you sit down you will be treated to one of Gillray’s famous Yorkshire Puddings. They are huge, delicious and come with perfect horseradish sauce. They also have cheese in them. My mouth is watering just writing this.

To start I have the Pan fried scallops with brussel tops, crispy ham and cauliflower purée. My colleague has the soup of the day: Cauliflower and truffle. The scallops are perfectly cooked, the crispy ham is just that and the purée gives a very different touch. I am unsure at first but it works. My colleagues soup is also delicious. I have a great mocktail, proving that Gillray’s can still deliver without alcohol and my colleague has a glass of wine that she really enjoys.

For our mains I have the Gillray’s Steak Burger. It comes with chips and a wonderful marmalade. The tomato sauce and brown sauce is made especially for Gillray’s, it tasted great and comes in very cute jars. My colleague has the South Coast Lemon Sole with Parsley Butter. On the side she has the Cauliflower Cheese. All is superb.

For dessert my colleague has the Gillray’s classic Traditional Sherry Trifle: layered sponge fingers and red fruit soaked in sherry, covered with custard and topped with whipped cream. It is different, fun, mouth wateringly tasty and you even get the recipe to take away with you. I have the Chef’s Ice Cream. You get three scoops and I choose mint chocolate chip, valrbona dark chocolate and raspberry ripple. The ice cream is yummy. Just as I expected.

We finish with an English Breakfast tea for me and an Espresso for my colleague. They go down perfectly after our superb meal. I will definitely be returning to Gillray’s again. I think I will try their afternoon tea next.

Gillray’s Steakhouse and Bar

Gillrays’ Steakhouse & Bar,
London Marriott Hotel County Hall,
Westminster Bridge Road,
SE1 7PB

020 7902 8000, email enquiry@gillrays.com

Harvey Nichols (Knightsbridge) Presents A 4-day ‘Festival of Style’ Event Featuring Jessie Ware…

Posted on March 24, 2015 by Corinne Tuddenham-Finn

Harvey Nichols is kicking off the Festival Season in style by celebrating some of the most iconic festivals across its landmark luxury shopping mecca.

Customers are invited to indulge in seven fabulous festivals over four days, culminating in the coolest money-can’t-buy gig from the hottest artist of the moment Jessie Ware.
Each of the floors have been transformed – immerse yourself in Field Day fashion on the Fourth Floor, channel cool Coachella vibes on Third, take respite amidst the mystical Secret Garden Party surroundings on Second, dazzle amidst the elegant Serpentine Summer party on First, discover the best Bestival buys on Ground, and experience a Wilderness world on Lower Grounds 1 & 2. To avoid festival fatigue, take the Express Lift up to Fifth for a celebration of Taste of London summer indulgence; spread over every floor, Harvey Nichols’ Festival of Style runs from March 26-29 exclusive to the Knightsbridge store.

The four day Festival of Style offers an extravaganza of festival activity from exclusive pop ups, in
store theatre, DJs across every floor, and a wealth of promotions and services from Womenswear,
Menswear, Beauty and Food & Hospitality. Experience the exclusive House of Peroni Vita Al Fresco
summer terrace, indulge in a Bottomless Brunch, be styled to perfection with the Style Concierge
Stations, drop by the braiding station and showcase within the Slow Motion Hair Flick Photo Booth,
or learn the art of packing the perfect picnic from their Concierge team, all surrounded by the latest
tunes and must-have brands. Anything is possible once you step inside the wonderfully stylish
Festival of Style.

Harvey Nichols says of launching Festival of Style: “Renowned for our perfect blend of insouciant
style, exclusive designer edits and ever-playful spirit, Harvey Nichols is offering customers a fully
immersive festival experience, celebrating style in all its glory for the coming season. We are bringing
summer style to our flagship store early this year, culminating in an unforgettable night of music with
Jessie Ware to say thank you to our fearlessly stylish and loyal customers.”

Coming to Harvey Nichols from Thursday March 26:
FIFTH FLOOR – TASTE OF LONDON INDULGENCE
The Money-Can’t-Buy Gig
For one spectacular night only, the Harvey Nichols Fifth Floor Restaurant will be transformed into an
intimate gig venue with an exclusive performance from smoking hot singer of the moment Jessie
Ware. Tickets to this money-can’t-buy event will be available to win exclusively with any purchase
made at the flagship store and, with only 150 pairs up for grabs in the prize draw, it’s sure to be the
hottest ticket in town. The exclusive gig will mark the pinnacle of the four day Festival of Style
celebration; hotfoot it down to their flagship store from March 26 to be in with a chance of winning
your pass to a truly unforgettable evening.

House of Peroni Vita Al Fresco
Kicking off Festival of Style, Peroni Nastro Azzurro brings a taste of stylish contemporary Italian life
to Harvey Nichols as the Fifth Floor terrace is transformed into a stunning al fresco veranda.
Customers can kick back and relax after an afternoon of shopping as they enjoy Peroni Nastro
Azzurro infused drinks and the most delicious plates of Italian aperitivo influenced by classic Italian
street food and created by critically acclaimed chefs from Bottega Wapping. This culinary indulgence
will take place amid a stunning flower garden haven, filled with the sounds and scents of Italy in
springtime.

Bottomless Brunch
Celebrate the new season in style with an indulgent all-you-can-eat Bottomless Brunch up on the
Fifth Floor. With your choice of ten summer sharing dishes specially created by the Head Chef,
unlimited own label champagne and fresh fruit bellinis, take your pick from dining within their café,
restaurant or champagne bar and enter the draw to be in with a chance of winning tickets to the
exclusive gig with Jessie Ware.

Picnic Concierge
Need help pairing the crispest Sauvignon with the finest smoke salmon? Create your perfect picnic
feast with Harvey Nichols’ new Picnic Concierge located on the Fifth Floor. Our team of advisors will
provide tips on how to prepare the most stylish of hampers with matching wine pairings and
complimentary tastings throughout the festival.

Havana Club Cocktail Masterclass
Calling all budding mixologists – Harvey Nichols invites you to come and create the newest in season
summer cocktails courtesy of Havana Club at their Fifth Floor Champagne Bar. Become the perfect
hostess with the help of expert mixologists who will be holding complimentary 15 minute
masterclasses, showcasing the latest cocktail trends for SS15.

FOURTH FLOOR – FIELD DAY FIERCE
Summer Style Concierge Stations
To celebrate the launch of Style Concierge, an expert team of stylists will cut a stylish dash to their
pop up Style Stations to attend to your every fashion want and need for the duration of Festival of
Style. The team will be on hand to talk through their SS15 buy and discuss the latest trends to ensure
you are summer ready right now. Daily fashion shows modelling the latest mens and womenswear
collections from will also be taking place within the flagship store throughout the day.

Festival Hair Style Stations
Keeping your hair festival-ready throughout the summer festivities is an art form in itself. Learn the
tricks of the trade for style longevity with a SHOW Beauty bar and Kesh Braids bar and master the art
of minimal effort for maximum show-stopping style.

Slow Motion Hair Flick Photo Booth
Capture your festival mane in all its glossy glory with the Slow Motion Hair Flick Photo Booth.
Created using the latest advanced high speed technology, the booth is designed to showcase your
most stylish swish in high definition. Create a 6 second slow motion video in the specially-designed
booth, record, review, upload and share using #HarveyNicholsHairFlick and watch admirers swoon
with each flick.

THIRD FLOOR – COACHELLA VIBES
EXCLUSIVE Hook LDN Launch
London-based premium eyewear brand Hook LDN launches exclusively into Harvey Nichols on March
26 with a pop up on Third Floor. The unisex brand of the moment will showcase their new line of
opticals and sunglasses in time for the festival season.

Selfie Style Snaps
Perfect the art of the Selfie whilst shopping in store to be in with a chance of winning tickets to the
exclusive Jessie Ware gig. Simply snap a picture of your fabulous self with your new season
purchases, upload via social media using #FestivalofStyle and be entered into a prize draw to attend
the one-off Jessie Ware performance on Sunday March 29.

Hunter Pop Up
What would a festival be without the now iconic Hunter welly? Put your most fearlessly stylish foot
forward with the Harvey Nichols Buyers’ edit of the latest Hunter offering for SS15.

Nails Inc Blossom Bar
To celebrate their new SS15 collection, Nails Inc will be positioned on Third Floor offering
complimentary manicures with any purchase from the new Blossom and The New White collections.
And, to get your tootsies tingling, they are also offering £10.00 off a Nails Inc pedicure with any
purchase made within the ladies shoe department from March 26 – end May 2015.

Beauty Concierge
New to Harvey Nichols, Beauty Concierge offers customers an impeccable, unbiased service for
every beauty want and need. Whatever the query, the finest Beauty Advisors will be on hand to
ensure you receive unrivalled expert advice and an unforgettable beauty experience. Their new
Custom Blend Lipstick service is available exclusively through Beauty Concierge.

Joe & Seph’s Pop Up Popcorn & Snowflake Gelato
Get into the festival spirit whilst shopping the latest Leisurewear edit with pop up gourmet popcorn
and luxury gelato stations located across the Third Floor.

STYLondon Tattoos
Add a fun finishing touch to your festival styling with STYLondon metallic transfer tattooing station.

SECOND FLOOR – SECRET GARDEN PARTY
Nestled within the exotic climes of the Second Floor, step inside the summer garden party and take
respite from the hustle and bustle with a refreshing summer Pimms from the Pimms Bicycle paired
with delicious scones and delicate cucumber sandwiches.

The Flower Appreciation Society
Independent Hackney-based florists The Flower Appreciation Society will be stationed in store
offering beautifully handpicked complimentary bouquets with any purchase made in store to the
value of £200 or more.

FIRST FLOOR – SERPENTINE SUMMER PARTY
Jonathan Saunders SS15 Q&A
Celebrated designer Jonathan Saunders arrives in store on Thursday 26, 2-4pm to host a one-off
style seminar to coincide with his latest SS15 collection.

Live SS15 Fashion Shows
Showcasing the SS15 style offering, models will walk the floor throughout the event with four daily
fashion shows presenting their Buyers’ picks of the new collections for Spring Summer Womenswear
and Menswear.

GROUND FLOOR – BESTIVAL BRILLIANCE
Louise O’Keeffe Fashion Illustration
Capture your most stylish in store purchases in print with London-based visual artist of the moment,
Louise O’Keeffe. Louise will be stationed in store for four days, offering customers the chance to be
sketched along with their buys across Accessories and Beauty; beautiful hand drawn prints to
cherish – what’s not to love?

Emotional Baggage Personalisation
Blur the lines between art and fashion and customise your festival look with beautiful hand painted
embossing courtesy of Emotional Baggage. The full collection of one-off vintage designer bags
launches into our flagship store for the duration of Festival of Style. Bring in your chosen tote to be
customised or purchase new in store and bag a unique object of desire ahead of the summer season.

LIMITED EDITION Harvey Nichols SS15 Gift with Purchase
Not your ordinary gift with purchase, Harvey Nichols’ now legendary limited edition offering for SS15
arrives this March. Spend just £150 on two or more items across fragrance, skincare of cosmetics in
store or online and receive £240.00 worth of treats from some of the most sought after brands in
the business.

LOWER GROUND – WILDERNESS WARES
The Modern Menswear Wardrobe with David Hellqvist
The epitome of English sartorial style, renowned journalist David Hellqvist arrives in store to host
The Modern Menswear Wardrobe – a series of seriously stylish masterclasses from the best in the
business. Offering styling tips and advice on how to dress to impress, you would be mad to miss such
words of wisdom from a true style icon.

Exclusive John Elliott + Co Launch
The latest cult brand you need to know – John Elliott + Co – has arrived exclusively at Harvey Nichols
on Lower Ground Floor. The future classic menswear collection consists of clean lines and modern
minimalism with an innovate twist; the go-to brand for style-conscious gents.

adidas Originals = PHARRELL WILLIAMS Launch
The epitome of original style and creativity, adidas has paired up with Pharrell Williams to showcase
a range of specially-designed adidas originals, landing at Harvey Nichols this month within the new
adidas shop-in-shop.

Refuel Brands Cap Customisation
Aaron Saunders of Refuel Brands will be in store on Saturday March 28 with a Cap Customisation
station. The premium streetwear brand will be offering a customisation service throughout Festival
of Style to spark an injection of street style to your headwear summer staple.

Shoe Shine Station
Show your shoes a little TLC with a pit stop at our complimentary Shoe Shine Station located on the
Lower Ground Floor.

Haig Club Whisky Pop Up
Smooth, sophisticated and stylish – new scotch whisky brand of the moment, Haig Club, fronted by
David Beckham, has landed at Harvey Nichols. Take respite from shopping the floors at their pop up
station located on the Lower Ground Floor.

#FestivalofStyle

 Tickets to the Jessie Ware gig on Sunday March 29, 8pm at Harvey Nichols Knightsbridge will be
available to win exclusively with any purchase made at the flagship store from Thursday March 26 –
Saturday March 28. No minimum spend.
 The House of Peroni Summer Terrace will be open daily from Friday March 27 until Sunday May 24
 Bottomless Brunch is available daily from 11am-3pm, Thursday 26 – Sunday March 29. £65.00.
Available to book online or by phone from Friday March 20. Tel: 020 7235 5250
 Picnic Concierge is available within the Fifth Floor Concierge
 Havana Club Cocktail Masterclasses: complimentary drop-in 15 minute classes will take place within
the Champagne Bar, 12.30pm, 1pm & 1.30pm
 Summer Style Concierge Stations are located across every floor
 To book a complimentary appointment with Beauty Concierge, please email:
beautyconcierge@harveynichols.com Tel: 020 7201 8688 mob: 07860 754111
 Custom Blend Lipstick is available through Third Floor Beauty Concierge. £60.00 for two products
 SS15 Fashion Shows take place four times per day throughout Festival of Style. 12, 2, 4 & 6pm
showings, located on First Floor
 SS15 GWP is available throughout stores Nationwide and online. Spend £150 to receive SS15 GWP
worth £240.00

About Harvey Nichols Group:
Harvey Nichols is the world’s leading luxury retailer, renowned for its exclusive edit of the most prestigious
brands across womenswear, menswear, accessories, beauty, food and wine.
Founded in 1831, today Harvey Nichols has stores in London, Bristol, Manchester, Edinburgh, Birmingham,
Leeds and a dedicated beauty store Beauty Bazaar, Harvey Nichols in Liverpool. Outside of the UK stores
include Dublin in the Republic of Ireland and in ternationally Riyadh, Hong Kong, Dubai, Istanbul, Ankara and
Kuwait.
Further information on Harvey Nichols can be found on the website www.harveynichols.com.

An Evening For Fashion & Lifestyle Influencers

Posted on March 23, 2015 by Catherine Balavage

On Thursday I headed to Amazon HQ along with other fashion and lifestyle writers and bloggers for an Evening for Fashion & Lifestyle Influencers hosted by Amazon.co.uk. It was an entertaining evening, full of information and amazing, inspirational people. There was informative talks by fashion and blogging industry professionals, and the Amazon Fashion team also gave a great talk.

I checked out the fashionable people and eat far too many biscuits and canapés. Professional Blogger, Ella Gregory (CocosTeaParty.com) was brilliant, giving amazing tips and talking endearingly about how she got started. Cosmopolitan journalist Gemma Royston-Claire was up next. Gemma gave great advice on writing engaging content and giving readers what they want. “People click for inspiration, education or entertainment.” Gemma said. Good advice indeed, and she should know as she started off with her own blog and now writes for Cosmopolitan Magazine. After food and drink we learned about Amazon Fashion. I was left very impressed with what Amazon had to offer and Frost will hopefully be doing a collaboration with them soon. I wanted to start shopping right there and then.

Freelance Fashion Stylist Rachel Story was next. She styles for HELLO! Magazine amongst others. Rachel gave some really great tips on styling. She is obviously at the top of her game and I learned a lot from her.

Lastly, Reena Rai from Fashiondaydreams.com talked about How to use Affiliate Marketing. Reena was definitely the most stylish of the evening. Head to toe in black and lace accessorised with killer shoes. She gave great tips on how to monetise with affiliate marketing.

The evening finished off with a Q&A with the Amazon team. The Q&A was great as I learned a lot of little tips to improve the SEO of Frost. Thank you to Amazon and all of the speakers for an amazing evening.

About the speakers:

Ella Gregory, CocosTeaParty.com

@cocosteaparty

London based, full time fashion blogger. Listed in The Independent’s Twitter 100: Top 10 Fashion.

Gemma Royston-Claire, Journalist

@gemfatale

Currently writes for Cosmopolitan magazine. Previously had an award winning column at Company mag, alongside her blog: www.gemfatale.co.uk

Rachel Story, Fashion Stylist

@Rachelstory29

Works with brands including HELLO! Magazine, Harvey Nichols & Ted Baker.

Reena Rai, Blogger

@Reena_Rai

Reena runs FashionDayDreams.com, alongside her day job in luxury retail. She’s a successful affiliate marketer.

Frost Magazine

Books and Lifestyle

Category Archives: Life & Style