The Business of Books: Writer as Reader

the-business-of-books-interviewswithjanecableJane Cable admits to sometimes having a slightly uneasy relationship with other writers’ books

 

Writers are by our very nature readers. We tend to have fallen in love with stories at an early age and as children at least devoured every book we could lay our hands on or persuade someone to read to us. We disappeared into the magic of lives so very different to our own, travelling time and the globe with the carelessness of youth. Except that I was terrified of swings for a long time after reading What Katy Did.

I suppose it is no surprise that one of the first characters I can remember really relating to was Jo in Little Women. When Amy burnt her story I felt real anger and cried bitter tears. I guess I was already sucking my own pencil and waiting for the words to come.

From teenage years onwards real life started to intervene in my bookish world. In sixth form I still bought a paperback every week with the money I earned from my Saturday job at BHS and wherever I moved to for college and in early working years the first thing I did was join the local library. But as life became busier time to read became increasingly rare and I relished holidays where in pre-Kindle days my husband and I would almost literally pack a case full of books.

In my forties I started writing my first story which turned into a full length novel and here the dilemmas began. First, there was time: I really didn’t have enough to read and to write. Secondly was the fact that my head was so full of my characters there just wasn’t room for anyone else’s.

Now most writers read voraciously (apparently) and certainly everyone tells you that as a writer you should, but I have to admit to struggling. While I am living and breathing my story, how can I do anyone else’s justice? I suppose I never could read more than one book at once and it used to completely do my head in that my mother always used to have two on the go; one upstairs for light relief and nodding off to sleep with and another, normally something a little more demanding, by her chair in the living room.

The Business of Books- Writer as Reader

So reading has been pushed to the margins of my life, to the rare times when I’m not working on anything new. An advantage of this is that the great books, such as The Time Traveler’s Wife, really stand out. This one in particular opened new doors creatively speaking because it showed me that if your characters were strong enough you could take your readers anywhere. As a writer, it made me brave and I do wonder what else I would learn if I had more bandwidth to read.

I’m also aware of the need to read successful authors in my genre and books which break out of the ordinary and get talked about. Then there’s the guilt-induced consumption of books by authors you know and feel you should review. So is reading purely for pleasure a thing of the past for me?

Thankfully, no. I have learnt to be incredibly selective and not to finish a book if I’m not enjoying it. There is a difference between books I read for research and books I read for pure joy. And in the last few weeks I actually became very excited about the launch of a new novel for the first time in years. But more about that anon, because Su Bristow’s Sealskin deserves an article all of its own.

 

 

 

The Bookshop Owner Jane Cable talks to Sandra Foy

the-business-of-books-interviewswithjanecableThis week Jane Cable talks to Sandra Foy, a bookseller living in Manchester who is also a book blogger, blogging at readingwrites.wordpress.com. She love crime books and watching cricket.


What is your writing related job or business?

I am a bookseller who owns a shop in Urmston Manchester. This time last year my only connection with the publishing world was through my blog and the occasional advanced reading copy that I was offered in return for an honest review.

I was in the book club at Urmston Bookshop, but then, in March, quite by chance, I saw that the shop was for sale: it seemed like divine providence. I had always wanted to own a bookshop but never imagined that it would happen. At first together with my husband we made tentative enquiries about the business which then just snowballed and everything just seemed to slot into place incredibly well.

The previous owner really wanted someone who loved books to take over, so I had the advantage over the other potential buyers who had no interest in books and just wanted a shop. They were fabulously helpful to me during the sale and also afterwards, teaching me everything they knew.

I was also incredibly lucky that during the sale a lady walked into the shop looking for a job, she has worked in many libraries and is now a fantastic colleague and friend.

The Bookshop Owner Jane Cable talks to Sandra Foy
What is the most rewarding part of it?

There are so many rewarding parts of owning a bookshop.

Being a huge part of the community and bringing them together for author events and film nights and hearing them say how much they have enjoyed them and look forward to more is enormously rewarding.

Putting a book into someone’s hands who wouldn’t otherwise read such a book and have them come back and ask for more because they so enjoyed it is just fabulous.

And a massive reward is being able to take authors into local schools and seeing the children’s faces light up with delight and enthusiasm.

 

What do you consider to be your major successes?

I have only been in the shop for seven months, but I feel the successes are the book clubs. We now have three adult book clubs and one children’s club (Talking Tales) for 8-11 year olds, with membership growing all the time. Seeing adults come together to discuss books is great, but to be able to enthuse children and see them want to read is beyond wonderful.

 

Have you always loved books and what are you reading at the moment?

I have loved books from being a very young child. Enid Blyton was my first love, I even created my own Secret Seven with friends. She gave me a life-long love of the crime genre.

At the moment I am reading Some Luck by Jane Smiley for one of our book clubs and also Intrusions by Stav Sherez (really good!) as we are doing an event at the bookshop with Stav and Sarah Ward in February.

 

 

Best Endeavours Business Best Practice: Jane Cable On what happens once that publishing deal is in the bag continues

writing, #amwritingBEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BUSINESS BEST PRACTICE

So there we have it: from a deal signed in August to the perhaps untimely escape of the book just before Christmas – the first part of Another You’s story is complete. But in many ways the hard graft is just beginning.

Having come through the ranks of savvy indie authors it amazes me when I meet writers with publishing deals who think that marketing isn’t their job. Yes, when you have a deal you aren’t the only one trying to sell as many copies as possible, but I don’t believe you can delegate responsibility. As a writer I have three books to market – as a publisher Endeavour has thousands.

My motivation for writing is to share my stories. Perhaps it’s different for other authors; maybe the craft itself is enough, and finding a publisher is sufficient reward for a job well done. Perhaps for them it is the end of the journey.

How other authors approach the business of writing fascinates me and next year I’ll be using this blog to talk to some of them about how they make a living from their words. This will come as later in 2017 I’ll be making the transition from more-or-less full time accountant to more-or-less full time writer. It’s going to be quite some year.
Jane Cable, publishing, writing

But for now I am back to the anxious business of nursing a new baby through its first fragile steps into the world. I can’t stop myself from checking Amazon rankings daily and I am waiting with equal parts of terror and excitement to read the first review. Quite frankly I need to get a grip because no one is going to get around to reading the book over Christmas.

As for me, I’ll keep on gently marketing during the break. I need to approve a press release for issue early in the new year. I need to send seasonal/promotional emails to friends. I need to perfect the art of creating publicity material with Canva (my new favourite website). Perhaps I need a Facebook advert. And I have blog tour material to prepare and at least four guest blogs to write.

Thank goodness my husband has Christmas sorted…

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how chance meetings on the 60th anniversary of D-Day help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

Best Endeavours Critical Endeavours: Jane Cable on what happens once you get that publishing deal continues

Jane Cable, publishing, writing
BEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

CRITICAL ENDEAVOUR

A few weeks ago I mentioned I’d visited a book club who’d been reading The Cheesemaker’s House. Now I love being invited to book clubs because they’re a great opportunity to meet readers and talk about books – mine and other people’s – for ten minutes before the wine starts flowing anyway. But this time we talked about books most of the night.

This club was the one my friend Becky belongs to and was held in the familiar surroundings of her kitchen. The amount of food (everybody brought a plate) and the number of women squeezed onto and around her table had to be seen to be believed. By the time the late arrivals fought past the chairs nearest the back door it was difficult to see any part of the floor at all.

The lovely woman sitting next to me told me the club had started in January 2000 when their children were small and she showed me a list of every book they’d read. The fact mine was on the list at all was entirely due to Becky’s enthusiasm and I felt very humble – and suddenly really worried I was going to let her down.

best-endeavours-critical-endeavour-jane-cables-blog-on-what-happens-once-you-get-that-publishing-deal-continues

In fact it was a wonderful discussion. Most people had enjoyed the book but it had clearly been read with a critical eye as well and there were a few points of contention. There is one scene where a rather drunken suitor goes a bit too far with Alice after a party: did it border on sexual assault, or was it just the sort of thing most women have had to contend with at some time or other? Some had noticed there was perhaps an element of possession (in the ghostly sense) involved, so did that make it all right?

Favourite characters is also a great topic for debate and is a question I’m always asked. Because the book is written entirely from Alice’s point of view I obviously became very close to her so it was really interesting for me that Becky wasn’t very keen. What I did love was the way that people related to my secondary characters; Adam, the gay (but in no way camp) best friend and Margaret, the sage but lively elderly neighbour. When I first started writing I was told that my minor characters were like cardboard cut outs so it always pleases me when the care and attention I give to them now shines through.

We also talked long and hard about charmers. The main love interest in the book, Owen, is known as the village charmer (although he denies it) and before the story starts I give the following explanation:

‘Charmers work largely with non-herbal cures for complaints. Secrecy surrounds their work, which must not be done for gain, and while men or women may be charmers, the gift must be passed contra-sexually, man to woman or woman to man; charmers often receive their powers and word charms from old persons anxious to pass their skills to a worthy successor.’

The concept is a fascinating one and we fell to talking about whether such people exist today. My researches seemed to indicate they died out in the West Country in the 1950s but one member of the group knew different: her husband (who is French) had been given a charm by an elderly lady from his home village just before she died. Her story sent shivers down my spine. There’s nothing better than finding an extra kernel of truth in your fiction.

Read Frost’s review of The Cheesemaker’s House here: https://www.frostmagazine.com/2013/12/the-cheesemakers-house-book-review/

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how two young American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com

Best Endeavours, Painstaking Endeavours: Jane Cable on what happens once that digital publishing deal is in the bag continues

best-endeavours-painstaking-endeavours-jane-cables-blog-about-what-happens-once-that-digital-publishing-deal-is-in-the-bag-continuesBEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

PAINSTAKING ENDEAVOURS

This week has been proof week. Proofs, edit notes, and blurb. But mainly proofs – and more proofing, until my eyes were out on stalks. Luckily I was able to escape to Cornwall where the phone doesn’t ring and normal domestic distractions don’t seem to apply. Plus it was raining.

I dealt with the edit notes first. As I said before, they were nothing major but required me to clarify a family tree a little, consider whether a character over-reacted to a certain situation, and make slightly better sense of some of the supernatural elements. The third one took the most time because I had to track through the manuscript until I found just the right place for an enhanced reveal.

The proofing took most of my time. Endeavour provided me with two pages of notes of the changes they’d made or wording they were unsure about and going through these was fairly straight forward. But I believe the responsibility for a perfect manuscript can’t be delegated and so I decided to do my own proof read as well. It’s a painstaking process of considering every sentence in and out of context – and even at this stage I discovered some missing words. It’s incredible what the brain will fill all on its own – but that’s my brain, and it knows this story inside out. For a reader even the smallest of errors is hugely off-putting.

Jane Cable, publishing, writing

Then there’s consistency: punctuation, capitalisation, presentation of texts and quotes. Holding these things in your head is like juggling – copious notes are needed and I found it’s so much better to do the proofing over a short period so that you can actually remember what’s gone before. My mind was fair boggling by the time I’d finished and stocks of paracetamol were running low.

On the third afternoon I’d finished and miraculously there was a let up in the storms. Pulling on our wellies we climbed up to the cliff path, the stiff breeze blowing away any remaining cobwebs. Our part of Cornwall is mining country (think Poldark!) and the ruined stacks split the landscape against a backdrop of scudding clouds and dark turquoise sea. Just the headspace I needed.

But the break didn’t last long… then it was back to deal with the blurb for Amazon. But to do so I felt I needed to know if I had a title yet. Had Amy (the publishing director) had time to consider my proposal? Should I give her a little nudge? Well, she could only say no, so I sent off the email. And she came back almost immediately: yes, they’re happy with (small but important drum roll) Another You.

Great news, so I turned back to the blurb – only to realise that I didn’t know the Amazon categories and keywords Endeavour are proposing. And I still don’t. The ever-patient Amy told me not to worry, they’ll add the metadata separately. This, I think, is what I am going to find most difficult; as an indie author I was in complete control of the marketing of my books (although I was helped immensely by the ebook team at Matador). Now, although I know I’ll need to get stuck in and market my socks off when the time comes, it isn’t me who’s making the decisions. Something of a steep learning curve ahead I think.

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You (formerly known as The Seahorse Summer) tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

 

Best Endeavours, Best of Spirits: Jane Cable’s on what happens once that digital publishing deal is in the bag

best-endeavours-best-of-spirits-jane-cables-on-what-happens-once-that-digital-publishing-deal-is-in-the-bagBEST ENDEAVOURS
 
Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
 
BEST OF SPIRITS
 
For a writer of ghost stories Hallowe’en offers apparently boundless opportunities to promote your work. I benefitted greatly from this when my first novel, The Cheesemaker’s House, hit the bookshops one September and my friend and PR Lisa Holden was able to secure some wonderful reviews in seasonal features.
 
2016 is The Cheesemaker’s House’s fourth witching season so once again I decided to make the best of it by running promotions on Twitter and on Facebook to give away iBooks. While I won’t ‘sell’ my books for a big fat zero on Amazon (or anywhere else, for that matter) I’m happy to give iBooks – and paperbacks – as competition prizes because it opens the doors to new readers and requires a certain amount of engagement from them. And as you may have gathered, I just love engaging with people who love books.
Jane Cable, publishing, writing
This year my local writers’ group, Chindi Authors, has been supporting #LovetoRead (more of which in a few weeks) and as part of our efforts those of us with sufficient courage have been videoed reading from our books. My offering – the first chapter of The Cheesemaker’s House – can be accessed via my website here http://janecable.com/the-book/4577579495 . Do me a favour if you do visit the link… listen, but don’t look. But at least I can take comfort in the knowledge that next time I’ll dress more carefully.
 
Much as I love writing ghost stories I fell into it by accident. The Cheesemaker’s House didn’t start out that way, and The Seahorse Summer began life with a very different ghost. But I have a genuine fascination with the fictional possibilities presented by the ripping of the veil between this world and the next and with every new character from beyond the grave I want to stretch the boundaries a little bit more.
 
This year the Hallowe’en fear factor increased when Reading Writers asked me to judge their autumn competition which was for a short format ghost story. One poem and eight prose pieces later I realised that writers across all genres had been prepared to give it a go. Fantasy, thriller and humour were all represented and the winner used characters from his military work in progress to brilliant effect.
 
It was also a new experience sitting in front of a room full of writers and giving them feedback on their work. Most were extremely gracious (although I did detect a pursed lip or two), but technical errors aside at the end of the day a winning story is a matter of personal choice. It made me realise just how lucky I was that The Cheesemaker’s House found people who loved it… and just happened to be judging competitions.

BEST ENDEAVOURS: Best Welcome. Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

Jane Cable, publishing, writingBEST ENDEAVOURS
 
Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
 
BEST WELCOME
 
For those of you who are really paying attention and haven’t yet lost the will to live with my burblings, last week I mentioned that one of the tasks on my list was to get to grips with my shiny new membership of the Romantic Novelists’ Association. I had, of course, been aware of the organisation for years and joining was one of the first things that Agent Felicity advised me to do but I needed publishing contract to be admitted to their hallowed halls as a full member. 
As soon as I had the contract I filled in the application form and sent off my cheque. In due course a membership pack thudded through my letterbox (not its fault – everything thuds onto the chunk of slate behind our front door) and I eagerly scrambled my way through the papers to find out all the ways I could fully engage with the association.
So I fired off some emails; to the website co-ordinator, the libraries’ liaison officer, the named contacts for the Cornish and South chapters (having feet in more than one geographical camp). And with some trepidation sent another cheque for the winter party. In London. With crowds of people. People I didn’t know. Gulp.
best-endeavours-best-welcome-jane-cables-blog-about-what-happens-once-that-digital-publishing-deal-is-in-the-bag
Very soon my inbox was filled with emails welcoming me to the RNA, and before long I was sharing online conversations and writing experiences with authors I knew only from their Amazon profiles. The genuine warmth left me feeling as though I was snuggling into a very large and fluffy (in a not remotely Barbara Cartland way) blanket and joining a group of writers who believe in co-operation because they know it works. And, well, because they’re positive, interested, interesting and overall friendly folk. 
The emails gave me the courage I needed to venture towards Twitter with the #TuesNews hashtag and @RNATweets handle. Nervously I tweeted about a lovely review I’d received for The Cheesemaker’s House. Within minutes the retweets had started and within hours reached a level I had previously only dreamt of. New follows and followers, my online network expanded in directions which are perfect for me. And what’s more I will actually meet some of these lovely people; both in London next month and at the chapter meetings in Cornwall and in Southampton.
Throughout my business life I’ve believed in the value of networking and although it sounds sexist I also think women understand the process of giving your time and energy to virtual strangers better than men. Not all RNA members are women by a long chalk, but most of us are, because that’s the way the cookie crumbles in the writing world. 
There’s also something about the genre of romance itself; those who write it, write about people. So we’re interested in people. We like people. And that attitude shines from the RNA like no other organisation I’ve ever had the privilege to belong to.
 
Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

BEST ENDEAVOURS: TO DO MY BEST. Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

publishing, digital publishing, writing, BEST ENDEAVOURS
 
Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
 
TO DO MY BEST
 
This last week has been one great big long to do list; not just in my writing life, but in my business life as well, catching up with all the client work and admin swept to one side while I’ve been polishing The Seahorse Summer.
The single most important thing no-one ever told me about being a writer is that you spend more time marketing your books than you do producing them. If you want anyone to read them, that is. You can’t just put your book out there and wait for the crowds to come; particularly with the emergence of Createspace it really is true that everyone can publish a book, which makes the fiction market a very crowded place.
So, what’s been top of my writing life to do list this week? 
Jane Cable, publishing, writing First up I have recently joined The Romantic Novelists Association and to make the best of my membership I need to get involved: write my biography for their website; fire off emails to join various groups; add my details to their Author Talks list; send off my cheque for the winter party.
And talking of websites, there’s a great deal of updating to be done on my own with words and pictures to be prepared for my wonderful webmistress to beautify and publish in due course. Not to mention a PR campaign to be costed and planned for when The Seahorse Summer comes out. Oh, and cover quotes – let’s not forget cover quotes…
Next my local independent author group Chindi Authors (www.chindi-authors.co.uk) is in the middle of planning a series of events coming up to Christmas and I need to start pulling my weight again. There’s also the opportunity to record a few Youtube videos which will be really useful so I need to pull my finger out and practice – not least because the sight of a camera normally sends me fleeing for the hills.
I also need to start pushing my existing books again with a giveaway to be planned for The Cheesemaker’s House in the run up to Hallowe’en. Provided Hallowe’en doesn’t run up to and past me while I’m thinking about it, that is.

But one task this week has been a total and unadulterated pleasure, and that is a return to my part finished manuscript. It’s set in

Lincolnshire and features a feisty archaeologist and when I put it down in July to concentrate on The Seahorse Summer I had doubts about how well the story was working. Last week I curled up on my sofa over several early morning cups of coffee and lost myself beneath those huge winter skies, feeling the cold earth under my finger nails, hearing the voices of the past in my head. It was fine – it was actually better than I remembered.

And it was bliss to be writing new words on a fresh page again.

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.